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TheLines.com:Prop bets a key feature of Super Bowl betting, but not all our legal in the U.S.

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The Super Bowl is the most wagered-on event in America and the betting also goes beyond the outcome of the games and the performances by the players, according to analysts TheLines.com, which tracks odds in the U.S. regulated sports betting market.

With two weeks between the Conference Championships on Jan. 30 and Super Bowl 56 on Feb. 12, prop bets engage and entertain fans before the game and right through the Super Bowl. Proposition bets are games within the game itself and they allow bettors to wager on specific events and matchups. Player props include performance-based bets, including yards, catches, touchdowns and more. They also include time-specific bets, such as who will be the first or last player to score a touchdown. TheLines has a full rundown of prop bets and strategy.

Popular non-football action prop bets for the Super Bowl include the outcome of the opening coin flip, the color of the Gatorade bath that the winning coach will receive, and the length of the pre-game National Anthem performance and halftime show.

The halftime show in particular has received much attention, with a star-studded lineup featuring Eminem, Dr. Dre, Mary. J Blige, Snoop Dogg, and Kendrick Lamar. But TheLines’ Nicole Russo explains that betting on the length of these performances is not legal in the U.S.

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“There’s even a prop on whether Snoop will smoke during the show,” Russo said. “But those odds are not offered by a legal and regulated online sportsbook. Currently, no legal betting jurisdiction in the U.S. allows sportsbooks to offer odds on the halftime show. The odds you see listed are from offshore sportsbooks, which are not governed by the same rules and standards that regulated sportsbooks have to abide by to keep your information and money safe.”

Often, the winning coach is doused with a tub of Gatorade immediately after the game and bettors can bet on what color of the electrolyte sports drink will be. Super Bowl Gatorade odds have not yet been posted by sportsbooks, but will be available soon. Expect orange and blue to be the favorite this year, according to TheLines’ Matt Burke.

“Gatorade shower odds are typically determined by the likelihood that the drink will match the team colors,” said Burke. “With the Cincinnati Bengals in Super Bowl LVI, expect orange to be one of the favorites. Orange typically finds itself atop Gatorade color odds boards even when a non-orange team makes it to the NFL’s final stage. Blue is another all-time popular color, and the LA Rams could certainly wind up using it in one of their buckets.”

It’s important to note that these options aren’t available in every state. Check with your local operators.

As for the game itself, the Rams are now favored by 4.5 points to beat the Bengals in the Super Bowl on Feb. 12. The line has nudged up a half-point since opening at Rams -4 on Jan. 30. The over/under total remains at its opening number 49.5 points, according to a consensus of the nation’s largest legal online sportsbooks — including DraftKings, FanDuel, BetMGM, BetRivers, Caesars, and PointsBet.

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The consensus point spreads for the Super Bowl, as of Feb. 4:

  • Cincinnati Bengals vs. Los Angeles Rams (-4); over/under 49.
  • LA Rams -200
  • Cincinnati Bengals +170

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Canada

ComeOn Group adds sportsbook to its offering in Ontario

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ComeOn Group announced a significant milestone in its sportsbook expansion journey with the addition of sportsbook to their offering in Ontario following the successful acquisition of the required permits. This addition represents a strategic advancement in the Groups sportsbook growth trajectory where they are set to double its sportsbook business in the coming years.

ComeOn Group is one of 51 active operators in Ontario. The Ontario market has experienced robust growth since its launch, reaching C$6.7 billion in revenue in 2023.* By 2029, the market is forecasted to grow by a total of 29%, with 2024 expected to close with a 20% increase.

ComeOn keeps investing in its sportsbook business acceleration that is powered by its proprietary sportsbook platform and in-house risk management and trading team. As a multi product vertical operator, ComeOn is striving to give its customer base a safe and exciting entertainment destination and this approach is now expanded to their Ontario audience.

Juergen Reutter, Chief Executive Officer at ComeOn Group, said: “We are very excited about the opportunities this new milestone opens up for us. As a casino-led operator it represents a key part of our sportsbook strategy to double our business in the coming years. Like in any of our other markets, we are striving for a differentiated sportsbook entertainment experience that is powered by our in-house technology. Our goal is to deliver top-tier entertainment to our players while fostering safe and innovative gaming experiences.”

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*Source – H2GC H2 Ontario Data 25.10.2024 (excl. Lottery)

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BCLC

INTRALOT Announces New Project with the British Columbia Lottery Corporation for Online Lottery Platform

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INTRALOT S.A. has announced the undertaking of a new project between the British Columbia Lottery Corporation (BCLC), the sole lottery operator for the Government of British Columbia in Canada, and INTRALOT Inc., its US subsidiary, for the provision of an online lottery platform. The project also includes the digitalization of the existing land-based network.

The solution will be based on the Player X platform, part of the Lotos X ecosystem, and adds to the company’s overall partnership with BCLC, which has been extended until 2028.

INTRALOT is a leading player in a changing world of gaming. With significant experience in looking forward and anticipating emerging trends, the company provides future-proof solutions to regulated lottery and gaming operators around the world.

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Canada

IAGR announces Toronto as host city for 2025 conference

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Hot on the heels of its most attended conference in history, the International Association of Gaming Regulators (IAGR) is excited to announce that its 2025 conference will take place in Toronto, Canada, from October 20 to 23, 2025.

The event will be held in partnership with the Alcohol and Gaming Commission of Ontario (AGCO) at the Westin Harbour Castle, offering stunning waterfront views and a premier, downtown Toronto location.

‘Fresh off the success of our Rome conference, we’re thrilled to continue the momentum with next year’s event in Toronto,’ said Ben Haden, IAGR President.

‘The IAGR 2025 conference promises to be another unparalleled opportunity for our global community to come together, collaborate and shape the future of gaming regulation. We’re looking forward to working with AGCO to bring it all together.’

AGCO CEO and Registrar Dr. Karin Schnarr, added, ‘We’re excited to welcome IAGR and its members to Toronto. This partnership provides a great opportunity to share Ontario’s innovative regulatory practices and foster meaningful discussions that drive positive change in the industry.’

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Stay tuned for registration details early next year.

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