Latest News
ANJ: Summary of the Online gambling market in 2020: historic performance despite the health crisis
Ten years after the market was opened in 2010, the year 2020 is a turning point for online gambling, which is becoming a permanent fixture in French people’s lives. Because of the acceleration of the digitisation of gambling practices favoured by the health crisis and the arrival of new players, online sports betting, horse racing and poker have recorded historic performances. The sector’s turnover rose by 22% in 2020 to reach €1.7 billion, its highest level since the opening to competition. This performance contrasts sharply with those of casinos and gambling or betting points of sale, which have been hit hard by the health crisis.
Online sports betting: increased recruitment of new players and rising average spend
With an increase in turnover of “only” 7%, the online sports betting market remains by far the dominant activity in the online gambling sector. In 2020, stakes on sports competitions reached €5.3 billion, the highest amount of stakes generated in a year since the opening up to competition in 2010. At the same time, the population of sports bettors continues to grow, with more than one million additional players over the year compared to 2019, representing 4.4 million sports betting players.
After a second quarter in which activity was down (-56% of turnover), the situation of the sports betting market was reversed in the second half of the year with the resumption of sports competitions.
On the other hand, the sports betting segment recorded a pronounced drop in activity at points of sale. The FDJ reports a 10% drop in sports betting stakes across all channels (online and in points of sale).
Bettors’ enthusiasm was focused on major sporting events such as the Champions League in football, which recorded a 65% increase in stakes compared to 2019, or the French Open, which generated €107 million in stakes, the highest amount ever for a Grand Slam tournament.
Online horse racing betting: continued growth and record of stakes levels
Online horse racing betting grew strongly, recording a 33% increase over 2019, and totalizing €1.5 billion in stakes, which corresponds to the largest volume of bets placed online over a year. The associated gross gambling revenue grew at a rate close to the stakes (+31%) and set a new historical benchmark (€354m).
This growth is being driven by the recruitment of new players (+5% of players in 2020), which undoubtedly reflects the transfer of a certain number of players who used to bet at points of sale to online horse racing betting.
PMU, whose point-of-sale games generally account for almost 90% of its domestic results, has reported a 15% loss of turnover in this channel.
Online poker: a windfall effect of lockdowns that seems to last
Online poker turnover for this year leapt by to €446 million (+64% on 2019), which is a new record-breaking activity erasing the previous benchmark of 2011, the first full year of the market opening.
The lockdowns measures (and more particularly those relating to the first lockdown) have indeed led to a renewed interest in poker. Online poker benefits from the significant recruitment of new players in 2020, which it intends to capitalise on, through loyalty actions, in order to maintain a high level of activity for the coming year. However, this attractiveness does not seem to have been accompanied by an uncontrolled increase in excessive gambling insofar as the average expenditure per player increased by “only” 7% in 2020.
Synthesis of 2020 activity data
|
|
Q4 2019
|
Q4 2020
|
Variation
|
2019
|
2020
|
Variation
|
|
Sports betting
|
||||||
|
Actives player accounts
|
1 917 000
|
2 402 000
|
+ 25%
|
3 443 000
|
4 478 000
|
+ 30%
|
|
Bets
|
1 500 m€
|
2 004 m€
|
+ 34%
|
5 056 m€
|
5 352 m€
|
+ 6%
|
|
Gross Gambling Revenue
|
230 m€
|
356 m€
|
+ 55%
|
880 m€
|
940 m€
|
+ 7%
|
|
Horse racing betting
|
|
|
|
|
|
|
|
Actives player accounts
|
333 000
|
388 000
|
+ 16%
|
599 000
|
628 000
|
+ 5%
|
|
Bets
|
294 m€
|
448 m€
|
+ 53%
|
1 106 m€
|
1 473 m€
|
+ 33%
|
|
Gross Gambling Revenue
|
72 m€
|
105 m€
|
+ 47%
|
271 m€
|
354 m€
|
+ 31%
|
|
Poker
|
|
|
|
|
|
|
|
Actives player accounts
|
709 000
|
991 000
|
+ 40%
|
1 199 000
|
1 840 000
|
+ 53%
|
|
Gross Gambling Revenue
|
76 m€
|
117 m€
|
+ 54%
|
272 m€
|
446 m€
|
+ 64%
|
|
TOTAL
|
|
|
|
|
|
|
|
Actives player accounts
|
2 436 000
|
3 037 000
|
+ 25%
|
4 174 000
|
4 891 000
|
+ 17%
|
|
Gross Gambling Revenue
|
377 m€
|
578 m€
|
+ 53%
|
1 423 m€
|
1 740 m€
|
+ 22%
|
10 years after the opening up to competition, what has been achieved?
Ten years after the opening up of the online gambling market to competition, the sector of activity, driven by a dynamic and continuous growth, now represents around 17% of the total market turnover, compared to 7% in 2011. In total, the number of players has more than doubled between 2011 and 2020 while the Gross Gambling Revenue has almost tripled over the period, propelled by sports betting (+717%), the growth of poker (+42%) and horse betting (+46%).
The year 2020 seems to represent a turning point for the online gambling sector, which is no longer marginal and is driven by a rapid dynamic.
For Isabelle Falque-Pierrotin, Chairwoman of the ANJ: “The good health of the online gambling sector, due in particular to the massive arrival of new players in sports betting and poker, means that operators must step up their initiatives to prevent problem gambling and protect minors. In line with the new obligations that came into force in 2020, they must better identify and assist at-risk players, provide tools for moderating play time or betting and ensure responsible promotional strategies. More than ever, and with major sporting events approaching before the summer, promoting recreational gambling must be a priority shared by all. “
Methodological reminder
This quarterly report was compiled on the basis of data transmitted by licensed online gambling and betting operators on a weekly or quarterly basis. The ANJ’s communications take into account statistical confidentiality. It may not publish information relating to the activity of the monopoly markets (FDJ and PMU) other than that already disclosed by the operators under exclusive rights.
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Affiliate Events
Taking Off with N1 Partners at iGB Affiliate 2026 in Barcelona: Grand Final and a Helicopter for the N1 Puzzle Promo Winner
N1 Partners is heading to iGB Affiliate 2026 in Barcelona with a clear focus on partners and the grand finale of the global N1 Puzzle Promo. During the event dates, N1 Partners will welcome partners at the booth and host an exclusive evening side event in Barcelona, where the winner of the promo will be announced and awarded the grand prize: a Robinson R22 Beta II helicopter.
At iGB Affiliate 2026, N1 Partners will welcome industry colleagues at booth 80-C80. Conversations at the stand will focus on performance, traffic strategies, and the key priorities for growth in 2026.
At booth 80-C80, visitors will find an exclusive “The Sky Is Not the Limit” merch drop created specifically for iGB Affiliate 2026. A cocktail bar will be part of the booth experience, making it a convenient meeting point throughout the day. The N1 Partners booth is designed as a space where partners can easily stop by, start a conversation, and spend time, combining a relaxed atmosphere with the right setting for discussing deals and strategies.
Interactive elements with prizes will add an engaging touch to booth visits. Most importantly, partners will be able to speak directly with N1 Partners affiliate managers about current market dynamics, upcoming trends for 2026, traffic performance, and individual cooperation terms.
N1 Puzzle Promo Grand Finale Party
The N1 Puzzle Promo has been running globally from April 21 to December 31, 2025, bringing partners together around a long-term competition built on performance and consistency. Over the course of the year, participants progressed through the promo step by step, moving up the leaderboard and unlocking rewards as they advanced toward the final stage.
On January 20, N1 Partners will host a private party in Barcelona to mark the grand finale of the N1 Puzzle Promo. During the event, the company will announce the top three partners and the winner of the grand prize, a Robinson R22 Beta II helicopter.
The evening is designed as a celebration of a year-long promo journey. It brings together partners, invited guests, and the N1 Partners team in an informal setting that combines recognition, entertainment, and shared moments. The program follows a structured show format with live performances and curated experiences created specifically for the N1 Partners community.
Find out who the special guest of the evening will be and secure your spot: https://n1puzzle.promo/en.html
Why Meet N1 Partners in Barcelona
iGB Affiliate 2026 is an opportunity for partners to reconnect with the N1 Partners team and benefit from:
- 14+ licensed casino and sportsbook brands with Reg2Dep up to 70%
- Top deals across 10+ Tier-1 GEOs
- CPA up to €700 for partners with top-performing traffic, RevShare up to 45% + NNCO, and hybrid models
Book your meetings with N1 Partners affiliate managers at booth 80-C80 and join the N1 Puzzle Promo finale in Barcelona.
After all, why drive when you can fly?
Be number one with N1 Partners.
The post Taking Off with N1 Partners at iGB Affiliate 2026 in Barcelona: Grand Final and a Helicopter for the N1 Puzzle Promo Winner appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Affiliate Management
N1 Faces: Daria Maichuk — “Communication as the Key to Strong, Effective Partnerships in Affiliate Marketing”
In iGaming, many things start with a simple “hi” in chat. Messages turn into long conversations, calls follow one after another, yet the goal remains the same — to make traffic profitable. Behind every dialogue is a person with their own background, approach, and communication style — and that’s exactly what defines the success of any partnership.
Partners need to see more than just a messenger account — they need to see a real person they can trust with their traffic and their goals.
N1 Faces is a series of short and lively interviews where N1 Partners introduces the managers behind the affiliate program: their values, their workflows, and their unique management styles.
Today’s spotlight is on Daria Maichuk, Affiliate Manager at N1 Partners, who shares her journey into the industry, her approach to building reliable long-term partnerships, and how she maintains internal balance while working at a fast pace.
Daria Maichuk
Affiliate Manager, N1 Partners
Daria is the kind of manager whose calm mindset, attentiveness, and quick reaction become obvious within the first minutes of communication. She maintains a fast pace, yet always leaves room for a genuine conversation — and that’s what makes working with her both easy and productive.
How did you get into the affiliate industry, and when did you realize it was the right fit for you?
I entered the industry in 2019, starting as an account manager at an advertising network. We worked with push, pops, native — and I had the chance to dive into each vertical.
After four years, I felt the need to focus on one direction and look at the market from another angle — to understand how different traffic sources operate. The role of an affiliate manager offered exactly that: an opportunity to explore the product in depth, build long-term relationships with partners, see campaign launches from the inside, and directly influence performance.
Why N1 Partners? What aligned in terms of values and approach?
I had known about the company for a long time — since 2020. We ran push-traffic tests together, and met often at conferences. I always noticed the team’s energy, openness, and genuine passion for their work. N1 Partners felt like a place where people truly love what they do.
When the opportunity to join the team appeared, I immediately felt that the rhythm and atmosphere matched me perfectly.
What advice would you give yourself in your first month on the job?
Don’t be afraid of the information flow — trust yourself more. At first everything may seem overwhelming, but over time each puzzle piece falls into place, especially once real practice begins.
How do you usually start communication with a new partner? What’s important to understand in the first five minutes?
It’s ideal when both sides have time for a quick call — to meet, exchange expertise, and discuss all details and expectations for upcoming launches. We share the results we aim to see by certain deadlines, while the partner outlines their vision — which GEOs they want to run now and what conversion they expect.
For me, it’s important to understand how open the partner is, how willing they are to share details about their launch plans, and which approaches they intend to use. Our goal is always the same: find terms that are mutually beneficial.
How do you build trust with a partner to ensure productive cooperation?
Personal communication is key, and conferences help immensely. Face-to-face interaction allows you not only to discuss business but also to learn more about the person. Small details can significantly improve future communication and make it more trusting.
Sometimes one meeting is enough for the dialogue to become smoother, faster, and more efficient.
This personal contact becomes a bridge that simplifies any further work.
Are there cases when you need to give tough feedback? How do you do it while preserving trust and a good working relationship?
Yes, it happens — and in such situations I always rely on statistics and concrete data. Numbers speak for themselves, which keeps the conversation transparent, grounded, and efficient. We look at facts together and make decisions based on them.
Constructive feedback with clear recommendations often becomes the most valuable tool for mutual growth.
What personal communication rules help you maintain speed without sacrificing quality?
I follow several principles: be polite, listen carefully, ask the right questions, avoid interrupting, and clarify anything that may cause misunderstanding.
These simple rules help keep both the pace and the quality of communication high.
What energizes you outside of work, and how does it help in working with partners?
Anything connected to movement and social interaction: sports (three workouts a week), yoga, walking my dog, warm moments with family and friends.
Time spent outside work helps me recharge, stay balanced, and maintain my energy levels. Thanks to this, I remain attentive, calm, and ready for constructive dialogue with partners.
If not iGaming, then… who would you be?
As a child, I dreamed of becoming a flight attendant — I loved the atmosphere of travel and the feeling of being close to the sky.
Speaking of my current interests, I would probably choose marketing — maybe performance or targeted advertising. I’ve always been drawn to its dynamics and opportunities for creativity.
Name the Top-3 tools you can’t imagine an affiliate manager working without.
CRM systems and convenient communication channels
They structure daily workflow, simplify interaction, and help keep important details organized.
Monitoring dashboards and analytics tools
They make it possible to evaluate traffic quality, build reports, and make data-driven decisions.
Work devices & messengers
The backbone of daily communication — calls, quick discussions, approvals, and keeping constant contact with partners.
Phone, laptop, Telegram, and MS Teams are my essentials.
Join N1 Partners
To discuss a new launch, choose the right terms for your traffic, or test an offer, you can contact Daria directly.
N1 Partners provides everything partners need to stay ahead and achieve results: high-converting products, regular analytics with optimization recommendations, and full support from the team.
Become a partner: https://n1.partners/
N1 Partners is more than just an affiliate program. The company brings together 14+ casino and betting brands, operates in 10+ Tier-1 GEOs, delivers Reg2Dep rates of up to 70%, and offers competitive conditions for top partners — CPA up to €700 and RevShare up to 45%.
More than 14,000 partners trust N1 Partners for its transparency, flexibility, and an approach where people and communication quality play a central role.
The post N1 Faces: Daria Maichuk — “Communication as the Key to Strong, Effective Partnerships in Affiliate Marketing” appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Affiliate Events
Taking Off with N1 Partners at iGB Affiliate 2026 in Barcelona: Grand Final and a Helicopter for the N1 Puzzle Promo Winner
N1 Partners is heading to iGB Affiliate 2026 in Barcelona with a clear focus on partners and the grand finale of the global N1 Puzzle Promo. During the event dates, N1 Partners will welcome partners at the booth and host an exclusive evening side event in Barcelona, where the winner of the promo will be announced and awarded the grand prize: a Robinson R22 Beta II helicopter.
At iGB Affiliate 2026, N1 Partners will welcome industry colleagues at booth 80-C80. Conversations at the stand will focus on performance, traffic strategies, and the key priorities for growth in 2026.
At booth 80-C80, visitors will find an exclusive “The Sky Is Not the Limit” merch drop created specifically for iGB Affiliate 2026. A cocktail bar will be part of the booth experience, making it a convenient meeting point throughout the day. The N1 Partners booth is designed as a space where partners can easily stop by, start a conversation, and spend time, combining a relaxed atmosphere with the right setting for discussing deals and strategies.
Interactive elements with prizes will add an engaging touch to booth visits. Most importantly, partners will be able to speak directly with N1 Partners affiliate managers about current market dynamics, upcoming trends for 2026, traffic performance, and individual cooperation terms.
N1 Puzzle Promo Grand Finale Party
The N1 Puzzle Promo has been running globally from April 21 to December 31, 2025, bringing partners together around a long-term competition built on performance and consistency. Over the course of the year, participants progressed through the promo step by step, moving up the leaderboard and unlocking rewards as they advanced toward the final stage.
On January 20, N1 Partners will host a private party in Barcelona to mark the grand finale of the N1 Puzzle Promo. During the event, the company will announce the top three partners and the winner of the grand prize, a Robinson R22 Beta II helicopter.
The evening is designed as a celebration of a year-long promo journey. It brings together partners, invited guests, and the N1 Partners team in an informal setting that combines recognition, entertainment, and shared moments. The program follows a structured show format with live performances and curated experiences created specifically for the N1 Partners community.
Find out who the special guest of the evening will be and secure your spot: https://n1puzzle.promo/en.html
Why Meet N1 Partners in Barcelona
iGB Affiliate 2026 is an opportunity for partners to reconnect with the N1 Partners team and benefit from:
- 14+ licensed casino and sportsbook brands with Reg2Dep up to 70%
- Top deals across 10+ Tier-1 GEOs
- CPA up to €700 for partners with top-performing traffic, RevShare up to 45% + NNCO, and hybrid models
Book your meetings with N1 Partners affiliate managers at booth 80-C80 and join the N1 Puzzle Promo finale in Barcelona.
After all, why drive when you can fly?
Be number one with N1 Partners.
The post Taking Off with N1 Partners at iGB Affiliate 2026 in Barcelona: Grand Final and a Helicopter for the N1 Puzzle Promo Winner appeared first on Americas iGaming & Sports Betting News.
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Daria Maichuk