Connect with us

Latest News

Adverty invents and launches new in-game brand advertising format with seamless In-Menu™ ads

Published

on

Reading Time: 3 minutes

 

Adverty AB (publ) has invented and launched a new in-game brand advertising format called In-Menu format, completes a product suite of seamless in-game ad solutions that combine both brand awareness and performance-based advertising.

Adverty, the leading in-game platform for advertisers, agencies and game developers, today invites a new category of advertisers into the world of gaming with the invention and launch of a revolutionary new in-game brand advertising format that enables contextually relevant IAB display banner ads in between gameplay.

Deeply integrated at game design level, In-Menu enhances a highly innovative product suite that also includes Adverty’s current In-Play format, which allows brands to take over billboards and other virtual outdoor sites within games.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

“As the first and leading provider of seamless, programmatic in-game ad solutions, Adverty is once again showing the way to bring brands into the new world of gaming. This is a massive entertainment platform with nearly 3 billion gamers, and within it we are building the media channel of the future”, explains Niklas Bakos, CEO and founder of Adverty.

The interactive nature of Adverty’s In-Menu ads combines unobtrusive brand exposure with a call to action, allowing advertisers to deliver brand messages and actions of their choice, including direct paths to purchase. Compared to other solutions on the market, Adverty’s proprietary, patent-pending ad technology is completely unique in its ability to keep users within the game throughout the complete ad experience – a sought-after feature among both game developers and brands.

“To date, programmatic advertising on a global scale is predominantly populated by performance-based ad campaigns built for the web, and media buyers in this space expect users to click on ads to generate conversions and fulfil KPIs. Our In-Menu ads are 100% compatible with the traditional way of buying programmatic ad inventory, but are enabled for the new, relatively unexplored media channel of mobile gaming. The growth potential here is enormous and we expect that growth to be rapid,” adds Bakos.

Adverty is working closely with IAB, IAB Europe, IAB UK, IAB Sweden and IAB Tech Labs to establish new industry standards for in-game advertising. The company believes strongly that programmatic media buying will grow to include more opportunities for the in-app space – in which gaming is by far the largest category – alongside the current web focus. It is increasingly clear that the future of programmatic advertising is likely to include a mix of both awareness and performance-based brand demand.

“Programmatic advertising is essential if you are to run any digital ad business at scale. As we now start seeing initial commitments from brands and agencies to run in-game brand awareness campaigns using our traditional In-Play offering will allow even more brands to participate and accelerate the establishment of gaming as a substantial new media channel”, says Bakos.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

Adverty’s full range of seamless in-game ad technology is now available to game developers using the company’s latest Unity-based SDK. The In-Menu and vice versa, and the new product launch marks an important milestone in enabling yet an additional revenue stream while boosting current sales.

The initial feedback from both leading game publishers and indie game studios around the world has been overwhelmingly positive and Adverty expects its game portfolio to include In-Menu ad unit in the upcoming direct-to Unity Asset Store SDK, through a partnership announced with Unity Technologies earlier this year.

An introduction video showing the In-Play experience is available at the link below:

Powered by WPeMatico

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)
Continue Reading
Advertisement

Latest News

Favbet × Spinner: An Exclusive Live Studio That Has Already Gained Recognition in Ukraine

Published

on

favbet-×-spinner:-an-exclusive-live-studio-that-has-already-gained-recognition-in-ukraine
Reading Time: 1 minute

Ukraine now has its first full-fledged Ukrainian-language live product, created by local specialists for local players.
The format combines modern technology with national identity, turning gameplay into a space where native language is heard from the very first moment.

Favbet opened a new opportunity for the market in the live segment. Without waiting for audience demand, the company shaped it itself, introducing its own branded live studio powered by Spinner. This proactive step secured Favbet’s reputation as an innovator that sets standards and creates trends.

The project was entrusted to Spinner — a modern and ambitious B2B provider with Ukrainian DNA and technological expertise, capable of delivering a fully branded studio in the state language. The partnership united shared values, high standards, and a clear understanding that players choose content closest and most relatable to them.

The studio’s atmosphere reflects Ukrainian character and hospitality. Hosts communicate in a relaxed manner, respond in real time, keep conversations flowing, and add light humor. It is a place players come not only for the game but also for live interaction and a sense of community.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

Deep customization, Ukrainian-speaking hosts, and instant support create the comfort level every Favbet user deserves. Demand has grown so rapidly that in just one year the number of tables doubled from six to twelve.

Most importantly, these games are available exclusively on Favbet’s website and mobile applications.

Favbet × Spinner made Ukrainian the foundation and raised the quality bar to the level of global best practices.

PARTICIPATION IN GAMBLING CAN LEAD TO ADDICTION. PLEASE FOLLOW RESPONSIBLE GAMING PRINCIPLES.

License for online casino operations dated 20.04.2021 issued to LLC “BC Favbet” under CRGL Decision No. 137 of 05.04.2021 (as amended), and license for bookmaking operations dated 28.12.2022 issued to LLC “BC Favbet” under CRGL Decision No. 433 of 13.12.2022.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

The post Favbet × Spinner: An Exclusive Live Studio That Has Already Gained Recognition in Ukraine appeared first on European Gaming Industry News.

Continue Reading

Latest News

Cubeia announces Cubeia Platinum Freeroll at SiGMA Poker Tour Malta

Published

on

cubeia-announces-cubeia-platinum-freeroll-at-sigma-poker-tour-malta
Reading Time: < 1 minute

Cubeia, a Sweden-based iGaming software solutions provider, is proud to announce the Cubeia Platinum Freeroll as part of the SiGMA Poker Tour in Malta. The exclusive live event takes place on Friday, 5 September at 9PM at the prestigious Portomaso Casino in St. Julian’s.

The tournament will deliver an electrifying poker experience in one of Europe’s leading gaming hubs. Over five nights, players can settle into the high-stakes action, complemented by elevated VIP experiences, world-class accommodation, and unmissable entertainment.

With a substantial €150,000 guaranteed prize pool up for grabs, the Tour will be a standout event during this year’s SiGMA Euro-Med Summit. As part of the tournament, Cubeia’s Platinum Freeroll gives Platinum badge holders special entry to take part in the action. With free entry, a €5,000 prize pool, and limited seating, this freeroll combines high stakes with a truly exclusive player field.

Whether a seasoned pro or a recreational enthusiast, the SiGMA Poker Tour and Cubeia Platinum Freeroll offers competitors the chance to showcase their skills, and immerse themselves in the ultimate poker atmosphere, amongst the global iGaming movers and shakers.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

Cubeia’s Head of Poker Simon Isbäck commented: “It’s a privilege to team up with SiGMA to host the Cubeia Platinum Freeroll at the SiGMA Poker Tour. Every opportunity we have to showcase our passion for poker is one we go all in for. Giving Platinum badge holders entry to the exclusive chance to experience live tournaments at one of Europe’s most iconic casinos – certainly not one to fold on!”

The post Cubeia announces Cubeia Platinum Freeroll at SiGMA Poker Tour Malta appeared first on European Gaming Industry News.

Continue Reading

Latest News

Embrace Your Inner Maverick in Hacker’s Haven

Published

on

embrace-your-inner-maverick-in-hacker’s-haven
Reading Time: < 1 minute

 

No soft launch. No warnings. Hacker’s Haven is here

DEGEN Studios is live, and we’re not here to play safe. Introducing our debut slot, Hacker’s Haven. You’re not a player, you’re a disruptor. It’s time to plug in, jack up, and start hacking.

Now live through Yggdrasil’s distribution network, Hacker’s Haven offers exhilarating features, huge wins of up to 20,000x your stake, and a real-world inspired design.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

Join a mysterious Hacker as he works his magic across the reels. Utilise an arsenal of digital tricks, including Multiplier Wilds, Cascade-triggering Virus symbols, and innovative Free Spins to secure huge wins.

The Hacker is not just a character. He’s one of you. A real-player reimagined on the reels. He embodies everything we stand for: disruption, defiance, and rebellion. This is not just a game. It’s an invitation. A rallying cry for players to embrace their inner maverick and help DEGEN Studios change the game.

DEGEN Studios said: ‘Hacker’s Haven is not just our debut slot, it’s a warning shot. We didn’t come here to follow trends; we came to break them. Our games are ‘built by gamers, for gamers’, and this commitment is on full display in Hacker’s Haven.

“Brace yourselves. This is just the beginning.”

The post Embrace Your Inner Maverick in Hacker’s Haven appeared first on European Gaming Industry News.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)
Continue Reading

Trending

Get it on Google Play

Fresh slot games releases by the top brands of the industry. We provide you with the latest news straight from the entertainment industries.

The platform also hosts industry-relevant webinars, and provides detailed reports, making it a one-stop resource for anyone seeking information about operators, suppliers, regulators, and professional services in the European gaming market. The portal's primary goal is to keep its extensive reader base updated on the latest happenings, trends, and developments within the gaming and gambling sector, with an emphasis on the European market while also covering pertinent global news. It's an indispensable resource for gaming professionals, operators, and enthusiasts alike.

Contact us: [email protected]

Editorial / PR Submissions: [email protected]

Copyright © 2015 - 2024 - Recent Slot Releases is part of HIPTHER Agency. Registered in Romania under Proshirt SRL, Company number: 2134306, EU VAT ID: RO21343605. Office address: Blvd. 1 Decembrie 1918 nr.5, Targu Mures, Romania