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CashtoCode enters Irish market, for iGaming operators seeking new cash deposit options
Cash deposit service ties up strategic partnership with payzone
CashtoCode, the instant cash payment service for online merchants, today announced its expansion into Ireland via its partnership with Payzone. The CashtoCode service, which allows customers to top up iGaming accounts via in-store cash deposits, is now available for customers to use at over 3,500 retail locations in Ireland. Payzone is Ireland’s biggest network of eloading services and infrastructure, enabling shops to facilitate mobile top ups, payment services, Leap card and bill payments such as prepaid utility. The new strategic partnership enables CashtoCode to reach the thriving Irish iGaming market for the first time, following its success in the UK, Germany, Austria and Italy. The deal may also be of interest to iGaming operators keen for a new cash deposit alternative in Ireland post-Brexit – since many players in the region still prefer to make their iGaming deposits in cash.
CashtoCode is a closed-loop cash deposit option for online merchants and iGaming operators such as Netbet, one of the first operators to offer CashtoCode to its customers in Ireland. It is a low-risk payments solution since its vouchers cannot be transferred and can only be redeemed by the account holder/iGaming customer, thereby eliminating the risk of fraud or money laundering. The service is available for users at any Payzone location, as well as being chargeback free for operators, a common issue with many iGaming payment products.
“We’re committed to being successful in Ireland, as one of the oldest and most important iGaming markets in the world,” said CashtoCode CEO, Jens Bader. “Working with Payzone was an easy choice, as the country’s biggest provider of retail payments solutions. For Payzone, we represent an exciting new payments product that has proved incredibly popular throughout Europe. For customers, we’re straight-forward to use and a great option for anyone who prefers cash payments, especially while in-store betting shops remain shut in Ireland. For operators, we’re a low risk way of reaching new players and providing existing customers with a new cash deposit option.
“CashtoCode is a market leading alternative payment product, and we’re delighted to partner with them in the Irish market,” said Barry Keegan, Head of Retail at Payzone. “We’ve seen cash remain a popular payment option in Ireland over the last 12 months, despite the popularity of card payments. Retailers are the lifeblood of their local community offering customers a range of different services and CashtoCode will fit well into the existing proposition. Payzone will continue to specialise in providing multi-channel payment solutions to businesses right across Ireland, helping them solve all their payment needs whether they take payment by card, cash, phone or online.”
NetBet’s Head of Payments Ana Stef said: “We’re happy to be one of the first iGaming operators to offer CashtoCode on our platform. For over 20 years we’ve delivered industry leading games, security and payment solutions, to our Irish players. By partnering with CashtoCode, this is yet another great way we can help our customers enjoy their online gaming experience.”
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Imagine Live Partners with King.rs
Imagine Live the live casino provider launches with Serbian brand King.rs
Imagine Live is thrilled to announce its innovative entry into the Serbia market, made possible through a strategic partnership with the operator King.rs.
The collaboration is aimed at delivering King.rs players a premium gaming experience. Two Blackjack and one Roulette table will be equipped with the latest technology, allowing seamless gameplay and interactive features catering to Serbian players’ localised preferences.
Hakob Manukyan, CEO of Imagine Live Armenia, commented: “King.rs is an established brand throughout Serbia focused on delivering exceptional products and gaming experiences by putting the player at the centre of their brand story. Imagine Live is equally committed to providing premium and customised live dealer solutions with bespoke tables and studios for our operator partners to ensure a complete brand experience that players enjoy and return, which drives deeper engagement and revenue opportunities. We look forward to supporting and growing the live dealer experience with King.rs over the coming months.”
Dragan Djordjevic, COO King, said, “Working with Imagine Live has been an absolute thrill. Their unique mix of live performances, tech, and real-time interactivity is a game-changer in entertainment. It’s exactly the kind of creative energy we love at King.rs, where we’re all about reimagining live gaming. This partnership feels like a natural fit—two teams, both passionate about pushing boundaries and creating something fresh. I can’t wait to see what we come up with together and how we’ll keep surprising and exciting players around the world”.
The post Imagine Live Partners with King.rs appeared first on European Gaming Industry News.
co-founder of Real Gaming
Terrible’s Mobile Gaming Introduces 5-Card Draw Poker in Nevada
Renowned for its deliberately different philosophy, JETT/Terrible’s Gaming is now revolutionizing mobile gaming with the launch of Terrible’s Mobile Gaming. Offering Nevadans fast-paced Multi-Player 5 Card Draw Poker on mobile devices statewide, this groundbreaking multiplayer app enables real-money games anytime in Nevada, complete with thrilling features like Royal Flush bonuses of up to $4,500, Four-of-a- Kind payouts of up to $175, and more.
“JETT/Terrible’s Gaming and the Terrible’s brand in general have been making life more convenient for Nevadans for over 65 years. Now, we are excited to bring that same level of convenience to mobile gaming—delivering the excitement of Multi-Player 5 Card Draw Poker directly to our customers, wherever they are, and within the palm of their hand,” said Tim Herbst, President, JETT Gaming & Terrible Herbst Inc.
To celebrate the launch, Terrible’s Mobile Gaming is offering a *deposit match of up to $500 every week. Download the Terrible’s Mobile Gaming app on the App Store and Google Play Store for *details:
In collaboration with Real Gaming, one of Nevada’s pioneering licensed iGaming operators, Terrible’s Mobile Gaming integrates state-of-the-art technology to provide an unparalleled gaming experience across the state.
“Nevada players know that both the JETT Gaming and Terrible’s Gaming brands mean convenience, and that’s exactly what we’ve delivered,” said Lawrence Vaughan, co-founder of Real Gaming. “Players are loving it!”
For more information, visit terriblesmobilegaming.com.
Brazil’s iGaming regulation
Salsa Gator, Brazil’s game aggregator, secures certification for the regulated market
Salsa Technology’s renowned content aggregator, Salsa Gator, has received GLI certification ahead of Brazil’s iGaming regulation taking effect on January 1, 2025. Among the key requirements is certification, ensuring compliance and trust in the regulated market.
This achievement enables Salsa to deliver high-quality content to operators in Brazil. In addition to strengthening its prominent position in the market, the certification ensures seamless and efficient operations for its clients in the new regulated landscape.
As per the rules of the Secretariat of Prizes and Bets (SPA) of the Ministry of Finance, the certification process for the aggregator platform included content agreements with some of the largest global gaming providers, such as Evolution, Games Global, Spribe, RubyPlay and FBM, among others. These partners offer an impressive variety of games that cater to the preferences of the Brazilian public.
Salsa Gator has solidified its position as a leading platform in Brazil and Latin America thanks to its strategic curation of games that prioritise local player preferences. With a single integration, partners gain access to a robust portfolio with support in Brazilian Portuguese, Latin American Spanish, and English.
“Salsa Technology is committed to delivering the best experience for operators and players in Brazil’s regulated market. Our focus on quality, innovation, and localized support positions us at the forefront of this historic moment for Brazil’s iGaming sector,” said Eliane Nunes, Chief Growth Officer at Salsa.
Salsa Technology remains dedicated to transforming the iGaming market with complete, certified solutions tailored to the needs of local audiences.
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