Baltics

HIPTHER Community Voices: Interview with the CEO and co-founder of Nordcurrent Victoria Trofimova

Published

10 months ago

July 2, 2025

hipther-community-voices:-interview-with-the-ceo-and-co-founder-of-nordcurrent-victoria-trofimova

Reading Time: 4 minutes

In this edition of HIPTHER Community Voices, we talk with Victoria Trofimova, the CEO and co-founder of Nordcurrent, the biggest game studio to come out of Lithuania and the Baltics. Since starting the company in 2002, Victoria has led Nordcurrent from a small team to an international gaming success story — all without external funding.

She shares how key decisions like focusing on mobile games, building a diverse team, and staying true to their creative vision helped shape Nordcurrent’s growth. We also dive into how she’s helping put the Baltics on the global gaming map, supporting young talent, and what advice she has for the next generation of women leaders in tech.

Nordcurrent has grown into a Baltic powerhouse since its founding in 2002. What were some of the pivotal moments that shaped the studio’s identity and success—especially as a bootstrapped company?

One key moment was our decision to focus fully on mobile gaming early on. That shift, around 2010, allowed us to scale globally with titles like Cooking Fever, which became a long-term success story. Another pivotal step was building and retaining in-house capabilities, from development to marketing, while staying self-funded. Being bootstrapped taught us discipline, resilience, and how to make bold yet thoughtful decisions without external pressure.

You’ve scaled a 360-person team across multiple countries. What have been the biggest challenges—and advantages—of growing Nordcurrent without external funding?

The biggest challenge has been growth pacing. We had to build sustainably, without shortcuts. But that’s also been our advantage; we’ve kept creative control, built long-term trust with our team, and stayed focused on profitability and product quality. It’s a different rhythm, one that favors deep thinking over hype.

Diversity in gaming is still lagging behind. What concrete steps has Nordcurrent taken to drive inclusion, and how do you embed this into studio culture, hiring, and leadership?

We don’t overcomplicate it, we hire the best people who want to build great games with us. We don’t separate or label by gender, background, or title. If someone brings talent, drive, and a collaborative mindset, they belong here. That approach has naturally led to a diverse team, including strong female leadership across departments. We focus on creating an environment where everyone is treated equally, trusted, and heard.

You’ve spoken about attracting global talent to Lithuania and the Baltics. What makes the region appealing—and what misconceptions do you often have to overcome when recruiting internationally?

The Baltics offer a great work-life balance, strong tech ecosystems, and a tight-knit creative scene. But we still need to overcome outdated perceptions; for example, that it’s cold, isolated, or lacking opportunity. The truth is, Vilnius and other cities here are dynamic and are increasingly being recognized for innovation.

In such a saturated gaming market, how does Nordcurrent approach innovation and stay relevant without falling into trend-chasing?

We listen deeply. To players, to data, and to our instincts. With over two decades of experience, we’ve built a rich internal library of what works, what lasts, and what connects. Innovation for us isn’t about reinventing the wheel every time. It’s about layering insight, emotion, and cultural nuance onto strong foundations. We don’t chase trends, we ask how a game fits into people’s lives. That’s why titles like Airplane Chefs resonate. They’re familiar yet fresh, culturally rich but globally accessible. Years of learning has given us the confidence to trust our gut and the clarity to know when to try something bold.

From mobile hits to console and PC publishing—how has your portfolio strategy evolved, and how do you decide what kinds of games to invest in today?

Our mobile success gave us the freedom to diversify. With Nordcurrent Labs, we now publish PC and console games that align with our values: original IP, strong storytelling, and long-tail potential. We look for teams with vision and grit, whether it’s cozy games or narrative-rich adventures.

You recently acquired River End Games and the Cinemaware catalog. What’s the strategic thinking behind those moves, and what can players expect from these legacy properties going Forward?

River End Games brings deep narrative talent and AAA craftsmanship, which complements our publishing ambitions. With Cinemaware, we’re reimagining classics for a new generation. These acquisitions aren’t about nostalgia only, they’re about unlocking untapped creative value in ways that feel both respectful and bold.

How are you helping to nurture the next generation of game developers in the Baltics, and what role do you think studios should play in education or early talent development?

We take this responsibility seriously. As the largest Lithuania-born game developer, we feel a strong duty to help grow the industry, not just our studio. We actively collaborate with the Lithuanian Game Developers Association, support local game jams, and organize major meetups that bring the community together. Our goal is to make the gaming industry more visible, more accessible, and more appealing, especially to young people who may not yet see it as a real career path.

It’s not just about hiring talent, it’s about helping to create it. We believe studios should take an active role in popularizing the industry, opening doors, and building a future where game development is seen as a creative and respected profession.

You’re leading a company that’s rooted in Eastern Europe but competing on a global stage. How do you balance local values with global ambitions?

We don’t see it as a conflict. Our roots give us authenticity and resilience, and these are qualities that resonate globally. We build games that are grounded in strong craft and cultural richness but are universally relatable. Staying true to who we are has been our best strategy for going global.

And finally—what advice would you give to aspiring women leaders in tech and gaming who want to break into this industry and rise through the ranks?

Own your voice. You don’t need to fit a mold to lead. Surround yourself with people who challenge and support you. And remember, leadership isn’t just about a title, it’s about taking responsibility, lifting others, and staying curious. Tech and gaming need your perspective, and there’s room for you at the table.

The post HIPTHER Community Voices: Interview with the CEO and co-founder of Nordcurrent Victoria Trofimova appeared first on European Gaming Industry News.

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Baltics

HIPTHER Baltics: Vilnius 2026 Agenda Sets the Stage for the Region’s Next Era of iGaming Regulation & Fintech Integration

Published

2 weeks ago

April 8, 2026

Wladimir P.

hipther-baltics:-vilnius-2026-agenda-sets-the-stage-for-the-region’s-next-era-of-igaming-regulation-&-fintech-integration

The agenda for HIPTHER Baltics: Vilnius 2026 has officially been revealed, marking a defining moment for the Baltic region’s iGaming, fintech, and regulatory landscape.

Taking place on 21 April 2026 at the Hilton Garden Inn Vilnius City Centre, the conference launches HIPTHER’s new Baltics-focused series, a bold evolution designed to bring deeper, jurisdiction-specific insight and high-level dialogue to one of Europe’s fastest-transforming digital markets.

At its core, the Vilnius edition is built around a powerful theme:
“iGaming Regulation & Fintech Integration” — a convergence shaping the future of compliance, payments, and digital innovation across the region.

A Defining Moment: Lithuania’s Regulatory Reset

Lithuania is entering a new phase — one where rapid fintech growth meets tightening regulatory expectations.

The agenda reflects this shift directly, capturing a market transitioning from accessibility to accountability, structure, and long-term sustainability. From post-MiCA realities and stricter AML frameworks to evolving iGaming controls, Vilnius becomes the place where these changes are not just discussed — but decoded.

The Agenda: One Day, Two Stages, Zero Filler

The newly released agenda delivers a high-density, decision-maker-focused experience, designed for professionals who need clarity.

Across two parallel tracks — Compliance & Operations Lab and TechXperience Stage — the program cuts straight to the pressure points shaping the industry:

On the Compliance & Operations side:

Gambling Regulation in the Baltics: Enforcement, Gaps, and Political Pressure
Post-MiCA Survival: Maintaining Your License Under the 2026 Strictures
The Bank Pivot: SME Lending, EMI Stability & Financial Resilience
AML 2.0 & MiCA in Practice: Building Compliance That Actually Works
The iGaming Ad Ban: Survival Strategies in a “No Marketing” Era

On the TechXperience Stage:

Next-gen Payments: A2A, Open Banking & Cross-border Infrastructure
AI in Product & Workforce Transformation
Blockchain Beyond the Hype: Infrastructure, Tokenization & Settlement
Esports, Gaming & Digital Communities: Building Next-Gen Ecosystems
AI in Product, Risk & Compliance: From Buzzwords to Deployment + Agentic AI & Data-Driven Organizations

Going beyond theoretical insight, this Agenda is a working blueprint for navigating what’s already unfolding.

Curated Networking & Meaningful Connections

The refreshing morning break and delicious complimentary lunch, will be followed by an evening social gathering at Jazz Cellar 11 –– offering rum, jazz, conversations, and the kind of networking that somehow becomes more productive after the formal agenda ends.

Spotlight on Speakers: The People Driving the Change

The Vilnius stage brings together a carefully selected lineup of regulators, compliance and fintech leaders, legal experts, and technology innovators — the very people operating at the frontlines of transformation.

These are just some of the speakers to take the stage:

Rainer Osanik – Head of Fiscal Information and Intelligence Department in the Estonian Ministry of Finance
Ineta Mačinskienė – CEO of Walletto
Edgaras Abromavičius – President of the Lithuanian Esports Federation and Head of Esports and Gaming at the Lithuanian Football Federation
Marija Nudga – Senior Lawyer at Tonybet and Legal Expert in iGaming & Fintech Compliance
Kristina Vabinskaitė – Financial Markets Policy Department of the Ministry of Finance of Lithuania
Saulius Racevicius – CEO of Pace App and Board Member of the Fintech Hub LT

From professionals securing MiCA licenses and building risk frameworks, to experts advising on international licensing, AML systems, and cross-border fintech operations, the speaker lineup reflects real, hands-on expertise.

These are the leaders and experts shaping how regulation and innovation coexist in real time.

Zoltan Tündik, Co-Founder and Head of Business at HIPTHER, stated about the Vilnius 2026 Agenda:

“Our dedicated Baltics series this year kickstarts in Vilnius and marks a strategic pivot in how we approach regional excellence. Having spent nearly two decades in the media and news sphere, we’ve learned that general insights are no longer enough; the market now demands jurisdiction-specific precision. Lithuania stands at a fascinating crossroads where fintech maturity meets a rigorous regulatory reset. Our 2026 agenda is designed to decode this convergence, helping leaders navigate the post-MiCA landscape and tighten iGaming frameworks. As we celebrate 10 years of HIPTHER impact, Vilnius represents our commitment to staying ahead of the curve, providing the high-level, boutique environment necessary for the industry’s most critical conversations.”

Boutique by Design — Powerful by Nature

HIPTHER Baltics: Vilnius 2026 is intentionally built as a boutique, high-value experience:

A senior-level audience of decision-makers
Focused, high-quality networking opportunities
A premium central Vilnius setting designed for meaningful interaction

The format ensures that conversations don’t get lost in scale — they gain depth, relevance, and momentum.

Join the Conversation in Vilnius

The agenda is now live — and with it, the opportunity to be part of a room where regulation, technology, and strategy converge.

Explore the full agenda & secure your spot: https://hipther.com/events/vilnius/

Because in a year defined by regulatory change, the real advantage belongs to those in the room.

The post HIPTHER Baltics: Vilnius 2026 Agenda Sets the Stage for the Region’s Next Era of iGaming Regulation & Fintech Integration appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Baltics

Expanse Studios Secures Certification for Estonia and Latvia Markets

Published

1 month ago

March 12, 2026

Wladimir P.

expanse-studios-secures-certification-for-estonia-and-latvia-markets

Expanse Studios, a subsidiary of Meridian Holdings, announced that it has received certification enabling the commercial deployment of its content across Estonia and Latvia.

Gaming Associates, a UKAS-accredited testing laboratory (accreditation number 9263), certified Candy’s Bonanza and Leprechaun’s Wish as compliant with the technical standards established by Baltic regulatory authorities. This certification allows the games to be deployed on licensed gaming platforms operating within these jurisdictions.

The Baltic certifications advance Expanse Studios’ systematic expansion across regulated European markets where formal certification processes create entry barriers for B2B content providers. Estonia and Latvia operate structured regulatory frameworks requiring independent technical verification before content deployment on licensed platforms.

Regulatory certification processes in European markets typically require 8-12 months and substantial compliance investment, creating competitive advantages for studios maintaining multi-jurisdictional certification capabilities.

“This certification gives us a solid foundation for further growth in this part of Europe. The approvals in the Baltics allow operators to go live more quickly, and they reflect the way we approach regulated markets. We focus on building compliant, reliable distribution capabilities that create real long-term value,” said Damjan Stamenkovic, CEO of Expanse Studios.

The post Expanse Studios Secures Certification for Estonia and Latvia Markets appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Baltics

HIPTHER Baltics Launches in Vilnius with Agenda Revealing Lithuania’s 2026 Regulatory Reset

Published

2 months ago

February 23, 2026

Wladimir P.

hipther-baltics-launches-in-vilnius-with-agenda-revealing-lithuania’s-2026-regulatory-reset

A new Baltic-focused conference era begins on 21 April 2026, uniting iGaming, fintech, compliance, and innovation leaders in Lithuania’s digital-first capital

HIPTHER officially announces the agenda for HIPTHER Baltics: Vilnius 2026, the inaugural event of its newly launched Baltic conference series, taking place 21 April 2026 at the Hilton Garden Inn Vilnius City Centre.

Marking the evolution of the landmark MARE BALTICUM Gaming & TECH Summit, the new HIPTHER Baltics format introduces targeted, country-focused gatherings designed to deliver deeper regulatory insight, stronger regional dialogue, and practical strategic value for decision-makers operating across gaming, fintech, and digital innovation.

At the heart of the Vilnius edition lies a defining theme: Lithuania’s Great Regulatory Reset — a decisive transition toward stricter supervision, strengthened compliance frameworks, and sustainable, quality-driven growth across financial services and iGaming.

Lithuania 2026: From Easy-Access Hub to Compliance-Driven Ecosystem

As Lithuania sharpens oversight across banking, fintech, blockchain, and gaming, the conference agenda explores four structural shifts shaping the market:

Banking: Cyber-resilience stress testing, the rise of specialised institutions, and a pivot toward sustainable profitability
Fintech: Account-to-account dominance, international B2B expansion, and the emergence of agentic AI beyond chatbot automation
Blockchain: Post-MiCA enforcement, strengthened AML leadership requirements, and institutional tokenisation of real-world assets
iGaming: Advertising restrictions, ISP blocking acceleration, and intensified identity and source-of-funds compliance

Together, these forces signal a new operational reality for regulated digital industries in the Baltics.

Agenda Highlights Across Two Strategic Stages

Stage 1 — Strategy, Compliance & Banking

Key discussions will include:

Regulators’ Panel: Bank of Lithuania and FNTT on MiCA transition and new iGaming ISP-blocking protocols
Banking Transformation: How credit unions and specialised banks challenge Nordic incumbents
Post-MiCA Survival: Maintaining VASP licensing under 2026 regulatory structures
iGaming Advertising Ban: Operator strategies in a zero-marketing environment
AML 2.0: Implementing enhanced source-of-wealth requirements for high-stakes players
Cross-Industry Debate: Can tokenisation solve transparency challenges between blockchain and iGaming?

Stage 2 — Innovation, Blockchain & iGaming Tech

Agentic AI in Fintech: From conversational tools to autonomous financial advisors
Tokenising the Real World: Real-estate and debt instruments on-chain in the Baltics
Next-Generation Payments: A2A integration across gaming and retail ecosystems
Digital Euro & CBDCs: Technical readiness for the European Central Bank’s 2026 roadmap

A Boutique Summit Built for Decision-Makers

HIPTHER Baltics: Vilnius 2026 will gather 100+ senior attendees, 30+ expert speakers, and 15+ key industry topics in a one-day, high-impact format combining:

High-level regulatory and industry panels
Curated networking among operators, fintech leaders, regulators, legal experts, and investors
A premium, centrally located boutique conference environment

The event is designed for iGaming operators, fintech and payment providers, compliance professionals, regulators, affiliates, startups, and regional investors seeking actionable intelligence in a rapidly tightening regulatory landscape.

From MARE BALTICUM Legacy to HIPTHER Baltics Future

Reflecting on the transition, Zoltán Tűndik, Co-Founder & Head of Business at HIPTHER, stated:

“Lithuania is entering one of the most defining regulatory transitions in its modern digital economy. With HIPTHER Baltics in Vilnius, we are creating a focused platform where regulators, financial institutions, fintech innovators, and iGaming leaders can engage in honest, high-level dialogue about what sustainable growth truly means in 2026 and beyond.”

With HIPTHER Baltics launching in Vilnius, the Baltic region enters a new phase of dialogue — closer to local markets, deeper in expertise, and stronger in cross-industry collaboration.

The journey begins in Vilnius on 21 April 2026.

The post HIPTHER Baltics Launches in Vilnius with Agenda Revealing Lithuania’s 2026 Regulatory Reset appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.