Aviatrix
Aviatrix targets further LatAm growth with new hire
Gabriela Novello joins as account manager with a focus on Brazil and other key Latin American markets
Aviatrix, the award-winning crash game featuring NFT-based loyalty mechanics, has expanded its Latin American team with the hire of a new dedicated account manager, as it looks to further grow its footprint in the region.
Gabriela Novello joins the team having previously held senior sales and business development roles at the likes of Playtech and Altenar. She will be tasked with supporting Aviatrix’s increasing number of partners in Latin America.
Aviatrix is growing quickly in popularity across the region, where its unique NFT-based loyalty mechanics and AAA production are already helping operators acquire and retain players in Brazil and other key markets.
It will be showcased at stand C120 of SiGMA Americas, which takes place in São Paulo between 14-18 June.
Vladislav Artemyev, CEO at Aviatrix, said: “I’m delighted to welcome Gabriela to Aviatrix. With demand for the game on the rise across Latin America, and particularly in Brazil, it was important we strengthen our account management team to provide additional support to both new and existing partners.
“Aviatrix is a perfect match for casino players across LatAm, where many are looking for intuitive and rewarding titles that go beyond traditional table games and slots. We have big plans over the coming months, and Gabriela will be an important part of our work.”
Gabriela Novello, account manager at Aviatrix, added: “I’m really excited to get to work with Aviatrix. Even before joining, I was a big fan of the game and I’ll be working hard to support our partners by bringing this unique product to their customers in Latin America.”
Players of Aviatrix watch as an aircraft takes off, and must cash out of their bet before it crashes to the ground. The longer they hold their nerve, the higher the multiple they can win. The genre has become popular in recent years, but Aviatrix takes it to the next level with NFT-based loyalty mechanics.
The game has proven so popular over recent months that more than 100,000 NFT aircraft have been created by users, and the blockchain upon which the game operates is now the seventh most active in the world.
Award-winning crash game Aviatrix is now live in North America for the very first time, after securing a licence and certification in the Canadian province of Ontario.
Aviatrix has been granted a Gaming-Related Supplier (B2B) Licence by the Alcohol and Gaming Commission of Ontario (AGCO), meaning Ontario-licensed operators can now offer the game.
It’s the first time players in North America will be able to enjoy Aviatrix, marking another major milestone in the remarkable two-year journey of the game.
Aviatrix was helped through the AGCO licensing and certification process by BetComply.
Anastasia Rimskaya, Chief Account Officer at Aviatrix, said: “We committed to expanding Aviatrix’s regulated footprint, and this is another huge step. We’re already present in many markets across Europe, so it is fantastic to add a province in Canada to the list. We are sure that players in Ontario are going to find Aviatrix every bit as enjoyable as their counterparts elsewhere.”
Aviatrix has added multiple new regulated markets over the past few weeks, including Italy, Sweden and the Netherlands.
It was also recently named ‘Game of the Year’ at the EGR Operator Awards 2024.
Aviatrix, the innovative crash game that is quickly growing in popularity across Latin America and elsewhere, has added FacilitoBet to its portfolio of operator partners.
The deal sees FacilitoBet integrate Aviatrix into its proprietary GEO VES platform, making the game available to its players across Venezuela.
This is a major move by Aviatrix’s into the Venezuelan market, following numerous deals elsewhere in Latin America over the past 12 months.
Gabriela Novello, Head of Business Development LATAM at Aviatrix, said: “We want to bring Aviatrix to the most respected brands across Latin America, and FacilitoBet absolutely meets those criteria. By integrating us into their own platform, we’re able to work directly with the FacilitoBet team to bring a truly world-class experience to players across Venezuela. This is another important step in the Aviatrix journey.”
Henry Sanchez, Director of FacilitoBet, said: “Crash games have become a true phenomenon over the last couple of years, and we love Aviatrix because it brings something unique to the genre. The game is engaging, and their team is extremely helpful when it comes to onboarding to our own GEO VES platform. We are sure Aviatrix will be a big success among our players.”
Aviatrix is quickly becoming Latin America’s favourite crash game, following integrations with NGX, Salsa Technology, Vibra Gaming, Cactus Gaming, RedCap, Virtualsoft, Casa de Apostas, Portugabet and many more.
Latin America’s favorite crash game, Aviatrix, is now live with one of the major operators in Brazil, following a successful integration with Aposta Ganha. From now on, players on the Brazilian platform can enjoy the full Aviatrix experience, including intuitive gameplay, huge network tournaments, and free bets.
The partnership is part of Aviatrix’s strategic growth in Brazil, where it has rapidly expanded over the past few months.
José Jeferson, casino and product analyst at Aposta Ganha, said: “We’ve been really impressed with how Aviatrix has built a crash game that’s truly captured the imagination of players here in Brazil. We appreciate all the additional features, like in-game free bets via promo codes and plane customization, that have proved so popular.”
Gabriela Novello, Head of Business Development LATAM at Aviatrix, said: “Our strategy in Brazil is based on leveraging Aviatrix’s innovative approach, which allows us to tailor the gaming experience to local markets. With this new partnership with Aposta Ganha, we are going to expand our strategy even further as we are increasing our game’s audience through a trusted brand and one of the largest in the country.”
While Aviatrix has grown impressively in markets around the world, Brazilian casino fans have particularly embraced the game.
Aviatrix works with many brands and platform providers across Brazil and is always looking to implement special features to improve the user experience and engagement of players. With this focus in mind, the game has been launched in Brazil with a massive promotion, where all players could win a free bet to try the Aviatrix experience in Aposta Ganha.
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