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Aviatrix targets further LatAm growth with new hire

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Gabriela Novello joins as account manager with a focus on Brazil and other key Latin American markets

Aviatrix, the award-winning crash game featuring NFT-based loyalty mechanics, has expanded its Latin American team with the hire of a new dedicated account manager, as it looks to further grow its footprint in the region.

Gabriela Novello joins the team having previously held senior sales and business development roles at the likes of Playtech and Altenar. She will be tasked with supporting Aviatrix’s increasing number of partners in Latin America.

Aviatrix is growing quickly in popularity across the region, where its unique NFT-based loyalty mechanics and AAA production are already helping operators acquire and retain players in Brazil and other key markets.

It will be showcased at stand C120 of SiGMA Americas, which takes place in São Paulo between 14-18 June.

Vladislav Artemyev, CEO at Aviatrix, said: “I’m delighted to welcome Gabriela to Aviatrix. With demand for the game on the rise across Latin America, and particularly in Brazil, it was important we strengthen our account management team to provide additional support to both new and existing partners.

“Aviatrix is a perfect match for casino players across LatAm, where many are looking for intuitive and rewarding titles that go beyond traditional table games and slots. We have big plans over the coming months, and Gabriela will be an important part of our work.”

Gabriela Novello, account manager at Aviatrix, added: “I’m really excited to get to work with Aviatrix. Even before joining, I was a big fan of the game and I’ll be working hard to support our partners by bringing this unique product to their customers in Latin America.”

Players of Aviatrix watch as an aircraft takes off, and must cash out of their bet before it crashes to the ground. The longer they hold their nerve, the higher the multiple they can win. The genre has become popular in recent years, but Aviatrix takes it to the next level with NFT-based loyalty mechanics.

The game has proven so popular over recent months that more than 100,000 NFT aircraft have been created by users, and the blockchain upon which the game operates is now the seventh most active in the world.

Anastasia Rimskaya Chief Account Officer at Aviatrix

Aviatrix Launches New Loot Boxes to Deepen Progression and Reward Paths

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Aviatrix has launched a new Loot Box feature for its premier crash game, presenting collectible rewards, free bets, and progression bonuses aimed at boosting long-term player engagement.

Loot Boxes are granted through a daily rewards mechanism, with players obtaining them according to their in-game actions and advancement. Every box holds a variety of rewards, such as aircraft skins, complimentary bets, and aviation experience points.

The feature enhances Aviatrix’s developing loyalty system, providing players with fresh options to personalize their aircraft and earn rewards through continuous engagement.

Anastasia Rimskaya, Chief Account Officer at Aviatrix, said: “Loot Boxes are part of our wider vision for Aviatrix as a connected multi-game universe. As we expand our iGaming Metaverse, features like Loot Boxes add another meaningful layer to how players build their profile, customise their aircraft and earn rewards across the ecosystem.”

Unveiled in February, the Aviatrix iGaming Metaverse signifies the supplier’s shift from a standalone crash game to an integrated multi-title ecosystem.

Starting with the imminent debut of Aviatrix Second Chance and continuing with upcoming titles like Aviatrix Fruits and Aviatrix Mines, every game will utilize a single integrated player profile, progression system, and rewards and achievements framework.

The post Aviatrix Launches New Loot Boxes to Deepen Progression and Reward Paths appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Aviatrix

Aviatrix moves beyond crash games with new iGaming Metaverse

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Aviatrix has launched its iGaming Metaverse, expanding the popular crash game into a connected, multi-game ecosystem.

Following three years as a single title, Aviatrix will release Aviatrix Second Chance next month, followed by additional games such as Aviatrix Fruits and Aviatrix Mines. The Metaverse links all titles under a unified progression system, allowing players to retain profiles, rewards, and achievements across games for a continuous experience.

“From the beginning, our ambition for Aviatrix has always been bigger than a single game,” said Anastasia Rimskaya, Chief Account Officer at Aviatrix. “By unifying the player’s profile and progression across multiple games, we are giving users reasons to stay loyal. The Aviatrix iGaming Metaverse is our long-term vision of a connected ecosystem where every title contributes to the same player journey.”

The Metaverse allows new titles to integrate seamlessly, offering players more ways to advance, unlock rewards, and join tournaments.

The post Aviatrix moves beyond crash games with new iGaming Metaverse appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Aviatrix integrates with Notix.Games

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Award-winning crash game Aviatrix has integrated with Notix.Games’ casino aggregation platform.

The agreement sees operator partners of Notix.Games gaining access to Aviatrix, which is beloved by players for its intuitive gameplay, progression system and legendary network tournaments.

Anastasia Rimskaya, Chief Account Officer at Aviatrix, said: “Notix.Games has built a strong Aggregation Platform with a clear focus on quality and reliability, which makes this a great fit for Aviatrix. Through this integration, more operators can offer their players a crash game that has set a new standard for the genre. We’re excited to work closely with Notix.Games 

Ahikam Raviv, CCO at Notix.Games, said: “Aviatrix is one of those games players instantly recognise and actively look for. Adding it to our Aggregation Platform strengthens our offering for operator partners who want content that is easy to understand, highly engaging and consistently performs across different markets.”

Aviatrix’s current ‘Take Cash Before the Crash’ tournament is giving away four million euros in rewards to players between December 1, 2025 and February 28, 2026.

The post Aviatrix integrates with Notix.Games appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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