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Codere to Become Real Madrid’s Official Bookmaker For Five Seasons
Codere, S.A., a leading multinational company operating in the private gaming sector, with more than 40 years of experience in the industry, has signed an extension of its sponsorship agreement with Real Madrid C.F. (“Real Madrid”) covering five seasons, until June 2026.
With this agreement, Codere reinforces its commitment to Latin America, by expanding the geographic scope to over twenty countries in the region including Mexico, Puerto Rico, the Dominican Republic and all of Central and South America.
The agreement covers both the core Codere Online1 markets of Argentina (City of Buenos Aires), Colombia, Mexico and Panama, and potential future expansion markets, when and if they become regulated, such as Argentina (outside of City of Buenos Aires), Brazil, Chile, Peru, Puerto Rico and Uruguay.
This alliance between Codere and Real Madrid, which started in 2016, is built upon the shared values of international leadership, fair play and excellence, and with the objective of providing our audiences with a high quality entertainment experience.
This announcement comes on the back of sponsorship deals with key football teams in the region, Rayados in Mexico and River Plate in Argentina, and represents a new step forward in the expansion of our online and sports betting business in Latin America.
Vicente Di Loreto, CEO of Codere, stated, “we are thrilled with this renewed alliance with Real Madrid, with whom we share the same values and ambition to be the best at what we do, and look forward to benefitting from the renowned Real Madrid brand.”
Four decades growing in Latin America
Codere began its activity in Latin America in the early eighties, first in Colombia, and then expanding across the region.
Today, Codere is the leading gaming hall operator in the Province of Buenos Aires (Argentina), Mexico and Uruguay, and a leading casino operator in Panama and Colombia. It also offers sports and horse race betting in Mexico, Panama, Colombia and Uruguay.
Through Codere Online, Codere also offers online casino and sports betting in Mexico, Colombia, Panama and the City of Buenos Aires (where it expects to start operating before the end of the year).
Digital growth through Codere Online
On June 22, 2021, Codere Online2, DD3 Acquisition Corp. II (Nasdaq: DDMX) and the other parties thereto, entered into a business combination agreement which, among other things, will make Codere Online the first online gaming operator in Latin America to be listed on a stock market in the United States. Codere Online, which will be majority owned and managed by Codere, intends to become the leading online gaming operator in Latin America.
For Moshe Edree, Managing Director3 of Codere Online, “the renewal of this strategic agreement with Real Madrid will play a key role in the deployment of our ambitious expansion project across Latin America. It will not only allow us to strengthen our online sports betting presence in the markets where we operate today, but also allow us to use the Real Madrid brand in other high-growth Latin American markets such as Brazil, Chile or Peru, when and if they become regulated.”
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Unlock Fortune with Jinero: A New Affiliate Program Built for Asian Market
The Chinese New Year settles over Asia, setting the stage for a new chapter in affiliate marketing. Meet Jinero, a performance-driven affiliate program built to bridge global ambition and local expertise.
At the heart of Jinero stands JINJI, the six-armed lucky cat. A guardian of momentum and prosperity, JINJI symbolizes many hands guided by one shared intention. Rooted in Asian tradition and reimagined for the modern, digital world, JINJI reflects Jinero’s belief that the strongest success is built together — with patience, intention, and trust.
“Jinero was created as a golden gateway for affiliates who want to grow in Asia with confidence,” commented the Jinero Team. “Our goal is to turn deep regional understanding into consistent, sustainable performance. We focus on removing uncertainty and leaving partners with clarity, structure, and results — the pure mathematics of success. In our view, fortune is not something you wait for — it’s something you build through strong relationships and consistent action.”
Among the first brands to join Jinero is Longfu88, a premium online casino inspired by Asian heritage and designed for players seeking depth, loyalty, and long-term value.
Guided by the Golden Dragon and his graceful companion, Longfu88 blends timeless symbols of prosperity with modern online entertainment across slots, live casino, and sports betting. Built on the pillars of Loyalty and Luck, the brand invites players into a world where progress and commitment are generously rewarded.
At the core of Longfu88 is a 25-level VIP system, one of the most comprehensive loyalty structures in the market. Each level unlocks exclusive rewards, bonuses, and recognition, transforming long-term player engagement into lasting value. Supported by intuitive design, personalised experiences, and stellar gamification, the platform is fully localised for Asian markets and aligned with regional celebrations.
To celebrate this new beginning, Longfu88 welcomes players with a generous Chinese New Year bonus. Inspired by the tradition of red envelopes and New Year blessings, this time-limited offer is presented as a gesture of goodwill and trust.
The Chinese New Year reminds us that fortune favors those who step forward with purpose. With Jinero, affiliates are invited to walk a new path — guided by respect, cultural understanding, and shared ambition across Asia.
You do not have to be great to get started, but you have to get started to be great — drive traffic to Jinero and start promoting Longfu88 today!
Celestial Dragon
CT Interactive Launches Festive Slot Collection for Chinese New Year
To celebrate Chinese New Year, CT Interactive has introduced a festive slot collection inspired by symbols of luck, prosperity and celebration.
The lineup includes Celestial Dragon, Dancing Dragons, Fire Egg, Celestial Rules, Fortune Fish, Fire Lord, Kingdom Treasures, Mighty Moon, More Dragons and Lord of Fortune, each designed to immerse players in the spirit of the holiday.
The celebration is highlighted by the debut of Red Bird and Golden Dragon, featuring Wild and Scatter symbols, Free Games and Extra Wins. With medium volatility and a max multiplier of 2000x, the title is well suited for casual players.
“Our Chinese New Year collection blends traditional Chinese symbols with attractive mechanics. Built on our proven math models, the games deliver rewarding play and a festive atmosphere with every spin,” said Dimitar Nikolov.
The post CT Interactive Launches Festive Slot Collection for Chinese New Year appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Cliff Baty
The Rank Group Appoints Cliff Baty as Interim Chief Financial Officer
The Rank Group has appointed Cliff Baty as its interim Chief Financial Officer, effective February 23, 2026.
Cliff is a highly experienced CFO with deep expertise in strategic and financial planning, investor relations, financial controls, international business operations and stakeholder management, built across listed leisure and gaming businesses.
Cliff was appointed CFO of Manchester United plc in 2016, a position which he held for over 8 years, until 2024. Prior to that he was CFO of Sportech plc from 2013 to 2016, an appointment which followed an 8 year period as Financial Director of Ladbrokes plc.
The post The Rank Group Appoints Cliff Baty as Interim Chief Financial Officer appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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