Latest News
Affiliates Bring 10 Million New Players: Affilka Recaps H1’23
In H1 2023, iGaming brands, collaborating with Affilka by SOFTSWISS, harnessed its power to draw in over 10 million new players through affiliates. SOFTSWISS, a leading tech company offering top-notch solutions for iGaming, shares the product performance results derived from the data spanning 240 Affilka’s clients.
In the first half of the year, 43.7 thousand new affiliate accounts were registered, constituting a significant quarter of all affiliate accounts ever reсorded in the platform’s operational history since 2018. This figure showcases substantial growth, almost 2.3 times greater than in the corresponding period of the previous year.

The rise in new affiliate accounts has catalysed an even more rapid expansion in new player registrations. When comparing the first halves of 2023 and 2022, this indicator has surged by over 2.4 times. This figure highlights the pivotal role of effective affiliate management in driving iGaming success.

The number of clicks on referral links has demonstrated the most impressive growth among all Affilka’s indicators, surging by 8.7 times between H1 2022 and H1 2023. “This surge occurred both due to the increase in the number of affiliate partners and the advancement of the brands powered by Affilka. Operators grow, enter new markets, and try to work with new types of traffic and new affiliates,” explains Anastasia Borovaya, Head of Affilka by SOFTSWISS.

Shifting focus to the financial performance indicators of Affilka, it is worth noting their consistent trend of growth throughout the analysed period. Notably, the affiliate GGR increased by 79.2%. Concurrently, the player deposit amount and affiliate payments both surged, expanding by 90.4% and 60% respectively.
Anastasia Borovaya, Head of Affilka by SOFTSWISS comments: “In our commitment to maintain a traditionally high level of service, even with a growing number of clients and their affiliates, we have expanded our team almost by a third over the past year. As for now, we are engrossed in expanding the traffic reporting scope, which involves providing in-depth analytics regarding clicks. The Affilka team is working on further enhancing our commission constructor, despite it having already established itself as the market’s most adaptable option.”
Affilka by SOFTSWISS is gearing up for the upcoming SBC Summit Barcelona 2023, joining the innovative SOFTSWISS lineup. At stand CG58, the Affilka team plans meetings with their current partners, potential clients and B2B platform providers.
About SOFTSWISS
SOFTSWISS is an international iGaming company supplying certified software solutions for managing gambling operations. The expert team, which counts 1,400 employees, is based in Malta, Poland, Georgia, and Belarus. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a Bitcoin-optimised online casino solution.
Conferences
Win Systems arrives at GAT Expo Cartagena with its latest innovation
Win Systems, a leading provider of technology solutions for the gaming and entertainment industry, will be attending GAT Expo Cartagena 2026 on March 25–26 in Cartagena de Indias. Visitors can find the company at Stand A7, where it will highlight its latest electronic roulette innovations and casino solutions.
At the event, Win Systems will unveil Colors, the next evolution of its successful electronic roulette line. This includes an innovative 6-position wall-mounted version designed to optimize floor space while delivering maximum performance and visual impact on the gaming floor.
Customization and Player Engagement
Colors stands out for its high level of customization, allowing operators to tailor visual elements and configurations to align with their brand identity and market preferences. Whether in compact or large-scale setups, Colors is engineered to capture attention and enhance player engagement from the very first spin.
A key innovation is its dynamic paytable, which enables players to select from four different paytable options. This includes multipliers of up to 120x on inside bets, offering both increased excitement for players and higher revenue potential for operators. By combining design, performance, and flexibility, Colors delivers a highly versatile and profitable solution for modern casinos.
Enhanced Slot Offerings
In addition to Colors, Win Systems will showcase its renowned Sublime and Rhapsody slot machines, now featuring new game releases that blend advanced graphics, innovative mechanics, and high performance. These updates reinforce Win Systems’ commitment to creating engaging content that maximizes both the player experience and operator profitability.
Strategic Industry Presence
“GAT Expo Cartagena is a key platform for the Latin American gaming industry,” said Manuel Wladdimiro, Sales Director for Central America & the Caribbean at Win Systems. “It’s an ideal opportunity to present our latest innovations and strengthen our presence in the region.”
With a proven international track record and a constantly evolving product portfolio, Win Systems continues to prioritize innovation, performance, and results-driven design. Attendees are invited to visit Stand A7 to experience these new developments firsthand.
The post Win Systems arrives at GAT Expo Cartagena with its latest innovation appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Latest News
PureWager and MIRACL announce new partnership
MIRACL, the world’s only single-step multi-factor authentication (MFA) provider, today announces a strategic partnership with PureWager Group, an emerging leader in next-generation sports betting technology. This collaboration will enable effortless player access via MIRACL’s passwordless, single-step login, boosting security and improving user experience across PureWager’s network.
PureWager Group is at the forefront of delivering innovative retail and online sportsbook solutions across North America, with a particular focus on Tribal Enterprises. Their platform empowers clients with Class 2 and on-premises mobile gaming solutions, alongside engaging social sportsbook and iCasino experiences.
MIRACL replaces traditional login methods entirely, providing passwordless authentication through a simple PIN. Fully compliant with GDPR, AML, and other international standards, MIRACL eliminates the need for usernames, passwords, or separate 2FA tools. With a proven 99.9% login success rate, the solution ensures players enjoy seamless access, while operators reduce potential revenue loss from login friction.
Sandro Di Michele, Chief Revenue Officer at PureWager Group, commented:
“Simplicity sits at the heart of the PureWager platform. As we expand our next-generation sportsbook ecosystem across North America, it’s essential that players can log in quickly and securely. MIRACL’s single-step authentication removes unnecessary friction while delivering the highest levels of security and compliance. This partnership strengthens our ability to offer a modern sportsbook experience that’s intuitive for players, efficient for operators, and scalable for future growth.”
Rob Griffin, CEO of MIRACL, added:
“MIRACL is fast becoming the standard for secure, frictionless logins across iGaming and sports betting. By partnering with leading next-gen technology providers like PureWager, we are removing password-related login barriers while supporting operators in meeting evolving regulatory requirements for multi-factor authentication. This collaboration will give more players access to a secure, seamless experience, keeping them engaged and loyal, while protecting their accounts with best-in-class security.”
MIRACL Trust eliminates the need for passwords, SMS codes, push notifications, or physical key cards. Leveraging patented Zero Knowledge Proof (ZKP) technology, no personal data is stored or transmitted, meaning there are no “honey-pots” vulnerable to attack, and the solution remains fully GDPR-compliant. Players can log in using a simple PIN or biometric scan in just two seconds, enjoying an average success rate of 99.88%.
By combining ease of access with robust security, MIRACL ensures the online gaming experience is both safe and convenient. For operators, this reduces fraud risk and strengthens the integrity of their platforms, while players benefit from a smooth, uninterrupted gaming experience.
The post PureWager and MIRACL announce new partnership appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Arman Tsarukyan
Choice Gaming Launches High-Energy Crash Game Arm’s Punch
Choice Gaming is taking crash games to the next level with the launch of Arm’s Punch, a high-energy title created in collaboration with MMA superstar Arman Tsarukyan. The partnership brings the adrenaline and intensity of the fight arena directly to players’ screens, where every round feels like stepping into the ring and every multiplier offers the chance to land a big win.
Set inside a buzzing boxing arena, Arm’s Punch delivers non-stop action as multipliers climb higher with every passing second. Players must decide the perfect moment to cash out before the round crashes, balancing risk and reward to maximise their potential winnings.
The game offers manual and automatic cash-out options, the ability to place multiple bets per round, and a live feed displaying bets and results in real time, creating a fast-paced and immersive experience that keeps players constantly engaged.
Anna Vardanyan, Partnership Manager at Choice Gaming, said:
“We’re excited to introduce Arm’s Punch and deliver a crash game that combines speed, excitement and real win potential. The collaboration with Arman Tsarukyan adds an extra level of energy to the experience, bringing the thrill of combat sports into the gameplay.”
With lightning-fast rounds, explosive gameplay and the involvement of one of MMA’s rising stars, Arm’s Punch delivers a dynamic crash experience designed for players who enjoy both the strategic timing of crash games and the electrifying atmosphere of combat sports.
More than just a game, Arm’s Punch aims to deliver a true knockout experience for fans of fast-paced gaming and fight-inspired action.
The post Choice Gaming Launches High-Energy Crash Game Arm’s Punch appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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