Connect with us
European Gaming Congress 2024

Latest News

Social Chain-owned GameByte launches first publisher-led e-commerce brand

Published

on

Reading Time: 2 minutes

 

The move makes GameByte the only social publisher in the world to own every step of the consumer journey.

The GameByte shop will stock over 1000 products including video games, next-gen consoles and gaming accessories

A proprietary e-commerce platform will provide media buyers with total transparency and insight

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

84% of GameByte’s surveyed followers* said they want to buy with GameByte

Manchester-based GameByte, the gaming brand owned by global social agency and publishing house, Social Chain, is venturing into e-commerce with the launch of The GameByte shop.

On November 9, GameByte’s audience of more than 6 million gamers will be introduced to over 1000 products including merchandise, gaming accessories, hardware, next-gen consoles and games. The shop will act as an extension of the GameByte website GameByte.com, which hosts its gaming news coverage and features.

Gaming enthusiasts will be able to buy directly from the store or purchase through social by simply clicking on one of GameByte’s Facebook videos, which average more than 25 million views every month.

GameByte’s mantra, ‘by gamers for gamers’, takes centre stage in the creation and launch of the shop, which was ideated based on a survey put to its audience that saw 84% of GameByte’s audience express a desire to buy with GameByte.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

GameByte’s head, Rich White, said: “This isn’t just the next generation of GameByte, it’s the next gen of games media. Though it’s never been done before, we’re in the perfect position to launch a gaming e-commerce platform. We know our audience inside-out.”

The same survey found that one-third of gamers discover new brands on social media, emphasising the role that GameByte’s social following will play in the success of the shop.

Four-year-old GameByte has grown until this point by creating fan-centric original content and coverage for household gaming brands like Frontier and Logitech. In a first for games media, the GameByte brand will now become the client, using its tried-and-tested content strategy to market its own products as well as that of its clients.

The GameByte Shop will also act as ad inventory for clients, media buyers and affiliates, who will have the chance to tap into a market of an estimated 2.6 billion active gamers worldwide, a figure that is set to increase by 5% in 2021 to 2.725 billion.

While this is unprecedented in gaming, the move is reminiscent of the beauty brand Glossier’s strategy. Glossier first began as a publisher, Into The Gloss, and soon turned its editorial audience into paying customers, relying on their insight to create smash-hit products.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

GameByte, of course, will benefit from the resources of parent company Social Chain, which will assist in content creation across editorial, social-first video and display ads, to promotional posts, performance marketing, driving traffic and customer acquisition.

Social Chain’s business development director, Sam Barrett, added: “We’re already a trusted source of gaming news and entertainment. Now with our proprietary e-commerce platform, we can provide a seamless purchase journey for both our community and for the world’s leading gaming companies, by owning every step involved to help them reach their customers.”

The shop is a natural next step for GameByte, but also hints at the upward trajectory that social commerce is on, with companies like Social Chain at the forefront. What’s more, it promises to demonstrate the power of community and social-first savvy in generating revenue for both the brand and its partners.

*These figures are based on a survey of 1,569 gamers from the GameByte community.

Powered by WPeMatico

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)
Continue Reading
Advertisement

Asia

Asia Pioneer Entertainment Holdings Limited appointed Maria Garcia to its Board of Directors

Published

on

asia-pioneer-entertainment-holdings-limited-appointed-maria-garcia-to-its-board-of-directors
Reading Time: 2 minutes

 

Asia Pioneer Entertainment Holdings Limited is pleased to announce Ms. Maria Garcia was appointed as APE’s first female Director since the company’s listing on the Hong Kong Stock Exchange in 2017, with effect from 30 September 2024. She oversees the company’s growth and development in both the Macau and Southeast Asian markets. Prior to joining APE, Ms. Garcia spent over 17 years in public relations and event management, coordinating significant events in Macau, Hong Kong, and China for private, diplomatic, and governmental entities.

Ms. Garcia joined APE in 2006 as Sales Director of the Corporate Sales and Marketing Department, serving for six years before leaving to pursue various roles within the gaming sector and founding her own business. In 2020, she returned to APE as a Business Consultant and resumed her role as Sales Director for Macau and Southeast Asia in December 2022, where she continues to serve to this day.

With more than 36 years of work experience, nearly 20 of which have been in the gaming industry, Ms. Garcia’s achievements and professionalism are both significant and commendable.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

Mr. Herman Ng, Chief Executive Officer and Executive Director of APE, stated, “We are delighted to welcome Maria to the board. I have had the pleasure of working with her for over a decade. She is an industry expert with extensive knowledge, experience, and a wide network of connections. I am confident she will excel in this role.”

Speaking about her new position, Ms. Maria Garcia expressed her excitement, stating, “It is a true honor to join APE’s board as its first female director. The past few years have been challenging for the company, particularly due to the impact of the global pandemic. I am proud of our resilience and the progress we’ve made together during these times. In my new role, I am committed to fully utilizing my strengths to tackle future opportunities and challenges alongside APE as we work towards a bright and successful future.”

With her extensive experience and leadership, Ms. Garcia’s appointment underscores APE’s commitment to diversity and excellence in the gaming industry, paving the way for future growth and innovation.

The post Asia Pioneer Entertainment Holdings Limited appointed Maria Garcia to its Board of Directors appeared first on European Gaming Industry News.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)
Continue Reading

authorised betting operators

Stake approved by Brazil’s Ministry of Finance, included in list of authorised operators

Published

on

stake-approved-by-brazil’s-ministry-of-finance,-included-in-list-of-authorised-operators

 

Stake is thrilled to announce that Brazil’s Ministry of Finance has officially included Stake Brazil Ltda. in the country’s list of authorised betting operators.

The decision was made following a thorough review of Stake’s application and supporting documents and will allow the brand to operate in Brazil’s booming iGaming market.

While the Ministry of Finance is in the process of evaluating a full licence application, Stake’s inclusion on the authorised operator list will allow Stake Brazil to continue offering the best-in-class gaming and betting experience that local consumers have come to expect.

Stake’s commitment to Brazil will soon be further enhanced, with plans to open an office in São Paulo. The operator will also hire a dedicated country manager, just as it has in other key Latam territories, to bolster operations and hire additional team members. This is in order to grow the local footprint in the region, while complementing Stake’s global operations.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

From a partnerships point of view in Brazil, Stake has already enjoyed a fantastic relationship with Série A side Juventude during its first season with the club, which culminated in a journey to the Campeonato Gaucho Final & Copa do Brazil Quarter Final.

Stake’s partnership with UFC in Brazil has also gone from strength to strength over the years while working with athletes like Alex Pereira and Alexandre Pantoja as they aim to cement their champion status.

Stake would like to extend its gratitude to customers, partners, and the Brazilian regulatory authorities for their support and cooperation during this process.

Continue Reading

Latest News

BGaming joins Spinoro’s aggregation platform to bolster European expansion

Published

on

bgaming-joins-spinoro’s-aggregation-platform-to-bolster-european-expansion
Reading Time: 2 minutes

 

Popular iGaming content provider BGaming has secured a partnership with SpinOro to deliver its games portfolio to a wider European player base.

Through the deal, BGaming will expand in key regulated markets across the continent, including Spain, Lithuania, Romania, and Bulgaria, with its ever-growing list of titles set to go live with SpinOro’s operator partners.

SpinOro, the spin-off of Anakatech, is a well-renowned developer of games, platforms, and comprehensive solutions with over 10 years of expertise.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

Their portfolio features over 180 exclusive in-house Slot, Scratch, and Table Games, accessible in 20+ languages.  Through its powerful aggregation platform, SpinOro offers operators a flexible selection of cross-platform games, either as a standalone suite or integrated with third-party titles from top providers.

This solidifies BGaming’s position as a sought-after provider of top-quality gaming experiences to the European market, following a string of successful partnerships with operators such as Uniclub, InBet, and StarCasino in Q3.

Olga Levshina, CCO at BGaming, said: “We are delighted to partner with SpinOro to deliver our wide-ranging content library to more European players than ever before.

“SpinOro is renowned for offering the best cross-platform games to boost player activity and increase retention. Our titles are proven to do just that and we are looking forward to delivering memorable experiences to players across these four key markets.”

Jeff Letlat, COO at SpinOro said: “BGaming’s titles are in high demand, particularly as they seek to reach new audiences with imaginative mechanics, themes, and genres.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

“We are thrilled to have them join our SpinOro aggregation platform among the best providers in iGaming and remain confident that their releases will continue to surprise and excite players as more are added.”

 

About BGaming

BGaming is a fast-growing iGaming content provider converting gambling into gaming. Thanks to an expert team and a player-driven approach, the studio creates innovative and engaging products featured on reputable platforms and 1,600+ online casinos worldwide. BGaming is the world’s first to support cryptocurrencies and offer Provably Fair games. Today the brand’s portfolio includes 150+ products with HD graphics and a clear user interface for every device. The studio is also known for its brand exclusives created in partnerships with leading operators in the industry.

The post BGaming joins Spinoro’s aggregation platform to bolster European expansion appeared first on European Gaming Industry News.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)
Continue Reading

Trending

Get it on Google Play

Fresh slot games releases by the top brands of the industry. We provide you with the latest news straight from the entertainment industries.

The platform also hosts industry-relevant webinars, and provides detailed reports, making it a one-stop resource for anyone seeking information about operators, suppliers, regulators, and professional services in the European gaming market. The portal's primary goal is to keep its extensive reader base updated on the latest happenings, trends, and developments within the gaming and gambling sector, with an emphasis on the European market while also covering pertinent global news. It's an indispensable resource for gaming professionals, operators, and enthusiasts alike.

Contact us: [email protected]

Editorial / PR Submissions: [email protected]

Copyright © 2015 - 2024 - Recent Slot Releases is part of HIPTHER Agency. Registered in Romania under Proshirt SRL, Company number: 2134306, EU VAT ID: RO21343605. Office address: Blvd. 1 Decembrie 1918 nr.5, Targu Mures, Romania