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Enteractive launches Engager: a mobile-first player engagement service

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Extension to (Re)Activation Cloud takes personalisation to next level

Enteractive, the global leader in player reactivation and retention for the iGaming industry, has announced an evolutionary step in personalised player engagement with their new player-centric retention mobile service Engager, part of the (Re)Activation Cloud suite.

The launch of Engager marks the first time the industry has seen such personalisation in the field of iGaming CRM and player engagement. Engager offers the ability to truly connect with players on their terms.   Through a combination of technology and real human interaction, Enteractive’s approach to CRM converts otherwise unreachable player segments as well as delivering a player experience that treats each one as an MVP.

With fully customisable brand styling for each operator, Engager is a player-facing mobile interface extension of the (Re)Activation Cloud platform.  With it, Enteractive’s reactivation agents can reach out to player databases more effectively, offering the players various contact options for engagement, whether verbal via a scheduled call, or using the chat function built directly into Engager’s UI.

Excited about the launch, Mikael Hansson, explained, “We’re constantly innovating to improve services for our operator partners, and the Engager is a result of insights from thousands of players over the years. As an extension service to (Re)Activation Cloud, Engager will put the players’ needs first, as well as prompting a better, more personalised brand experience from the moment we initiate contact.”

Engager generates a text-message including a unique URL for each and every player, and through that mobile web-service they can access Engager to schedule a call-back, initiate a live-chat or a voice call with an Enteractive agent.

All player interaction is a fully branded experience aligned with each operator’s B2C site, and the Engager platform is available across multiple languages to serve most operator markets. The player perception will be to interact directly with the brand itself.

“Through our technology-first approach,” continues Hansson, “we’ve developed scalable player engagement services which can be deployed in any market globally to have a near-instant impact on operators’ bottom line revenues.   While some say this level of personalisation is neither possible, nor affordable, our services deliver additional revenue generation for our partners on a daily basis.”

Enteractive has more than twelve years experience in player reactivation, and is in the top four traffic generators globally for the iGaming sector.

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SuperPot, the Unique Sports Betting Jackpot, Now Available in the UK

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Delasport’s groundbreaking sports betting jackpot game, SuperPot, has received full certification from GLI in the UK. With this authorization, SuperPot becomes a one-of-a-kind, dedicated Sportsbook Jackpot solution on the British market.

The news comes just days after the revolutionary solution became certified for Ontario and marked its debut integration there and soon will go live with several brands in the market. SuperPot gives players the chance to predict the outcomes of major sporting fixtures.

Each ticket purchase contributes to a growing jackpot, and the winner is the one with the most correct picks – even without a perfect score. This “Must-Win” mechanic sets the product apart from traditional sportsbook offerings, appealing both to sports bettors seeking new thrills and casino players looking for an accessible entry point into sports wagering.

Advantages for UK Operators

SuperPot introduces an always-awarded must-win mechanic: each round’s pot is paid to the top predictor – players compete against their peers, and the most correct predictions win. This sets it apart from The Tote and free-to-play predictors and broadens appeal beyond horse racing into football, basketball, American football, and ice hockey. UK operators gain an assured strong turnover margin, while players benefit from a guaranteed payout to someone every round.

In addition, licensed operators in the UK, SuperPot represents a new way to grow engagement and extend player lifecycles, while securing stable margins from turnover without added exposure.

“Securing approval in the UK marks a major step forward for us,” said Delasport’s Global Sales Director Reece Calderbank. “SuperPot blends the excitement of jackpots with the passion for sports, offering players an easy-to-understand, highly rewarding experience. It’s designed to stand out in a mature and competitive market and ensure risk-free high margin for Operators.”

Market Outlook

The UK gambling market remains one of the largest and most established worldwide. According to the UK Gambling Commission, the total Gross Gambling Yield (GGY) in iGaming for April 2023–March 2024 reached £6.9 billion, with online Sports betting accounting to £2.4 billion GGY, driven primarily by football and horse racing.

The Tote pools enjoy durable racing liquidity is growing year by year to hundreds of millions and SuperPot gives operators that same mass-appeal mechanic as a paid, must-win product they control and extend it to additional sports and to new segments of players.

Industry research indicates that the UK sports betting market is forecast to grow at a CAGR of 11.4% between 2025 and 2030. Meanwhile, quarterly reporting from the Gambling Commission shows continued growth: in Q1 2025, online GGY rose 7% year-on-year to £1.45 billion, with record levels of active accounts and betting activity.

In such a competitive environment, a product like SuperPot has the potential to deliver an incremental ~2% revenue boost for operators who adopt it, further differentiating their sportsbook offering in the UK’s crowded marketplace.

The post SuperPot, the Unique Sports Betting Jackpot, Now Available in the UK appeared first on European Gaming Industry News.

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Dominic Le Garsmeur Chief Product Officer at Fincore

How to get your product roadmap moving

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Dominic Le Garsmeur, Chief Product Officer at Fincore, says product roadmaps often stall, but they don’t need to. Not if operators and suppliers design for adaptability and build on the right foundations.

Why do product roadmaps usually stall?

Product roadmaps are full of ambition – and rightly so. They capture bold ideas and big strategic bets; they’re the blueprint for the future of the business. But even the best plans can stall before they deliver real impact.

There are plenty of reasons. From shifting regulations to legacy tech, overloaded teams, or unclear ownership. The most damaging is outdated technology. Technical debt eats up development capacity, forcing teams to spend their time firefighting stability instead of building the next feature.

Fragmented ownership is another killer. When product, tech, compliance and ops aren’t aligned, there’s no shared direction.  Work keeps moving, but what ships isn’t aligned to real needs—busy output rather than product that drives results.

What impact does regulation have on product roadmaps?

Regulation can force teams to switch focus, diverting resources from innovation to compliance. When every sprint turns into a regulatory emergency, progress halts.

That said, regulation doesn’t have to kill innovation. If an organisation designs for adaptability — with modular systems and clean architecture — it can absorb regulatory change without derailing strategic goals.

If a product roadmap stalls, what should operators and suppliers do?

Don’t wait for the perfect moment. Create forward motion now. At Fincore, we see four core tactics that make the difference:

1. Start with outcomes. Work backwards from the results you need, then design the tech strategy and architecture to deliver them.
2. Modernise surgically. Target the real bottlenecks — technical or procedural — and fix what unlocks the most progress first. Our modular IP components can be integrated quickly to deliver visible gains.
3. Automate with intent. Introduce automation where it frees up people and accelerates throughput.
4. Partner for momentum. Choose a partner that embeds with your teams. Not as a consultant, but as part of your delivery engine. That’s how we operate at Fincore: hands-on, aligned, and built to move things forward without disruption.

How can organisations prevent their product roadmaps from stalling in the first place?

Prevention starts with intent. Build your roadmap around adaptability, not just speed.

That means aligning tech strategy with business goals and reviewing that alignment often. Design systems for interoperability and flexibility, not minimum viable survival. Prioritise foundations such as clean data, seamless integrations and real-time monitoring. Deliver in tight loops to stay responsive and realistic.

When you do that, momentum accelerates. Teams move faster, releases land cleaner, and regulatory shifts stop being roadblocks. They just get handled.

What are the benefits of a product roadmap firing on all cylinders?

Momentum changes everything.

New features, channels and jurisdictions go live faster, without the drag of platform instability. Teams feel energised, focused, and proud of what they’re shipping. Regulatory changes stop being crises. Innovation becomes continuous.

And with that rhythm comes confidence across departments, across leadership, across the entire organisation. Everyone can see and feel progress.

How does Fincore help operators achieve this?

We don’t just unstick roadmaps. We build systems that keep them moving.

That starts with stabilising architecture and clearing technical debt. Then we go deeper: modernising code, streamlining processes, and aligning culture around delivery. Our modular software toolkit accelerates progress without risk. Clean integrations, real-time data, and automation that scales.

We embed alongside internal teams, taking ownership of outcomes and shipping value fast. The result? Sustainable momentum.

Unlocking a roadmap isn’t just about fixing delivery. It’s about reigniting progress and keeping it burning. Clean builds. Confident teams. Continuous flow. That’s progress done right.

The post How to get your product roadmap moving appeared first on European Gaming Industry News.

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HAVIT Partners with Legendary Galatasaray Esports

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HAVIT, a leading global consumer tech brand, announced a strategic partnership with Galatasaray Esports, one of Turkey’s most iconic and influential esports teams. This collaboration aims to energise the rapidly growing Turkish gaming ecosystem with cutting-edge gear.

Galatasaray, a symbol of pride, passion and excellence with over a century of sporting heritage, has extended its winning spirit into the digital arena through Galatasaray Esports, now a powerhouse in competitive gaming. By partnering with Galatasaray Esports, HAVIT is not only equipping the team with cutting-edge gaming gear to enhance professional performance but also bringing more high-performance gaming gear to redefine the esports experience in Turkey.

With this partnership, HAVIT and Galatasaray Esports will work together to open a new chapter for Turkish esports. In upcoming competitions, Galatasaray Esports will continue to showcase its strength and team spirit, representing Turkey with pride on the international stage. Meanwhile, HAVIT will provide full support with its outstanding gaming gear, empowering the team to reach new heights.

The post HAVIT Partners with Legendary Galatasaray Esports appeared first on European Gaming Industry News.

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