Canada
LV BET announces Douglas Costa as Brand Ambassador for Brazil
FIFA World Cup and UEFA Champions League star joins LV BET as it launches in the Brazilian market
LV BET, online sportsbook and casino brand, is proud to announce Douglas Costa, the Brazilian international midfielder, and UEFA Champions League star, as its Brand Ambassador for Brazil. Douglas Costa, who has represented the Brazilian national team over 30 times and won many domestic titles around Europe, will feature in LV BET’s marketing and promotions in Brazil.
The 30-year-old, currently enjoying his spell with Bundesliga giants Bayern Munich FC having also starred for Juventus FC and Shakhtar Donetsk FC. He will also share expert insight and opinions in his role with the leading gaming brand, as it prepares to launch in the sports-mad South American market.
“I’m delighted to sign for LV BET as Brand Ambassador as they enter the Brazilian market. They are an ambitious team with big plans and it’s my privilege to help them by giving my views on football.” – said Douglas Costa, a member of Brazil’s 2018 FIFA World Cup squad.
Adrian Sidowski, LV BET Chief Executive Officer, commented: “Having Brazilian football international Douglas Costa on our side as we begin this new chapter in Brazil, is something we’re really excited about. With a competitive product offering, we’re looking to leverage Douglas Costa’s status to help us penetrate the market.”
“We’re delighted to have Douglas Costa as our Brand Ambassador, which will elevate our standing in Brazil. He fits perfectly with LV BET, with the energy, commitment and drive he shows on the pitch matching our philosophy as a brand. Working with Douglas Costa will not only provide LV BET with greater brand awareness in the Brazilian market but will also allow us to build trust in a new market.” – said Marcin Jablonski, LV BET Chief Commercial Officer.
LV BET’s match-up with Douglas Costa is its latest partnership as it establishes a significant presence in sport through numerous prestigious strategic partnerships. LV BET is the Main Sponsor of Polish top-tier Ekstraklasa football club Wisla Krakow, and an Official Betting Partner of England’s Vanarama National League LV BET is licensed by regulators in the United Kingdom, Republic of Ireland and Latvia. The operator, which is registered in Malta and operates under EU law, offers a wide range of pre-event and in-play sports-betting markets, as well as a multitude of online casino games.
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Canada
Tonybet player in Canada claims $20,000 CAD golden World Cup card prize
Tonybet says a player in Laurier-Station, Canada has claimed the “golden card” prize worth $20,000 CAD in the operator’s World Cup Card Collection. The announcement was made Tuesday 21st July 2026.
The World Cup collection featured 51 cards in total, including 48 digital cards representing participating World Cup nations, plus three unique prize cards in bronze, silver and gold. Tonybet said the bronze card—available during the group stage—was previously found by a customer in Saint-Colomban, Canada, while the silver card—available during the knockout rounds up to the quarter-finals—was won by a player in County Kildare, Ireland.
The golden card became available for the semi-final, third-place play-off and final, and has now been claimed, Tonybet said.
Tonybet Head of Product Kiryl Liudvikevich said: “You can plan a campaign down to the last detail, but you can’t plan what the World Cup brings.
“We designed the collection to evolve with the tournament, and every knockout round created new stories we couldn’t have predicted. Seeing players complete their collections and discovering who would uncover each prize was the most rewarding part of the campaign.
“I hope everyone enjoyed the experience for what it was meant to be: a fun addition to the tournament, played responsibly and always within their limits.”
Tonybet said the collection will remain open until 31 July for players who are still completing sets and spending coins, although all grand prizes have been awarded.
The post Tonybet player in Canada claims $20,000 CAD golden World Cup card prize appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Canada
Tonybet player in Canada claims $20,000 CAD golden World Cup card prize
Tonybet says a player in Laurier-Station, Canada has claimed the “golden card” prize worth $20,000 CAD in the operator’s World Cup Card Collection. The announcement was made Tuesday 21st July 2026.
The World Cup collection featured 51 cards in total, including 48 digital cards representing participating World Cup nations, plus three unique prize cards in bronze, silver and gold. Tonybet said the bronze card—available during the group stage—was previously found by a customer in Saint-Colomban, Canada, while the silver card—available during the knockout rounds up to the quarter-finals—was won by a player in County Kildare, Ireland.
The golden card became available for the semi-final, third-place play-off and final, and has now been claimed, Tonybet said.
Tonybet Head of Product Kiryl Liudvikevich said: “You can plan a campaign down to the last detail, but you can’t plan what the World Cup brings.
“We designed the collection to evolve with the tournament, and every knockout round created new stories we couldn’t have predicted. Seeing players complete their collections and discovering who would uncover each prize was the most rewarding part of the campaign.
“I hope everyone enjoyed the experience for what it was meant to be: a fun addition to the tournament, played responsibly and always within their limits.”
Tonybet said the collection will remain open until 31 July for players who are still completing sets and spending coins, although all grand prizes have been awarded.
The post Tonybet player in Canada claims $20,000 CAD golden World Cup card prize appeared first on Americas iGaming & Sports Betting News.
Alberta
Greentube goes live in Alberta as province opens regulated iGaming
Supplier secures AGLC registration and extends its Canadian footprint beyond Ontario, where it has been live since 2022.
Greentube has gone live in Alberta on the day the province opened as a newly regulated iGaming market, marking the supplier’s first launch in the jurisdiction.
The NOVOMATIC Digital Gaming and Entertainment division said it completed regulatory and technical due diligence and secured registration with the Alberta Gaming, Liquor and Cannabis (AGLC) commission to operate in the province. Alberta becomes only the second Canadian province to regulate iGaming after Ontario, with the new framework replacing the monopoly previously held by Play Alberta.
The Alberta launch builds on Greentube’s existing Canadian footprint. The company has been live in Ontario since 2022 and described the Alberta debut as part of its wider North American expansion strategy.
Greentube said Alberta players will initially have access to a curated set of titles including Piggy Prizes
Wand of Riches 2
, Rumble Riches
Haulin’ Gold
and Firecracker Frenzy
Money Toad
, as well as Silver Lux Big Win Spinner, Starlight Jackpots
Captain’s Catch
and Charming Lady’s Boom
.
David Bolas, Commercial Director at Greentube, said: “Going live in Alberta on the day the market opens is an important step for Greentube and reflects the strong momentum we are seeing in Canada.
“We welcome the opportunity a new jurisdiction offers and look forward to working with locally licensed operators to introduce our established offering to players in Alberta. With a balanced line-up of new releases and proven performers, we are well placed to offer a compelling experience in the province and support our long-term ambitions in the region.”
The post Greentube goes live in Alberta as province opens regulated iGaming appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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