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Olympic Council of Asia and AESF Introduces the ‘Road to Asian Games’ Campaign for 2022 Asian Games

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The Olympic Council of Asia (OCA) and Asian Electronic Sports Federation (AESF) has confirmed the introduction of the new program, ‘Road to Asian Games’ for the upcoming 2022 Asian Games. In addition, the OCA has confirmed again the appointment of the AESF as the only Technical Delegate who will take charge of all the matters of technical conduct for Esports events at the 2022 Asian Games.

The AESF will be the exclusive organizer of ‘Road to Asian Games’, the official qualifier program and competition of esports to the Asian Games final. The AESF is the first Esports federation to introduce a direct pathway, ‘Road to Asian Games,’ whereby event titles selection and confirmation will be decided by AESF and allow publishers to be part of an Olympic event such as the Asian Games. The campaign will begin in Hangzhou 2022, and with AESF to continue the organization of Esports through to Nagoya 2026, Doha 2030 and beyond. This initiative will be the first of its kind to bring fair and equal opportunities to all publishers and advance esports developments not just to Asia, but worldwide.

With Esports making its debut as a medal event at the Asian Games, the AESF ‘Road to Asian Games’ campaign will also extend beyond the competition scenes. This campaign will lay the foundation in bringing the Olympic Spirit to esports and introduce an education program for participating Esports athletes to share the Olympic Movement and Values not just in Asia, but globally. With plans for the promotion, sustainability and legacies underway, the emphasis will be on education and development in Esports. The key area of focus will be grassroots development, inclusion programs, career pathways, health and wellbeing support, as well as athlete’s rights and protection.

The AESF is excited to accelerate the esports movement from competitive video gaming event into official sport event with the participation in the Continental Games. The AESF plans to include virtual and simulating sports to the ‘Road to Asian Games’ and finals competition as a demonstration event, which will further encourage and expand esports scope from traditional titles which are recognised as console, computer or mobile esports game events. This inclusion will also aim to encourage both sports and esports community to engage in physical activity and promote mental wellbeing.

To officialise the partnership for the ‘Road to Asian Games’ campaign and the confirmation on the roles & responsibilities of AESF, an official Signing Ceremony was held with the OCA Director General Dr. Husain A H Z Al-Musallam, OCA Director of Sports Mr. Haider A H E Farman, AESF President Mr. Kenneth Fok, and AESF Director General Mr. Sebastian Lau in attendance.

Announcing the partnership, Director General of OCA Dr. Husain AHZ Al-Musallam said “It is a great pleasure to officially announce our partnership between OCA and AESF for the new Esports program for our Asian Games and OCA will provide full support for successful Esports events at the 19th Asian Games in Hangzhou, China. We wish the best to our partner AESF on the journey ahead,” he added.

In line with this partnership, the OCA reconfirms that the AESF is the sole official governing body of esports in Asia and will be fully responsible for all technical aspect of esports competitions at Asian Games as well as any other OCA events.

“I would like to express our sincere appreciation for the continuous support and trust from the OCA. I believe that the Asian Games presents the best stage for us to share Olympic Values with Esports community and we aim to make our Esports communities develop further through this opportunity. Also, we look forward to a successful collaboration with OCA as well as LOC.” said Mr. Fok in a speech during the signing.
Disclosing AESF’s role and responsibility, OCA Director of Sports Mr. Haider A H E Farman added, “Leading up to the Asian Games, the Asian Electronic Sports Federation will have the leading role and take full responsibility in the selection of esports titles in collaboration with the OCA. From the qualifying rounds to the grand finals of each esports event, rest assured that the OCA and AESF, together with LOC will work hand-in-hand, ensuring successful esports events for the 19th Asian Games Hangzhou 2022.”

Mr. Sebastian Lau of AESF further conveyed his gratitude during the ceremony, “As the Asian Federation, the AESF is honoured to be organizing the esports qualifiers and the Technical Delegate for the upcoming Asian Games. We will start from Hangzhou, and I am looking forward to exploring more opportunities together with all of you and make the evolution of esports further in Nagoya 2026, Doha 2030 and beyond.”

More than just an Esports event, the ‘Road to Asian Games’ and finals at the 19th Asian Games exhibits the growth of Esports from competitive gaming event to an official sport event and the AESF, with the full support of OCA and LOC, will assure the most competitive and extraordinary esports event to date.

Road to Asian Games Partnership Summary

Esports Event Title Selection
AESF will select the esports event titles to be contested for the qualifiers and finals at the 2022 Asian Game and make the final confirmation on the selected titles in collaboration with the OCA.

Eligibility and Participating Teams
Leading up to the 2022 Asian Games in Hangzhou, China, the AESF is responsible for identifying the finalists for their respective esports event titles through regional qualifiers as part of the ‘Road to Asian Games’ competition campaign which will lead to the Final at 2022 Asian Games in Hangzhou, China.
Qualifiers and Finals
The AESF will form the qualifying and final tournament structure for all esports events and conduct the qualifiers for all participating Asian countries at the 2022 Asian Games in Hangzhou, China, in collaboration with the OCA.

Community Outreach Programs
As part of the Asian Games community outreach, AESF will deliver and execute the AESF Experience Program with full support from the OCA. Aiming to connect with the esports community and fans alike, this program also aims to deliver the best Esports experience while also attracting new esports fans.

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IESF Officially Opens the World Esports Championship 2025 in Kuala Lumpur

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The World Esports Championship 2025 (WEC25) is officially open in Kuala Lumpur, welcoming athletes, fans, and delegations from around the globe. With 19 nations taking part in Mobile Legends: Bang Bang (MLBB), this year’s event stands as the most internationally diverse MLBB competition in IESF history.

After a year filled with national and regional qualifiers and preparations from teams around the world, the world’s top esports athletes have arrived in Malaysia’s capital, Kuala Lumpur. The opening ceremony set the tone for the days ahead, offering fans a first glimpse of the excitement and atmosphere surrounding this year’s championship.

“WEC25 reflects the continued growth of esports as a space for connection, competition, and shared passion,” said IESF General Secretary Boban Totovski. “Bringing together 19 nations for MLBB is a milestone not just for the title, but for the entire esports ecosystem. We are proud to bring this edition of the championship to Kuala Lumpur.”

As the competition officially kicks off, the schedule is fully packed with exciting match-ups among Nations, competing for their flag and country. The best from all over the world will have the unique opportunity to become the MLBB World Champion.

IESF extends its gratitude to the Malaysian government and the Ministry for Youth and Sports, partners, athletes, and global supporters who continue to elevate the championship’s reach and impact.

The post IESF Officially Opens the World Esports Championship 2025 in Kuala Lumpur appeared first on European Gaming Industry News.

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Pacific Online-backed Buenas PH Inks Partnership with YGS Live’s Battle of the Streamers to Support Ethical iGaming

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Buenas PH, the licensed e-casino operator under HHR Philippines Inc (HHRPI), has been named the presenting partner of YGS Live’s Battle of the Streamers. The partnership builds on the strong momentum created during the recent launch of YGS Live, a next-generation iGaming broadcast platform founded by esports pioneer Julius “Banoobs” Mariano.

Buenas PH is backed by strong corporate leadership that firmly establishes its position in the iGaming and entertainment industry. HHR Philippines is venture-backed by publicly listed Pacific Online Systems Corporation (POSC), led by Willy N. Ocier, who serves as Chairman of Belle Corporation. Belle Corporation is SM Investment’s major developer of leisure and tourism destinations built to support the growth of PAGCOR’s Entertainment City. This corporate foundation strengthens Buenas PH’s credibility and long-term direction as it grows in the regulated iGaming sector.

The Battle of the Streamers is the flagship program of YGS Live. Powered by Pragmatic Play and streamed through the soon-to-be-launched Loco Live platform, the event brings together the country’s top iGaming creators in a weekly competition featuring an eleven-million-peso prize pool. As one of the first major events to debut on Loco Live, the program showcases the platform’s commitment to high-quality, responsible, and community-driven iGaming content. It also reinforces YGS Live’s advocacy for responsible iGaming by discouraging creators from promoting unlicensed or scam platforms.

“Through this partnership, Buenas PH supports a mission that elevates Philippine iGaming to a safer and more responsible environment,” said Julius “Banoobs” Mariano, Founder of YGS Live. “Our creators have influence. We want that influence to help shape a healthier culture for fans and players.”

Industry reports have highlighted Pacific Online’s active participation in the growth of regulated online gaming in the Philippines, including its involvement in HHR Philippines and the Buenas operator. These developments strengthen confidence in the company’s long-term direction as a regulated and ethical player in the e-casino sector.

As the presenting partner, Buenas PH takes a central role throughout the Battle of the Streamers program, which runs every Saturday and culminates in a grand finals event on January 18, 2026, at City of Dreams Manila. The event combines high-stakes matches with interactive community segments, along with three million pesos in community giveaways for fans and viewers.

YGS Live continues to position itself as a broadcast network dedicated to responsible, community-driven iGaming content. With Buenas PH as a lead partner, the platform aims to set a new benchmark for safe, creator-focused, and credible iGaming entertainment in the Philippines.

For updates, visit the official YGS Live Facebook page: https://www.facebook.com/YGSLive.

The post Pacific Online-backed Buenas PH Inks Partnership with YGS Live’s Battle of the Streamers to Support Ethical iGaming appeared first on European Gaming Industry News.

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BetConstruct AI Arrives at G2E Asia 2025 in Manila

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After exhibiting at more than 30 events throughout the year, BetConstruct AI concludes its global calendar at G2E Asia 2025. The exhibition will take place from 10 to 11 December in Manila, Philippines, providing an important stage to present the company’s strategic vision, technological capability and integrated approach to one of Asia’s most influential industry gatherings.

As the Asian iGaming community converges in Manila, BetConstruct AI will welcome visitors at Stand N2-618 to explore an ecosystem designed for operators seeking direction, efficiency and long term growth. Attendees will encounter more than a standard product lineup. They will enter an environment shaped around intelligence, integration and practical value, demonstrating how a connected ecosystem tailored to the Asian market can strengthen performance across digital and retail operations.

As part of its participation at G2E Asia, the company will also highlight its limited-time commercial offer. Operators who sign new agreements on or before 15 January 2026 will receive a 50% reduction on setup fees, tools and services for one year. This initiative provides a more accessible starting point for those planning to expand, introduce new skins or develop their strategic roadmap for 2026.

Central to this environment are the established pillars of the company’s ecosystem, the Sportsbook and the Casino Suite. These pillars represent the depth, coverage, personalisation and consistent multi-channel performance required for reliable operational success. They serve as the entry point into a broader structure where player engagement, loyalty progression and operator creativity form essential components of sustained development.

Within this broader structure, The Last Battle presents a distinctive approach to progression and player value, turning loyalty into a dynamic, evolving experience. Land-Based Solutions extend intelligent capability into physical venues, supported by tools that modernise retail operations, while Loya strengthens player relationships inside every shop through a dedicated loyalty framework.

Affigates, presented separately within the ecosystem, offers an independent affiliate network prioritising reach, reliability and partnership within a trusted global framework.

Supporting every element of the ecosystem is the AI Suite, the analytical core that connects insight with action. CRM AI strengthens engagement through behavioural understanding.

Umbrella AI reinforces operational confidence by identifying potential risks early and supporting informed decisions. The AI Game Recommendation System elevates personalisation by matching each player with content aligned to their preferences. Together, these components form the intelligence framework that drives the entire BetConstruct AI environment.

The presence at G2E Asia reflects the company’s commitment to building technology that is adaptable, comprehensive and aligned with emerging opportunities across the region.

The post BetConstruct AI Arrives at G2E Asia 2025 in Manila appeared first on European Gaming Industry News.

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