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The Premier League and EA SPORTS launch the 2020/21 ePremier League

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The Premier League and Electronic Arts are launching the third season of ePremier League. The EA SPORTS FIFA 21 Global Series competition gives UK-based players the chance to win the ePremier League title for their favourite club.

Registration for this year’s competition opens at 5pm GMT on Thursday 3 December at e.premierleague.com, with online qualification beginning in January. Representatives for all 20 clubs will compete to see who reaches the online playoffs, before the live finals take place next spring (dates TBC). The finals will once again be broadcast live on Sky Sports, Premier League channels and EA SPORTS FIFA Twitch channel. Over the last two seasons, the finals reached more than 22 million fans.

Premier League Commercial Director Will Brass said: “The EA SPORTS FIFA video game series is one of the key channels through which fans all over the world can engage with Premier League clubs and players. We are looking forward to another edition of ePremier League after the first two seasons delivered some thrilling entertainment while giving UK-based fans the chance to represent their teams in high-profile competition.

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“ePremier League is a great platform for players of all abilities and a real mix of competitors have progressed to the final stages of both tournaments so far. This includes some of the highest-ranked professional FIFA-gamers in the world and relatively inexperienced players who have proved they can take on the very best.

“We have been able to deliver the live finals to a wide audience in the UK and around the world, thanks to EA Sports and our broadcast partners, and we hope fans enjoy watching and having the chance to participate in another exciting season of ePL action.”

The 2020/21 instalment of ePL was won by Watford FC’s Thomas ‘Hashtag Tom’ Leese after the inaugural ePL tournament was won by World No1 Xbox One player Donovan ‘Fnatic Tekkz’ Hunt on behalf of Liverpool FC.

Hashtag Tom said: “It meant a lot for me to be crowned the 2019/20 ePremier League champion as it is one of the most prestigious tournaments on the professional FIFA circuit and it was the first major trophy of my career.

“I can’t explain the number of times I had walked away from a tournament in FIFA 19 and 20 and felt like I should have won, so to win ePL after a lot of tough losses felt extra satisfying.

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“I would recommend the competition to FIFA players as ePL is a massive tournament with a lot of people watching. It also gives you the unique chance to try and represent your favourite Premier League team. And if you’re looking to break into professional FIFA then this is the perfect opportunity for UK gamers to showcase their talent.”

The competition is open to UK residents aged 16 and over and will once again take place on PlayStation®4 and Xbox One. The winner will take home the trophy and a share of the £40,000 prize pot, and there will also be seats on offer for top-ranking players at the EA SPORTS FIFA 21 Global Series (FGS) rules here.

FIFA Deputy Commissioner Sam Turkbas said: “EA SPORTS FIFA esports popularity has the strongest momentum of all time and a key accelerator in its growth is through the power of its accessibility and authenticity. ePremier League gives competitors the opportunity to fulfil their dreams by representing one of their favourite clubs on the virtual pitch.”

During this season’s online qualifiers, all players will be required to play in 90-rated Online Friendlies mode as their chosen Premier League club. Those who progress to the playoffs and beyond will play on FIFA Ultimate Team (using Premier League players only).

ePremier League evolved during the 2019/20 season, with the introduction of the ePL Invitational tournament while football was suspended during the COVID-19 pandemic. This saw first-team players and other famous faces compete on behalf of all 20 Premier League clubs in an online EA SPORTS FIFA 20 tournament. Two instalments of the competition were broadcast across five continents as then-Wolverhampton Wanderers player Diogo Jota and Leicester City’s James Maddison were crowned champions.

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Highlights from the first two ePL seasons are available here.

ePremier League is operated by esports tournament organisers Gfinity. For more information visit e.premierleague.com.

 

ePremier League 2020/21 key dates

Thursday 3 December – Friday 15 January:                 Registration open

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Monday 4 – Sunday 31 January:                                  Online qualification

Monday 15 February – Wednesday 3 March:               Club Playoffs

March/April                                                                  Live Finals (final dates TBC)

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Esports World Cup Foundation Announces Strategic Partnership with Tencent

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Partnership to drive EWC’s expansion in China, leveraging Tencent E-sports’ networks and expertise to connect Chinese esports with EWC’s  global ecosystem

The Esports World Cup Foundation (EWCF) announced a partnership with Tencent, making Tencent E-sports the EWCF’s strategic partner in China to drive the expansion of the Esports World Cup’s presence in the region. This partnership marks a significant milestone in the EWCF’s purpose to unite global esports fans under one competitive umbrella and underscores its commitment to integrating the world’s most important and rapidly growing esports market into the Esports World Cup platform. The agreement was formalized at the Empower Esports Worldwide Series – The Esports Operation and Technology Session in Shenzhen, China.

The collaboration will establish a dedicated Development Team to enhance EWC’s visibility, engagement, and industry collaboration in China, while leveraging EWC’s and Tencent E-sports’ networks and expertise to connect Chinese esports with EWC’s global ecosystem. Tencent E-sports will provide marketing expertise, strategic consulting, and operational support to deliver diverse content and experiences.

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“The Esports World Cup has created a global stage for competitive gaming, demonstrating its influence not only in China but across the world,” said Mars Hou, Vice President of Tencent Games and General Manager of Tencent E-sports. “Through this partnership, we are committed to elevating EWC’s presence in China and integrating our esports industry with the world’s largest competitive gaming event. We look forward to deepening our collaboration with EWCF to push esports forward on a global scale.”

“The Esports World Cup’s purpose is to create a global platform for esports and gaming fans worldwide, and investing in key growth markets for esports is a core pillar of our mission,” said Thamer Al Shuaibi, Chief of Staff at the Esports World Cup Foundation. “China plays a critical role in this vision, and Tencent’s leadership in gaming and esports positions it as an essential partner. By combining our expertise, we will continue to strengthen esports as an industry, providing new opportunities for Chinese players and Clubs, and bringing the best of the Esports World Cup to Chinese fans.”

Esports World Cup 2025 will once again unite gaming and esports communities in Riyadh, Saudi Arabia, for a global competition that will crown the next Esports World Cup Champion. The tournament’s unique cross-game format will reward Clubs and players competing for a life-changing prize pool in a mix of platforms and genres, bringing together esports’ best players, Clubs and games under one banner in the largest-ever celebration of esports.

The post Esports World Cup Foundation Announces Strategic Partnership with Tencent appeared first on European Gaming Industry News.

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Compliance Updates

ESIC Implemented its Anti-doping Testing Programme at IEM Katowice 2025

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The Esports Integrity Commission (ESIC) implemented its comprehensive anti-doping testing program at IEM Katowice 2025, organised by ESL FACEIT Group (EFG). Conducted at EFG’s request, this initiative reinforced the commitment of both organisations to maintaining the highest standards of competitive integrity in esports.

ESIC’s anti-doping procedures, carried out in accordance with the ESIC Anti-Doping Code, ensured that all participating competitors at IEM Katowice adhered to globally recognised best practices. The programme featured advanced testing protocols, thorough monitoring and rigorous enforcement measures, all designed to uphold fair competition.

“At ESIC, our mission is to protect the integrity of the esports ecosystem. By deploying our anti-doping testing at IEM Katowice 2025, we reaffirmed our dedication to supporting event organizers like EFG in hosting competitions where athletes compete responsibly and ethically,” Stephen Hanna, Chief Executive Officer of ESIC, said.

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Over the past few years, ESIC has administered more than 700 anti-doping tests at major esports events, including those hosted by EFG. This extensive experience further cements ESIC’s reputation for providing industry-leading services that prioritise player welfare, competitive fairness and a culture of transparency.

“Protecting integrity is paramount for esports, which is why EFG and ESIC are constantly working together to ensure fair competition. ESIC have proven themselves to have the experience, as well as an advanced system that provides the credibility and peace of mind needed at one of our biggest and most prestigious events, IEM Katowice,” Carsten Kramer, Director of Tournament Management at EFG, said.

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eSports

Abios partners with Kindred Group to provide full esports betting solutions

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New partnership will see Kambi’s Esports division deliver its full suite of esports products, including odds via Kambi’s Odds Feed+ API, to Kindred’s in-house sportsbook

Abios, a leading esports data and odds provider and part of Kambi Group, is pleased to announce a multi-year partnership with Kindred Group, one of the world’s leading online betting and gaming operators, to provide its full range of best-in-class esports betting solutions.

Abios will supply its complete esports package, including odds, data, widgets and always-on content, to Kindred’s Unibet and 32Red brands, providing the operator’s in-house sportsbook with unrivalled esports betting experiences.

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Leveraging Kambi’s Odds Feed+ API, Abios will deliver its high-uptime odds feed which includes comprehensive esoccer and ebasketball coverage, as well as leading esports titles such as Counter-Strike 2, League of Legends, Dota 2 and VALORANT. Utilising automated modelling, Abios’ low latency odds feed utilises official tournament data to power leading features such as bet builder and player props.

The new agreement is in addition to the Esports odds service Abios currently provides to Kindred as part of Kambi’s Turnkey Sportsbook service.

Anton Janér, Managing Director and Co-founder of Abios, said: “We are delighted to strengthen our partnership with Unibet and the wider Kindred Group, a leader in the global sports betting and gaming market. This agreement showcases the value of Abios’ full esports odds packages and our ability to deliver innovative solutions that meet the evolving needs of operators and enables them to reach new audiences through the growth of esports.”

Ben Colley, Sportsbook Director of Kindred Group, added: “Esports continues to grow in popularity, and it’s essential that we offer our customers the best possible experience in this exciting category. Extending our partnership with Abios via Kambi’s Odds Feed+ API and leveraging their deep expertise and esports odds solutions ensures we remain at the forefront of esports betting, delivering unparalleled products and services to our players.”

The post Abios partners with Kindred Group to provide full esports betting solutions appeared first on European Gaming Industry News.

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