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Betsoft Gaming Boosts Brand Exposure Through iGP’s Game Aggregator, iGaming Deck
More operators will be able to offer their players Betsoft’s award-winning content through new API
Renowned casino entertainment software provider, Betsoft Gaming, has made its portfolio of slots, table, mini and crash games available through iGP’s recently launched aggregation platform iGaming Deck.
With a raft of awards including RNG Supplier of the Year 2023, Betsoft slots guarantee to drive player engagement and loyalty across demographics. In addition, all Betsoft releases are translated, localised and certified to ensure the ultimate playing experience.
Betsoft also delivers a significant cross section of casino entertainment products and in-game enhancement tools. These include Take the Prize™ and Tournament, both part of Drive™, Betsoft’s comprehensive gamification ‘toolbox’.
Highly popular slots from Hold & Win global No 1 Golden Dragon Inferno™, Game of the Year Wilds of Fortune™ to Slot of the Year Alkemor’s Elements™ will be available to iGaming Deck clients with immediate effect.
Founded in 2016 and headquartered in Malta, iGP is a significant entity in the iGaming industry. Boasting 100+ game provider partnerships and managing in excess of €500m in monthly bets, it has built its reputation on security, service and speed.
As part of the continued expansion strategy, iGaming Deck was launched in 2023 to provide a superior offering of 5,000+ titles alongside account management and back office support to operators. Delivering seamless integration with any gaming website through a single API, iGaming Deck was designed to revolutionise the way players, online casinos, and game developers interact.
Fernando Van Velzen, Head of Account Management, Betsoft Gaming, said: ‘We are very pleased to be working with a business whose goals and standards are fully aligned with our own. Increasing access to our growing portfolio of slot releases and associated products is key to our development and we are looking forward to a positive working relationship.’
Matthew Calascione, COO, iGP followed: ‘We are delighted to offer Betsoft releases to our constantly expanding customer base. Working with a content supplier of Betsoft’s calibre is essential to both deliver the standards we have set for ourselves and maintain our competitive edge. We anticipate a mutually beneficial and long-term relationship going forward.’
Betsoft’s portfolio is highly customer focused and mobile led. New releases are eagerly anticipated by players and operators alike as they are designed to deliver player engagement and brand loyalty.
As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
The post What Does a Win Feel Like? WinSpirit Is Trying to Find Out appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
The post What Does a Win Feel Like? WinSpirit Is Trying to Find Out appeared first on Americas iGaming & Sports Betting News.
As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
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