Canada
Can Mobile Sports Betting Help Rebuild The New York Economy? BonusSeeker Speaks To Senator Addabbo
The following is an interview with Senator Addabbo, by BonusSeeker.com.
When the state of New York was facing a budget hole eclipsing $6 billion at the close of 2019, it was hard to imagine a scenario in which things could be much worse.
Fast forward a few months and the financial situation has gone downhill exponentially as the Empire State remains one of the most affected states by COVID-19 in every conceivable way.
Monetarily, the state is in absolute disarray for the foreseeable future because of the massive toll the pandemic has taken. But do you know what would help ease that burden? Legalizing mobile sports betting.
New York Desperately Needs New Revenue Streams
The truth is that New York needs new ways of generating revenue now more than ever before, and the millions that could be made by regulating online sports betting and allowing residents to play via mobile devices would undoubtedly assist in closing a still-growing gap in the state budget.
Perhaps nobody knows this better than Senator Joseph Addabbo, who is chairman of the New York Racing, Gaming and Wagering Committee and author of the legislation to legalize mobile wagering in the Empire state (Bill S17D).
“In light of this coronavirus, which has crippled us financially, we need the revenue now and we need the revenue next year when there is no federal stimulus money coming in,” the Senator said to BonusSeeker‘s Brian Sausa, in reference to the multiple packages that congress has passed to help states amid the pandemic. “The market calls for the mobile device, that’s when you maximize your revenue and your activity.”
New York’s financial woes are nothing new, and Addabbo has been the most vocal proponent of online sports betting in New York long before COVID-19 hit.
But whatever tough times were ahead as 2019 came to an end, the situation quickly got worse than anyone could have expected, and much faster.
According to budget documents, New York’s $6 billion deficit was on track to pass $8 billion by 2023, which would signal the deepest financial crisis since 2010 when the state was dealing with a $10 budget gap during the recession.
But as a result of the pandemic further ravaging the state economy, a report released in April from Governor Andrew Cuomo’s budget office finds that the gap could reach a staggering $13 billion in 2020 alone, shattering the mark from a decade ago.
These figures aren’t any fun to face, but they are important because they help paint a picture of the seriousness of the financial desperation that the state is facing.
As is the case with most aspects of our society, the sports landscape currently looks nothing like the one we’re accustomed to. At some point, however, leagues will come back and sports betting will go back to being the lucrative industry it has proven itself to be over the past two years.
Raising taxes and handing out more traffic tickets, two things New York is already looking into, may always be popular ways to fill a massive budget gap, but they can’t be the only courses of action.
New York Already Allows Sports Betting, But It’s Not Mobile
It needs to be noted that sports betting in New York is legal, just not in its ideal form. The state legalized wagering on athletic events in 2013, and following the repeal of PASPA in May 2018, operations launched some 14 months later.
The issue is that it was and still is limited to land-based casinos (which are mostly in the northern part of the state) with no provisions for online betting, which is the game-changer in terms of revenue creation.
Addabbo, whose 15th District covers parts of South Queens in New York City, is one of many legislators whose constituents aren’t in a position to take part in sports betting in the state as the law currently allows.
“I love Resorts World-Catskills, I think they did a phenomenal job at the site, but my people are not driving two hours north to go place a bet. They’re driving 20 minutes to Jersey. There lies the problem.”
The Senator is touching on a much larger issue at hand in the Empire State. Without any downstate casinos and so much of the population and betting demographic located in and around New York City, can the state really afford to continue losing out on revenue to New Jersey?
Making the betting experience exponentially easier for bettors by including the mobile component could wind up going an extremely long way because as the Senator notes, the public prefers simplicity.
“People look for convenience. They look for what’s safe for them, what’s legal, but they look for convenience…they go across the border to [New] Jersey because it’s simple.”
How Is New Jersey Mobile Sports Betting Working Out?
If any state out there is looking for a blueprint on how to roll out mobile sports betting, look no further than neighboring New Jersey for an example of the impact it can have.
In 2019, the first full year of regulated sports betting in New Jersey, the state took in nearly $4.6 billion in wagers, which resulted in around $300 million in total revenue. Once factoring in tax rates, that’s $36 million that went straight to the state and local governments.
Considering the fact that well over 80 percent of the wagers in the Garden State are placed on a mobile device, New Jersey is evidence of how vital the online component is to the overall earning capability of sports betting.
The potential in New York can be actually seen in the figures coming from its neighbor, and it only makes the case for online wagering in the Empire State even stronger.
A study from research firm Eilers & Krejcik Gaming reported that in 2019, New Yorkers placed an estimated $837 million total in sports bets in New Jersey.
That was about one-fifth of the total amount wagered in the Garden State throughout the year, a direct result of New York residents crossing the border to wager or calling friends and relatives in New Jersey to place wagers.
Factoring in taxes, that amount bears out to nearly $60 million in total revenue and about $6 million in taxes for the state. That number may not sound very high but consider the fact that part of the tax revenue generated from sports betting goes straight to job creation and funding educational programs in the state.
In total, over 38 million Americans applied for unemployment in a span of just over two months with over 1.5 million claims coming from New Yorkers as of the first week in May. Is any amount of money or number of jobs too small to help the residents of New York?
Besides, once you add in all the factors that come with enacting mobile wagering in New York, that number explodes. The study estimated that the Empire State is missing out on over $200 million per year by leaving online sports betting off the table.
For comparison, sports betting at land-based venues produced a grand total of $6.8 million in revenue from the time it launched in July through the second half of the year.
It’s also worth noting that the state has unused gaming licenses, which according to Addabbo’s bill, could be sold for $12 million apiece in initial fees.
“They [the licenses] are sitting on a shelf, doing nothing for us. Making no revenue, creating no jobs, no educational funding. They’re sitting there until the year 2023,” said Addabbo.
Will Cuomo Get On Board With NY Mobile Sports Betting?
The biggest hurdle that comes with attempting to pass this legislation is getting Governor Cuomo to change his mind.
Seemingly, part of what has given the governor pause is the issue of addiction and the possible negative impact that wide-ranging legal sports betting could have on the public. Even that, however, is something Addabbo’s bill has covered.
“I understand the governor may have apprehension about the pitfalls of gaming. Well, we took care of that,” the Senator points out. “Our gaming commission has been given accolades nationally for the programs that deal with addiction issues. The idea here is that we cannot move forward in terms of gaming in our state without addressing simultaneously the critical issue of the addiction part. So, I’m confident we will.”
The governor has already left mobile sports betting off the budget for the fiscal year 2021 and seemingly categorized these types of gaming as “creative although irresponsible revenue sources” in his address back in January.
Since the most important issues have been addressed and New York has now felt the wrath of COVID-19, the question needs asking: just how responsible would it be to continue leaving upwards of $200 million per year on the table when the state is in dire need of budget relief?
“What we have tried to do was convince the governor that certainly, the numbers are there,” Addabbo points out. “Whether it’s money lost to New Jersey, whether it’s money lost to an illegal activity that doesn’t appear on tax returns, it’s money that’s not there to gain for our state.”
It’s a simple fact that New York needs the revenue and it’s quite incomprehensible at this point to see sports betting as a perfectly viable option for revenue generation, especially considering what state residents are already allowed to wager on.
New York Has Legal Gaming, Just No Online Sports Betting
The benefits that the state can reap from sports betting are the same ones it always enjoys from other resources, and Senate Bill 17D is merely attempting to add to the ways in which New York generates tax revenue.
“It’s not like we’re re-creating the wheel, we have it here already,” Addabbo explained. “We have it in terms of Mega, Powerball, Lotto, we already have it. We already have casinos, we already have sports betting. We already have all the elements of gaming in our state.”
The governor has attempted to camp himself on the moral high ground but it exposes the contradictory nature of the logic being applied to this issue.
We are all free to wager our hard-earned dollars on the state lottery with hopes of walking away with more money than we had before, and we can even track the results online. On its most basic level, that process doesn’t really differ from placing a sports bet.
Anybody can drive upstate to one of the several New York casinos with legal sports betting and place a wager, but doing it from the comfort of your own living room is an irresponsible way for the state to make money?
The case for legal sports betting in New York is clear-cut and convincing, but obviously the job is not done. The last hope for Addabbo and other proponents of getting this done in 2020 is a study to be done by the state gaming commission, which should have its final report released sometime in June.
“That may be a telltale sign of where we go forward with this issue,” Addabbo says. “I am pushing to do it this year. Mobile sports betting, the three licenses, this year. Until December 31st, that’s my push.”
The governor’s approach to the difficult times the state has faced in recent months has been very matter-of-fact. If that same pragmatism gets applied to mobile sports betting, it will become obvious that it has all the tenants of becoming a vehicle in which the state can use to help drive itself out of the financial ditch it currently lies.
The question now becomes whether New York is finally ready to take advantage of the opportunity.
SOURCE BonusSeeker.com
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Alberta
MediaTroopers lines up eight operator partners ahead of Alberta launch
MediaTroopers said it is preparing to launch in Alberta’s regulated gaming market on July 13, as Canada’s next regulated commercial gaming market opens.
The digital marketing and customer acquisition firm said it plans to enter Alberta alongside eight “premium operator” clients, which it said are also preparing for their own market entries. MediaTroopers did not name the operators.
The company said its Alberta offering will mirror its work in Ontario, including localized acquisition strategies, compliance-focused marketing, regional player education, and market-tailored performance campaigns.
MediaTroopers also said it has seen “strong interest” from Alberta players through pre-registration activity, without providing figures.
“Alberta represents an exciting next step for regulated iGaming in Canada, and Media Troopers is ready to support operators from day one,” said Shmulik Segal, CEO of Media Troopers. “Our experience in Ontario has given us a strong understanding of what it takes to enter a new Canadian market successfully, from compliance and localization to scalable player acquisition. With eight of our premium clients already preparing for launch and early pre-registration traction underway, we see Alberta as a market with tremendous potential.”
The post MediaTroopers lines up eight operator partners ahead of Alberta launch appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Canada
MediaTroopers Makes Preparations for Upcoming Alberta Launch with Eight Premium Operator Partners
MediaTroopers, the leading digital marketing and customer acquisition firm, has announced that preparations are underway for its upcoming launch in Alberta’s regulated gaming market, scheduled to go live on July 13. As part of those preparations, MediaTroopers will enter the province with eight of its premium operator clients, who are already preparing for their own entries.
With the launch of Canada’s second regulated commercial gaming market, Alberta has quickly become one of the most anticipated market opportunities for operators looking to expand. MediaTroopers has already cemented itself as a reliable partner in Ontario’s regulated market, supporting operators in one of North America’s most competitive markets, and it will bring that same expertise as it enters Alberta.
Much like Ontario, MediaTroopers will continue to support operators in Alberta with localized acquisition strategies, compliance-focused marketing, regional player education, and market-tailored performance-driven campaigns.
MediaTroopers has already seen strong interest from Alberta players through pre-registration activity. With eight of its premium clients also preparing to go live, the company expects to play a pivotal role in helping other licensed operators to build up brand visibility and recognition among players in the region from day one.
With its launch in Alberta, MediaTroopers remains committed to supporting sustainable, responsible, and compliant growth across Canada’s regulated market.
“Alberta represents an exciting next step for regulated iGaming in Canada, and Media Troopers is ready to support operators from day one,” said Shmulik Segal, CEO of Media Troopers. “Our experience in Ontario has given us a strong understanding of what it takes to enter a new Canadian market successfully, from compliance and localization to scalable player acquisition. With eight of our premium clients already preparing for launch and early pre-registration traction underway, we see Alberta as a market with tremendous potential.”
The post MediaTroopers Makes Preparations for Upcoming Alberta Launch with Eight Premium Operator Partners appeared first on Americas iGaming & Sports Betting News.
Alberta
Why Alberta Represents the Next Major Growth Opportunity for Gaming Operators
Alberta’s iGaming market launch is right around the corner, going live on July 13 with 43 operators already approved, including DraftKings, FanDuel, BetMGM, and PointsBet.
Media Troopers is also set to enter the market alongside eight of our premium clients, with the mission to help operators capitalize on one of North America’s most anticipated markets through a suite of marketing tools designed to promote brand growth in the new region.
The Build Up to Canada’s Next Regulated Market
Alberta’s regulated iGaming market took shape with the introduction of Bill 48, the iGaming Alberta Act, in March 2025.
Championed by Service Alberta and Red Tape Reduction Minister Dale Nally, the legislation aimed to bring online gambling into a regulated framework, addressing concerns that around 70% of the province’s online gaming revenue was flowing through unregulated operators.
The bill passed in May 2025, establishing the Alberta iGaming Corporation to oversee the market, with the Alberta Gaming, Liquor and Cannabis Commission retaining regulatory responsibilities.
In my opinion, Alberta represents one of Canada’s most attractive growth opportunities for operators. The province is home to more than 4.8 million people, including 1.6 million adults aged 25-44, its largest demographic group.
With research published last year by Pew Research showing that sports betting participation is highest among younger adults, Alberta’s population profile aligns closely with key betting audiences, creating strong potential for customer acquisition and long-term market growth for operators.
Ontario’s Regulated Market as the Blueprint
Alberta isn’t the only province to have a regulated market. Ontario’s market, which went live in 2022, has ultimately become the benchmark for Alberta’s upcoming launch.
In its fourth year of operation, the province’s iGaming regulator, iGaming Ontario (iGO), recorded $4.2 billion in gaming revenue and a further $103 billion in wagers. The province is home to 44 licensed operators and 78 gaming platforms. A recent Ipsos study cited by iGO found that the market effectively encourages residents to gamble responsibly, with 91.1% of respondents preferring regulated platforms.
Speaking at the Toronto SBC Summit in May, Nally actually referenced using Ontario as a reference for Alberta, commending the safeguards it had in place to protect consumers from unregulated gambling.
That being said, Ontario’s success demonstrates the growth potential of a well-regulated market and provides a proven blueprint for Alberta’s expansion, with operators sure to capitalize on that new demand.
How Alberta Differs from Ontario
Operators entering Alberta need to know it won’t be the same as Ontario. Despite Nally expressing that Ontario was essentially a model for their own regulated market, it will come with some tweaks, or in Dally’s words, it will have its own “Alberta perspective.”
Most notable is Alberta’s revenue-sharing model that allows operators to retain 80% of generated revenue. On top of that, a further 3% contribution will be directed toward public priorities, with 2% allocated to First Nations and 1% supporting responsible gambling initiatives, including self-exclusion programs.
This framework looks to reflect Alberta’s commitment to balancing social responsibility with commercial opportunity. By ensuring that First Nations can benefit from market growth while maintaining consumer protections, the province aims to create a strong regulatory environment.
That same environment, I think, aligns closely with Media Troopers’ values, helping operators expand into new markets while supporting responsible, long-term industry growth.
How Operators Can Scale Alberta to Reach New Levels of Growth
Operators are sure to succeed and find growth from day one in Alberta’s upcoming market by leveraging Media Troopers’ proven customer-acquisition expertise. With a strong track record across multiple global markets, including close to home in Ontario, we are sure to help operators build brand awareness and retain players while navigating the new environment with confidence.
Like always, Localization is key in new markets. At Media Troopers, we can supply the tools needed to generate performance-driven campaigns that help operators really connect with their new audience and adapt to Alberta’s distinct regulatory environment.
That said, Alberta is not just another Ontario; it is a market with its own audience, culture, and expectations. I believe that operators who embrace those differences will be best positioned to achieve sustainable, long-term growth in North America’s newest market.
Written by Shmulik Segal, CEO and Co-Founder of Media Troopers.
The post Why Alberta Represents the Next Major Growth Opportunity for Gaming Operators appeared first on Americas iGaming & Sports Betting News.
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