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Betsson is hosting its first Diversity and Inclusion Conference on 17th June 2022 in Malta

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Betsson Group has announced that it will host its first Diversity and Inclusion Conference on 17th June 2022 in Malta. The one-day conference aims to connect experts from inside and outside of the iGaming industry to discuss how to create a more diverse and inclusive workplace – where all employees can thrive.

The chosen theme for the first edition of this conference is “Together We Drive Change”. The conference brings together recognised subject-matter experts, well-renowned academics and researchers, industry leaders, HR professionals and representatives from community and support agencies under one roof to speak and discuss about important aspects of diversity and inclusion as well as share best practices.

Betsson Group’s Chief HR Officer, Lena Nordin, said “At Betsson Group, we are committed to support and sustain an environment where all employees are welcomed, respected, appreciated, and able to be themselves – without biases based on differences of any kind.”

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As the largest iGaming employer in Malta, Betsson Group has employees from 60+ nationalities and its workforce is made up of approx. 40% women. “We are cultivating a creative environment where we challenge each other and see things from different perspectives. This in turn leads to innovative solutions that help us in accomplishing our mission of providing the best customer experience in the industry,” concluded Ms Nordin.

The business case for diversity and inclusion is stronger than ever. Over the past years, Betsson witnessed a significant increase in employee and customer interest around this topic. Companies that address diversity and inclusion issues are more likely to attract and retain great talent, cultivate positive work environments, promote innovation and performance, and enhance their brand’s value. Betsson believes that to succeed, organisations must build bridges constructively and respectfully, creating cultures where everyone feels they can contribute and belong.

Speakers at the Diversity and Inclusion Conference include:

– Prof. Brenda Murphy (Associate Professor, University of Malta)

– Kelly Kehn and Christina Thakor-Rankin (Co-Founders, All-In Diversity Project)

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– Dr. Claire Azzopardi Lane (Deputy Dean & Head of Dept. of Gender and Sexualities & Disabilities Studies)

– Joseph K Muscat (Consultant JKM Consulting)

– Pontus Lindwall (CEO, Betsson AB)

– Jesper Svensson (CEO, Betsson Group)

– Peter Ekmark (CEO, Internet Vikings)

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– Oskar Mühlbach (CEO, Raketech)

– David Flynn (CEO, Glitnor Group)

– Alexia Frendo (Global HR Business Partner, Kindred Group)

– Avril Morin (Director of People Operations, Gaming Innovation Group)

– Lena Nordin (CHRO, Betsson Group)

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– Helen Baker (HR Director Malta, Betsson Group)

– Maria Loumpourdi (Senior Talent Development Manager, Betsson Group)

 

The Diversity and Inclusion Conference will be held at the Corinthia St George’s Bay in Malta on Friday, 17th June between 09:30 and 16:30 CEST. Places are limited.

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Conferences in Europe

Endorphina Goes Viral With Baywatch-inspired SBC Lisbon Posters

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The leading slot game provider, Endorphina, continues to make waves in the iGaming industry, announcing its presence at the highly anticipated SBC Lisbon with a big splash. From September 16-18, Endorphina’s stand, number B590, will bring the ultimate beach escape at the Feira Internacional de Lisboa & Meo Arena. 

To further tease its presence at the upcoming beach-themed booth at SBC Summit Lisbon, Endorphina created a campaign inspired by the popular TV show Baywatch. The company organized a special photoshoot with its employees dressed as lifeguards patrolling the beaches of Lisbon. In addition, Endorphina designed special posters that play with the aesthetics of 80s and 90s posters and VHS tapes. 

This announcement from Endorphina immediately captured the attention of the iGaming world, with the posts receiving 5x more engagement than usual on LinkedIn. The photoshoot featured employees from various departments, including Kirill Miroshnichenko, CCO; Irina Veselkova, Marketing Strategy Coordinator; Dejan Vranjanin, Head of Account Development; Mihail Cojocaru, Team Lead Client Success Management; Marie Eliseeva, Account Manager; and Svetlana MD Masud, Partnership Manager. 

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This campaign teases Endorphina’s booth at SBC Summit Lisbon, which will be themed to bring the ultimate beach paradise straight to Portugal. The company promises unique activities and a memorable experience for visitors, inviting them to visit booth B590, meet the Endorphina team, and immerse themselves in the beach-themed atmosphere.

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HEAVYWEIGHT CHAMP. ACTIVATED: Oleksandr Usyk Joins GR8 Tech at SBC Summit 2025

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The wait is over: the Heavyweight Champ is Activated. On September 17, GR8 Tech brings Oleksandr Usyk, undisputed heavyweight champion and co-founder of Ready to Fight, to the stage at SBC Summit 2025 for a full day of heavyweight action.

From the Super Stage to the Stand

The day begins on the Super Stage at 11:45 with The Heavyweight Playbook: Building Businesses That Perform When It Matters Most. Usyk joins forces with Yevhen Krazhan, CSO at GR8 Tech, and Kyrylo Korobka, Executive Director at Ready to Fight, to explore how discipline, resilience, and execution power success in the ring and the boardroom.

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But the action doesn’t end there. A striking walk show with Usyk at the center takes the spotlight across the exhibition floor—to GR8 Tech’s booth C350.

Heavyweight Activation at Booth C350

At the stand, the Heavyweight Champ. Activated. program unfolds:

  • Live challenge with iGaming’s top executives: industry heavyweights stepping into the spotlight alongside Usyk to test their strength and mindset in front of the crowd. (Names to be revealed live, so don’t miss the surprise.)
  • Exclusive opportunity to win signed gloves from Oleksandr Usyk—a collector’s prize for those who show up when it matters.

Back to the Core: Heavyweight Solutions That Deliver

While the champ brings the spotlight, GR8 Tech delivers the results. Live demos across our high-performance stack showcase what it means to operate at the heavyweight standard:

  • Hyper Turnkey: end-to-end iGaming precision, no-code frontend, AI CRM, and geo-specific presets for instant market entry.
  • ULTIM8 Sportsbook iFrame: customizable, fast-to-market, and margin-tight with AI features.
  • Infinite Providers Aggregation: single-API access, advanced promo tools, and deep analytics for smarter monetization.

Book a meeting with GR8 Tech at Booth C350 during SBC Summit 2025, September 16–18, join the Heavyweight Club and be a part of the exclusive community that sets the bar for all the industry to match.

 

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GR8 Tech. Platform for Champions

GR8 Tech is an award-winning provider, delivering high-performance sportsbook and iGaming solutions that empower operators to lead and win in competitive markets. Key elements of GR8 Tech’s comprehensive portfolio include the Hyper Turnkey solution, ULTIM8 Sportsbook iFrame, Infinite Providers Aggregation, and Platform Acceler8 suite, featuring its proprietary affiliate management platform, Aff.Tech.

With a geo-specific approach to solutions, a focus on practical innovations, and an operator-first mindset, GR8 Tech helps its clients achieve measurable results in their target markets quickly and efficiently. Trusted by top operators worldwide, GR8 Tech has over 100 successful cases and earned multiple recognitions, including the title of the Best Sports Betting Provider in CEE by GamingTECH Awards 2025.

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BC.GAME to Showcase at SBC Summit 2025 in Lisbon

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BC.GAME, the award-winning online gaming platform, is going to participate in SBC Summit 2025 in Lisbon, Portugal, one of the most influential global events for the iGaming and sports betting industry. The company will welcome visitors at Booth F350, presenting its latest innovations, compliance strategies and regional growth plans.

Europe remains one of the fastest-expanding iGaming regions, with Portugal standing out as a market that combines strong revenue growth with a well-structured regulatory environment. Lisbon has increasingly become a hub for industry dialogue, connecting European operators with global partners. At this year’s summit, BC.GAME will highlight how it aligns with Europe’s evolving compliance standards while delivering engaging experiences for its worldwide community.

At Booth F350, BC.GAME will showcase how it is tailoring its platform to meet the expectations of both regulators and players in Europe. This includes:

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• Compliance-first approach to match European regulatory standards.

• Localisation efforts for Portuguese- and Spanish-speaking communities, bridging Europe with Latin American markets.

• Community-driven features that enhance user experience across regulated environments.

BC.GAME views Lisbon not only as an entry point into Europe but also as a strategic bridge to Portuguese-speaking regions in Latin America and Africa. By emphasizing compliance, localisation and innovation, the company aims to expand its presence across multiple continents.

BC.GAME’s Head of Affiliates said: “SBC Summit 2025 is the ideal venue to showcase our vision and connect with partners across Europe and beyond. We invite everyone to visit us at Booth F350, where we will present the next steps of our global growth journey.”

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