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EVOS Esports Announces Sponsorship With Chek Hup Coffee

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EVOS Esports, the leading esports organization in Southeast Asia, has announced that Chek Hup Coffee, an award-winning coffee brand headquartered in Ipoh, Malaysia, as a sponsor for EVOS Esports’ team based in Malaysia. The sponsorship consists of coffee supplies and cross-marketing activations, including brand ambassadorship of EVOS Esports’ talents.

Joseph Tan, Managing Director of Chek Hup Holding said: “Chek Hup is new to esports and we are excited to work together with EVOS Esports, to introduce Millennials and Gen Zs to our company’s latest offerings, Chek Hup Coffee Brown and Chek Hup Convenience Cup Series, to allow gamers to enjoy an appealing aroma of mildly roasted Arabica coffee in an instant while gaming. We will also be featuring EVOS Esports’ talents as brand ambassadors in our latest marketing campaign, giving away more than 500 prizes including the iconic Vespa motorcycle, mobile phones, electrical appliances and Chek Hup vouchers. Chek Hup is always open to innovation and we believe esports and gaming will help us connect better with our next generation of consumers.”

Ivan Yeo, co-founder and CEO of EVOS Esports said: “EVOS Esports is honoured to partner with Chek Hup in Malaysia. Having an established coffee brand like Chek Hup supporting the esports industry further cements Chek Hup as an innovative brand, that understands the power and influence of the esports and gaming culture, as reports indicate people are spending more time at home communicating with their friends via this platform.”

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EVOS Esports will be producing exclusive videos highlighting Chek Hup Coffee’s products, including brand integration on EVOS Esports jersey, online community engagement events with their fans and interactive social media campaigns.

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Asia

Onlyplay Enters into Strategic Partnership with Ritchie Rabbit

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Onlyplay has entered into a strategic partnership with online casino and betting company Ritchie Rabbit within the Asia region.

Ritchie Rabbit is said to have “extensive expertise and deep understanding of the Asian market,” which helps Onlyplay as it seeks to expand its presence in the region.

Through this deal, Onlyplay will introduce a range of games and features designed specifically for the Asian gaming community.

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Onlyplay offers a wide range of games such as instant win, slots and crash games, and will now provide games for players in Asia.

Christina Muratkina, CEO of Onlyplay, said: “It is a great pleasure for us to develop the Asian region alongside Ritchie Rabbit. We recognize the immense potential of the Asian market and are committed to delivering top-notch gaming content and experiences to players in the region. This partnership represents a significant step forward in our efforts to offer innovative and engaging games that resonate with our Asian audience.”

The post Onlyplay Enters into Strategic Partnership with Ritchie Rabbit appeared first on European Gaming Industry News.

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Hub88 partners with LiveGames to enhance content offering

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Hub88 has partnered with live casino supplier LiveGames, further strengthening its product offering by adding a unique range of content to its platform.

LiveGames provides fully customisable online live dealer games and branded tables including the first vertical roulette table in the sector, along with crash games and the widely played Tombola.

The supplier delivers experiences with a player-focused design, easy to use mobile interface, and high-resolution broadcasts.

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The partnership will support LiveGames’ goal to further expand in international markets, including Africa, Asia, and Latin America where Hub88 has a strong presence.

The deal showcases Hub88’s commitment to grow its ecosystem of partners, offering a diverse portfolio of products and content.

Ollie Castleman, Head of Hub88, said: “We’re thrilled to unveil this strategic partnership with LiveGames which sees us add a great provider to our platform, one that utilises modern technology to offer bespoke and personalised gaming experiences to players.

“We are looking forward to collaborating and strengthening our content library with their diverse games.”

The LiveGames Team said: “Our journey started in a small studio and as a team, we are excited about now expanding to every corner of the world together with Hub88 and their extensive operator network.

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“We are committed to promoting innovation in the industry and this partnership will support us on that mission.”

The post Hub88 partners with LiveGames to enhance content offering appeared first on European Gaming Industry News.

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Indonesian Govt to Form Task Force to Tackle Online Gambling

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Indonesian President Joko Widodo has chaired a limited meeting which discussed the efforts taken to eradicate online gambling in the country on Thursday 18 April, at Merdeka Palace in Jakarta. Minister for Communication and Information Technology Budi Arie Setiadi, in his press statement after the limited meeting, said that the Government will form a task force to counter online gambling.

“It has been decided that within a week, we will formulate measures to form an integrated task force in order to eradicate online gambling,” Budi said.

Minister for Communication and Information Technology mentioned that forming a cross-ministries/institutions task force is aimed to handle online gambling more thoroughly, collaboratively and efficiently.

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“Gambling is an illegal act based on regulations. So, we need to impose measures effectively to settle it,” Budi stated, adding that his ministry will focus on handling online gambling websites and contents, while the law enforcement officers will enforce the law.

“Our authority is only to take down the websites, while the Financial Services Authority (OJK) blocks their financial accounts, and then followed by law enforcement officers, police officers, and the public prosecution service officers,” he remarked.

Similarly, OJK’s Chairperson of Commissioner Board Mahendra Siregar also highlighted the importance of holistic measures in eradicating online gambling in Indonesia.

“Some online gambling activities are not conducted in Indonesia, some are cross-borders, some do not use bank accounts, some needs to be tracked and traced through bank accounts, including transfers and so on. So, the next layers must also be addressed, and that way it leaves no empty rooms,” Mahendra explained.

Mahendra said that according to the institution’s authority, from the end of 2023 to March 2024, OJK has blocked around 5000 bank accounts that indicate its relation to online gambling.

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“So far, we have cooperated closely with Communications and Information Technology Ministry. So, if we receive a list of bank accounts suspected to be used or are being used in online gambling activities, we immediately block them, and it has reached up to 5000 bank accounts,” Mahendra mentioned.

The post Indonesian Govt to Form Task Force to Tackle Online Gambling appeared first on European Gaming Industry News.

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