Latest News
Overview of the Fixed-Odds Betting Market in Brazil
The Brazilian fixed-odds betting market is at a pivotal moment, driven by regulatory progress and rapid sector growth. However, this development is occurring alongside the expansion of a strong illegal market, which challenges the effectiveness of current measures.
In this exclusive article, the lawyer and Executive Director of LabSul, Letícia Ferraz examines the key challenges, risks, and pathways toward building a safer, more competitive, and sustainable environment in Brazil.
Brazil is emerging as one of the most relevant jurisdictions in the global betting landscape. It has a large-scale market, a significant user base, and a recently structured regulatory framework with appropriately stringent requirements.
However, there are serious obstacles to the consolidation of this market, as a parallel economy of illegal betting is growing rapidly, already rivaling—and in some segments surpassing—the formal sector.
Understanding this duality is essential for a realistic assessment of the Brazilian case.
From a regulatory standpoint, Brazil has made significant progress. The consolidation of fixed-odds betting, particularly since 2023, has established a model that seeks to balance market openness, tax revenue generation, and consumer protection.
Authorized operators are subject to strict requirements, including identity verification, restrictions on minors, responsible gambling mechanisms, monitoring of risky behavior, and specific advertising rules.
The economic results are already tangible. In 2025, the sector generated approximately R$ 9.9 billion in tax revenue, allocated to strategic areas such as healthcare, public security, and sports.
This is the picture of the visible market: regulated, supervised, and institutionally integrated.
At the same time, however, an illegal market of equally significant proportions operates in parallel. Estimates indicate that around 51% of betting activity in Brazil takes place outside the regulated environment, generating between R$ 26 billion and R$ 40 billion annually.
Meanwhile, approximately 70% of users are unable to distinguish between legal and illegal operators, highlighting not only enforcement failures but also a structural deficit in information and transparency.
This is not a residual phenomenon, but a consolidated parallel economy.
The illegal market benefits from structural asymmetries.
By operating outside regulation, it avoids licensing costs, does not implement consumer protection mechanisms, and exploits weaknesses in financial supervision systems. In practice, a robust parallel infrastructure is formed, often connected to illicit activities, particularly money laundering.
The impacts are systemic and span multiple dimensions. For consumers, risks of fraud, financial loss, and misuse of personal data increase.
For public health, the absence of control tools exacerbates risky behaviors and intensifies problem gambling. For the State, the loss of tax revenue is significant, estimated between R$ 7 billion and R$ 10 billion annually, undermining the funding of essential public policies.
In terms of public security, there is a strengthening of criminal structures that increasingly operate in the digital environment, shifting from territorial control to technological infrastructures.
The data presented highlights the need for broad discussion and for enforcement actions and regulatory improvements, without substantially altering the structures already in place.
Proposals that seek to excessively restrict the regulated market or disproportionately increase the tax burden tend to produce adverse effects.
By reducing the competitiveness of licensed operators, such measures encourage consumers to migrate to the illegal environment, where risks are higher and consequences potentially more harmful.
Thus, the regulatory challenge lies not only in establishing rules, but in ensuring that regulation is economically viable, technically feasible, and institutionally effective.
Addressing the illegal market requires a coordinated and multisectoral approach.
This involves strengthening oversight of financial flows, integrated action between regulatory and law enforcement bodies, and expanding regulatory reach across the entire value chain, including intermediaries and service providers that, even indirectly, enable illegal operations.
In addition, there is a central component of education and transparency.
In a digital environment where interfaces and brands can easily simulate legitimacy, it is essential to develop clear mechanisms for identifying the regulated market, combined with consistent consumer awareness policies.
The country has made progress in structuring its regulatory framework. The next challenge, more complex and decisive, is to ensure that this model can compete with the illegal economy and progressively reduce, and ideally eliminate, its space.
I conclude by arguing that the consolidation of a safe and sustainable betting market in Brazil depends on coordinated action among legislators, regulators, private companies, and consumers themselves.
The continuous improvement of market practices, combined with balanced and effective regulation, requires ongoing dialogue and shared responsibility among all stakeholders.
Only through this joint effort will it be possible to strengthen the regulated environment, curb the advance of illegality, and generate concrete benefits for the State, bettors, and society as a whole.
Letícia Ferraz
Executive Director of LabSul and lawyer.
The post Overview of the Fixed-Odds Betting Market in Brazil appeared first on Americas iGaming & Sports Betting News.
Under the theme “Perspectives,” a total of 43 compliance staff members from the Merkur Group across various countries gathered from 30 June to 1 July to further develop compliance processes in a sustainable manner. Colleagues from Germany, Spain, England, Malta, Australia and the US traveled to the two-day meeting at Benkhausen Castle, the in-house training centre of the Merkur Group. The workshop set the stage with expert presentations on global and digital topics such as cybersecurity, risk management and artificial intelligence. A panel discussion featuring representatives from various international companies within the Merkur Group, as well as a digital quiz, rounded out the programme.
In keeping with its guiding principle, the workshop focused on sharing experiences, fostering global networking and providing impetus for the further development of compliance processes. Because informal exchanges are also key to close cooperation, the evening programme created a relaxed atmosphere and gave participants the opportunity to continue their conversations, make new connections, and further strengthen team spirit across company and national boundaries.
“The ideas and diverse perspectives gained during the workshop will now be incorporated into our day-to-day work and help us to continuously improve collaboration and existing processes,” said Ludwig Beckmann, Chief Compliance Officer of the Merkur Group.
The concluding feedback session also highlighted just how valuable the international exchange is. The term “collaboration” came up particularly often, a clear indication of how highly the participants value working closely together within the international compliance network.
The post Merkur Group Strengthens Global Compliance Strategy appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Anne Marie Caulfield
GRAI Launches New Campaign Helping Parents to Spot the Signs of Underage Gambling
The Gambling Regulatory Authority of Ireland (GRAI) is encouraging parents and guardians to be alert to the signs of gambling among young people and to intervene early to prevent gambling harm.
The signs of gambling aren’t always visible, the GRAI in partnership with the Health Service Executive Addiction Services have developed dedicated advice on www.grai.ie to equip families with the knowledge to recognise the signs, advice on how to start the conversation with their children about gambling, and where to seek help if required.
To support the guidance, the GRAI has launched a national public awareness campaign across video on demand, radio, digital audio, and social media platforms, bringing this message directly to families across Ireland.
With the lines between entertainment and gambling increasingly blurred, especially online, what may look like harmless fun can still involve risk, money and chance in ways that affect young developing brains. Research commissioned by the GRAI and conducted by the Economic and Social Research Institute (ESRI) found that children who gamble are twice as likely to develop a gambling problem as adults.
Anne Marie Caulfield, CEO of the GRAI said: “We have launched this campaign to help parents start an important conversation about the risks of underage gambling. Children and young people are among the most at-risk members of Irish society when it comes to gambling exposure and harm. Children’s brains are still developing the judgement and impulse-control systems used to weigh up risk, which makes gambling appealing to them.
“With online gambling available at any time of the day, it is easy for the warning signs to be hidden. The guidance the GRAI developed with the HSE Addiction Services sets out some of the key behavioural signs to look out for in your child.”
The post GRAI Launches New Campaign Helping Parents to Spot the Signs of Underage Gambling appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Amusnet has launched VIP LIVE Roulette, a new addition to its Live Casino portfolio, offering a premium European roulette experience designed for players who prefer higher stakes, greater comfort and a sophisticated gaming environment.
Created for those who appreciate a more considered approach to live roulette, VIP LIVE Roulette combines elegant studio production with elevated table limits and an extended betting window. The additional betting time allows players to place larger, more strategic wagers at a comfortable pace, creating a smoother and more engaging experience without changing the familiar flow of the game.
Built on the classic European roulette format, the game enhances traditional gameplay with a range of intuitive features that support both convenience and strategic play. Players can personalise their sessions using Favourite & Special Bets, quickly repeat previous wagers with Auto-Rebet and follow live Statistics to inform their decisions throughout the game.
Set in a dedicated VIP studio, the game delivers a polished live presentation with professional dealers, high-definition streaming and a clean, modern environment that recreates the atmosphere of an exclusive casino floor. Every element has been designed to combine the authenticity of live roulette with the expectations of today’s premium player segment.
VIP LIVE Roulette joins Amusnet’s growing Live Casino portfolio, further strengthening the company’s offering with a title that balances timeless gameplay with contemporary player preferences. As operators continue to expand their live casino proposition, the game provides an opportunity to appeal to high-value audiences looking for an elevated roulette experience that combines premium presentation, seamless gameplay and greater flexibility at the table.
History Re-bet feature
Pick again the lucky numbers for the last spins.
Favourite Bets
This function allows players to save their personally tailored bets or bet combinations for quick access during gameplay.
Game Statistics
Make the strategy with statistics for the last spins.
Jackpot Cards
Once the Jackpot Cards Bonus game is triggered, impressive Jackpots are revealed.
The post Amusnet Launches VIP LIVE Roulette, Bringing a Refined Experience to Live Casino Players appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
-
Compliance Updates5 days agoArizona Department of Gaming Issues Cease-and-Desist Orders to Multiple Operators Linked to Underage Gambling and Illegal Activity
-
Latest News7 days agoELA Games releases Flames Fruits Frenzy Hold and Win slot
-
Compliance Updates6 days ago
KONAMI GROUP’s Konami Gaming Inc. First to Submit Manufacturer License Application in Japan’s Emerging IR Market
-
Latest News7 days ago
PG Soft appoints Hugo Baungartner as General Manager LatAm
-
Canada7 days ago
Canada’s Safer Gambling Gap: Why Market Success Doesn’t Always Equal Player Safety
-
Latest News7 days ago
Booming Games launches Fish Tales: Double Catch Max Scatter
-
Latest News7 days ago
Tom Horn Gaming ships Royal Ruby FeatureStorm slot worldwide on 14 July 2026
-
Latest News7 days ago
BC.GAME names Guillermo Ochoa brand ambassador for Mexico push
