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Kindred acquires Relax Gaming to strengthen its focus on product differentiation and customer experience

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Kindred Group has signed an agreement to acquire the remaining outstanding shares in Relax Gaming, a leading and rapidly growing B2B iGaming supplier, at an implied valuation of up to EUR 320 million for 100 per cent of the shares on a cash free and debt free basis. Kindred has been invested in Relax Gaming since 2013 and the transaction will allow Kindred to acquire the remaining 66.6 per cent of the outstanding shares. The acquisition accelerates Kindred’s strategy to increase its focus on product and customer experience by strengthening Kindred’s product control and product differentiation capabilities.

Kindred Group plc (Kindred) has signed an agreement to acquire the remaining 66.6 per cent of the outstanding shares in Relax Gaming. The transaction values the company at up to EUR 320 million on a cash and debt free basis (Enterprise value) and a total value of the outstanding shares of approximately EUR 295 million (Equity value). Kindred will pay an initial consideration, settled in cash upon completion, of approximately EUR 80 million (on a cash and debt free basis). In addition to the initial consideration, the maximum earn-out payments amount to EUR 113 million and may become payable in 2022 and 2023, subject to Relax Gaming achieving certain earnings thresholds. The transaction will be financed through Kindred’s existing cash and credit facilities.

Relax Gaming is a market leading B2B iGaming software supplier that designs and develops online casino games, supported by an open distribution platform for third party aggregation as well as proprietary poker and bingo products. The company was founded in 2010 and has today c. 240 full-time employees with four main hubs in Malta, Estonia, Sweden and Serbia. Kindred has been invested in Relax Gaming since 2013 and was prior to the transaction the largest owner with 33.4 per cent of the outstanding shares.

“Through this acquisition we add a rapidly growing and profitable B2B business with a world-class product portfolio, giving us greater control over our casino, poker and bingo offering, putting Kindred in a significantly better position to achieve our long-term strategy to increase our focus on product differentiation and customer experience”, says Henrik Tjärnström, CEO at Kindred Group.

“Joining Kindred Group comes as a natural next step in our long-standing cooperation with Kindred across all our product verticals. Kindred’s strengthened presence will allow Relax Gaming to further invest in and accelerate the expansion of our B2B offering across the globe. We will continue the Relax Gaming journey as a separate B2B entity with unchanged product portfolio and overall strategy, staying true to our values and respecting the hard-earned trust of our customers. Our continued independence is a key element of the transaction, and I am happy to remain on the board of Relax Gaming”, comments Patrik Österåker, Co-founder and Chairman of the Board at the Relax Gaming.

Relax Gaming currently supplies poker and bingo content on an exclusive basis to Kindred along with high quality casino content. The acquisition is expected to generate annual run-rate synergies of EUR 8 million within the next three years for the Group driven especially by lower investment needs and reduced cost of sales. With Relax Gaming as an important addition to the Group, Kindred will be able to further develop its own proprietary product portfolio, and thereby secure unique content differentiation in line with the Group’s strategic direction.

In order to secure continued integrity of Relax Gaming’s B2B customers, Kindred’s intention is to keep Relax Gaming as an independent entity within the Group with a separate Board of Directors and management team. Kindred’s ambition is to continue to invest in Relax Gaming to cement its position as a leading B2B iGaming supplier by further strengthening Relax Gaming’s product offering and by broadening their B2B customer base. In conjunction with the completion of the transaction, all existing employee share option programs in Relax Gaming will be exercised, and Relax Gaming’s management, who is committed to the future success of the company, will retain an ownership of c. seven per cent of total fully diluted shares in the company and Kindred’s ownership in Relax Gaming will be c. 93 per cent after the completion of the transaction and the exercise of the options.

In the last twelve months leading up to May 2021, Relax Gaming generated revenues of approximately EUR 25 million with an EBITDA of approximately EUR 10 million.

The transaction is conditional to customary regulatory approvals and is expected to be completed in the fourth quarter of 2021.

J.P. Morgan has acted as financial advisor and Cirio Advokatbyrå has acted as legal advisor to Kindred in connection with the transaction.

Roschier Attorneys Ltd acted as the legal advisor to the shareholders of Relax Holding Limited in the transaction.

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NdP INTERAZAR 2026 – Participación de Melilla en Interazar

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Interazar reunirá de nuevo a Operadores, empresas y administraciones en Madrid los próximos días 28 y 29 de abril

Interazar volverá a ser el gran escaparate donde se mide el pulso real de la industria nacional, y en esta nueva edición contará nuevamente con la participación activa de la Ciudad Autónoma de Melilla, que refuerza así su compromiso con un Sector clave para su estrategia de crecimiento económico y tecnológico.

En este contexto, Melilla llega a la Feria Española del Juego los próximos días 28 y 29 de abril con la intención de seguir ganando visibilidad como destino atractivo para el Juego online y para las empresas tecnológicas que orbitan en torno al Sector. La ciudad ha ido construyendo un entorno competitivo basado en un marco fiscal favorable, acompañamiento institucional y una apuesta clara por la innovación aplicada al Juego.

Interazar se presenta, así, como un escenario natural para seguir avanzando en esta estrategia. La participación de Melilla refleja una estrategia continuada, con resultados visibles, que busca afianzar su posición como uno de los polos emergentes del Juego online y la innovación en España.

 

The post NdP INTERAZAR 2026 – Participación de Melilla en Interazar appeared first on Americas iGaming & Sports Betting News.

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SportsGrid to return to NEXT NYC 2026

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Tuesday 3rd March 2026 – SportsGrid has confirmed its renewed media partnership with NEXT.io and will attend NEXT Summit: New York to cover key discussions and insights from North America’s premier iGaming and sports betting event. The content will be syndicated across SportsGrid’s streaming and digital platforms.

NEXT Summit: New York, in partnership with Morgan Stanley, will take place from 10–11 March at Convene 225 Liberty Street, bringing together 1,400 senior-level delegates for two days of high-impact content and networking.

This year, Emerging Verticals will accompany NEXT Summit: New York, providing a dedicated focus on the fast-growing sectors reshaping the industry — including sweepstakes, micro-markets, crypto, esports, new betting formats, and the evolving intersection of technology and capital.

Now in its fifth edition, the Summit continues to deliver insider knowledge, high-level networking, and direct access to the latest innovations shaping the future of the industry.

Across the two days, leaders from the most influential operators, investment firms, regulators, and technology providers will take to the stage.

Confirmed speakers include:

  • Adam Greenblatt, CEO of BetMGM;
  • Adam Rosenberg, Senior Advisor, Gaming & Leisure at Blackstone;
  • Benjie Cherniak, Principal at Avenue H Capital;
  • Lloyd Danzig, Managing Partner at Sharp Alpha Advisors;
  • Roger Ehrenberg, Managing Partner at Eberg Capital;
  • Ramy Ibrahim, Managing Director at Moelis & Company;
  • Joey Levy, Founder and CEO of Betr;
  • and Gavin Isaacs, Former CEO of Entain.

The programme will also feature voices from across the regulatory, legal and association landscape including:

  • Tres York, VP of Government Relations at the American Gaming Association;
  • Paul Burns, President & CEO of the Canadian Gaming Association;
  • Kelci S. Binau, Gaming Law Attorney at McDonald Carano;
  • and Katie Lever, General Counsel, Chief Privacy Officer & Corporate Secretary at Great Canadian Gaming Corporation.

From the casino floor to emerging tech and capital markets, sessions will also include:

  • Brooke Hilton, Head of Casino at PointsBet Canada;
  • Chris Garrow, Director of Gaming at Prairie Band Casino & Resort;
  • Davis Catlin, Managing Partner at Discerning Capital;
  • Jeffrey Haas, Venture Partner at DreamCraft VC;
  • Jamison Selby, CEO of Rubystone;
  • Desiree Dickerson, Founder of THNDR;
  • Kevin Scott, Chief Technology Officer at PGA of America;
  • and Darren Woodson, Former NFL Player.

“NEXT Summit: New York continues to set the standard as North America’s premier meeting point for senior leaders in online sports betting and iGaming. With Emerging Verticals joining the Summit this year, the conversations are expanding into some of the most disruptive and fast-moving areas of the industry. We’re excited to once again partner with NEXT.io and bring on-the-ground coverage of the event’s most important discussions to a wider audience across SportsGrid’s streaming and digital platforms,” commented Jeremy Stein, CEO, SportsGrid, Inc.

“NEXT Summit: New York is where the industry’s biggest names come together to define the future of online gaming and sports betting,” said Pierre Lindh, Co-Founder & Managing Director at NEXT.io. “With Emerging Verticals accompanying the Summit this year, and more than 1,400 senior decision-makers attending, having SportsGrid on-site strengthens our mission to share critical insights and discussions with the broader iGaming community.”

SportsGrid will be on the ground at NEXT Summit: New York, covering conference sessions, interviews, and key discussions. Content from the event will be syndicated across its streaming video network and relevant media channels, extending the reach of discussions to a broader audience.

This initiative marks the continuation of a long-term collaboration between SportsGrid and NEXT.io, with plans to provide rich, curated content exploring the latest trends, innovations, and developments shaping the global gaming industry.

For more information on NEXT Summit: New York and to register for the event, visit: next.io/summits/newyork/

 

The post SportsGrid to return to NEXT NYC 2026 appeared first on Americas iGaming & Sports Betting News.

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GR8 Tech at SAGSE Latam: Where Platform for Champions Meets the Region

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GR8 Tech will exhibit at Booth 103 at SAGSE Latam on March 18–19 in Buenos Aires, Argentina.

With Latin America a major growth market for the company, GR8 Tech brings regional expertise and the full platform ecosystem to the floor to showcase capabilities that turn ambitious operators into the next iGaming Champions.

Five flagship solutions make up the lineup, each built for operators competing in dynamic, high-growth markets:

  • ULTIM8 Sportsbook—Flexible, high-performance sportsbook perfect for fast-moving Latam markets
  • Hyper Turnkey—End-to-end iGaming business infrastructure for fast, reliable market entry and operations
  • Crypto Turnkey—A platform built to attract and retain VIP and crypto-first players
  • Aff.Tech—Affiliate management that tracks performance and optimizes acquisition across channels
  • Infinite Casino Aggregation—A wide game catalog accessible through a single integration

Each solution is part of GR8 Tech’s Platform for Champions—a proposition that goes beyond technology into expertise, genuine partnership, and a community built around pushing each other to the top.

“When people talk about Latam iGaming, Brazil often gets most of the attention, but the opportunity across the rest of the region is substantial and largely underserved by platforms built for larger markets,” said Yevhen Krazhan, CSO at GR8 Tech. “SAGSE Latam is the right room to bring the conversation to the potential of markets like Argentina, Chile, Colombia, Paraguay, Peru, Uruguay, and we’re looking forward to connecting with new partners.”

Book a meeting with the GR8 Tech team at SAGSE Latam and start your move to dominate the region.

 

The post GR8 Tech at SAGSE Latam: Where Platform for Champions Meets the Region appeared first on Americas iGaming & Sports Betting News.

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