Latest News
egta welcomes EGBA’s new code on responsible advertising of online gambling

egta, the European associations for TV and radio sales houses, warmly welcomes a new code of conduct on responsible advertising for online gambling, which has been published by the European Gaming and Betting Association (EGBA). egta will now promote the code to its members and encourage them to support it.
EGBA’s code of conduct is the first pan-European initiative for gambling advertising and establishes responsible standards for advertising for the online gambling sector, introducing essential consumer protection measures for responsible advertising content and dedicated measures for social media and minor protection. The code applies to EGBA members and other online gambling companies who sign up to it, and its application will be monitored by an independent third party. A recent analysis found the code to complement and reinforce the existing regulation of gambling advertising in European countries and, in several countries, the code’s measures are stricter than existing national rules.
“We’re very pleased to present EGBA’s Code of Conduct for responsible gambling advertising, which promotes high standards for minor protection and socially responsible advertising content. Advertising is essential to inform the consumer of the websites which are regulated and steer them away from rogue black-market websites. But advertising is how the gambling sector is visible to the outside world and it should be responsible and protect consumers, particularly minors. We welcome egta’s support for the code, the engagement of the media sector is extremely valuable for the success of this initiative and welook forward to liaising with egta members to promote the code further.” – Maarten Haijer, Secretary General (EGBA).
About EGBA:
The European Gaming and Betting Association (EGBA) is the Brussels-based trade association representing the leading online gaming and betting operators established, licensed and regulated within the EU, including bet365, Betsson Group, GVC Holdings PLC, Kindred Group PLC, and William Hill PLC. The Swedish Trade Association for Online Gambling (BOS) is an affiliate member of EGBA. EGBA works together with national and EU authorities and other stakeholders towards a well-regulated online gambling market which provides a high level of consumer protection and takes into account the reality of the digital economy and consumer demand. Today, EGBA’s member companies together have more than 16.5 million customers in Europe.
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Latest News
Introducing Hezarfen Crash – PopOK Gaming’s New Iconic Crash Game

PopOK Gaming is pleased to present Hezarfen Crash, the latest addition to our portfolio of innovative and high-performing crash games. Inspired by the legendary 17th-century aviator Hezarfen Ahmet Çelebi, this game offers a unique, adrenaline-driven experience that is sure to captivate players and drive engagement for your platform.
Why Choose Hezarfen Crash
- High Engagement Gameplay: Players place bets and watch the multiplier climb as Hezarfen soars through the skies. The longer he flies, the greater the potential rewards—creating a thrilling, repeat-play experience.
- Dynamic Multipliers: With rewards of up to x10,000, Hezarfen Crash keeps players on the edge of their seats.
- Risk & Reward Mechanics: Players must decide when to cash out, balancing the thrill of risk with the allure of higher payouts.
- Immersive Experience: Advanced visuals and smooth mechanics transport players to the skies for an unforgettable gaming adventure.
Business Benefits
- Proven Crash Game Formula: The growing popularity of crash games ensures a wide appeal across player demographics.
- Enhanced Player Retention: The high-stakes gameplay fosters engagement, leading to longer sessions and increased player loyalty.
- Customizable for Operators: Tailor Hezarfen Crash to your platform with flexible settings and seamless integration.
With its stunning design and captivating gameplay, Hezarfen Crash combines entertainment with profitability, making it an essential addition to any operator’s portfolio.
The post Introducing Hezarfen Crash – PopOK Gaming’s New Iconic Crash Game appeared first on European Gaming Industry News.
Asia
DSTGAMING to Participate in ASEAN Gaming Summit 2025

DSTGAMING is going to Participate in the ASEAN Gaming Summit 2025, taking place on March 17-19 at Shangri-La The Fort, BGC, Manila. At Stand AGSB01, the company will showcase its latest innovations.
The company said: “We are excited to announce our participation in the ASEAN Gaming Summit 2025, taking place from March 17-19 at Shangri-La The Fort, BGC, Manila. As one of the leading providers of cutting-edge iGaming solutions, we look forward to engaging with industry leaders, partners, and innovators to explore the future of gaming technology. We are looking forward to meeting you at Stand AGSB01 at this event.
“Southeast Asia’s gaming industry is evolving rapidly, and we are committed to staying ahead of the curve with advanced solutions that empower operators and enhance market growth. At the summit, we will showcase our advancements in gaming technology, including seamless payment integrations, and highly customizable platform solutions tailored to the needs of both new and established businesses.
“The ASEAN Gaming Summit is known for fostering industry collaboration and discussions on regulatory trends, technological advancements, and business strategies. With regulatory landscapes in the region constantly shifting, we provide flexible, scalable, and fully compliant solutions to help operators confidently navigate these challenges.
“Attendees visiting our exhibit will get an exclusive look at our state-of-the-art tools designed to boost player engagement, streamline operations, and ensure a secure and immersive gaming environment. From AI-powered personalization features to multi-currency and crypto-friendly payment systems, DSTGAMING technology is built to meet the demands of a dynamic market.
“As the Asian gaming industry continues to grow, DSTGAMING remains dedicated to equipping our partners with the necessary tools, expertise, and support to achieve long-term success. Join us at the ASEAN Gaming Summit 2025 and discover how our innovative solutions can help you thrive in the competitive iGaming landscape. We invite all attendees to visit us at Stand AGSB01 to explore our full suite of solutions.”
The post DSTGAMING to Participate in ASEAN Gaming Summit 2025 appeared first on European Gaming Industry News.
eSports
Ninjas in Pyjamas Renews Partnership with Red Bull

NIP Group subsidiary Ninjas in Pyjamas (NIP), a legendary esports organisation founded in Sweden in 2000, has officially renewed their partnership with iconic energy drink brand Red Bull. Originally teaming up in November 2022, NIP and Red Bull will strengthen operations, drive growth and expand their reach in esports. Red Bull’s global reputation opens new doors across content creation, fan engagement and operational stability for NIP, whilst Red Bull can reach NIP’s young and engaged audience as part of their continued commitment to the esports industry.
This renewed agreement will engage esports fans through exclusive player content – such as behind-the-scenes tournament footage – alongside the integration of Red Bull branding in Ninjas in Pyjamas’ social media, streams, player jerseys across multiple teams and events.
NIP and Red Bull will also work together on various activations, including the annual [SWE] CS Summit held at Red Bull Gaming Sphere in Stockholm, which sees leaders in the Swedish Counter-Strike scene come together to discuss and shape the future of their national scene. Supporting the Swedish esports scene and driving positive change at a national level is a key pillar of this partnership, which both will take steps to achieve through various activations.
Hicham Chahine, Co-CEO of NIP Group, said: “It has been a pleasure working with Red Bull over the past two years, collaborating on a series of highly successful projects. The more we work together, the clearer it has become that we align strongly on values and how to create meaningful experiences for our fans. We are truly delighted to continue this journey with them. Their passion for innovation and excellence aligns perfectly with our vision, and together, we look forward to pushing the boundaries of this industry even further.”
The post Ninjas in Pyjamas Renews Partnership with Red Bull appeared first on European Gaming Industry News.
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