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GambleAware publishes new report on the lived experience of gambling and gambling harms among Minority communities in Great Britain
GambleAware, the leading charity commissioning gambling harm prevention and treatment services in Great Britain, has published research focusing on the experiences of gambling harms among people from minority communities in Great Britain.
The study by Ipsos UK and ClearView Research, supported by the University of Manchester, has confirmed the role that stigma and discrimination can play not just in driving harms, but also in preventing people accessing help and support.
The report shows that people from Minority communities who have any kind of gambling problem.2 are 50% more likely to have experienced racism or discrimination in public, compared to those who do not have a gambling issue (48% vs. 32%). Some participants in the qualitative research described a link between their experiences of discrimination and racism, and susceptibility to gambling harms. These participants pointed to the role of racism and discrimination in exacerbating gambling behaviour, including feelings of social exclusion, reduced employment opportunities and heightened risk of mental health issues.
The report also shows that people from Minority backgrounds who gambled are three times more likely to say their gambling is a ‘coping mechanism’ to deal with challenges in their life, compared to White British people who gamble (18% vs. 6%).
Participants in the qualitative study also identified many barriers stopping them seeking support for their gambling, some of which were because they were members of a Minority community. People from Minority communities were less likely than people from the White British majority group to say they would feel comfortable talking to friends and family if they were worried about their gambling, and also less likely to say they would feel comfortable talking to a gambling support service provider or a healthcare provider.
There was also a relative lack of awareness in Minority communities of where gambling support was available, and some even had a lack of trust in healthcare providers and support services due to previous experiences of racism and discrimination they had faced when seeking healthcare.
Some participants in the study also said they felt they and others from Minority groups could be disproportionately influenced by gambling marketing and advertising. They noted that having limited understanding about the risks involved in gambling could have made them more susceptible to the gambling marketing and advertising they saw.
Zoë Osmond, CEO of GambleAware, said: “Gambling harms can affect anyone, but they can be more common and more damaging in communities that face social inequality – such as these minority groups. Fortunately, help is out there. The National Gambling Support Network offers confidential, tailored support for people from all backgrounds. It also does a lot of community outreach to raise awareness and increase early intervention, so that people from all backgrounds know where to turn and can get help before gambling problems turn into an addiction.”
Daniel Cameron, Research Director at Ipsos, said: “The findings from this study increase our knowledge of why people from Minority communities may experience gambling harm. The study shows that the unique experiences individuals from Minority communities face in their everyday lives can exacerbate the drivers of gambling behaviour and increase the likelihood of facing gambling harms.”
Wendy Knight, who has lived experience of gambling harm and took part in the study, said: “Looking back, I started gambling compulsively after having issues at work. During that period, I spent a lot of my time and money in casinos as gambling became my way of escaping.
“Also, my parents came to the UK from the West Indies during the Windrush era. Since arrival our lives have been about struggling for money. I think that because of the lack of opportunities in disadvantaged communities gambling seems like one of the few ways we could ever get big money.
“When I started recovery, I found it isolating as there weren’t any other black people there. When I walked into the recovery room it was full of white men, but I stayed because I wanted to recover. Plus, I am used to being the only minority in the room.
“However, much more needs to be done to make people from minority backgrounds feel comfortable to go to recovery services for help.”
Dr Dharmi Kapadia, Senior Lecturer in Sociology at The University of Manchester commented: “This research study has shown that minoritised people facing difficult, and often traumatic, life circumstances such as financial hardship, racism and other forms of social exclusion are at risk of gambling harms. Worryingly, gambling help services are often not seen as trustworthy by minoritised people due to past discriminatory experiences of statutory services. Gambling support services need to work on increasing confidence amongst minoritised groups, including how they organise, advertise and deliver services.”
This latest research builds on a Minority Communities & Gambling Harms: Quantitative Report that GambleAware released in March.
GambleAware will also be opening a new funding programme in December 2023, building on the recommendations from this Minority communities research. A total of £4.3m will available to organisations in England, Scotland and Wales.
Anna Hargrave, GambleAware Chief Commissioning Officer, said: “Our new funding programme is a response to research which demonstrated that both women and people from minority ethnic and religious communities face additional burdens of gambling harm as well as barriers in accessing services which meet their needs. Through the fund we will aim to reduce the inequality of experience of gambling harm for women and people from minority religious and ethnic communities.”
The 2025 edition of the ICE Landmark Awards, the initiative which celebrates milestone achievements and successes in international gaming, took place on the middle day of ICE Barcelona. Presented on the show floor during the world’s biggest ever gathering of gambling industry professionals, the Landmark Awards recognised watershed events, milestone achievements and contributions from a cross-section of progressive organisations and individuals.
Explaining the background to the Awards, Stuart Hunter, Managing Director of Clarion Gaming said: “We felt that there was a place for a totally original Awards program which was accessible, open to everyone in the industry and which recognised a very significant milestone or achievement.
“The first edition of the Landmarks to be held in Barcelona represents a stellar line-up of winners all of whom have made a major contribution to the industry. I am delighted to confirm that the 2025 Landmark Award winners are: EvenBet Gaming (20th Anniversary); Win Systems Group(30th Anniversary); International Betting Integrity Association (20th Anniversary); Novomatic Group (45th Anniversary); Aristidis Tsikouras, CEO of GeWeTe (25-years of service with the MERKUR Group); Pieter Remmers, founder-chairman of Assissa G4 (35-years dedicated to responsible gambling); Tracy Cohen, director of marketing at TCSJOHNHUXLEY (30-years’ service to the industry) and Jan Jones Blackhurst, board member at Caesars Entertainment and CEO-in-residence at the International Gaming Institute, University of Nevada Las Vegas (Pioneering leadership in gaming, politics and philanthropy).
Reflecting on his Landmark, Pieter Remmers confirmed: “I’m very happy to receive this award. I’ve been in this business a very long time. When you look at my resumé, it seems like my career has been dedicated to responsible gambling, so it’s very gratifying to have my work recognised in this way.”
Jason Foley-Train, head of International Development at the International Betting Integrity Association added: “We’re delighted to receive this prestigious Landmark Award from Clarion Gaming. ICE is a cornerstone of the gaming industry, and it’s an honour to be recognised by an event with such a rich history and enduring impact.”
Since their introduction in 2019 over 50 individuals and organisations have been recognised with an ICE Landmark Award. Recipients have included the innovators, developers, entrepreneurs, pioneers and personalities who make the international gambling industry truly unique.
The post Trailblazers recognised at ICE Barcelona as Landmark Award winners announced appeared first on European Gaming Industry News.
LiveScore, the global sports media business and one of the world’s leading real-time sports update providers, has today announced former Premier League and Bulgarian football star Dimitar Berbatov as official European brand ambassador for both LiveScore Media and LiveScore Bet; two central components within the LiveScore Group sports ecosystem, across Europe.
LiveScore has been Fuelling Fans’ Passion for Sport since being founded in 1998 and has evolved to become one of the world’s best-loved media brands. This partnership underscores the brand’s commitment to enhancing the experiences of football fans worldwide through drawing on the expertise of Berbatov for content, media appearances and campaign work.
With an illustrious career spanning Manchester United, Tottenham Hotspur, and Fulham in the Premier League, the Bulgarian remains a revered figure in the sport with a strong UK profile. Berbatov was recently the ambassador for LiveScore’s ‘Extra, Added Time’ campaign, where he encourage fans to take additional time for their mental health.
As part of this campaign, throughout November, LiveScore donated £250 to charity for every key Premier League moment delivered via its app post-90 minutes.
Dimitar Berbatov, Official European Ambassador for LiveScore and LiveScore Bet, said: “I’m excited to continue my partnership with LiveScore, following the success of our ‘Extra Added Time’ campaign. Together, we’ve shown that football can inspire positive change, and I’m excited to build on that momentum.
“LiveScore has been a leader in delivering real-time football updates, always ensuring fans are at the forefront of the action. As someone who has lived and breathed the sport, I’m proud to represent the brand and look forward to helping bring fans even closer to the game we all love.
LiveScore CEO Sam Sadi commented: “We are proud to welcome Dimitar Berbatov as our brand ambassador. His iconic status in European football, combined with his ability to inspire fans on and off the pitch, makes him the perfect fit for LiveScore.”
The post LIVESCORE ANNOUNCES DIMITAR BERBATOV AS OFFICIAL EUROPEAN BRAND AMBASSADOR appeared first on European Gaming Industry News.
Get ready for an unforgettable experience, because we’ve got some exciting news! The dates for the Balkan Entertainment and Gaming Expo (BEGE) 2025 and Eastern European Gaming Summit (EEGS) have officially been locked in!
��️ When? – November 26-27, 2025
� Where? – Inter Expo Center, Sofia
Join us for two exhilarating days packed with fascinating talks, networking with industry leaders, startups, and loads of fun activities. Here are some of the key events and highlights you can look forward to during this edition:
Exhibition Hall – Discover innovative products and services from leading companies in the industry. Our exhibition features a diverse range of exhibitors, showcasing the latest technologies and solutions in gaming and entertainment.
Networking Opportunities – Connect with fellow professionals, potential partners, and investors during different networking opportunities designed to foster collaboration and idea exchange. With over 80 exhibitors from 60 different countries, this is the perfect chance to build valuable relationships and explore new business opportunities.
BEGE Awards Ceremony – We are privileged to recognize the best achievements in the industry over the past year. Join us to celebrate the outstanding performances and contributions of individuals and companies that have made a significant impact on the industry.
The legendary BEGE Party – After an exciting day of networking and learning, get ready to let loose and have a blast at the BEGE Party! Join us for an unforgettable night of entertainment, music, and celebration. Expect an electrifying atmosphere, special performances, and great company. Don’t miss out on the ultimate networking
and entertainment experience
Startup Zone – Explore the next big thing in gaming with our Startup Zone, showcasing innovative new companies that are redefining the industry landscape.
Keynote Presentations – Hear from industry visionaries as they share their insights on the latest trends and innovations in gaming and entertainment.
Panel Discussions – Engage with experts on critical topics such as regulatory changes, technology advancements, and market strategies that will shape the future of the industry.
Proximity Zone – Become a part of the live-stream interviews throughout both days of
the exhibition.
Mark your calendars, set those reminders, and get ready to join the best in the business!
We’ll be rolling out more details soon, so keep an eye on your inbox for updates, sneak peeks, and all the juicy tidbits. Trust us, you won’t want to miss what we have planned!
Let the countdown begin!
The post BEGE and EEGS 2025 Dates Announced! appeared first on European Gaming Industry News.
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