Deal gives TMA’s operator clients access to 16 studios via Casimba, plus in-game promo features including free spins, tournaments and jackpots.

The Mill Adventure (TMA) has signed a strategic partnership with iGaming operator and aggregator Casimba Gaming to expand content distribution through TMA’s platform, the companies said.

Under the integration, TMA operators get access to games from 16 studios through Casimba’s aggregation platform, with more studios expected to be added later. The companies said the setup is designed to help operators scale content delivery across regulated markets globally.

Casimba’s aggregation layer also supports in-game promotional features including free spins, bonus mechanics, tournaments and jackpots. The companies said these tools integrate with TMA’s bonus and rewards engine, gamification tools and engagement mechanics within its existing platform infrastructure.

Casimba also provides a back-office environment for configuration and performance monitoring. The companies said flexible APIs, multiple asset formats and a streamlined integration approach are intended to reduce integration effort and support scaling across jurisdictions.

Bjørnar Heggernes, Chief Commercial Officer at The Mill Adventure, said: “We are focused on strengthening our platform solutions to support partners scaling across regulated markets. Our partnership with Casimba Gaming extends how we deliver content across jurisdictions, while enabling operators to fully leverage our turnkey solution, from integration through to player engagement and retention. It is a collaboration built to support efficient, long-term growth.”

Lavina Karlsson, Chief Commercial Officer B2B at Casimba Gaming, said: “Operators in regulated markets need content they can deploy quickly, configure flexibly, and trust to perform. This partnership gives TMA’s operator base exactly that, backed by Casimba’s aggregation platform and the commercial agility that comes from running both sides of the business as an operator and supplier. It is a strong fit and a partnership built for scale.”

Mylene Fourie, Chief Technology Officer at Casimba Gaming, added: “This integration has been driven by close collaboration and clear communication from day one. By working in sync across scoping, integration and launch, both teams ensured a smooth rollout with the flexibility to support ongoing improvements. This creates a strong technical foundation for the partnership to scale.”

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The supplier enters Kenya via Betika, with the rollout deployed through the Casimba (Markor) aggregation platform.

Playson has entered the Kenyan market after going live with Betika, making its online casino content available to players in Kenya and Uganda.

The rollout includes Playson titles Thunder Coins: Hold and Win, 4 Pots Riches: Hold and Win, and Coin Strike: Hold and Win. The integration was delivered via the Casimba (Markor) aggregation platform, according to the companies.

Conor Jenner, Senior Sales Manager at Playson, said: “Entering the Kenyan market is a major milestone for Playson, and doing so alongside a leading operator like Betika makes this step even more impactful. Betika’s strong market presence and deep understanding of its players provide an excellent foundation for our content to perform from day one.

We have carefully adapted our infrastructure to meet local regulatory standards and operator requirements, ensuring a smooth rollout and high-quality player experience. We are excited about the opportunities this market presents and look forward to expanding our presence across Africa.”

Peter Stagles, Group Chief Product Officer at Betika, added: “We are pleased to partner with Playson and bring their globally recognised portfolio to our players in Kenya and Uganda. At Betika, we are continuously enhancing our offering by working with best-in-class partners to deliver engaging, high-quality entertainment experiences tailored to our markets.”

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