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Cricket Legend Steyn Gun Fired Up to Win With Parimatch

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Parimatch, a leading betting holding and entertainment brand, is proud to announce the release of cricket legend Dale Steyn’s first video collaboration with the company. Mr. Steyn and Parimatch have signed a partnership agreement this March for 18 months of close cooperation as a brand ambassador. This video represents Steyn’s strong will to win in promoting the Parimatch brand, showcasing the company’s fighting spirit on the same field with Juventus, UFC, Conor McGregor, Mike Tyson and others.

In his first video, cricket’s highest league star Dale Steyn displayed the energy that comes along with the Parimatch motto, “Fired Up to Win”.

Over the course of a single shooting day, the ‘Steyn Gun’ demonstrated his speed and irresistible will to win through 6 hours of non-stop shooting. The video, produced by Joshua Borill – known for his work with Coca-Cola, Mercedes, and Heineken – took two production teams observing all needed quarantine norms to complete. Dale, a world class star, radiated positive vibes throughout the production and worked closely with film crew to light the fire of encouragement for sports enthusiasts around the world. The shoot ultimately wrapped up the only way it could have, with one of cricket’s biggest names as the star: absolute jaffa.

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Ivan Liashenko, CMO at Parimatch stated: “We’re putting a lot of attention there to strengthen our brand and invest a lot of resources in order to provide excellent action lines and secure the best odds for sport fans, but that’s not all. Working with Dale, whose name is already in the hall of cricket fame, simply brings us to a new level: evolving from a strong company to trusted brand by invoking fans passion for the Steyn Gun. We’re looking to establish a more emotional connection with fans and enthusiasts, and support the thrill of sports while acknowledging our social responsibility.”

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Galaxsys Expands Its Slot Portfolio with Gates of Asgard: Nine Realms

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The latest slot game from Galaxsys takes players on a mythological journey through nine Norse realms, offering unique bonuses, free spins, and up to 7000x wins.

Galaxsys, the award-winning games developer, proudly announces the launch of its new slot title: Gates of Asgard: Nine Realms.

Rooted in Scandinavian mythology, Gates of Asgard: Nine Realms invites players on a journey across the nine legendary realms of Norse lore. The game centers around a mystical squirrel character, Ratatoskr, who travels through nine distinct realms, each offering unique bonuses triggered by the special Seed Symbol.

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From the mortal lands of Midgard to the divine gates of Asgard, each realm offers distinct mechanics—such as free spins, wild reels, and explosive multipliers—that boost engagement and elevate win potential, with a maximum payout of up to 7,000x.

As Galaxsys marks its fifth entry into the slot vertical, the studio continues to build a diversified portfolio, blending narrative depth, innovative math, and striking design.

Vigen Safaryan, Chief Product Officer at Galaxsys, commented: “This launch is another important milestone in our journey. Our goal has always been to design games that stand out for their mechanics, storytelling, and playability. With each new title, we’re building a slot portfolio that represents the energy and ambition behind the Galaxsys brand.”

While Galaxsys continues to lead in the crash and instant game categories, the studio is quickly gaining ground in slots by bringing fresh themes, flexible bonus systems, and fast-paced UX features that today’s players expect.

The game is now live and available for Galaxsys’ global network of partners.

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The post Galaxsys Expands Its Slot Portfolio with Gates of Asgard: Nine Realms appeared first on European Gaming Industry News.

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EveryMatrix live with The Palaces in first UK turnkey casino partnership

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The Palaces is live with EveryMatrix’s turnkey casino technology, its first in the UK, further extending the tier-1 provider’s regulated market footprint.

The established land-based and online bingo operator has migrated its platform and players to the EveryMatrix tech stack with the new turnkey solution promising to power its brands, The Palaces and Bingo Britain, to new heights.

The proven casino turnkey solution will be supported by three of EveryMatrix’s core turnkey products; advanced player account management platform, payments platform, and affiliate management and tracking platform, all aligned for the UK market.

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The Palaces, owned and run by Palatial Leisure, is a well-established land-based and online operator with three bingo venues and online brands offering players both a physical and online experience.

EveryMatrix’s cutting-edge technology aims to significantly boost The Palaces’ operational efficiencies, allowing its brands to scale their digital footprint and maximise revenue growth. Its customers will also gain access to new, engaging digital experiences with premium content and the latest player bonusing tools.

Ebbe Groes, Group CEO and Co-Founder, EveryMatrix, said: “We’re delighted to partner with such an established brand as The Palaces as we continue to expand our presence in the UK and Ireland.

“Our turnkey technology is enabling more global brands to significantly enhance and maximise their offerings and there are plenty more to come very soon.”

Patrick Duffy, Managing Director, at The Palaces, said: “Migrating our platform to the EveryMatrix tech stack is a major step in the evolution of our digital strategy, giving us the flexibility and scalability we need to grow.

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“With EveryMatrix, we will drive forward our online presence and engage our audience in new ways; with enhanced content, features, and promotional tools, giving them even more reasons to play with us.”

The post EveryMatrix live with The Palaces in first UK turnkey casino partnership appeared first on European Gaming Industry News.

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Red Rake Gaming launches Beating Alcatraz, the ultimate prison break slot

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Red Rake Gaming presents its latest release, Beating Alcatraz, an exciting video slot that transports players to one of the most iconic prisons in the world to experience the ultimate escape adventure.

With a 5×4 reel layout and 25 paylines, Beating Alcatraz delivers an innovative gaming experience centered around the Sticky Wins feature, where every winning combination sticks to the reels and triggers a Respin—offering players the chance to maximize their winnings while keeping the excitement going with every spin.

The game also includes a progressive multiplier panel that increases with each Respin, reaching up to a x10 multiplier. This adds a dynamic, strategic layer to the gameplay, as players feel the pressure build with each step toward outsmarting the prison’s security and boosting their prizes.

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The excitement rises even more when 3 BONUS symbols land on the reels, unlocking the Free Spins feature. During this phase, a fixed Wild on the second reel becomes a key ally in helping players break through the walls of Alcatraz and increase their chances of big wins.

Beating Alcatraz is designed to appeal to both experienced players and new audiences, combining classic elements with innovative features that keep the action flowing and engagement levels high.

Starting today, July 31st, all Red Rake Gaming partners can integrate Beating Alcatraz into their offering, adding a high-quality title that perfectly complements any portfolio looking to deliver variety and top-tier entertainment.

The post Red Rake Gaming launches Beating Alcatraz, the ultimate prison break slot appeared first on European Gaming Industry News.

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