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Incentive Games, a prominent B2B games provider, has revealed a new collaboration with The Rank Group Plc, a significant international company in gaming, leisure, and entertainment, via its real-money gaming branch, Incentive Studios.

This partnership will introduce Incentive Studios’ collection of real-money games to The Rank Group’s brand lineup, strengthening Incentive Games’ expanding footprint in the UK after its recent acquisition of a licence from the UK Gambling Commission.

The collaboration demonstrates Incentive Games’ dedication to developing exceptional, mobile-centric gaming experiences in the real-money industry. Merging The Rank Group’s extensive reach with Incentive Studios’ creative game design strategy will provide players with rapid-fire Crash, Tower, and Arcade-style games that have proven successful in global markets.

Ahmed Baker, Chief Commercial Officer at Incentive Games, said, “Partnering with The Rank Group is an exciting next step for Incentive Studios. Their strong presence in the UK market allows us to bring our real-money games to a wider audience while showcasing research, creativity and expertise that underpin every title we create.”

Nolan Frendo, Head of Content at Rank Group, said, “The launch will see Incentive Studios’ first titles rolled out across Rank Group brands in Q1. These games are designed to capture player attention, support partner success, and provide dynamic entertainment experiences tailored to real-money players.”

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Incentive Games, the B2B gaming provider recognized for its data-centric design and unique player experiences, has revealed a new collaboration with Bally’s Intralot, a well-known entity in the global gaming and entertainment sector.

Offered via Incentive Studios, the real-money gaming segment of Incentive Games, this partnership will present a collection of real-money games to Bally’s Intralot brands and their players.

The collaboration signifies an exhilarating advancement for both firms, merging Incentive Studios’ proficiency in top-performing real-money content with Bally’s Intralot premier platform and worldwide presence.

Ahmed Baker, Chief Commercial Officer at Incentive Games, said, “Our real-money portfolio is designed to deliver both entertainment and strong commercial performance. Partnering with Bally’s Intralot gives us the opportunity to showcase our unique approach on a global stage, and we’re thrilled to be working alongside such a talented team.”

Dezso Pazmany, Director of Product Operations at Bally’s Intralot said, “I’m thrilled for our launch with Incentive Studios, their exciting and innovative games will be a great addition to our portfolio. It’s amazing to be able to deliver fresh and engaging experiences to our players.”

Earlier this year, the initial games from Incentive Studios’ collection debuted on the Bally’s Intralot platform, with additional titles expected to arrive in 2026.

This collaboration furthers Incentive Games’ reach into regulated global markets — building on recent license approvals in the UK, Ontario and Michigan — and highlights the firm’s increasing status as a reliable real-money gaming provider.

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