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ANJ: Summary of the Online gambling market in 2020: historic performance despite the health crisis

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Ten years after the market was opened in 2010, the year 2020 is a turning point for online gambling, which is becoming a permanent fixture in French people’s lives. Because of the acceleration of the digitisation of gambling practices favoured by the health crisis and the arrival of new players, online sports betting, horse racing and poker have recorded historic performances. The sector’s turnover rose by 22% in 2020 to reach €1.7 billion, its highest level since the opening to competition. This performance contrasts sharply with those of casinos and gambling or betting points of sale, which have been hit hard by the health crisis.

 

Online sports betting: increased recruitment of new players and rising average spend

With an increase in turnover of “only” 7%, the online sports betting market remains by far the dominant activity in the online gambling sector. In 2020, stakes on sports competitions reached €5.3 billion, the highest amount of stakes generated in a year since the opening up to competition in 2010. At the same time, the population of sports bettors continues to grow, with more than one million additional players over the year compared to 2019, representing 4.4 million sports betting players.

After a second quarter in which activity was down (-56% of turnover), the situation of the sports betting market was reversed in the second half of the year with the resumption of sports competitions.

On the other hand, the sports betting segment recorded a pronounced drop in activity at points of sale. The FDJ reports a 10% drop in sports betting stakes across all channels (online and in points of sale).

Bettors’ enthusiasm was focused on major sporting events such as the Champions League in football, which recorded a 65% increase in stakes compared to 2019, or the French Open, which generated €107 million in stakes, the highest amount ever for a Grand Slam tournament.

 

Online horse racing betting: continued growth and record of stakes levels

Online horse racing betting grew strongly, recording a 33% increase over 2019, and totalizing €1.5 billion in stakes, which corresponds to the largest volume of bets placed online over a year. The associated gross gambling revenue grew at a rate close to the stakes (+31%) and set a new historical benchmark (€354m).

This growth is being driven by the recruitment of new players (+5% of players in 2020), which undoubtedly reflects the transfer of a certain number of players who used to bet at points of sale to online horse racing betting.

PMU, whose point-of-sale games generally account for almost 90% of its domestic results, has reported a 15% loss of turnover in this channel.

 

Online poker: a windfall effect of lockdowns that seems to last

Online poker turnover for this year leapt by to €446 million (+64% on 2019), which is a new record-breaking activity erasing the previous benchmark of 2011, the first full year of the market opening.

The lockdowns measures (and more particularly those relating to the first lockdown) have indeed led to a renewed interest in poker. Online poker benefits from the significant recruitment of new players in 2020, which it intends to capitalise on, through loyalty actions, in order to maintain a high level of activity for the coming year. However, this attractiveness does not seem to have been accompanied by an uncontrolled increase in excessive gambling insofar as the average expenditure per player increased by “only” 7% in 2020.

Synthesis of 2020 activity data

 
Q4 2019
Q4 2020
Variation
2019
2020
Variation
Sports betting
Actives player accounts
1 917 000
2 402 000
+ 25%
3 443 000
4 478 000
+ 30%
Bets
1 500 m€
2 004 m€
+ 34%
5 056 m€
5 352 m€
+ 6%
Gross Gambling Revenue
230 m€
356 m€
+ 55%
880 m€
940 m€
+ 7%
Horse racing betting
 
 
 
 
 
 
Actives player accounts
333 000
388 000
+ 16%
599 000
628 000
+ 5%
Bets 
294 m€
448 m€
+ 53%
1 106 m€
1 473 m€
+ 33%
Gross Gambling Revenue
72 m€
105 m€
+ 47%
271 m€
354 m€
+ 31%
Poker
 
 
 
 
 
 
Actives player accounts
709 000
991 000
+ 40%
1 199 000
1 840 000
+ 53%
Gross Gambling Revenue
76 m€
117 m€
+ 54%
272 m€
446 m€
+ 64%
TOTAL
 
 
 
 
 
 
Actives player accounts
2 436 000
3 037 000
+ 25%
4 174 000
4 891 000
+ 17%
Gross Gambling Revenue
377 m€
578 m€
+ 53%
1 423 m€
1 740 m€
+ 22%

 

10 years after the opening up to competition, what has been achieved?

Ten years after the opening up of the online gambling market to competition, the sector of activity, driven by a dynamic and continuous growth, now represents around 17% of the total market turnover, compared to 7% in 2011. In total, the number of players has more than doubled between 2011 and 2020 while the Gross Gambling Revenue has almost tripled over the period, propelled by sports betting (+717%), the growth of poker (+42%) and horse betting (+46%).

The year 2020 seems to represent a turning point for the online gambling sector, which is no longer marginal and is driven by a rapid dynamic.

For Isabelle Falque-Pierrotin, Chairwoman of the ANJ: “The good health of the online gambling sector, due in particular to the massive arrival of new players in sports betting and poker, means that operators must step up their initiatives to prevent problem gambling and protect minors. In line with the new obligations that came into force in 2020, they must better identify and assist at-risk players, provide tools for moderating play time or betting and ensure responsible promotional strategies. More than ever, and with major sporting events approaching before the summer, promoting recreational gambling must be a priority shared by all. “

 

Methodological reminder

This quarterly report was compiled on the basis of data transmitted by licensed online gambling and betting operators on a weekly or quarterly basis. The ANJ’s communications take into account statistical confidentiality. It may not publish information relating to the activity of the monopoly markets (FDJ and PMU) other than that already disclosed by the operators under exclusive rights.

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EU gambling policy

Romania Proposes Raising Gambling Age to 21 and Restricting Online Advertising

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Romanian lawmakers have introduced new legislative proposals aimed at tightening gambling access and advertising rules, particularly to protect young people. The bills, submitted by MPs Raluca Turcan (PNL) and Diana Stoica (USR), would raise the minimum legal gambling age from 18 to 21 and restrict online gambling advertising between 06:00 and 24:00.

Under the proposals, individuals under the age of 21 would be prohibited from participating in gambling activities, while gambling ads would be banned across online platforms during daytime hours. The legislation also seeks to outlaw the use of influencers, athletes and public figures in gambling promotions.

Protecting young audiences

“We have an obligation to protect our children from the threat of gambling,” said USR deputy Diana Stoica, citing studies showing early exposure to slot machines and online betting among Romanian minors. According to Stoica, brain development, particularly in areas linked to impulse control and decision-making, continues until around the age of 21, making younger individuals more vulnerable to gambling addiction.

“One in four adolescents has played on these so-called ‘machines of death’ before turning 18,” she added, arguing that the legislation is a necessary step to reduce risks.

Aligning with European trends

PNL deputy Raluca Turcan called the proposed age increase a “simple change with deep effects,” noting that countries including Portugal, Greece and Moldova have adopted similar measures. She highlighted that individuals aged 18 to 21 often face increased financial pressure and impulsivity as they enter adulthood, making them a key target group for gambling marketing.

“By raising the age threshold, we protect young people during a vulnerable stage,” Turcan stated, referencing international examples where similar policies reportedly reduced early-age indebtedness and problem gambling cases.

Tighter ad rules and warning messages

The draft legislation further proposes:

  • A complete ban on online gambling advertising between 06:00 and 24:00

  • A ban on influencer and public-figure participation in gambling promotions

  • Mandatory visible harm-prevention warnings across digital and physical gambling environments, modeled after tobacco and alcohol regulation

The measures would amend Romania’s existing legal framework under Emergency Ordinance 77/2009.

What comes next

The bills will now proceed through the legislative process, including debate and committee review. If adopted, the changes would introduce some of the most restrictive gambling-advertising and access rules in the region.

The initiatives reflect an ongoing trend across Europe, where regulators are increasing focus on consumer protection, youth safeguards, and advertising limitations in the gambling sector.

The post Romania Proposes Raising Gambling Age to 21 and Restricting Online Advertising appeared first on European Gaming Industry News.

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Digitain

Digitain Group Founder Honored with Outstanding Contribution to Gaming Award at SiGMA Central Europe 2025

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Digitain Group is proud to announce that its Founder, Mr. Vardges Vardanyan, has been recognized with the Outstanding Contribution to Gaming Award at SiGMA Central Europe 2025.

For over 26 years, his vision and leadership have brought remarkable value to the iGaming industry — driving innovation, setting new standards in technology and compliance, and championing a culture of responsibility and integrity that continues to elevate the entire iGaming ecosystem.

Vardges Vardanyan, Founder of Digitain Group, commented: “I am deeply honored to receive this special award at the SiGMA Central Europe. This recognition is not only a personal milestone but a reflection of the dedication, innovation, and integrity that highlight Digitain Group’s vision. For over two decades, our mission has been to empower partners with technology that drives progress and responsibility across the industry. I am extremely proud of what we’ve built together — and even more inspired by what lies ahead as we continue to evolve.”

As a global B2B technology provider, Digitain Group remains dedicated to creating, delivering, and enhancing advanced software solutions that empower partners worldwide. Digitain’s platforms, products, and services are built to provide operators across diverse markets with reliable, flexible, and secure iGaming solutions.

With over 5,000 professionals and offices in Armenia, Romania, Malta, and Spain, and with an upcoming expansion into LatAm, Digitain continues to drive forward with the same passion and purpose inspired by Mr. Vardanyan’s legacy.

The post Digitain Group Founder Honored with Outstanding Contribution to Gaming Award at SiGMA Central Europe 2025 appeared first on European Gaming Industry News.

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Best Marketing Campaign 2025

SOFTSWISS Wins Best Marketing Campaign Award in iGaming

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SOFTSWISS, a global tech leader in iGaming solutions, has won the Best Marketing Campaign 2025 title at the SiGMA Central Europe Awards for its ‘Hungry for Success? Dive in with SOFTSWISS’ campaign. The award recognises outstanding creativity, innovation, and execution in marketing campaigns that drive measurable engagement and have a significant industry impact.

The campaign made its debut at ICE Barcelona 2025, where SOFTSWISS introduced the image of a shark as a symbol of its strength, precision, and the drive to stay ahead. It encouraged partners to ‘dive in’ and grow together with SOFTSWISS, reinforcing the brand’s position as a technology leader in iGaming.

Alongside an interactive stand experience, the campaign featured a collaborative art performance by a renowned Spanish street artist Slim Safont, who created a striking shark mural live at the entrance of the expo venue. This activity reinforced the campaign’s message, leaving visitors with an unforgettable experience of interacting with the SOFTSWISS brand.

Across digital channels, ‘Hungry for Success’ achieved exceptional results, delivering strong visibility and engagement on LinkedIn, Instagram, and Google Ads. The campaign outperformed expectations in terms of impressions and reach, while earning outstanding participant feedback for its creativity and execution.

Valentina Bagniya, Chief Marketing Officer at SOFTSWISS, shares: “Hungry for Success isn’t just a campaign – it’s our mindset. It captures who we are as a brand: ambitious, brave, and determined to lead. Winning at the SiGMA Central Europe Awards proves that when creativity meets clarity and conviction, it resonates and delivers real results.”

Earlier in 2025, the company received the Best Marketing Campaign award for its ‘Cheers to 15 Years’ anniversary concept at SiGMA Africa. Later in the year, SOFTSWISS earned double recognition at the EGR Marketing & Innovation Awards. The team was named Marketing Team of the Year for its creative use of data and technology, while Valentina Bagniya, CMO at SOFTSWISS, was honoured as B2B Marketer of the Year for transforming the company’s marketing function into a global brand powerhouse.

Expanding its influence, SOFTSWISS has released the 2026 iGaming Trends Report, the fourth edition of its annual data-driven study. The ebook provides fresh insights into the industry’s future for operators, suppliers, and industry stakeholders. Visitors of the SiGMA Central Europe Summit can learn more about these trends during the 2026 iGaming Trends Marathon, which will take place on 5 November 2025, from 12:00 to 16:00, on the People, Partners & Performance Stage.

 

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Casino Platform, the Game Aggregator with over 36,700 casino games, Affilka Affiliate Platform, the Sportsbook Platform, and the Jackpot Aggregator. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

The post SOFTSWISS Wins Best Marketing Campaign Award in iGaming appeared first on European Gaming Industry News.

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