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Graphyte Acquired by Optimove to Produce Powerful End-to-End Player Engagement Platform

Published

3 years ago

July 13, 2022

Reading Time: 3 minutes

The acquisition will significantly enhance Graphyte’s ability to seamlessly deliver personalized recommendations to players across channels and at scale

Graphyte, the realtime, cloud-based personalization platform built for the betting and iGaming industry, today announced it has been acquired by Optimove, the leading CRM Marketing Platform. The acquisition will cement Graphyte’s leader status in cloud-based personalization in the iGaming market, driving more operators to utilize its capabilities as part of their Customer Relationship Management (CRM) Marketing strategies carried out by Optimove’s multichannel CRM marketing hub.

Trusted by some of the world’s largest operators, Graphyte, founded in 2018 and employing 20, is a London-based startup built to fill the gap in the SaaS marketplace for a scalable Personalization Engine to serve the betting and iGaming industry. Operators like Entain, Sisal, 888, and others use Graphyte’s Personalization platform to serve AI-based product recommendations and dynamically personalize their web, native mobile sites, and mobile apps to engage customers in realtime through owned and paid marketing channels. For example, Gala Bingo has driven a 35% turnover uplift using Graphyte’s web personalization models and seen a 300% increase in site visits when providing intelligent recommendations to players through emails, instead of traditional static emails.

Graphyte applies advanced machine learning to betting, gameplay, and browsing activity in realtime to make every interaction with a customer relevant and in the moment. Unlike other personalization engines that require technical skills to deploy model results, the company’s flexible platform empowers marketers with complete control over how recommendations are made when testing and deploying personalized treatments without needing to make any changes to the core CMS.

The company’s robust offering includes:

Recommend – fully featured realtime, personalized recommendation and rules engine
Intelligent Layouts – web and app realtime AI-based personalized casino lobbies, homepages, banners, and navigation.
Engage – realtime triggered messages.
Momentum – social proof to surface trending and popular content on any channel.
Retarget – personalized ads served up to end-users as they browse third-party sites.
Site Search – instant, full-featured search capabilities for every channel and product.

Graphyte’s offering will now integrate with Optimove’s industry leading CRM Marketing capabilities. With a Customer Data Platform (CDP) at its core, Optimove offers marketing teams direct access to their customer data to build, test, orchestrate, and optimize hundreds of personalized CRM campaigns weekly.

Joint customers will benefit from synergies which will see Graphyte’s models enriched with robust data from Optimove’s CDP, while the models’ results will be readily accessible within customer profiles inside Optimove for segmentation, activation, and analysis. Joint customers will be able to reap these benefits and more, soon.

Furthermore, the acquisition will enable operators to provide players with realtime symmetric and personalized journeys. In addition to providing the end-to-end offering to iGaming and Sports Betting operators, Optimove, which has a significant non-gaming client base, will allocate resources to adapt and expand Graphyte’s web and app personalization capabilities to additional verticals.

Operators using the Graphyte and Optimove joint solution will be able to deliver unparalleled holistic player journeys such as:

Symmetric multichannel journeys: Leveraging Graphyte’s personalized recommendations in outbound campaigns via Optimove’s email and mobile channels and ensuring customers view the same recommendations when clicking through to the brand’s website or mobile app.
Geolocation-triggered personalized recommendations: Maximizing Graphyte’s bet recommendation relevancy by combining it with Optimove’s geo-fencing technology to trigger personalized messages to customers’ mobile apps. For example, triggering relevant sports betting recommendations when players enter a perimeter near a sport stadium.
True 1-to-1 personalization: Selecting one of Graphyte’s 20 distinct AI-models to personalize player experiences based on robust segmentation from Optimove’s Customer Data Platform. For example, deploying a different model for high loyalty players and new ones.

“I’m proud to welcome Graphyte to the Optimove family,” said Optimove Founder and CEO Pini Yakuel. “As evident from this acquisition, and of Kumulos earlier this year, we’re very serious about ramping up our never-ending quest to expand marketing teams’ capabilities and effectiveness. Graphyte’s machine learning and personalization capabilities are way ahead of the curve. Combining those with our native customer data platform and multichannel journey orchestration engine will prove extremely valuable for both our client bases and the iGaming industry.”

“We couldn’t be happier to join forces with Optimove as an integral part of their offering,” said Damien Evans, CEO of Graphyte. “Optimove’s CRM Marketing capabilities are second to none, and its dominance in the iGaming market is well-established. If you add to that equation Graphyte’s market-leading machine learning personalization capabilities, the result is a game changing marketing tool which will create unprecedented freedom for brands to realize their CRM Marketing visions. We’re excited to receive this significant vote of confidence from Optimove, the leading CRM Marketing player in the iGaming market.”

The acquisition is part of Optimove’s continuous investment in expanding its CRM marketing capabilities for the iGaming and Sports Betting industry, following its September 2021 $75 million investment led by Summit Partners and the acquisition of personalized mobile marketing solution Kumulos, in March 2022.

Danielle Calafato CCO at Gaming Corps

Gaming Corps signs distribution deal with Elantil

Published

15 minutes ago

October 29, 2025

George Miller

gaming-corps-signs-distribution-deal-with-elantil

Reading Time: 2 minutes

In-demand provider’s content now available to operators powered by the innovative iGaming platform

Gaming Corps, a publicly-listed game development company based in Sweden, has agreed to add its portfolio of games to the marketplace of cutting-edge platform provider, Elantil.

Under the deal, Gaming Corps’ full suite of games will be integrated into the Elantil platform and made available to operators using its sophisticated technologies to power their online casinos.

Gaming Corps has developed in-demand games in Slots, Multiplayer Games, Table Games, Plinko and its proprietary Smash4CashTM titles.

This ensures operators can target the largest audience of players, meeting all preferences from classic slots and video slots to non-traditional formats.

Just some of the titles now available to operators powered by Elantil include the super popular 3 Pigs of Olympus, recent release, Anubis V Horus: Twin Titans and the trademarked Piggy Smash 2.

The partnership between Gaming Corps and Elantil brings together two innovative companies leveraging the latest technologies to deliver superior products and experiences.

Elantil has reimagined how platforms should work from the ground up, being fully modular and extremely agile.

Its crypto-native platform equally supports regulated markets, features multi-wallet and multi-active bonus capabilities and offers speedy supplier integration.

Built for customers with big ambitions and technical expertise, Elantil is the alternative to clunky, monolithic systems that slow down progress.

Danielle Calafato, CCO at Gaming Corps, said: “This is an important partnership for us, putting our growing portfolio of content in front of high-calibre operators looking to offer their players a superior experience.

“Each of our games, whether a casino slot, table game, multiplayer game, plinko title or one from our Smash4Cash series, has been designed to put players on the edge of their seats and deliver the fun and thrilling experiences they are seeking.

“Titles from our Smash4Cash series allow operators to offer something a little different and are performing incredibly well in markets across the world – so too are our plinko titles as the demand for non-traditional content continues to rise.

“Of course, our core slots and table games offering provides both quantity and quality, allowing operators to add value and value to their lobbies.”

John Debono, CTO at Elantil, added: “Gaming Corps has emerged as a must-have provider for operators, and we are delighted to have integrated its entire portfolio into our platform.

“Our operator partners are always looking to keep their lobbies fresh with new content, and in Gaming Corps, we have a provider whose portfolio covers a wide range of formats and with plenty of firm player favourites in the mix.”

The post Gaming Corps signs distribution deal with Elantil appeared first on European Gaming Industry News.

Conferences in Europe

Frogo: Real Time Fraud Prevention at SiGMA Rome

Published

15 minutes ago

October 29, 2025

George Miller

frogo:-real-time-fraud-prevention-at-sigma-rome

Reading Time: < 1 minute

This November 4-6, Frogo invites you to stand #1047 at SiGMA Rome – where everyone will have the chance to see how our next-generation fraud prevention platform helps businesses stay one leap ahead of every threat in real time.

At SiGMA Rome, Frogo – a RedCore’s brand – will be on-site to present how its intelligent tools, from device fingerprinting and AI-powered scoring to graph-based forensics, work together to deliver instant visibility into user behavior and fraud patterns. Frogo empowers companies across iGaming, e-commerce, fintech, and beyond to detect anomalies, respond in real time, and protect their profits with confidence.

But Frogo’s appearance in Rome isn’t just about technology – it’s about redefining how businesses approach risk in a world where threats evolve every minute.

“Fraud doesn’t wait and neither do we,” says Frogo CEO Volodymyr Todurov. “Our goal is to make fraud prevention not just smarter, but simpler. We want to show how companies can shift from chasing fraud to predicting it and even turning those insights into profit.”

Visitors to the Frogo stand will be able to explore the platform’s all-in-one environment, designed to centralize everything anti-fraud teams need – from automated scoring policies to AI-powered insights and dynamic rule management.

Where to Find Frogo
Frogo will be present at stand #1047, ready to connect with businesses that want to take control of risk, automate their processes and strengthen customer trust without slowing down operations. Whether you’re looking for a scalable solution or just exploring what’s next in fraud prevention – Frogo’s team is ready to meet you.

About Frogo
Frogo is a next-generation anti-fraud product built for companies that take fraud seriously. With solutions combining device fingerprinting, AI-powered scoring and forensic-level analysis, Frogo empowers teams to detect smarter, respond faster and act with confidence.

The post Frogo: Real Time Fraud Prevention at SiGMA Rome appeared first on European Gaming Industry News.

CommsHub

Simplifying Connections: Meet Communications Hub at Rome

Published

15 minutes ago

October 29, 2025

George Miller

simplifying-connections:-meet-communications-hub-at-rome

Reading Time: < 1 minute

Meet Communications Hub (CommsHub) in Rome, Italy – November 4-6 at SiGMA stand#𝟭𝟬𝟱𝟳𝗚 with its cutting-edge communication management platform.

Developed by industry experts and now operating as a standalone brand within the RedCore business group, Communications Hub brings together a complete suite of tools – from SMS to flash calls and alpha name registration – all under one interface.

Reimagining Communication Management

In today’s fast-paced digital world, businesses can’t afford to lose time or messages. Communications Hub streamlines every stage of communication management – from onboarding of new service providers to real-time performance analytics – helping companies save resources and boost efficiency.

At its core, the platform simplifies complex integrations, offering: 75 % faster onboarding, smart routing and backup mechanisms, advanced analytics and flexible communication control.

What’s waiting for you at our booth? Live demo, case studies tailored to your stack, networking with our experts, giveaways and a few surprises.

Built for Businesses That Move Fast

From iGaming and affiliate marketing to fintech, e-commerce and digital agencies, Communications Hub is designed for industries where communication speed, reliability and insight make all the difference.

“We created a Communications Hub to make communication management effortless,” said Viktoriia Yefimenko, CEO of Communications Hub. “Our platform is the result of years of expertise and one clear goal – to make integration smooth, delivery reliable and results measurable. Communication shouldn’t be complicated. It should simply work.”

See CommsHub Live in Rome

Visitors to the event in Rome will have the exclusive opportunity to experience Communications Hub firsthand, explore the platform’s unique capabilities and meet the team behind it. Meet Communications Hub at stand #𝟭𝟬𝟱𝟳𝗚

The post Simplifying Connections: Meet Communications Hub at Rome appeared first on European Gaming Industry News.