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Aviatrix targets further LatAm growth with new hire

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Gabriela Novello joins as account manager with a focus on Brazil and other key Latin American markets

Aviatrix, the award-winning crash game featuring NFT-based loyalty mechanics, has expanded its Latin American team with the hire of a new dedicated account manager, as it looks to further grow its footprint in the region.

Gabriela Novello joins the team having previously held senior sales and business development roles at the likes of Playtech and Altenar. She will be tasked with supporting Aviatrix’s increasing number of partners in Latin America.

Aviatrix is growing quickly in popularity across the region, where its unique NFT-based loyalty mechanics and AAA production are already helping operators acquire and retain players in Brazil and other key markets.

It will be showcased at stand C120 of SiGMA Americas, which takes place in São Paulo between 14-18 June.

Vladislav Artemyev, CEO at Aviatrix, said: “I’m delighted to welcome Gabriela to Aviatrix. With demand for the game on the rise across Latin America, and particularly in Brazil, it was important we strengthen our account management team to provide additional support to both new and existing partners.

“Aviatrix is a perfect match for casino players across LatAm, where many are looking for intuitive and rewarding titles that go beyond traditional table games and slots. We have big plans over the coming months, and Gabriela will be an important part of our work.”

Gabriela Novello, account manager at Aviatrix, added: “I’m really excited to get to work with Aviatrix. Even before joining, I was a big fan of the game and I’ll be working hard to support our partners by bringing this unique product to their customers in Latin America.”

Players of Aviatrix watch as an aircraft takes off, and must cash out of their bet before it crashes to the ground. The longer they hold their nerve, the higher the multiple they can win. The genre has become popular in recent years, but Aviatrix takes it to the next level with NFT-based loyalty mechanics.

The game has proven so popular over recent months that more than 100,000 NFT aircraft have been created by users, and the blockchain upon which the game operates is now the seventh most active in the world.

Anastasia Rimskaya Chief Account Officer at Aviatrix

Aviatrix Showcases Next-Gen Product Vision at Key Partner Gathering

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Aviatrix organized a partner meeting in Chamonix, France, uniting a chosen group of distribution and operator partners to discuss its product strategy for the upcoming year.

The occasion represented the studio’s initial presentation of its wider ecosystem concept and an upcoming game title to partners in a non-trade show environment.

Central to the agenda was the launch of Aviatrix’s newly-unveiled iGaming Metaverse, which brings together various games within a single progression system, allowing players to maintain the same profile, rewards, and accomplishments across different titles.

It signifies a transformative approach in the studio’s perspective on player involvement beyond single gaming sessions.

“We wanted this to be more than a networking event. Chamonix was deliberately chosen as a moment to pause and show our partners where we are headed,” said Victoria Lambroza, Key Partnerships Executive at Aviatrix. “Our iGaming Metaverse concept we presented is something we’ve been building toward for some time, and seeing partners engage with it in person confirmed we’re thinking about this in the right way.”

Partners received an exclusive first look at a new Aviatrix title, presented at the event before any public announcement.

The Chamonix event is meant to be the first of multiple similar gatherings that Aviatrix aims to organize throughout 2026. Instead of limiting significant product updates to trade shows, the studio is creating a model for direct partner communication that facilitates deeper discussions about roadmap, strategy, and product direction.

“The feedback we received in Chamonix will directly shape how we communicate our product development to the wider market,” said Anastasia Rimskaya, Chief Account Officer at Aviatrix. “Our partners are a critical part of how we build and this kind of session is how we make that relationship real. We’re already planning the next one.”

The post Aviatrix Showcases Next-Gen Product Vision at Key Partner Gathering appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Anastasia Rimskaya Chief Account Officer at Aviatrix

Aviatrix Introduces Second Chance, Bringing the iGaming Metaverse to Life

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Aviatrix has launched its second game, fittingly named Aviatrix Second Chance, as the well-known provider starts a new chapter as the first-ever iGaming Metaverse.

Last month, Aviatrix revealed the imminent debut of the iGaming Metaverse following over three years of operation as a standalone crash game.

Second Chance expands on Aviatrix’s success by introducing a new feature that allows 50% of participants in each round to have a unique opportunity to continue flying even after their plane would typically explode.

This implies that players can achieve substantial winnings even if they overlook the initial cash-out option, which suits thrilling, high-volatility gaming perfectly.

Anastasia Rimskaya, Chief Account Officer at Aviatrix, said: “The launch of Aviatrix Second Chance is a genuinely defining moment for us. For more than three years, Aviatrix was known globally as a single, award-winning crash game. Second Chance represents the point where that success evolves into something much bigger.

“Second Chance combines classic Aviatrix mechanics with the opportunity to land big wins even if you miss the first opportunity to cash out. We know players are going to love it.”

The launch signifies Aviatrix’s growth into a multi-game ecosystem, allowing players to have a single profile, loyalty system, and progression across various titles.

Aviatrix will soon broaden its portfolio to include additional verticals, such as slot games and instant games.

The post Aviatrix Introduces Second Chance, Bringing the iGaming Metaverse to Life appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Anastasia Rimskaya Chief Account Officer at Aviatrix

Aviatrix Launches New Loot Boxes to Deepen Progression and Reward Paths

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Aviatrix has launched a new Loot Box feature for its premier crash game, presenting collectible rewards, free bets, and progression bonuses aimed at boosting long-term player engagement.

Loot Boxes are granted through a daily rewards mechanism, with players obtaining them according to their in-game actions and advancement. Every box holds a variety of rewards, such as aircraft skins, complimentary bets, and aviation experience points.

The feature enhances Aviatrix’s developing loyalty system, providing players with fresh options to personalize their aircraft and earn rewards through continuous engagement.

Anastasia Rimskaya, Chief Account Officer at Aviatrix, said: “Loot Boxes are part of our wider vision for Aviatrix as a connected multi-game universe. As we expand our iGaming Metaverse, features like Loot Boxes add another meaningful layer to how players build their profile, customise their aircraft and earn rewards across the ecosystem.”

Unveiled in February, the Aviatrix iGaming Metaverse signifies the supplier’s shift from a standalone crash game to an integrated multi-title ecosystem.

Starting with the imminent debut of Aviatrix Second Chance and continuing with upcoming titles like Aviatrix Fruits and Aviatrix Mines, every game will utilize a single integrated player profile, progression system, and rewards and achievements framework.

The post Aviatrix Launches New Loot Boxes to Deepen Progression and Reward Paths appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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