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CashtoCode enters Irish market, for iGaming operators seeking new cash deposit options

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Cash deposit service ties up strategic partnership with payzone

CashtoCode, the instant cash payment service for online merchants, today announced its expansion into Ireland via its partnership with Payzone. The CashtoCode service, which allows customers to top up iGaming accounts via in-store cash deposits, is now available for customers to use at over 3,500 retail locations in Ireland. Payzone is Ireland’s biggest network of eloading services and infrastructure, enabling shops to facilitate mobile top ups, payment services, Leap card and bill payments such as prepaid utility. The new strategic partnership enables CashtoCode to reach the thriving Irish iGaming market for the first time, following its success in the UK, Germany, Austria and Italy. The deal may also be of interest to iGaming operators keen for a new cash deposit alternative in Ireland post-Brexit – since many players in the region still prefer to make their iGaming deposits in cash.

CashtoCode is a closed-loop cash deposit option for online merchants and iGaming operators such as Netbet, one of the first operators to offer CashtoCode to its customers in Ireland. It is a low-risk payments solution since its vouchers cannot be transferred and can only be redeemed by the account holder/iGaming customer, thereby eliminating the risk of fraud or money laundering. The service is available for users at any Payzone location, as well as being chargeback free for operators, a common issue with many iGaming payment products.

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“We’re committed to being successful in Ireland, as one of the oldest and most important iGaming markets in the world,” said CashtoCode CEO, Jens Bader. “Working with Payzone was an easy choice, as the country’s biggest provider of retail payments solutions. For Payzone, we represent an exciting new payments product that has proved incredibly popular throughout Europe. For customers, we’re straight-forward to use and a great option for anyone who prefers cash payments, especially while in-store betting shops remain shut in Ireland. For operators, we’re a low risk way of reaching new players and providing existing customers with a new cash deposit option.

“CashtoCode is a market leading alternative payment product, and we’re delighted to partner with them in the Irish market,” said Barry Keegan, Head of Retail at Payzone. “We’ve seen cash remain a popular payment option in Ireland over the last 12 months, despite the popularity of  card payments. Retailers are the lifeblood of their local community offering customers a range of different services and CashtoCode will fit well into the existing proposition.  Payzone will continue to specialise in providing multi-channel payment solutions to  businesses right across Ireland, helping them solve all their payment needs whether they take payment by card, cash, phone or online.”

 

NetBet’s Head of Payments Ana Stef said: “We’re happy to be one of the first iGaming operators to offer CashtoCode on our platform. For over 20 years we’ve delivered industry leading games, security and payment solutions, to our Irish players. By partnering with CashtoCode, this is yet another great way we can help our customers enjoy their online gaming experience.”

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ELA Games Partners With Superbet to Expand Offerings in Serbia

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ELA Games, an innovative game development studio, announces its strategic partnership with Superbet, a tech and entertainment company operating in various key markets across the globe.

Founded in 2008, Superbet’s mission is to deliver exciting, technology-based entertainment in the sports and gaming industries. The company currently has a major presence in 12 countries, including Romania, Belgium, Poland, Serbia, and Brazil.

As part of the collaboration, Superbet will host various ELA Games titles on its Serbian platform, including creative, award-nominated Joker Winpot, high-quality designed It’s Shark Time 2, and renowned classic slot Flame Fruits Frenzy. Players in the region will have access to a diverse portfolio of games that prioritize visual quality, unique gaming experiences, and fun. ELA Games’ titles have a history of commercial success for operators due to their casino-centric features that boost growth metrics such as player acquisition and retention, GGR, and more.

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Yaroslav Soloshenko, ELA Games’ Business Development Team Lead, commented on the partnership: “We’re excited to kick off our partnership with Superbet and grab a foothold in Serbia. We’ve identified the market as crucial to our expansion, so we’re looking forward to serving players in the region and becoming a well-known name. The ELA Games team is committed to producing the best games that provide unforgettable memories and fun experiences for all.”

Tanja Nauparac, Country Manager, Superbet Serbia, also commented: “Our company has established a regional reputation of being a champion of customer-centricity, due to the unique and immersive experience that we offer to our players. We are always looking at ways to improve the quality of this experience and diversify our product offering.

ELA Games is the right partner for us in Serbia, having a product portfolio with high quality and variety in terms of content. We are very pleased to start working with them and we look forward to great customer feedback.”

ELA Games continues to grow into one of the premier game development companies, balancing operator-friendly performance with exceptional player experiences. As the studio’s portfolio develops, platforms like Superbet will have more content to ensure its player base remains active, loyal, and satisfied.

The post ELA Games Partners With Superbet to Expand Offerings in Serbia appeared first on European Gaming Industry News.

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EGTs RK6C roulette with a first-ever installation at Volcano Casino in Montenegro

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EGT’s RK6C roulette made its debut on a global level. The product was installed at the sophisticated Volcano Casino in Ulcinj, Montenegro, earlier this month.

We are very happy that the first installation of RK6C was accomplished here,” said Milen Dimitrov, Director of EGT’s office, responsible for Croatia, Montenegro, and Slovenia. “We have a long-term, fruitful cooperation with the operator, which we have now strengthened once again. This roulette has enormous potential to become a favorite of the casino’s customers and the results it has demonstrated so far are eloquent testimony.”

RK6C is the latest member of the company’s portfolio of ETG solutions. Standing out with a sleek design featuring 6 play stations and numerous advanced features, including dynamic LED lighting and engaging sound effects, it provides players with a state-of-the-art gaming experience. Guests of the establishment enjoy unparalleled comfort while trying their luck with Blue Power HD and Green Power HD multigame mixes, containing some of EGT’s well-known slot titles combined with widely preferred multiplayer games such as Baccarat, Blackjack, European, and American Roulette.

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Adi Plakalo, Chief Executive Officer, Vezuv d.o.o., highly appreciated the product’s performance. He stated: “Having in mind the great popularity that EGT’s slot games and cabinets from General, Phoenix, and General Series have gained among clients on all our casino floors, we had very high expectations for the RK6C. It not only met, but even exceeded them. That is why, next month, another roulette of this model will be available at one of our other locations. We are also considering more installations in the future.”

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Premier Bet expands partnership with Logifuture by launching Simulate across Africa

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Premier Bet & Partners, one of Africa’s most established online gambling brands, has now integrated Logifuture’s Simulate, further expanding its ongoing relationship with the provider.

Following the successful rollout of Zoom Soccer last year, Simulate is the next step in Premier Bet’s adoption of Logifuture’s portfolio across African markets.

This latest launch strengthens the collaboration between the two companies and brings new levels of entertainment to Premier Bet & Partners customers across the continent.

Simulate brings a fresh layer of engagement to sports betting by allowing users to instantly simulate the outcome of their betslip using the same real teams, events, and markets – without the waiting time of real matches.

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The result is instant action, instant results, and instant fun, all of which combine to enhance the classic sportsbook experience.

Niccolò Cassettari, Chief Business Development Officer at Logifuture, said: “Simulate is about innovation and answering players’ demand for instant fun. By creating an additional layer of excitement around the standard betting journey, we are bringing something truly new to users while strengthening Premier Bet’s offering.”

The launch of Simulate highlights the growing collaboration between Premier Bet and Logifuture while underscoring a shared focus on innovation. With further launches planned, the aim is clear: deliver 24/7 engaging iGaming experiences for players across Africa.

Karen Hope, Chief Operations Officer at Premier Bet & Partners, said: “Following on from the successful launch of the Zoom product, Simulate was the next logical step to provide our players with new options for instantly betting on their preferred events. Taking the live odds from real matches is a game changer in Virtual Games, adding even more instant excitement and fun to our customers’ betting experience.”

Logifuture will be exhibiting at SBC Lisbon 16-18 September 2025 on Stand C50 in Hall 3.

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Please get in touch with James McMath if you would like to interview Logifuture CEO Vincenzo Rocco in-person at the Summit, or another member of the senior leadership team.

The post Premier Bet expands partnership with Logifuture by launching Simulate across Africa appeared first on European Gaming Industry News.

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