eSports

BMW and FNATIC launch Drive is the Difference

Published

3 years ago

August 25, 2021

Reading Time: 2 minutes

Our partnership with BMW has always focused on high performance and creating excellence within the sport. BMW drives performance in the same way that Fnatic enables people to Game Better; optimising gamings skills, improving performance, and becoming the best in class.

The Esports industry has matured drastically over the last five years. The life of an esports pro is incredibly intense across all titles, with some games requiring them to make 600 decisions per minute, and whilst competing pros are subject to 51 external stress factors (including playing in front of an audience, and having to communicate under pressure). To reach these levels of performance, players have to spend an average of 7-9 hours practicing every day.

We understand better than anyone the pressure this puts on our players, so through our partnership with BMW we have found a way to ensure optimum player performance, through the joy of playing.

Working with Octagon, FNATIC & BMW have created ‘Drive is the Difference’, designed to promote balance and ensure players are understanding both their mental and physical needs. As part of the ‘Drive is the Difference’ campaign, BMW took Fnatic FIFA Esports World Champion Tekkz, and Esports star Shawrey on a relaxing weekend away, allowing them to completely disconnect from the pressures of the gaming world, recharge, and find their drive.

This campaign includes a documentary-style hero video and four shorter supporting videos that focus on each of the activities across the weekend.

“These young stars are incredible at what they do, what’s important to FNATIC and BMW is ensuring they always maintain their joy for the sport. That’s why we are so excited to launch “Drive is the Difference”, said James General Manager, from BMW. “We hope this will send a strong message out to the Esports community globally, encouraging all gamers to follow the example set by Tekkz to find that all-important balance in their lives.”

Colin Johnson, Team Director and New Projects Lead at Fnatic stated “Performance is something that BMW and FNATIC have always had in common, but an oft-neglected part of performance is what to do during your downtime. Drive is the Difference is a perfect example of the importance of the idea that running yourself into the ground is not always the key to success – you have to be efficient in every aspect of life and rest and relaxation is no exception. That balance is what has lead stars like Tekkz to become happy and healthy champions and we hope that is communicated to our fanbase and the rest of the community through this initiative.”

Ryan Shaw, Creative Director at Octagon said “Drive is the Difference is a first in its kind programme in the Esports world and one I’m very proud of. Our film documents two Esports stars completely unplugging from gaming to come back feeling refreshed and recharged. It’s quite unexpected for a performance brand to actually take you away from the sport you love, but that’s what makes BMW such a brilliant sponsor, they understand the importance of finding balance, so you always find joy in playing at that top level”.

eSports

Tundra Esports Announces New Official Supplier Partnership with Gladiator PC

Published

13 hours ago

May 14, 2024

George Miller

tundra-esports-announces-new-official-supplier-partnership-with-gladiator-pc

Reading Time: 2 minutes

Tundra Esports, The International 11 Champions and a leading competitive esports team playing in Dota 2, proudly announces a game-changing collaboration with Gladiator PC, a pioneer in high-performance gaming technology as their Official Supplier.

As Tundra Esports continues its competitive success with its Dota 2 team on the road to the Esports World Cup, this alliance will provide top-of-the-line gaming hardware and solutions tailored to the players for the rigorous demands of the competitive scene.

This strategic partnership is a significant milestone for both as they join forces to elevate the team’s gaming experience on and off the stage. Both Tundra and Gladiator PC will combine their efforts in empowering the Dota 2 roster with their top of the range PC’s available. Through this collaboration, Tundra’s players and team members will benefit and showcase the award-winning systems to the next generation of avid gamers.

Together, Tundra and Gladiator PC aim to redefine what it means to compete at the highest level.

Maxim Demin Jr, Owner & Managing Director at Tundra Esports: “We are thrilled to embark on this journey with Gladiator PC. Their commitment to pushing the boundaries of gaming hardware aligns perfectly with our strategic vision of competitive excellence in esports.”

Gladiator PC shares Tundra Esports enthusiasm for this partnership. “Joining forces with Tundra Esports and their fighting spirit represents a commonality of shared goals. We strive to deliver unprecedented quality at the very best competitive pricing”, said Ian Fraser, Managing Director of Gladiator PC. “We are confident that our cutting-edge technology will enable Tundra’s players to unleash their full potential and dominate the competition.”

The collaboration between Tundra Esports’ and Gladiator PC promises to deliver groundbreaking advancements in gaming performance, setting a new standard for the esports industry. Fans and competitors alike can look forward to witnessing the impressive results of this dynamic partnership.

The post Tundra Esports Announces New Official Supplier Partnership with Gladiator PC appeared first on European Gaming Industry News.

Arnold Hur

Gen.G Acquires League of Legends Data Analytics Platform YOUR.GG

Published

1 day ago

May 13, 2024

GamingAmericas.com

geng-acquires-league-of-legends-data-analytics-platform-your.gg

Global esports organization Gen.G announced their acquisition of YOUR.GG, a data analysis and networking platform for League of Legends players. This partnership comes as a new method for Gen.G to enhance the Gen.G Global Academy experience for students in the program. Gen.G is the first global esports academy equipped with such advanced analytical tools to help expand their offering to players looking to improve their game to a professional level.

“Over the last few years, we’ve been hard at work pioneering what is now the world’s largest esports academy. With over 10,000 students having gone through our curriculum, we see the clear need to develop better tools that gamers, coaches, and parents need to create the best gamers possible. YOUR.GG’s best-in-class data, technology and analytics combined with millions of hours of our professional and academy student coaching will be able to unlock the next generations of esports tools that can help realize the true potential of every student and pro in our program,” Arnold Hur, CEO of Gen.G, said.

This acquisition underscores the importance of data and analytics in developing and refining esports talent, a core principle at Gen.G. YOUR.GG will power both its pro team players and its academy students with data-driven tools and reports to foster growth and provide better insight into scouting for new talent.

“We plan to pioneer a shift in how talent is developed and measured in esports. By developing a tool that will bring a level of analysis and precision to esports that mirrors the most sophisticated training environments in traditional sports. We want to take a holistic approach to measure not just the data within the game, but how a student responds to coaching and feedback,” Min Chang Cha, Founder of YOUR.GG and current VP of Technology at Gen.G, said.

Dave Perel

Motorsport Games Launches RaceControl.gg and Announces Partnership with Coach Dave Academy

Published

2 days ago

May 13, 2024

GamingAmericas.com

motorsport-games-launches-racecontrol.gg-and-announces-partnership-with-coach-dave-academy

Motorsport Games Inc., a racing game developer and esports ecosystem provider, announced the launch of RaceControl.gg, a new dedicated platform designed to enhance player engagement with the latest news, updates, tips, and tricks its most recent game, Le Mans Ultimate. As part of this exciting initiative, Motorsport Games has partnered with Coach Dave Academy (Speed Capital Ltd) to manage the content and development of RaceControl.gg.

Under this partnership, Coach Dave Academy (CDA), renowned for their expertise in creating car setups in racing simulations, will curate and manage the content on RaceControl.gg, ensuring fans and players have access to the most relevant and useful information. CDA will further contribute to the Le Mans Ultimate gaming experience by providing new and optimized car setups directly in the game in a future update – allowing players to enhance their performance on the track.

Stephen Hood, CEO of Motorsport Games, commented on the launch and partnership: “We are excited to unveil RaceControl.gg as a brand-new destination for Le Mans Ultimate lovers, in collaboration with Coach Dave Academy. This platform is not just a news site; it’s a comprehensive resource that will grow, with time, to include live schedules and account functionalities to boost game engagement even when players are not logged into the app. Our partnership with Coach Dave Academy ensures that the site will be managed by the best in the business, enhancing the game experience with top-tier content and cutting-edge racing setups.”

Dave Perel, Founder of Coach Dave Academy, said: “We are thrilled to announce our collaboration with Motorsport Games on RaceControl.gg and our contribution of setups for Le Mans Ultimate. This partnership marks a significant milestone for us, underscoring our broad expertise in the sim racing domain. We’ve built our reputation on delivering first-class setups and tutorials. We’re excited to bring this proven formula to the Le Mans Ultimate player base, enhancing their gaming experience with the same dedication and quality that have been key to our success. Together with Motorsport Games, we are committed to enhancing the user experience, providing both novices and seasoned players with the tools they need to succeed on the track.”

The launch of RaceControl.gg and partnership with CDA marks a significant step forward in Motorsport Games’ strategy to expand the accessibility and visibility of Le Mans Ultimate and its RaceControl service beyond the traditional game environment. This initiative is designed and expected to create a more connected and engaged community around the game, providing a dynamic platform that evolves with the needs of its users.