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CashtoCode enters Irish market, for iGaming operators seeking new cash deposit options

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Cash deposit service ties up strategic partnership with payzone

CashtoCode, the instant cash payment service for online merchants, today announced its expansion into Ireland via its partnership with Payzone. The CashtoCode service, which allows customers to top up iGaming accounts via in-store cash deposits, is now available for customers to use at over 3,500 retail locations in Ireland. Payzone is Ireland’s biggest network of eloading services and infrastructure, enabling shops to facilitate mobile top ups, payment services, Leap card and bill payments such as prepaid utility. The new strategic partnership enables CashtoCode to reach the thriving Irish iGaming market for the first time, following its success in the UK, Germany, Austria and Italy. The deal may also be of interest to iGaming operators keen for a new cash deposit alternative in Ireland post-Brexit – since many players in the region still prefer to make their iGaming deposits in cash.

CashtoCode is a closed-loop cash deposit option for online merchants and iGaming operators such as Netbet, one of the first operators to offer CashtoCode to its customers in Ireland. It is a low-risk payments solution since its vouchers cannot be transferred and can only be redeemed by the account holder/iGaming customer, thereby eliminating the risk of fraud or money laundering. The service is available for users at any Payzone location, as well as being chargeback free for operators, a common issue with many iGaming payment products.

“We’re committed to being successful in Ireland, as one of the oldest and most important iGaming markets in the world,” said CashtoCode CEO, Jens Bader. “Working with Payzone was an easy choice, as the country’s biggest provider of retail payments solutions. For Payzone, we represent an exciting new payments product that has proved incredibly popular throughout Europe. For customers, we’re straight-forward to use and a great option for anyone who prefers cash payments, especially while in-store betting shops remain shut in Ireland. For operators, we’re a low risk way of reaching new players and providing existing customers with a new cash deposit option.

“CashtoCode is a market leading alternative payment product, and we’re delighted to partner with them in the Irish market,” said Barry Keegan, Head of Retail at Payzone. “We’ve seen cash remain a popular payment option in Ireland over the last 12 months, despite the popularity of  card payments. Retailers are the lifeblood of their local community offering customers a range of different services and CashtoCode will fit well into the existing proposition.  Payzone will continue to specialise in providing multi-channel payment solutions to  businesses right across Ireland, helping them solve all their payment needs whether they take payment by card, cash, phone or online.”

 

NetBet’s Head of Payments Ana Stef said: “We’re happy to be one of the first iGaming operators to offer CashtoCode on our platform. For over 20 years we’ve delivered industry leading games, security and payment solutions, to our Irish players. By partnering with CashtoCode, this is yet another great way we can help our customers enjoy their online gaming experience.”

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Ebaka Games

Ebaka Games secures first aggregator partner with Hub88 deal

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Ebaka Games has taken a major step in its growth journey by securing its first aggregator partnership with Hub88, officially ending its period of exclusivity with menace.com and opening up to new commercial opportunities.

The new agreement will see Hub88’s network of operators among the first to access Ebaka Games’ distinctive portfolio, known for its original mechanics and bold approach to instant-play gaming.

Through seamless integration via the Hub88 API, partner operators can quickly onboard Ebaka’s full suite of instant games. The portfolio is designed to stand out, featuring dynamic gameplay, striking visuals, proprietary Ebaka game modes, high-volatility mechanics, and generous multipliers. The studio’s focus is firmly on delivering instant entertainment and driving strong player engagement.

Commenting on the partnership, Ebaka Games CEO Vitalii Zalievskyi said:
“It is time to bring Ebaka Games’ genuinely thrilling content to players around the world, and partnering with Hub88 is an important step as we scale our operations. We’re excited that operators can now integrate our games so easily, and we look forward to building a strong, long-term partnership with Hub88 as we expand globally.”

The Hub88 deal marks the first phase of Ebaka Games’ wider distribution strategy. The studio has confirmed that additional partnerships are already in the pipeline, with its content set to roll out across major operators and leading aggregators in the near future.

The post Ebaka Games secures first aggregator partner with Hub88 deal appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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QTech Games Partners with PEA Gaming to Roll Out More Premium Weightless Games

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QTech Games, the top game distributor in all emerging markets, has sustained the momentum in its 2026 pipeline, attributed to its recent agreement with the up-and-coming supplier of weightless games, PEA Gaming.

Lighter than light, this weightless category features games that are under 1% the size of conventional light games. Importantly, PEA Gaming provides the sole games that are entirely compatible on various devices, ranging from basic feature phones to advanced smartphones.

Incorporating offerings from the most imaginative and cutting-edge “weightless games” supplier further enhances QTech Games’ expanding platform, which brings the broadest selection of online games to new markets, featuring both renowned brands and the industry’s most thrilling emerging developers.

The games offered to its partners include well-known favorites and new titles, such as Penalty, Roulette, Hilo, Tusks & Tails, and Target, all of which are supported by robust mathematical modeling and easy, recognizable gameplay.

Participants in developing markets frequently face technological obstacles to participation, including limitations in handset quality, limited access to high-speed networks, or elevated data expenses. Consequently, PEA Gaming’s games are tailored for this particular segment, aiming to address these challenges while maintaining a high-quality product. The agreement further expands PEA Gaming’s global presence, opening up previously inaccessible regions from Africa to Latin America for varied development.

Philip Doftvik, QTech Games’ CEO, said: “PEA Gaming is injecting a prized weightless specialism into the sector, particularly in emerging markets where network connectivity can encounter serious challenges. We’re integrating more and more “weightless” games for markets like Africa to overcome those ongoing data/network obstacles without sacrificing the delivery of high-quality product.

“PEA Gaming’s keystone is developing easily intelligible and engaging games for all – prioritizing performance wherever you set your scene on the map. These games are indicative of our strategy to bring more agile entertainment options to the QTech Games platform for our partners worldwide.”

Permi Jhooti, CEO of PEA Gaming, added: “We’ve created a new space of weightless games that finally provide an immersive gaming experience to all users, regardless of device and bandwidth limitations. Partnering with QTech represents a fantastic opportunity to strengthen our product distribution across emerging territories and deliver our great games to a range of top-tier partners.

“That’s why we design every game with emerging market players in mind: those facing real-world challenges like basic handsets, slow networks, and expensive data. Our games are purpose-built for this audience, tackling these limitations head-on while still delivering a high-quality, seamless experience. Our approach is simple: create fun, rewarding games without the excess — and it works. By stripping out all the fluff, our games are a mind-blowing 2,000 times smaller than many so-called “light” games, making costly data usage a thing of the past.

“Above all, this collaboration marks a significant step forward for PEA Gaming’s growth strategy in untapped territories like Africa and Latin America where our games will doubtless prove popular since they work everywhere, even in regions where low-end devices and limited network speed are prevalent.”

The post QTech Games Partners with PEA Gaming to Roll Out More Premium Weightless Games appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Bala Ganesan

John Connelly Steps Down as Interblock CEO

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Interblock, the global leader in luxury gaming products, announced that John Connelly has stepped down from his role as Chief Executive Officer. The Board of Directors has appointed Bala Ganesan, Interblock’s former interim Chief Operating Officer and a Managing Director at Oaktree Capital Management, to serve as interim CEO while a comprehensive search is conducted for a permanent successor. Oaktree-advised investment funds own a majority of the equity interests in Interblock.

“On behalf of the Board and the entire Interblock team, we thank John for his many years of service. Under his guidance, Interblock experienced significant growth driven by a clear vision and entrepreneurial execution. As the Company enters its next phase of growth and innovation, the Board is focused on building a world-class, scalable operating platform and ensuring Interblock is led by the right executive to capitalize on emerging opportunities and sustain its strong growth trajectory,” said David Quick, Interblock Board member.

Mr. Ganesan brings extensive executive leadership and business transformation experience through his role as a Managing Director on the Portfolio Transformation team at Oaktree. He joined Oaktree in 2017 from Yum! Brands, where he led major growth initiatives and the operational and digital transformation of Taco Bell. Previously, Mr. Ganesan led corporate and business strategy, commercial growth, and turnaround initiatives at Kimberly-Clark Corporation and Mattel, Inc. He also served as a senior leader in McKinsey & Company’s operational transformation practice, advising Fortune 500 companies across the consumer, technology, manufacturing, medical devices, energy, and financial services sectors. Mr. Ganesan acted as the Company’s interim Chief Operating Officer from 2024 to 2025.

“Interblock is exceptionally well positioned for continued growth, underpinned by a talented team, industry-leading innovation, and strong customer partnerships. I am honored to support the Company during this transition and remain focused on serving our customers and partners,” said Mr. Ganesan.

Mr. Quick added: “We are fortunate to have Bala step in as interim CEO at this important time. During his tenure as interim COO, Bala demonstrated outstanding leadership, operational expertise, and a deep understanding of our business and industry. The Board has full confidence in his ability to guide Interblock through this transition and ensure we continue to deliver value to our customers and partners.”

The Board has engaged an executive search firm to identify Interblock’s next permanent CEO. During this period, Interblock remains fully committed to advancing its strategic priorities and delivering the high-quality products and services that define the Interblock brand.

The post John Connelly Steps Down as Interblock CEO appeared first on Americas iGaming & Sports Betting News.

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