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GeoComply records over 100 million Super Bowl online betting transactions

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GeoComply conducted a record 100 million geolocation checks across 23 US states and the District of Columbia with legal, online sports betting during Super Bowl LVII weekend. This was the first Super Bowl to take place in a state with legal sports betting.

GeoComply processes geolocation checks to verify online sports bettors’ locations for the majority of the US online sports betting market.

Key Highlights Include:

  • GeoComply conducted 100 million geolocation checks on Saturday and Sunday, a 25 percent increase from last year’s Super Bowl weekend.
  • GeoComply registered 7.4 million accounts over the weekend, a 32 percent increase from last year.
  • GeoComply’s data shows more than 100,000 geolocation checks in and around State Farm Stadium in Glendale, AZ, from over 8,000 fan sportsbook accounts.
  • New York topped all states with 13.9 million GeoComply geolocation checks over Super Bowl weekend.

GeoComply Co-Founder & CEO Anna Sainsbury commented: “Super Bowl LVII was a record-breaking event. GeoComply data reveals that Americans’ interest in legally betting on the Super Bowl has never been higher. It also showed that many fans at State Farm Stadium embraced their newfound ability to bet while watching the game in person.”

Super Bowl LVII’s venue and the home regions of the two competing teams had galvanizing effects on legal betting activity in the respective states. Sports betting is legal in Arizona, where State Farm Stadium is located, and huge swaths of Philadelphia Eagles and Kansas City Chiefs fans hail from legal sports betting strongholds.

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Kansas launched online sports betting in September 2022, but the Kansas City Chiefs’ stadium—and many of its fans—are located in Missouri, where sports betting is not yet legal. Over Super Bowl weekend, GeoComply recorded 2.2 million legal sports betting geolocation transactions in Kansas and Missourians attempted to access legal sportsbooks in other states a quarter-of-a-million times and were blocked from betting.

Over Super Bowl weekend, GeoComply recorded over 100,000 geolocation checks from mobile devices betting on Arizona-regulated online sportsbooks in and around the host State Farm Stadium in Glendale, Arizona.

Just like Black Friday or Cyber Monday, the Super Bowl is a target for online fraudsters seeking to take advantage of increased consumer interest. In the week leading up to the Super Bowl, GeoComply’s technology spotted and blocked more than 140,000 fraud attempts. GeoComply protected consumers and sportsbooks from fraud rings, account takeovers, ID theft, and other financial fraud.

“It’s no secret that online fraud is a growing concern across all forms of e-commerce,” added Sainsbury. “Online sports betting may be a target for fraud, but because every bettor must verify their location, the industry has the data to stop it before it starts. GeoComply is proud to be a cyber security asset to the industry.”

Sainsbury continued, “GeoComply’s unprecedented transaction figures from this Super Bowl weekend reflect the growth of legal online sports betting. This tightly regulated industry emphasizes consumer protection, transparency, and accountability. Every state that regulates sports betting is a blow to the predatory black market that operates in the shadows, providing zero safeguards for bettors and no economic benefit to the local community.”

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The legal online sports betting industry is an economic engine, generating more than $2.47 billion in tax revenue across the US since May 2018. The rollout of regulated online sports betting in Arkansas, Kansas, Maryland and Ohio since last year’s Super Bowl helped propel GeoComply’s transaction volumes to record levels, with over 44 percent of the US population now able to bet legally on the game.

Recently regulated Ohio stepped straight into GeoComply’s top five states, ranked by geolocation transactions over the Super Bowl weekend. It joins New York, New Jersey, Pennsylvania and Michigan.

The data in this press release is based on GeoComply’s geolocation check transactions for its customers, which occur at various stages of a user registering and placing a bet with legally regulated online sportsbooks. These transaction volumes were measured between midnight EST on February 11 through the end of the Super Bowl on February 12, 2023. State Farm Stadium data was collected starting at 12:00PM EST on February 12 through the end of the Super Bowl.

GeoComply has a unique view of the US online sports betting market as the trusted geolocation supplier for the majority of the regulated online sports betting operators in the US. GeoComply’s data does not purport to be definitive or represent the entire US market but is intended to provide general insights into relevant market dynamics.

This press release has not been reviewed, authorized, or endorsed by the National Football League, the Philadelphia Eagles, the Kansas City Chiefs, or State Farm Stadium.

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Canada

Play’n GO announces partnership with Canadian operator Loto-Québec

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Play’n GO, the world’s leading casino entertainment provider, has today announced a partnership with Canadian operator Loto-Québec, launching the Swedish gaming giant’s games into another Canadian province.

Already active in another Canadian province , this partnership sees Play’n GO’s content available in the province of Québec exclusively with Loto-Québec, a state-owned corporation, where online players now have access to titles such as Tome of Madness. 

Magnus Olsson, Chief Commercial Officer, Play’n GO said: “At Play’n GO, we have always been clear in our vision to be active in every regulated market in the world, and this partnership with Loto-Québec is the next step on that journey.

“Our past success in Canada gives us confidence that players in Québec will enjoy the best Play’n GO content, and we look forward to many years of success with Loto-Québec in the province.”

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Stéphane Martel, Head of Product and Innovation at Loto-Québec added: “As the sole iGaming operator in Québec, we pride ourselves on offering titles that truly add value to our platform, lotoquebec.com. We are happy to bring Play’n GO games to our players.”

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Canada

Court Decision Upholds iGaming Ontario’s Model

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iGaming Ontario has welcomed the decision of the Ontario Superior Court, which found that iGaming Ontario’s model is consistent with the Criminal Code and that iGaming Ontario is conducting and managing igaming in the province.

“We have always been confident in our model and are pleased that the court has ruled in our favour, and that Ontarians can continue to play with confidence in our regulated igaming market,” said Martha Otton, Executive Director of iGaming Ontario.

“Ontario’s model meets the requirements and contributes to the public good by protecting players, their data and their funds, while helping to fund priority public services in Ontario, and bringing well-paid, high-tech jobs and economic development to Ontario,” Otton added.

In dismissing the application brought forward by the Mohawk Council of Kahnawà:ke (MCK), the Superior Court found that iGaming Ontario is the “operating mind” behind Ontario’s competitive igaming market in accordance with the conduct and manage requirements of the Criminal Code.

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iGaming Ontario will continue to conduct and manage igaming as it has since the launch of the regulated market on April 4, 2022.

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Bragg Gaming Group

Bragg Gaming Appoints Renowned iGaming Executive Neill Whyte as Chief Commercial Officer

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Bragg Gaming Group, a global iGaming technology and content provider, announced that Neill Whyte has been appointed as Chief Commercial Officer (CCO), effective 1st May 2024, establishing a new global commercial structure at the Company and bolstering its leadership team.

Whyte brings over 18 years of experience in the iGaming sector, most recently in the role of Chief Commercial Officer at Digital Gaming Corporation’s (DGC), B2B iGaming Division. After joining DGC in early 2020, he was responsible for the commercially successful launch and growth of its content distribution business in the US.

Prior to joining DGC, Whyte held multiple positions in the gaming industry including as Head of Business Development at Isle of Man-based iGaming specialist Apricot Investments, as Board Member at Swedish iGaming product and Lottery content distributor Genera Networks, and in various senior roles over eleven years at leading iGaming content supplier Microgaming, including as Head of Product Channels.

In his new role with Bragg, Whyte will be tasked with leading the Company’s global commercial teams to drive growth across all of the Company’s product verticals which include proprietary online casino content from its Atomic Slot Lab, Indigo Magic and Wild Streak Gaming studios, exclusive content from content partners, HUB a leading casino content aggregation platform, Fuze player engagement, as well as its award-winning player account management (PAM) platform and turnkey solutions.

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Matevž Mazij, Chief Executive Officer at Bragg, said: “I am very pleased to be announcing today the appointment of Neill Whyte as Chief Commercial Officer at Bragg. His iGaming product and market knowledge, together with his record in driving growth from developing successful and mutually beneficial commercial partnerships are exceptional.

“As we leverage our broad content and product portfolio to grow in existing and new markets, including in the United States, Canada, Latin America and Europe, Neill’s unique combination of knowledge, skills and experience in this sector are a perfect fit for our ambitions at Bragg.”

Neill Whyte, Chief Commercial Officer at Bragg, said: “It’s an honor to join Matevž and the wider teams at Bragg already in place across North America, Europe and in India. I have been impressed with the depth and quality of the content, product and technology offerings at Bragg, and its ability to rapidly adapt, certify and deploy this content and technology in newly regulated markets is a distinct advantage.

“We also have a huge opportunity to grow our footprint with our existing customers in markets in which we are already established. Our content and product roadmaps are second to none, and I’m planning to get on the road in the coming weeks and months to meet the team and our customers and to start building for the next stage of mutual growth. I can’t wait to get going.”

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