Latest News
CoppaFeel! zone in on young female gamers with ‘In-Play’ ad campaign
Charity gets in the game to educate 18-24 year old women about breast cancer –
Breast cancer awareness charity CoppaFeel! has enlisted the leading UK-based in-game advertising company Admix to help launch the charity’s first foray into gaming, with a highly innovative ‘In-Play’ digital ad campaign running throughout summer 2021.
The campaign will feature CoppaFeel!’s standout ad creative, which will be ‘digitally injected’ by Admix directly into mobile gaming content without disrupting any gameplay. CoppaFeel!’s In-Play campaign will run across multiple gaming genres, targeting women aged 18-24. In the UK, 1 in 7 women will be affected by breast cancer in their lifetime and CoppaFeel!’s research shows that just over half of young women are confident to start checking their boobs.
CoppaFeel! In-Play ads will appear across highly popular hits among female gamers including the likes of: Equestriad, Cat Simulator, Beat Blader and Ultimate Car Simulator. This is all geared towards raising awareness for the charity’s core mission: to ensure all breast cancers are diagnosed early and correctly by encouraging young people to regularly check their chests and understand that they know their body better than anyone else.
Gaming is a fast-growing, global industry that’s worth over $159 billion USD annually, three times the audience of film and music combined with women making up half of mobile gamers worldwide. Admix’ pioneering ‘In-Play’ advertising solution empowers brands like CoppaFeel! to reach highly engaged mobile gaming audiences at scale, in brand safe environments.
Harri Lowndes, Marketing Manager at CoppaFeel!, commented:
“All the work we do at CoppaFeel! aims to speak to young people in their natural habitat and we’re always on the lookout for new and innovative ways to remind all young people that knowing their bodies could save their lives. We are really excited to be working with Admix to reach a new, engaged audience in the mobile gaming world and hope that this ad campaign will help to spark conversations amongst young people about the importance of checking their chests regularly.”
Nina Mackie, Global Agency Partnerships Director, Admix, commented:
“We’re absolutely thrilled about our collaboration with CoppaFeel!, a charity that is really close to my heart. Gaming audiences are largely untapped by brands so this partnership offers CoppaFeel! the chance to spread their message to a young & highly engaged audience in a non-disruptive way using our native in-play ads.
Awareness raising campaigns like this current one from CoppaFeel! show that mobile gaming serves as an invaluable media channel not only to educate, but to foster positive brand interaction and engagement. Now, thanks to our recent partnership with IAS, Admix’ ad inventory is measured and verified by a trusted, independent partner making for a brand safe environment for all. We hope to continue working with CoppaFeel! long term and will continue to support their awareness campaigns in the future.”
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155.io, the live content studio built for a mobile-first world, has appointed Raúl Cué as Head of Integration to accelerate its mission of bringing chaos-fueled content to the next-gen of players.
With extensive iGaming experience, Cué joins the 155.io team to help operators and aggregators seamlessly connect with the studio’s 24/7 live portfolio, featuring Marbles.io, Stairpon
Raúl Cué, Head of Integration at 155.io, said: “It’s rare you see a company in this space do something truly unique and that instantly drew me to Sam and 155.io. They’ve quickly curated a revolutionary portfolio of titles where my goal is elevating the integration experience for operators and aggregators. I’m looking forward to being in Lisbon for the SBC Summit where we’re bringing our live chaos to the show – watch this space!”
He will also support partners in quickly making these cutting-edge titles live, whether through Hub88.io or via simple direct integrations. Cué’s role extends to working with providers to identify and implement practical solutions, ensuring integrations are efficient as well as impactful, sustainable, and future-ready.
Cué joins 155.io from Live Casino provider EEZE, bringing an impressive track record across Live Casino, Slots, and the sweeps market.
Sam Jones, CEO of 155.io, commented: “Welcoming Raúl to the 155.io set-up adds real momentum to the significant progress we’ve made. His expertise will help us bring even more chaos, flipping the tables on real-world, awesome content that the new wave of players love. He’s exactly who we need to drive the next growth stage.”
The post 155.io names Raúl Cué as Head of Integration to unleash chaos content worldwide appeared first on European Gaming Industry News.
Latest News
First Look Games and Zillion Games Partner to Bring 50+ Award-Winning Titles to Global Affiliate Network
First Look Games, the London-based B2B marketing platform empowering iGaming game studios, has announced a new partnership with Zillion Games, the award-winning Cyprus-based game developer known for high-performing HTML5 slots and custom casino solutions. The partnership takes effect immediately.
Founded in 2018, First Look Games enables game studios to distribute certified marketing assets, demo games, and game information to a network of over 1000 approved affiliated publishers who collectively reach more than 40 million players worldwide. The platform offers advanced reporting tools, including Accuracy Management and Sentiment Analysis, which are set up to bring unique insights to game studios to support their growth.
Zillion Games, established in 2021, has quickly built a reputation for innovation and quality in online slots, with a portfolio of more than 50 titles, including popular releases such as Candy Stash Deluxe, Gems Sky, and Golden Dragon Deluxe. RNG-certified by iTech Labs, Zillion supports 190+ currencies, including fiat and crypto, and delivers its games to 900+ operators worldwide. Its content is available across Europe, Australia, New Zealand, Canada, Brazil, USA, Brazil and other key markets, with notable growth marked by multiple EGR award wins, including EGR Europe Awards 2025 “European casino content supplier. Under 5 years” and EGR Italy Awards 2024 “Rising Star.”
Through this partnership, Zillion Games’ complete catalogue is now available to First Look Games’ affiliate network. Affiliates gain instant access to promotional materials, demo links, and game information to deliver accurate, engaging & compliant content. The collaboration aims to expand Zillion’s market reach, support growth in new jurisdictions, and set higher standards for compliance and review quality.
Partnership Benefits
Faster time to market for Zillion Games releases
Access to high-quality visuals, game sheets, and demo tools
Enhanced compliance and Accuracy Management features
Support for expansion into new regulated markets
The partnership meets the rising demand for streamlined content distribution. Affiliates will have instant access to accurate marketing materials and compliance documentation, enabling them to serve their audiences more effectively while maintaining regulatory standards.
“Partnering with First Look Games is a powerful step forward for Zillion Games,” said Tasha Sokolova, Head of Marketing at Zillion Games. “Our mission has always been to deliver unlimited excitement and massive winning opportunities to players worldwide, and now we can extend that reach through a network of trusted affiliates who share our passion for quality and innovation. With First Look Games’ advanced tools, we’re able to launch games faster, maintain the highest standards of compliance, and connect with millions of players in new and exciting ways.”
Tom Galanis, Co-Founder and CEO at First Look Games said: “We’re delighted to welcome Zillion Games to the First Look Games platform. Their recent titles have hit the mark with players and partners alike, combining standout gameplay with innovative features that set new standards in the market. We’re excited to support them on their journey by connecting them with our global network of affiliate publishers and provide them new data insights to support their growth.”
The post First Look Games and Zillion Games Partner to Bring 50+ Award-Winning Titles to Global Affiliate Network appeared first on European Gaming Industry News.
MightyTips has been shortlisted for the Sports Affiliate category at the EGR Operator Awards 2025, one of the industry’s most respected events celebrating excellence in online gaming.
Over the past year, MightyTips has continued to strengthen its position as a trusted partner for sportsbooks worldwide, expanding into new markets and delivering innovative content formats to enhance user engagement. The nomination reflects the company’s commitment to providing bettors with reliable insights, comparison tools, and exclusive content that connects them with the best betting opportunities.
Operated by SEOBROTHERS, MightyTips has also introduced fresh features, including redesigned bonus listings, faster daily predictions, and exclusive interviews with sporting icons. These initiatives underline the brand’s dedication to combining affiliate expertise with media presence.
Eugene Ravdin, Head of PR at SEOBROTHERS, commented: “This nomination is a testament to our teams’ efforts to innovate while maintaining the highest standards of performance, transparency, and user experience. We are proud and determined to win in this category.”
The post MightyTips has been nominated for Sports Affiliate at the EGR Operator Awards 2025 appeared first on European Gaming Industry News.
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