The Company promotes Daniel Magariños to continue driving growth and supporting customers in the established and emerging gaming markets in the Latin American region

BMM Testlabs (“BMM” or “the Company”), the world’s original gaming test lab renowned for exceptional product compliance and certification services, today announced the promotion of Daniel Magariños to Senior Director, Gaming – LATAM.

Since joining BMM Testlabs in 2018, Magariños has consistently demonstrated strategic vision, deep market expertise, and an unwavering commitment to advancing the gaming industry across Latin America. His leadership has played a key role in strengthening customer relationships, driving regional performance, and expanding the reach and impact of BMM’s expert product compliance testing, cybersecurity, and training solutions.

Susana Campañá, BMM Testlabs’ Vice President, Online Sales Europe and South America, said, “This well-earned promotion is a reflection of Daniel’s deep industry knowledge, strong work ethic, and the trusted relationships he has built with our customers across Latin America. We are excited to see Daniel continue contributing to BMM’s growth and providing leadership throughout the Latin American market.”

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Magariños brings a wealth of experience and a proven track record of leadership to his expanded role at BMM Testlabs. From 2018-2025, he served as BMM Testlabs’ Sales Manager for South America, where he played a pivotal role in strengthening the Company’s footprint across the region. His career spans decades of success, including serving as Director at Pallana S.A., Sales Manager at Famostar S.A. for six years, and over 16 years as Country Implementation Manager at Citibank N.A.

Based in Peru, Magariños will continue to lead BMM’s regional strategy and support customers across Latin America as the Company expands its presence in both established and emerging gaming markets.

The wait is over! The 2025 edition of BiS SiGMA Americas is already underway and promises to be historic, accompanying a moment of intense transformation and consolidation of the iGaming scene in Brazil.

For this reason, the largest betting event in Latin America is ready to welcome and meet the demands of the national and international community. This year, the organization decided to expand the physical space by 50%, from 20 thousand square meters to 32 thousand square meters distributed in 5 halls of the Transamerica Expo Center, in São Paulo.

In addition to the trade fair and conferences with more than 300 prestigious experts from around the world, BiS SiGMA Americas offers a diverse program, including award ceremonies, exclusive networking dinners, a poker tournament, an electrifying night with MMA fights and a grand closing party.

Expectation of record attendance

In addition to the categories that have always been present at the event, such as Online Betting Operators, Software and Technology Providers, Affiliates and Digital Marketing, Payment Methods and Financial Solutions, this edition draws attention to the presence of new technology companies that add value and provide innovative resources for the industry.

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This means that the betting market is evolving, with new branches emerging to strengthen the ecosystem. KYC (Know Your Customer) companies, Consulting and Compliance, Information and Database Management, AdTechs and Digital Advertising Networks are making their presence felt with solutions to ensure security, regulatory compliance and more efficient growth strategies.

Furthermore, the recent regulation of sports betting and online gaming in Brazil represents a milestone for the market. BiS SiGMA Americas therefore serves as a platform for experts, regulators and industry leaders to assess the challenges and opportunities of this time of adaptation, as well as explore global trends that may impact the local industry.

Given this, the event organizers predict that the 2025 edition will reach a record number of attendees and participating brands. The estimate is that more than 18,000 people will pass through the Transamérica Expo Center by Thursday (10).

Event map

In order to facilitate visitors’ movement, the BiS SiGMA Americas organization is providing a map of the event, with all confirmed exhibitors and the location of their respective stands. You can check out the full map HERE.

BiS SiGMA Americas General Schedule

Monday, April 7th

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•         02:00pm – 10:00pm – Early collection of badges at Canvas Bar & Restaurant – Hilton Morumbi
•         06:00pm – 10:00pm – Welcome Reception at Hilton Morumbi
•         07:30pm – 10:30pm – iGathering Dinner at Armazem Terrace – Hilton Morumbi
•         08:00pm – 11:00pm – SiGMA Awards at Tokio Marine Hall

Note: There will be no event at Transamerica Expo Center on this day

Tuesday, April 8th

•         09:00am – 06:00pm – Exposição: Exhibition: Day 1 at Transamerica Expo Center
•         09:00am – 06:00pm – Conferences: Day 1 at Transamerica Expo Center
•         06:00pm – 08:00pm – Networking Cocktail
•         07:00pm – 11:00pm – BiS Awards at Tokio Marine Hall
•         07:30pm – 10:30pm – iGathering Dinner at Pobre Juan – Morumbi Shopping Mall
•         07:30pm – 10:30pm – iGathering dinner at Caulí Lounge Bar

Wednesday, April 9th

•         10:00am – 06:00pm – Exhibition: Day 2 at Transamerica Expo Center
•         11:00am – 06:00pm – Conferences: Day 2 at Transamerica Expo Center
•         06:00pm – 08:00pm – Networking Cocktail
•      07:00pm – 12:00pm – Centurion MMA fight at VIP Station
•      07:00pm – 12:00pm – SiGMA Poker Tour Satellite Opens at Monte Carlo Poker Club
•      07:30pm – 10:30pm – iGathering Dinner at Armazem Terrace – Hilton Morumbi

Thursday, April 10th

•         11:00am – 06:00pm – Exhibition: Day 3 at Transamerica Expo Center
•         11:00am – 06:00pm – Conferences: Day 3 at Transamerica Expo Center
•         06:00pm – 08:00pm – Networking Cocktail
•        07:30pm – 10:30pm – iGathering dinner at Caulí Lounge Bar
•        05:00pm – 12:00pm – Main event SPT 1A hosted By Jon VLogs at Monte Carlo Poker Club
•         10:00pm – 04:00pm – Closing of BiS SiGMA at Tokio Marine Hall

PG Soft, a world-class digital mobile games company, has reaffirmed its commitment to the dynamic LatAm market by sponsoring the third edition of BiS SiGMA Americas, running from April 7-10 in São Paulo.

Becoming an official sponsor of BiS SiGMA Americas 2025 reinforces the company’s commitment to the region’s burgeoning iGaming industry.

As part of the sponsorship, PG Soft’s brand will be highly visible at the Registration Desk, where a dedicated Welcome Team will be wearing PG Soft t-shirts. Additionally, PG Soft is putting on free travel to and from the Hilton Morumbi and Transamerica Expo Center, with the potential to add further hotels. Six PG Soft branded buses will be available all-day for delegates that will be signposted with customised pick-up boards.

The show is expected to welcome 18,000 iGaming professionals, offering opportunities to connect with industry peers, prestigious gala awards, and more than 300 expert speakers.

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PG Soft’s spokesperson said: “BiS SiGMA Americas is a flagship event on the iGaming calendar, and one we’re very happy to support to heighten the experience for visitors. PG Soft’s brand will feature strongly and we’re delighted to improve transport connections during the show.”