Latest News

Lando Norris launches gaming and lifestyle brand Quadrant

Published

5 years ago

November 9, 2020

George Miller

Reading Time: 3 minutes

McLaren Formula 1 driver’s racing and gaming activities collide
Norris joined by prestigious talent team – FNG, Aarava, SuperGT and RiaBish
Quadrant to bring fans closer to the action with ‘real-life’ content

Formula 1 ace Lando Norris has today announced the launch of his very own premium lifestyle and gaming brand, Quadrant. The organisation aims to bridge the gap between his real-world motorsport activities and his now reputable streaming ventures.

Norris’s profile has risen exponentially since joining the Formula 1 paddock in 2019 and has continued to grow following a slew of strong results this season. In parallel, his online presence has expanded, thus creating the opportunity for an innovative online brand which combines many of his passions.

Quadrant will focus on blending four key aspects: gaming, apparel, racing and content, prioritising audience entertainment through authentic, casual content. The channel will also look to engage fans in new and exciting ways, with plans for Norris to use a Quadrant-designed helmet at the 2020 Bahrain Grand Prix and the aim to bring the squad to multiple Formula 1 race locations next year.

Owing to Norris’s passion for apparel, clothing will also be a big part of the Quadrant project with another arm of the brand designing and creating hoodies, t-shirts and hats among other items.

Joining the 20-year-old at Quadrant are a team of esteemed influencers across multiple different gaming platforms and genres, who collectively amass over 1.3 million YouTube subscribers.

Among them, is none other than F1 2020 YouTube star Aarav Amin (Aarava). Aarav is one of the world’s most popular Formula 1 game streamers and brings with him over 450,000 subscribers. Having previously worked with three of his four co-stars, he was a natural fit for the team.

Leading virtual racer Steve Alvarez Brown (Super GT) also joins the roster. Like Lando, Steve’s channel provides a mix of real-world and virtual racing. As a successful kart racer, Gran Turismo competitor and naturally funny streamer, Super GT was quickly snapped up and added to the team.

Next in the line-up is Maria Bish (RiaBish). Despite being relatively new to streaming, Maria brings with her a huge Call of Duty Warzone following adding extra layers to Quadrant’s offering, expanding its reach beyond motorsport and virtual racing.

Niran Yesufu (FNG) completes the squad. Niran is a FIFA content creator known for sparking conversation, meaning he was quickly identified as the perfect influencer to regularly engage with Quadrant’s fanbase and to spearhead the channel’s efforts at Grand Prix.

The project was co-ordinated by Veloce Esports and ADD Management – Norris’s management company – with the goal of bringing five huge names from the world of streaming under one roof and, now that the team is assembled, the channel will produce videos and streams on a weekly basis for fans to enjoy.

Lando Norris, Founder, Quadrant, commented:

“I’m so excited to introduce Quadrant to the world. I’ve been working hard on this behind the scenes for a while now with my management ADD and it’s a great feeling to finally have everything in place. I’m a gamer at heart but I’m also passionate about apparel and getting closer to my fans. I’ve always been keen to build a brand of my own, so this is a great way to blend all of that together whilst having fun with a few of my good friends.”

Mark Berryman, ADD Management, said:

“We are really pleased to be able to launch this new company alongside Lando and continue to help him to achieve all his goals, both in Formula 1 and outside of the paddock. We know how important gaming and streaming is to him, so Quadrant is going to be a fantastic outlet for this and will give fans a much sought-after insight into his other activities.”

Jamie MacLaurin, Chief Sporting Officer, Veloce Esports, said:

“Veloce Esports was a great match for Quadrant. We have worked with Lando before on the #NotTheGP series, and similarly with the other streamers on several other projects, so it seemed a perfect fit to bring everyone together. We’ve got some brilliant content coming your way and we can’t wait to see what the future holds for this exciting brand.”

creator-economy

Red Bull runs one-day Balatro speedrun event, Boss Rush, on April 17

Published

2 days ago

April 17, 2026

Wladimir P.

red-bull-runs-one-day-balatro-speedrun-event,-boss-rush,-on-april-17

Eight creators compete across five timed stages with eliminations, broadcast on Red Bull’s Twitch and YouTube channels.

Red Bull will stage a one-day Balatro speedrun competition, Red Bull Boss Rush, on April 17, 2026. The event brings together eight creators for timed runs in the roguelike deckbuilder, with viewers able to follow via individual creator POV streams and a central hub broadcast.

The competitor lineup includes Red Bull Player Ludwig, plus The Spiffing Brit, FrostPrime, Feinberg, Adef, Yahiamice, mbtyugioh and dreads. Red Bull said live commentary will be provided by esports host Yinsu ‘Yinsu’ Collins, card-game specialist Blake ‘Rarran’ Eram, and DrSpectered.

Boss Rush is structured as five 30-minute stages, with players ranked by completion time. Red Bull said the opening three stages use a shared random seed with unlimited resets, and points are awarded by placement each stage; the bottom four are eliminated after stage 3. Stage 4 determines the finalists, followed by a final winner-takes-all matchup.

The event also includes a downloadable Red Bull Boss Rush mod featuring a custom-branded deck and new Red Bull-themed Jokers, Bosses and Skip Tags. Red Bull highlighted additions including ‘Witch’, ‘Princess and Frog’, ‘Zebra’, Old Dog, ‘Pirate’, ‘Genie’, ‘Prince Charming’, and ‘Jester’, each designed to alter scoring or run economics.

Red Bull Boss Rush will stream on twitch.tv/redbull and Red Bull’s YouTube Gaming channel. Scan is supplying gaming PCs for the competition, according to the company.

Relevant data as follows:

Red Bull Gaming on Twitch; https://www.twitch.tv/redbull Primary broadcast destination for the event.
Red Bull Gaming on YouTube: https://www.youtube.com/c/redbullgaming Secondary broadcast destination cited in the release.
Red Bull Gaming: https://www.redbull.com/ Official Red Bull site for event context and confirmation.
Balatro on Steam: https://store.steampowered.com/app/2379780/Balatro/ Authoritative reference for the game featured in the competition.
Scan Computers: https://www.scan.co.uk/ PC supplier mentioned as providing systems for the event.

The post Red Bull runs one-day Balatro speedrun event, Boss Rush, on April 17 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Argentina

Blask data shows LATAM casino lobbies diverge beyond Pragmatic Play’s baseline

Published

2 days ago

April 17, 2026

Wladimir P.

blask-data-shows-latam-casino-lobbies-diverge-beyond-pragmatic-play’s-baseline

Brazil stands out for crash-game visibility, while Argentina fragments across 15 providers, according to Blask’s review of five markets.

Blask has published new data on casino lobby distribution across five Latin American markets—Mexico, Brazil, Argentina, Chile and Peru—finding a shared baseline of Pragmatic Play dominance but sharply different secondary content patterns by country.

Across all five markets, Pragmatic Play “consistently dominates the top 30 most-distributed titles,” accounting for up to 16 positions in each country, Blask said. Beyond that layer, Blask argues there is “no single playbook” for how operators and aggregators build lobbies.

Brazil is the clearest outlier for mechanics, with crash-style titles such as Aviator and JetX appearing in the top 30, while similar formats are “largely absent” in the other markets analyzed. Blask also points to Brazil as the only country where Pocket Games Soft holds a meaningful distribution share, driven by its Fortune series.

Mexico shows the opposite pattern: the highest concentration of Pragmatic Play titles and a thinner secondary layer. Blask flagged Endorphina as an example of a provider appearing in Mexico’s top 30 but not elsewhere in its dataset.

Argentina is described as the most fragmented market, with 15 different providers represented in the top 30—more than any other country in the analysis—and broader visibility for live and table content. Chile “closely mirrors Mexico” structurally, Blask said, but includes a single non-Pragmatic title with near-ubiquitous placement across operator lobbies. Peru, meanwhile, spreads remaining top-30 positions across 12 providers, including studios not seen in the other markets and “legacy European brands such as Novomatic.”

Blask’s conclusion is that operators should not assume a winning lobby mix in one country will translate regionally. “Beyond the dominant layer, performance is defined not by regional trends, but by local player behavior and demand signals,” the company said.

The post Blask data shows LATAM casino lobbies diverge beyond Pragmatic Play’s baseline appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Argentina

Same providers, different games: Blask uncovers hidden patterns in LATAM casino lobbies

Published

2 days ago

April 17, 2026

GamingAmericas.com

same-providers,-different-games:-blask-uncovers-hidden-patterns-in-latam-casino-lobbies

Casino lobbies across Latin America may look similar at first glance — but a deeper look reveals they operate on entirely different logic. According to new data from Blask, all five major region players (Mexico, Brazil, Argentina, Chile and Peru) share one common layer: Pragmatic Play consistently dominates the top 30 most-distributed titles, accounting for up to 16 positions in each market. But everything beyond that baseline tells a different story.

Crash games cluster in Brazil but not elsewhere

Brazil is the only market where crash-style mechanics achieve consistent visibility at the lobby level. Titles like Aviator and JetX both rank among the top 30, while similar formats are largely absent in the other four markets. At the same time, Brazil is the only country where a second provider, Pocket Games Soft, secures a meaningful share of distribution, driven entirely by its Fortune series. This dual pattern suggests a highly specific local demand profile rather than a regional trend.

Mexico runs on a tighter playbook

While Brazil expands, Mexico narrows. The market shows the highest concentration of Pragmatic Play titles and one of the most limited secondary layers. At the same time, it introduces isolated signals that don’t scale regionally such as the presence of Endorphina, which appears in the Mexican top 30 but nowhere else in the dataset.

Argentina breaks the pattern entirely

Argentina stands apart as the most fragmented market in the region. Its top 30 includes 15 different providers which is more than any other country analyzed. Unlike neighboring markets, where a handful of suppliers dominate, Argentina distributes visibility across a wide range of studios, particularly in live and table segments. The result is a lobby structure that resists standardization.

Chile shows how a single game can outperform the system

Chile closely mirrors Mexico in overall structure but with one key exception. A single non-Pragmatic title achieves near-ubiquitous placement across operator lobbies, becoming one of the strongest outliers in the entire dataset.This suggests that even in highly concentrated markets, individual titles can break through if they match local demand precisely.

Peru stretches the long tail further than anyone else

Peru takes the opposite approach to Mexico. While maintaining the same Pragmatic baseline, it distributes the remaining positions across 12 different providers, many of which do not appear in any other LATAM market analyzed. This includes both niche studios and legacy European brands such as Novomatic, pointing to a mix of underserved demand segments and alternative content sourcing strategies.

One region, no single playbook

The key takeaway from the analysis is simple: LATAM is not a unified market when it comes to content distribution. The same providers appear everywhere but the way their games are positioned, combined, and supplemented varies dramatically from country to country. For operators, this means that copying a successful lobby structure from one market to another is unlikely to work. Beyond the dominant layer, performance is defined not by regional trends, but by local player behavior and demand signals.

The post Same providers, different games: Blask uncovers hidden patterns in LATAM casino lobbies appeared first on Americas iGaming & Sports Betting News.