Connect with us

Africa

Intelitics makes Africa push with KingMakers deal

Published

on

Reading Time: 2 minutes

 

Intelitics, the leading performance marketing and analytics platform provider, has been chosen by tier-one African operator, KingMakers, to power the customer acquisition program for its hugely popular BetKing brand.

Under the deal, Intelitics will deliver is data-driven premium product suite and cutting-edge platform which the operator will use to manage all affiliate and paid media activity. This includes real-time media campaign monitoring and player tracking.

The platform and product suite will also allow BetKing’s affiliate partners to access real-time data and analytics as well as flexible pixel tracking. This in turn means they can effectively manage their own campaigns and monitor their effectiveness quickly and easily.

BetKing has emerged as a leading online sportsbook operator across key African markets including Nigeria, Kenya, Ethiopia and will be launching shortly in Ghana. The operator has more than 20,000 betting shops across Nigeria via a network of agents.

The deal with BetKing marks Intelitics’ arrival in the fast-growing African market. To date, it has been mostly focused on the US and Europe where it has built a roster of partners that include some of the biggest operators and affiliates in the business.

Allan PetrilliVP of Sales and Growth at Intelitics, said: “We are proud to have been selected by KingMakers to power the customer acquisition efforts for its incredibly popular BetKing brand as it continues to drive growth across key African markets.

“Our platform has been designed so that it is easy to manage and use for both operators and affiliates, with unrivalled access to real-time data at its heart. This gives operators and affiliates the power to see how their campaigns are performing and adjust course if need be.

“It is great to have made our debut in Africa with such a prestigious operator partner and we look forward to strengthening our position in the region over the coming months.”

Neil Bothma, CEO at Betking Nigeria, said: “BetKing is one of the fastest-growing sportsbook brands in Africa and we want to ensure that all customer acquisition is being guided by data to ensure we are achieving the absolute best results and ROI.

“In Intelitics we have a platform provider that can deliver this insight in real-time allowing us and our affiliate partners to maximise customer acquisition campaigns. This is a major deal for us, and we look forward to working closely with the Intelitics team.”

Powered by WPeMatico

Continue Reading
Advertisement

Africa

TaDa Strengthens its Presence in South Africa Through New Partnership with Sunbet

Published

on

tada-strengthens-its-presence-in-south-africa-through-new-partnership-with-sunbet

 

TaDa has strengthened its presence in the South African iGaming market through its new partnership with Sunbet, one of the country’s premier online gaming and sports betting operators.

The new collaboration supports TaDa Gaming’s continued growth in regulated markets and further strengthens its presence in South Africa’s rapidly evolving online gaming sector.

Winner of the SiGMA Africa Slot Newcomer of the Year 2025 award, TaDa’s mobile first, player-centric and expertly localised games stand out through their dynamic features and mechanics, immersive themes and easy onboarding that aligns with local preferences.

Sunbet customers will have immediate access to TaDa’s leading Fortune Gems series, including Fortune Gems 500 which is currently the top slot across African jurisdictions; while the retro slot machine design of Rapid Gems 777 has seen it quickly become a player favourite. Distribution is through Light & Wonder Inc.

Ray Lee, Director of Business Development, TaDa Gaming, said: “We are delighted to be working with Sunbet. Their strong customer focus and reputation for being ahead of the curve for innovative content gives us opportunities to increase our know-how, improve our localisation and continue to deliver great gaming experiences to more players across South Africa.”

Tyler Gentle, Casino Product Manager at Sunbet, said: “Great games are games that people come back to. They strike the right balance between simplicity, reward and engagement. TaDa’s games do that, and then some. They’re accessible, engaging and importantly, built to be played. And that’s why we’re so excited they are now part of Sunbet’s line up.”

The post TaDa Strengthens its Presence in South Africa Through New Partnership with Sunbet appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Continue Reading

Africa

Amusnet and Goldrush Strike Strategic Partnership to Enhance SA Online Gaming

Published

on

amusnet-and-goldrush-strike-strategic-partnership-to-enhance-sa-online-gaming

 

Amusnet, a leading global provider of premium gaming solutions, announced its official launch on Goldrush.co.za. Live as of 1 April 2026, the partnership brings Amusnet’s world-class portfolio of slots and classic casino titles to one of South Africa’s most trusted platforms.

Based in Cape Town, the Amusnet team is currently focused on establishing a strong local presence. Partnering with Goldrush – an operator with a 20-year South African heritage – is a cornerstone of this mission.

A Fresh Experience for Goldrush Players

Unlike “one-size-fits-all” providers, Amusnet’s integration with Goldrush offers a refined, high-performance selection:

• The “Hot” Series: Iconic titles like 20 Super Hot and Burning Hot deliver a classic casino feel that resonates with local players.

• Jackpot Cards: Access to a signature four-level jackpot feature, bringing international-standard excitement to the platform.

• Mobile-First Design: Meticulously optimised for local network conditions to ensure seamless, low-latency play on any device.

Cameron Green, Country Manager for Amusnet South Africa, said: “We are in an exciting growth phase in South Africa, and there is no better partner than Goldrush to help us build our local identity. We aren’t just adding games; we are introducing a new standard of global gaming excellence to a community that values reliability and authenticity. This launch is a proud milestone for our Cape Town-based team.”

Peter Amblianities, Marketing Manager at Goldrush, said: “Goldrush has a long history of providing quality entertainment. Welcoming Amusnet allows us to offer our players something fresh and internationally proven. We are excited to support Amusnet as they establish their footprint in South Africa and are busy planning great campaigns with them to bring an even more rewarding offering to our existing and new player base.”

This partnership marks the beginning of a long-term collaboration aimed at setting new benchmarks for the South African iGaming industry.

The post Amusnet and Goldrush Strike Strategic Partnership to Enhance SA Online Gaming appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Continue Reading

Africa

EveryMatrix goes live with Betsson Africa platform rollout in Cameroon

Published

on

everymatrix-goes-live-with-betsson-africa-platform-rollout-in-cameroon

Turnkey casino and sportsbook integration includes PAM, payments, affiliate tools and front-end development for Betsson’s Cameroon launch.

EveryMatrix said its platform technology is now live with Betsson Africa in Cameroon after completing a full turnkey casino and sports integration.

The supplier said it was selected via a competitive tender to deliver a bespoke platform package covering front-end development, casino, sports, player account management (PAM), payments and affiliate management.

Ebbe Groes, Group Co-CEO & Co-founder EveryMatrix, said: “Delivering a full turnkey platform solution for Betsson Africa reflects the strength and maturity of our technology and delivery capabilities in regulated environments, while reinforcing our commitment to the continent.

“Our focus is on supporting a stable and compliant launch in Cameroon and working closely with the Betsson team as the operation develops.”

Rony Richa, Commercial Director at Betsson Group, said: “This launch reflects a pragmatic approach by Betsson as we explore selected regulated markets. EveryMatrix was chosen for its proven technology, regulatory experience, and capability to support a structured and controlled rollout.”

The post EveryMatrix goes live with Betsson Africa platform rollout in Cameroon appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Continue Reading

Trending

Get it on Google Play

Fresh slot games releases by the top brands of the industry. We provide you with the latest news straight from the entertainment industries.

The platform also hosts industry-relevant webinars, and provides detailed reports, making it a one-stop resource for anyone seeking information about operators, suppliers, regulators, and professional services in the European gaming market. The portal's primary goal is to keep its extensive reader base updated on the latest happenings, trends, and developments within the gaming and gambling sector, with an emphasis on the European market while also covering pertinent global news. It's an indispensable resource for gaming professionals, operators, and enthusiasts alike.

Contact us: [email protected]

Editorial / PR Submissions: [email protected]

Copyright © 2015 - 2024 - Recent Slot Releases is part of HIPTHER Agency. Registered in Romania under Proshirt SRL, Company number: 2134306, EU VAT ID: RO21343605. Office address: Blvd. 1 Decembrie 1918 nr.5, Targu Mures, Romania