Latest News

Introducing Branded Coin Vault from 1X2 Network

Published

3 years ago

May 30, 2022

Reading Time: 2 minutes

1X2 Network bolsters its branded content offering with customisable mine game from its 1X2gaming studio subsidiary with William Hill first to go live

1X2 Network, and its innovative studio subsidiary 1X2gaming, have rolled out another game in its Branded series with Branded Coin Vault^TM with the first game set to go live with tier one operator, William Hill, and complementing 1X2 Network’s Branded offering of Branded Megaways^TM from Iron Dog Studio.

Branded Coin Vault has been designed and developed by the team at 1X2gaming and is based on one of its new Arcade Games, Coin Vault, which sees players enter the bank vault as they take on the neon-themed mine game.

European Gaming Congress 2024 (Warsaw, Poland)

1X2gaming’s mine games allow players to adjust both the size of the game board and how many mines are present, providing for longer play sessions as players discover new strategies and better their skills to improve their chances of winning.

Branded Coin Vault allows operators to customise the game’s logo, background and the animation colours on the game board according to their branding. This enables operators to leverage the power of unique, branded content to drive player loyalty, and cut through the thematic saturation of the slots market.

The game comes with a choice of four RTPs – 97%, 95%, 93% and 88% – with a minimum bet of €0.20 and a maximum bet of €100. The maximum win potential is €250,000.

Branded Coin Vault and 1X2 Network’s suite of arcade games have been developed to help operators capitalise on the shift towards gamification and player strategy, with players seeking titles that offer an element of control over the outcome and that allow them to improve their skills.

Rory Kimber, Account Management and Marketing Director at 1X2 Network, said: “Branded Megaways^TM took the industry by storm, and we expect Branded Coin Vault to make a similar impact as operators look to add content to their lobbies that rises to changing player preferences.

“Mine games provide the gamification and skill-up elements that players are demanding, making these offerings customisable with operators’ brands makes them an absolute must-have for those looking to drive brand awareness, take engagement to new highs and ultimately boost loyalty.

“We are thrilled to be launching our first Branded Coin Vault game with William Hill and look forward to working with more operators to help them exceed player expectations through our games.”

Latest News

Betano and Flamengo Seal Historic Principal Partnership

Published

8 hours ago

August 21, 2025

GamingAmericas.com

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Partnership includes Men’s and Women’s football, Olympic sports, and Flamengo TV

Betano, one of the world’s largest online sports betting and gaming brands, has become the new principal and front-of-shirt partner of Clube de Regatas do Flamengo. The agreement, until the end of 2028, covers the men’s and women’s professional football teams, Olympic sports, and Flamengo TV.

With this partnership, Flamengo joins a select roster of major international clubs partnered with Betano, including F.C. Bayern München, Club Atlético River Plate, Aston Villa F.C., F.C. Porto, Sporting CP and SL Benfica, among others.

Flamengo, with one of the largest fan bases in the world and supporters spread across Brazil and beyond, was a natural fit for Betano. The club’s nationwide reach and passionate following were some of the key factors leading to the new partnership. For Flamengo, Betano is seen as the ideal partner to support its international expansion, with activations planned in both Europe and Latin America as part of the agreement. Equally important, Betano is a brand leading at the forefront of promoting responsible gaming, both in Brazil and across the international markets where it operates.

“Sponsoring Flamengo is a strategic decision that connects us with the largest and most passionate fan base in Brazil, strengthens our presence in the country and further expands our brand globally. We understand the responsibility this partnership carries and are committed to building a successful journey alongside the club,” said George Daskalakis, co-founder and CEO of Kaizen Gaming, operator of the Betano brand.

In addition to brand exposure through teams and athletes, the partnership also includes investment in social and sports development initiatives, reinforcing Betano’s and Flamengo’s commitment to creating a positive impact both on and off the field.

“This partnership with Betano is historic for Flamengo. Beyond being the biggest sponsorship in Brazilian football, it strengthens our projects across football and Olympic sports, supports our global expansion, and reinforces our commitment to our fans”, commented Luis Eduardo Baptista, President of Clube de Regatas do Flamengo.

The post Betano and Flamengo Seal Historic Principal Partnership appeared first on Gaming and Gambling Industry in the Americas.

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Scientific Games Wins Three 2025 International Business Awards for Supply Chain Sustainability and Technology Innovation

Published

8 hours ago

August 21, 2025

GamingAmericas.com

scientific-games-wins-three-2025-international-business-awards-for-supply-chain-sustainability-and-technology-innovation

Global Lottery Technology Supplier Wins Sustainable Supply Chain Gold Award for National Logistics Centre in UK Serving The National Lottery

Scientific Games has been honored with three prestigious accolades in the 2025 International Business Awards, recognizing the company’s leadership in supply chain sustainability and cutting-edge lottery technology solutions.

The global lottery company earned the Gold Award for Sustainable Supply Chain for its National Logistics Centre in Warrington, UK serving The National Lottery’s vast network of 40,000+ retailers as a partner to Allwyn UK. Opened in February 2024 to support Allwyn on its journey of building a net zero National Lottery, the 92,000-square-foot facility integrates advanced, technology-driven sustainability practices, including AI-powered demand forecasting and inventory management technology, dynamic routing to minimize emissions, fully electric internal transport and zero-waste operations.

Scientific Games also received two Bronze Award recognitions in the 2025 International Business Awards:

Achievement in Product Innovation for SCiQ, Scientific Games’ cutting-edge ecosystem that is transforming the way instant games are sold and managed. SCiQ delivers advanced inventory control, strengthened security and real-time sales data, providing retailers, lotteries and players with a smarter, more secure instant game experience.
Emerging Technology Solution for PlayCentral Powered by SCiQ, which integrates the company’s groundbreaking SCiQ retail ecosystem into PlayCentral HD self-service vending machines, delivering unmatched inventory control, enhanced game security and operational efficiency.

“These honors reflect the dedication of our global teams to delivering both environmental leadership and unmatched retail innovation for our lottery partners,” said Pat McHugh, CEO of Scientific Games. “From transforming the sustainability of our supply chain in partnership with Allwyn in the UK to advancing the future of instant game retailing worldwide, we’re committed to creating positive impact for our customers, players and the communities they serve.”

More than 3,600 nominations from organizations in over 60 nations were evaluated by more than 300 professionals worldwide in this year’s IBAs.

Earlier this year, Scientific Games received two Gold Annual American Business Awards for SCiQ and PlayCentral Powered by SCiQ, in the Operations Management Solutions and Emerging Technology categories, respectively.

With operations on five continents, Scientific Games provides retail and digital games, technology, analytics and services to 150 lotteries in 50 countries worldwide.

The post Scientific Games Wins Three 2025 International Business Awards for Supply Chain Sustainability and Technology Innovation appeared first on Gaming and Gambling Industry in the Americas.

Latest News

5 Reasons Mobile iGaming is Growing (and How to Earn from It)

Published

12 hours ago

August 21, 2025

Zoltan Tundik

5-reasons-mobile-igaming-is-growing-(and-how-to-earn-from-it)

Reading Time: < 1 minute

Mobile iGaming isn’t a trend anymore—it’s the new default. With 96% of the world’s digital population accessing the internet via smartphones, operators can no longer treat mobile as a “nice to have.” On Atlaslive, most players already come through mobile, showing just how deep this shift has gone. So they have investigated the reasons for it.

5 reasons are driving the rise of mobile play:

Smartphones & 5G: Affordable devices and low-latency connections make betting and live casino seamless.
Mobile-first UX: Fingerprint login, in-game wallets, and scrollable lobbies remove friction.
New market regulations: Markets like Brazil are now opening to licensed apps, unlocking millions of players.
Frictionless payments: From Apple Pay to Brazil’s Biometric Pix, fast deposits are now a mobile-native feature.
User behavior shifts: Millennials and Gen Z expect short, impulsive, on-the-go sessions—and mobile delivers.

Mobile iGaming has clearly become the main arena for user activity and revenue growth. To find out more and see how operators can improve engagement and drive revenue with mobile strategies, read the full article.

About Atlaslive

Atlaslive, formerly known as Atlas-IAC, underwent a rebranding campaign in May 2024. It is a B2B software development company that specializes in creating a multifunctional and automated platform to optimize the workflow of sports betting and casino operators. Key components of the Atlaslive Platform include Sportsbook, Casino, Risk Management and Anti-Fraud Tools, CRM, Bonus Engine, Business Analytics, Payment Systems, and Retail Module. Follow the company on LinkedIn to stay updated with the latest news in iGaming technology.

The post 5 Reasons Mobile iGaming is Growing (and How to Earn from It) appeared first on European Gaming Industry News.