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Parimatch and Petr Yan to Continue Long-Term Partnership

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Global betting brand Parimatch and Petr Yan, UFC’s Interim Bantamweight Champion, have announced the extension of their partnership as part of their ambassador contract.  

According to the extended contract, Petr Yan will take part in the company’s key marketing activities, including promo video collaborations, giveaways, press conferences, master classes, and other activities.

I am used to being among the best and taking what’s mine. That is why I am surrounding myself with the best partners. We have gone a long way together with Parimatch, and it is only going to get more interesting from now on,stated Petr Yan.

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Petr Yan started his cooperation with Parimatch in 2019, joining a pool of ambassadors that also included world sports stars Conor McGregor and Mike Tyson, and has since become one of the company’s most important and recognizable partners. In over two years, the partners featured several ambitious projects. Petr took part in the large-scale I Am Parimatch ad campaign, which also featured rapper Basta, UFC fighter Arman Tsarukyan, and other brand ambassadors. After conquering the champion belt, the fighter took part in the Parimatch special occasion press conference and appeared on the print of exclusive limited-edition T-shirts from the brand.

Petr Yan is building a victorious UFC career. Since 2014, Yan has defeated José Aldo (former two-time featherweight UFC champion), Cory Sandhagen (number 4 in the official UFC bantamweight rating), and Urijah Faber (former UFC champion title challenger, member of the UFC Hall of Fame). Today the fighter is the Interim UFC Bantamweight Champion and #9 in the UFC men pound-for-pound rankings.

Ahead of him is a long-awaited rematch against Aljamein Sterling, in which No Mercy is planning to claim the belt. The fight between Yan and Sterling is scheduled for April 9, 2022, as part of the UFC 272 tournament.

The extension of the contract with Petr Yan has strengthened the global pool of Parimatch partnerships. At the time, it features a wide range of teams and sportsmen from all over the world, including eSports teams and personalities (HellRaisers, Team Spirit, etc.) and world’s top football clubs (Juventus F.C., Chelsea F.C., Everton F.C., etc.).

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Aquisitions/Mergers

NOVOMATIC successfully completes sale of ADMIRAL Austria to Tipico and focuses on international growth markets

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Europe’s leading gaming technology group has successfully completed the sale of ADMIRAL Austria to Tipico. This transaction underscores NOVOMATIC’s long-term focus on global expansion and marks another important milestone in its international growth strategy. ADMIRAL Austria will remain an important technology partner under its new owner Tipico and will continue to rely on NOVOMATIC’s innovative technology solutions in the future.

Stefan Krenn, Executive Board Member of NOVOMATIC AG, emphasized: “The completion of this transaction marks an important step in our global expansion strategy with a clear focus on international growth markets. ADMIRAL has developed into an established market leader over the past decades, and we thank all ADMIRAL employees for their great commitment. We are pleased to have found a strong and reliable technology partner in Tipico, who will successfully continue the company’s operations in Austria.”

Axel Hefer, CEO of the Tipico Group, stated: “We are delighted about the successful completion of this transaction. ADMIRAL is a leading Austrian company with a strong legacy, and clear potential for future growth. Both companies are synonymous with state-of-the-art technology, innovative products and a high focus to player protection. Our future collaboration is very good news for our customers.”

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The closing of the transaction followed the receipt of all required regulatory approvals.

The post NOVOMATIC successfully completes sale of ADMIRAL Austria to Tipico and focuses on international growth markets appeared first on European Gaming Industry News.

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Industry Awards

PG Soft wins Best Slot Provider at SiGMA Euro-Med Awards 2025

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PG Soft, a world-class digital mobile games company, has been crowned ‘Best Slot Provider 2025’ at SiGMA Euro-Med Awards which were hosted at the Hilton Malta’s elegant Grandmaster Suite.

The ‘Best Slot Provider 2025’ award recognises the most innovative slot game provider, judged on creativity, performance, and excellence in delivering compelling content. Finalists were determined through a combined shortlisting process and voting by both the public and expert judges.

PG Soft also served as Title Sponsor for the prestigious event that saw the company branding feature throughout the ceremony and across SiGMA’s digital channels.

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PG Soft’s spokesperson commented: “Winning the ‘Best Slot Provider 2025’ award is a huge achievement and a powerful recognition of our dedication to creating innovative and entertaining games. This motivates us greatly to continue raising the bar and delivering unforgettable experiences for players worldwide.”

The post PG Soft wins Best Slot Provider at SiGMA Euro-Med Awards 2025 appeared first on European Gaming Industry News.

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Arizona Department of Gaming Issues Cease-and-Desists on “Phoenix Dream Home Sweepstakes”

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The Arizona Department of Gaming (“the Department” or “ADG”) issued cease-and-desist orders to Raffall, a company based in the United Kingdom, and to an Arizona resident using the platform to promote the ‘Phoenix Dream Home Sweepstakes,’ currently advertised online and through a separate website, winthisazhome.com, which is marketing the chance to ‘Win a Luxury $1.3M Arizona Mountainside Home.’

According to the Department’s investigation, the promotion required participants to purchase entries for a prize to be awarded and promised either a home transfer or a cash payout, depending on sales volume. The investigation further determined that the organizers intended to profit from ticket sales. Based on these findings, the Department alleges the activity constitutes an illegal gambling operation under Arizona law.

As part of the enforcement action, Raffall has been directed to remove all gambling-related drawings or giveaways targeting Arizona residents, and the Arizona resident has also been ordered to cease promoting or conducting any unlawful gambling activity.

“Illegal gambling can take many forms and it does not matter if it is labeled a sweepstakes, raffle, giveaway, or drawing,” said Jackie Johnson, Director of the Arizona Department of Gaming. “Unregulated operations put Arizonans at risk because there is no oversight, and therefore no accountability or safeguards in place. The Department will continue to take enforcement action to protect consumers, and we urge the public to learn what is legal before participating in or hosting any gambling activity.”

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Why This Operation Is Illegal

Arizona law prohibits gambling unless it is specifically authorized (A.R.S. Title 13, Chapter 33). There is no exception for so-called “sweepstakes.” Raffles may only be conducted by Arizona charitable, tax-exempt organizations (A.R.S. § 13-3302(B) & (C)), and personal profit is prohibited. Only individuals 21 years of age or older may legally participate in gambling in Arizona.

Because this operation is accessible to users under the age of 21, is conducted for personal gain, and is not conducted by a qualified nonprofit, it violates Arizona law. Additional potential felony violations include:

  • Promotion of Gambling – A.R.S. § 13-3303
  • Illegal Control of an Enterprise – A.R.S. § 13-2312
  • Money Laundering – A.R.S. § 13-2317

Furthermore, foreign-based platforms, such as Raffall, do not adhere to Arizona or U.S. gambling laws, leaving consumers without essential protections.

Consumer Protection Advisory

As illegal online gambling activity continues to rise, the Department urges all residents and visitors to be cautious when participating in gaming, whether online or in-person. Regulated gaming provides important consumer protections, ensuring fair play and fair drawings, data security, accountability, and a safer overall experience.

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If you purchased entries in this illegal gambling operation:

  • Stop participating immediately and do not buy additional entries.
  • Contactyourbank or credit card company to dispute the charges or request a chargeback. Your financial institution is the best avenue for seeking a refund.
  • Monitor your accounts for unauthorized transactions.
  • If you suspect identity theft, report it to the Federal Trade Commission (FTC):
  • IdentityTheft.gov (English)
  • RobodeIdentidad.gov (Spanish)

Important: The Department cannot assist with refund requests or individual disputes against unlicensed platforms. Consumers must work through their financial institutions to protect themselves and/or retain legal counsel. They may also file complaints with the Arizona Attorney General’s Consumer Information and Complaints Unit at (602) 542-5763 or azag.gov/consumer.

The post Arizona Department of Gaming Issues Cease-and-Desists on “Phoenix Dream Home Sweepstakes” appeared first on Gaming and Gambling Industry in the Americas.

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