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Social Chain-owned GameByte launches first publisher-led e-commerce brand
The move makes GameByte the only social publisher in the world to own every step of the consumer journey.
The GameByte shop will stock over 1000 products including video games, next-gen consoles and gaming accessories
A proprietary e-commerce platform will provide media buyers with total transparency and insight
84% of GameByte’s surveyed followers* said they want to buy with GameByte
Manchester-based GameByte, the gaming brand owned by global social agency and publishing house, Social Chain, is venturing into e-commerce with the launch of The GameByte shop.
On November 9, GameByte’s audience of more than 6 million gamers will be introduced to over 1000 products including merchandise, gaming accessories, hardware, next-gen consoles and games. The shop will act as an extension of the GameByte website GameByte.com, which hosts its gaming news coverage and features.
Gaming enthusiasts will be able to buy directly from the store or purchase through social by simply clicking on one of GameByte’s Facebook videos, which average more than 25 million views every month.
GameByte’s mantra, ‘by gamers for gamers’, takes centre stage in the creation and launch of the shop, which was ideated based on a survey put to its audience that saw 84% of GameByte’s audience express a desire to buy with GameByte.
GameByte’s head, Rich White, said: “This isn’t just the next generation of GameByte, it’s the next gen of games media. Though it’s never been done before, we’re in the perfect position to launch a gaming e-commerce platform. We know our audience inside-out.”
The same survey found that one-third of gamers discover new brands on social media, emphasising the role that GameByte’s social following will play in the success of the shop.
Four-year-old GameByte has grown until this point by creating fan-centric original content and coverage for household gaming brands like Frontier and Logitech. In a first for games media, the GameByte brand will now become the client, using its tried-and-tested content strategy to market its own products as well as that of its clients.
The GameByte Shop will also act as ad inventory for clients, media buyers and affiliates, who will have the chance to tap into a market of an estimated 2.6 billion active gamers worldwide, a figure that is set to increase by 5% in 2021 to 2.725 billion.
While this is unprecedented in gaming, the move is reminiscent of the beauty brand Glossier’s strategy. Glossier first began as a publisher, Into The Gloss, and soon turned its editorial audience into paying customers, relying on their insight to create smash-hit products.
GameByte, of course, will benefit from the resources of parent company Social Chain, which will assist in content creation across editorial, social-first video and display ads, to promotional posts, performance marketing, driving traffic and customer acquisition.
Social Chain’s business development director, Sam Barrett, added: “We’re already a trusted source of gaming news and entertainment. Now with our proprietary e-commerce platform, we can provide a seamless purchase journey for both our community and for the world’s leading gaming companies, by owning every step involved to help them reach their customers.”
The shop is a natural next step for GameByte, but also hints at the upward trajectory that social commerce is on, with companies like Social Chain at the forefront. What’s more, it promises to demonstrate the power of community and social-first savvy in generating revenue for both the brand and its partners.
*These figures are based on a survey of 1,569 gamers from the GameByte community.
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ELA Games
ELA Games’ Business Development Team Lead Wins Manager of the Year Award at SBC Awards Europe 2026
ELA Games, an innovative casino game studio, has secured a major leadership victory at the SBC Awards Europe on April 30 at the Xara Lodge in Malta. Its Business Development Team Lead Yaroslav Soloshenko has secured the Manager of the Year title at the event.
This recognition showcases the studio’s leading role in the industry and the exceptional internal culture steering the company forward. It amplifies its overall success, revealing how a solid foundation of studio leadership at ELA, along with Yaroslav’s vital contributions, guides the team to its recent achievements and shapes its reputation for excellence.
Earning the trophy places the studio among the biggest names in the space. The ELA Games team stood tall in the company leadership categories alongside Employer of the Year winner Betsson Group, with Yaroslav honoured among some of the best individual leaders in the industry, including Alea’s Alexandre Tomic and Playtech’s Elena Rousseva, who were jointly awarded Leader of the Year. Being recognized shoulder to shoulder with these industry giants comes down to the entire team’s passion for the games they produce, starting from the very top.
The SBC Awards Europe took place on April 30 at the Xara Lodge. Hosted by renowned sports broadcaster Alison Bender, the ceremony celebrated the operators, affiliates, and suppliers setting new standards across the industry.
The post ELA Games’ Business Development Team Lead Wins Manager of the Year Award at SBC Awards Europe 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Ilkka Kosola
Veikkaus Appoints Ilkka Kosola as its New Chief Financial Officer
Veikkaus has appointed Ilkka Kosola as its new Chief Financial Officer (CFO) and a member of the executive management team. He will assume his new role by the end of September 2026.
Kosola will play a significant role in Veikkaus’ ongoing transformation towards the partial multi-license system and the execution of the company’s 2030 strategy. He brings with him extensive experience in demanding financial management positions and a strong track record of leading successful strategic projects and transformations.
“Ilkka’s broad and international experience in leading finance and IT functions, combined with his proven ability to drive change and execute strategic transactions, makes him an excellent fit for Veikkaus as we navigate this period of significant transformation,” said Olli Sarekoski, CEO and President at Veikkaus.
“We are confident that his expertise will be a great asset to our company and our executive management team as we work towards our strategic goals for 2030.”
Kosola joins Veikkaus from his position as Group CFO at Reaktor. He has previously served as Group CFO at Adven Group and has held several senior finance and business control positions at companies such as TietoEvery, Basware and Fortum. His career includes a strong history of successful M&A transactions, financial turnarounds and the development of modern, digitally enabled finance functions. His expertise also includes areas such as artificial intelligence in finance and international board work.
“I am thrilled to be joining the Veikkaus team and to have the opportunity to contribute to the next chapter of this iconic Finnish company,” said Ilkka Kosola.
“Veikkaus is at a pivotal point in its history, and I am eager to apply my experience to support the company’s transformation and the execution of its new strategy in the opening license market.”
The post Veikkaus Appoints Ilkka Kosola as its New Chief Financial Officer appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Acquisitions/Merger
Genius Sports Announces Close of Acquisition of Legend
Genius Sports Limited, a global leader in real-time sports data, announced it has completed its previously announced acquisition of Legend, a global, digital sports and gaming media network.
Legend provides a scaled media platform, with world-class marketing technology powering owned and operated digital properties including Covers.com, Casino.org and Casino Guru. In 2025, Legend generated 320 million annual visits from 118 million unique visitors, with more than two-thirds returning on a regular basis.
With the acquisition of Legend, Genius Sports is uniquely positioned as the only company operating two synergistic businesses across official sports data and media and advertising.
“Genius Sports has spent years building the data infrastructure behind modern sport. With Legend, we now extend that into the moment where fans choose to participate and act. This combination not only strengthens our core sports business but also expands our ability to monetize new audiences in iGaming, increasing the economic value of our platform across both verticals and driving significant cash flow,” said Mark Locke, CEO of Genius Sports.
The post Genius Sports Announces Close of Acquisition of Legend appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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