On March 3, a joint media event was held by Dynamo Kyiv and GGBET UA, the official partner of the club’s winter training camp. During the conference, the participants discussed the results of recent matches, the team’s preparations for the second half of the season, and new marketing initiatives, as well as shared insights on the team’s partnership with the betting brand.

The team’s experience in the European leagues in January was a challenge for the football club, which the team faced with dignity and learned from. The Dynamo’s captain, ex-Dortmund and West Ham player Andriy Yarmolenko, said that the tournament’s updated format made it even more exciting. Team’s head coach Oleksandr Shovkovskyi highlighted the importance of the team’s winter training camp, adding that it was a crucial stage of preparation.

The team’s deputy general director Maksym Radutskyi spoke about new marketing initiatives: “At the moment it’s difficult to organize offline activities in Ukraine, which is why we’ve launched a number of digital projects as we prepare for the club’s 100th anniversary. In terms of scale, they’re comparable to the EURO 2012 final, which took place in Ukraine. What has been a great help is our synergy with our partners at GGBET, who do a lot of effective, high quality work, and we’ve had an excellent experience collaborating with them.”

Advertisement

As a part of GG.BET’s brand strategy, media events aimed at bringing the team closer to its fans provide a unique opportunity for journalists to receive up-to-date insights into the club’s day-to-day life, creating value for all participants and promoting Ukrainian football.

One aspect of this strategy involves the launch of a YouTube channel, GG.Sport, with the latest football content. In a recent video, legendary Ukrainian footballer Andriy Yarmolenko talked about what motivates him to play, his role as the “older brother” in the team, and his plans once he finishes his career.

As Bitcoin’s value skyrocketed in 2024, crypto betting saw a significant shift, shaking up the iGaming industry. Altcoins now account for nearly half of all crypto wagers. SOFTSWISS, a global tech provider and pioneer in crypto gambling, unveils Bitcoin’s game-changing impact in its annual ‘State of Crypto’ overview.

According to the 2024 annual crypto industry report, with its market capitalisation soaring to approximately 1.8 trillion euro, Bitcoin alone accounted for more than half of the total cryptocurrency market value, further solidifying its influence in both traditional and digital financial ecosystems. SOFTSWISS experts analysed data from over half of a thousand brands to reveal relevant crypto tendencies that evolved during 2024.

Advertisement

The Big Picture: Stable Growth in the iGaming Landscape

SOFTSWISS data shows that the Total Bet Sum, encompassing both fiat and cryptocurrency, grew by 35.9% in 2024 compared to the previous year. Similarly, the Total Bet Count experienced the same growth rate, reflecting a strong upward trend in overall betting activity.

A detailed analysis since 2022 highlights a significantly faster rise in fiat bets compared to crypto. During 2024, the Fiat Bet Sum surged by 40.1%, showcasing its stable growth. Meanwhile, a more cautious approach toward crypto payments has resulted in a slower growth rate for the Crypto Bet Sum. This shift contributed to a 2.5-percentage-point (p.p.) decline in the crypto share^[1] in 2024, emphasising the increasing dominance of fiat transactions in the betting landscape.

^[1] Based on data from ongoing projects

Advertisement

Bitcoin’s Exchange Rate Impact

SOFTSWISS data confirms that cryptocurrency continues to play a significant role in iGaming payments. In 2024, the Crypto Bet Sum increased by 18.7% compared to the previous year. However, the Crypto Bet Count declined by 12.8%, indicating a more cautious approach to crypto betting amid Bitcoin’s rising exchange rate.

The surge in Bitcoin’s value also drove a 1.4x increase in the average crypto bet in 2024, while the average fiat bet remained stable. This trend highlights a strong correlation between the total wagered sum and fluctuations in cryptocurrency exchange rates.

Vitali Matsukevich, Chief Operating Officer at SOFTSWISS, comments: “The sharp appreciation of Bitcoin in the final quarter of 2024 led to a more conservative approach among players toward crypto betting. At the same time, the increased value of Bitcoin resulted in higher average bet amounts, positively impacting the overall Crypto Bet Sum. As Bitcoin’s exchange rate fluctuates, players are anticipated to continue adopting a more cautious approach when wagering their Bitcoin.”

Advertisement

Altcoins Make up Nearly Half of Crypto Wagers

Altcoins’ share growth is another significant trend gaining momentum during 2024. According to SOFTSWISS data from operators reporting in crypto, the top five cryptocurrencies in iGaming – Bitcoin, Ethereum, Litecoin, Tether, and Dogecoin – have consistently formed the top 5 ranking over the years. However, their market dynamics have shifted significantly.

In 2023, altcoins represented only 26.8% of total bets, but this share surged to almost half in 2024, reflecting a growing preference among crypto players for alternative digital assets. In 2024, Bitcoin’s share dropped by over 17 percentage points, while Tether increased by 7.3 p.p., Litecoin grew by 6.5 p.p., and Ethereum rose by 3.4 p.p.

A new trend is emerging in iGaming, where established brands like Rollbit and Shuffle leverage proprietary tokens to enhance player engagement. These gaming-specific tokens offer seamless integration, reduced volatility, and exclusive perks, fostering innovation in payments and business growth. By creating internal ecosystems with unique rewards and potential external partnerships, proprietary tokens strengthen player loyalty. However,  developing these tokens requires significant resources, including substantial marketing budgets, to build trust and encourage adoption.

Advertisement

Vitali Matsukevich, Chief Operating Officer at SOFTSWISS, summarises: “Bitcoin’s rate surge in 2024 has driven higher average crypto bet sizes, yet the decline in total crypto bets suggests players are diversifying and managing risks more cautiously. The growing adoption of altcoins and proprietary gaming tokens highlights a shift toward more stable and engaging financial ecosystems. For operators, balancing fiat and crypto while leveraging payments innovation will be crucial for sustained growth in the evolving iGaming landscape.”

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS complies with a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 27,800 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.