Caesars Entertainment
Caesars Sportsbook Named Official Sports Betting Partner of the Indy 500 and Indianapolis Motor Speedway
Caesars Entertainment, Inc. and Indianapolis Motor Speedway announced a partnership to make Caesars Sportsbook an Official Sports Betting Partner of the Indy 500 and IMS. The collaboration also makes Caesars Sportsbook a sponsor for the remaining IMS races on the 2022 calendar, starting with the GMR Grand Prix on May 14, and includes the opening of the very first exclusive betting lounge at the Racing Capital of the World.
The Caesars Sportsbook Lounge at Pagoda Plaza will greet spectators on practice and race days during the month of May providing Caesars Sportsbook app users with an elevated viewing experience, complimentary food and drink, live entertainment, and racing games to go along with branded giveaways throughout the course of every race. Additionally, Caesars Sportsbook receives access to IMS logos and marks, digital and social media assets, as well as a variety of exclusive VIP speedway experiences for its users at IMS available through the industry-leading loyalty program, Caesars Rewards.
“The Indianapolis Motor Speedway and the Indy 500 are iconic American sports traditions,” said Eric Hession, Co-President of Caesars Digital. “Partnering with one of racing’s most iconic venues and ‘The Greatest Spectacle in Racing’ provides our customers with unique experiences through Caesars Rewards. This will be an impactful partnership for us that builds upon our commitment to the state of Indiana alongside the investments into our resorts and the communities they serve.”
“We’re extremely excited about this partnership with Caesars and believe their on-site presence – which is a first for our storied facility – will give fans a new opportunity to engage with the on-track action at the Racing Capital of the World,” said Indianapolis Motor Speedway President J. Douglas Boles. “This is another reason to look forward to an epic and historic Month of May at IMS.”
Caesars has a legacy in Indiana through its best-in-class resorts including the newly branded Horseshoe Indianapolis, Harrah’s Hoosier Park, and Horseshoe Hammond. Most recently, Caesars shared plans for a $39 million investment to expand the casino gaming floor of Harrah’s Hoosier Park shortly following the completion of its significant $33.7 million enhancement and expansion to Horseshoe Indianapolis resulting in 25,000 square feet of new gaming space, including a live World Series of Poker Room with 20 tables.
The IMS partnership includes race day support with video board placements, PA announcements, and program ads to promote Caesars Sportsbook. In celebration of the 106th running of the Indy 500, Caesars Sportsbook will offer new customers an exciting promotion: download the Caesars Sportsbook app and make a first-time deposit of $20 to receive $106 in free bets along with entry into the Caesars Sportsbook Lounge at Pagoda Plaza.
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AGS
Caesars Entertainment and AGS Expand Partnership to Bring Fan-Favorite Slot Titles Online for the First Time
Caesars Entertainment Inc. announced an expansion to its partnership with AGS making Caesars’ online casino platforms the exclusive first online home for the immensely popular Triple Coin Treasures family of slot titles. This expansion includes a series of classic and new slot title launches across North America on Caesars Palace Online Casino, Caesars Sportsbook & Casino, and Horseshoe Online Casino.
The first exclusive launch will introduce Shamrock Fortunes to Caesars’ online casino players, bringing this beloved title that has long been enjoyed at Caesars Rewards destinations in North America online for the first time. Additional launches later in 2025 will include another beloved Triple Coin Treasures classic, a unique Caesars-branded version of a title, along with never-before-played titles from AGS that will debut simultaneously at Caesars destinations and on Caesars’ marquee online casino platforms.
“We appreciate AGS’ confidence in our ability to transition their popular slot titles from casino floors to online platforms. This expanded partnership, featuring beloved in-person casino slots, custom-branded titles, and new, never-before-played games, underscores our commitment to providing an ever-evolving online casino experience. We’re proud to not only introduce new titles to our players but also to bring the classic titles they have enjoyed at our destinations directly to their mobile devices,” said Ricardo Cornejo Rivas, Vice President of Online Gaming at Caesars Digital.
This marks the second collaboration between Caesars and AGS on exclusive game launches for Caesars players, both in its brick-and-mortar casinos and online casino platforms. The first collaboration in 2024 featured the simultaneous launch of the popular title Rakin’ Bacon Odyssey in New Jersey on Caesars Palace Online Casino and at Caesars Atlantic City, Tropicana Atlantic City, and Harrah’s Atlantic City.
“Our expanded partnership with Caesars is a major milestone in AGS’ interactive growth strategy. Bringing our proven titles, like Shamrock Fortunes, online for the first time allows us to reach players in a whole new way while honoring the retail roots of these games. We’re especially excited to co-develop a Caesars-branded version of one of our classic games and to continue building momentum with new launches that blend innovation, familiarity, and fun,” said Zoe Ebling, Vice President of Interactive at AGS.
Caesars and AGS will celebrate the rollout of these exclusive new games with special marketing promotions linked to each title and omnichannel events for Caesars Rewards VIPs at select Caesars Rewards destinations. Once live, each game will be available on Caesars’ premier online casino platforms including Caesars Palace Online Casino, Horseshoe Online Casino, and Caesars Sportsbook & Casino.
Caesars’ online casino platforms are accessible on iOS, Android, and desktop for players aged 21 and older in New Jersey, Pennsylvania, Michigan, Ontario, and West Virginia. These platforms deliver an elevated online casino experience, featuring exclusive Caesars-branded games, high limit slots, private live dealer tables, linked progressive jackpots, various poker and roulette variations, and much more.
Online casino play, sports wagering, and in-person casino play at Caesars Rewards destinations seamlessly integrate with Caesars Rewards, the company’s industry-leading customer loyalty program. Players in the US earn Caesars Rewards Credits through both online and in-person casino activities, redeemable for unforgettable experiences at over 50 world-class Caesars destinations across North America.
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EveryMatrix online casino games content has gone live across five regulated jurisdictions with Caesars Entertainment, extending the technology provider’s reach in the regulated North American market.
EveryMatrix is now providing Caesars’ online casino players in New Jersey, West Virginia, Michigan, Pennsylvania and the Canadian province of Ontario with access to online casino games from its in-house studios, including Armadillo Studios and newly acquired Fantasma Games via integration with SlotMatrix. New game titles are now live across Caesars Palace Online Casino, Caesars Sportsbook & Casino and Horseshoe Online Casino.
EveryMatrix, the industry’s fastest-growing iGaming technology provider, has secured commercial agreements with multiple tier-1 operators in the US, with delivery through SlotMatrix. This includes its first breakthrough aggregation agreement at the end of 2024.
SlotMatrix is the provider’s proprietary aggregation platform and the industry’s largest content library with more than 34,000 games from 350+ studios.
Using the full power of SlotMatrix, North American brands can offer their customers exclusive EveryMatrix games plus a host of best-performing, third-party live and slots content, further enhanced by EveryMatrix’s gamification and player engagement features including free spins, leaderboards and tournaments.
EveryMatrix has more than 300 global customers and holds North American licences in Ontario, New Jersey, Michigan, West Virginia, Connecticut and Pennsylvania.
Erik Nyman, President, EveryMatrix Americas, said: “We’re very happy to be live on Caesars’ digital platforms across multiple jurisdictions in the U.S. and Canada, including Fantasma Games content that has proven to be a huge hit with U.S. players.
“It is an honour to partner with Caesars Entertainment, as their position and strong brand equity speak for itself. We have shaped a strong relationship with Caesars leading up to go-live that has carried over to the operational phase.”
“SlotMatrix is a casino aggregation platform not just with the largest portfolio of studios but also encompassing unique proprietary player engagement features that are a true game changer for brands, now available to Caesars’ online casino players.”
Matt Sunderland, Senior Vice President and Chief iGaming Officer at Caesars Digital, said: “Completing this launch with our partners at EveryMatrix marks another milestone for our online casino players. We’re pleased to enhance our online casino platforms with an expanded catalogue featuring a variety of these new titles, which we believe will provide our players with an even more engaging and enjoyable gaming experience.”
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Caesars Entertainment
Caesars Entertainment Debuts its First Live Dealer Studio Inside One of its Caesars Rewards Destinations
Caesars Entertainment Inc. announced the launch of its first branded, live dealer studio inside one of its world-class destinations made possible through its partnership with Evolution. The debut of the space inside Tropicana Atlantic City in New Jersey marks the second custom studio made for Caesars live dealer offerings on its online casino platforms following the launch of its first such studio in Pennsylvania earlier this year.
Players 21 and older on Caesars’ online gaming platforms Caesars Palace Online Casino, Horseshoe Online Casino, and Caesars Sportsbook & Casino can now enjoy a live dealer experience on mobile that draws inspiration from table game play at the Las Vegas Strip’s most iconic casino, Caesars Palace.
“The opening of this branded studio at one of our Caesars Rewards destinations introduces the newest addition to our ever-expanding online gaming platforms. We’re always striving to marry the world-class experiences our players enjoy at our destinations with the online casino play they love,” said Matt Sunderland, Senior Vice President and Chief iGaming Officer at Caesars Digital.
The New Jersey studio features five blackjack tables, which includes a VIP-exclusive blackjack table, one baccarat table and one roulette table. The tables feature custom felts with imagery and branding from iconic Caesars destinations on the Las Vegas Strip including Caesars Palace & Horseshoe. The studio also caters to VIP players, much like Caesars Rewards destinations, with a VIP-exclusive blackjack table offering an authentic 1-to-1 live high-limit blackjack experience, that could previously only be found in a physical casino.
“Evolution is thrilled to open a second dedicated Caesars live dealer studio inside Tropicana Atlantic City. This studio was made possible through our close partnership with Caesars. Once fully operational, it will generate approximately two hundred job opportunities in Atlantic City. We’re very proud to see a concrete example of how iGaming helps to create jobs and develop the workforce in our local communities,” said Jacob Claesson, Chief Executive Officer of Evolution North America.
Caesars Palace Online Casino, Horseshoe Online Casino, and Caesars Sportsbook & Casino are available on iOS, Android, and desktop for those 21 and older in New Jersey, Pennsylvania, Michigan, Ontario, and West Virginia. Each platform offers a dynamic online casino experience with a range of unique Caesarsbranded games alongside hundreds of classic land-based casino favorites and core casino game mechanics, including high limit slots, private live dealer tables, linked progressive jackpots, variations of poker and roulette, and more.
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