Central Europe
Germany: Gaming PCs and peripherals in high demand
- Sales revenue from gaming hardware declines by 1.7 per cent
- Demand for gaming PCs and associated peripherals grows
- ‘Many gamers are already eagerly awaiting the next generation of gaming consoles’
- German games industry tops the 6-billion-euro mark
The market for gaming hardware in Germany declined somewhat in 2019: gaming consoles, gaming PCs and the associated peripherals generated approximately 2.4 billion euros in sales revenue – a drop of 1.7 per cent compared to the previous year. These are the figures released today by game – the German Games Industry Association, based on data collected by the market research company GfK. A decisive factor in this development was the decline in sales revenue from gaming consoles: it plunged from 613 to 498 million euros within one year. This downturn was expected, however, as two of the three major consoles currently on the market – the Microsoft Xbox One and the Sony PlayStation 4 – debuted back in 2013, and follow-up consoles for both systems are expected at the end of this year. By contrast, the Nintendo Switch launched much more recently, in 2017. Meanwhile, the market for console peripherals grew by approximately 4 per cent, to 255 million euros. Gaming-capable PCs and laptops also generated more sales revenue: this market grew by approximately 2 per cent, to 779 million euros. Sales revenue from gaming PC accessories – including VR headsets, monitors, special gaming graphics cards, keyboards, mice and other input devices – increased most significantly of all these areas. Germans spent 822 million euros on these items in 2019, or approximately 6.5 per cent more than the previous year.
‘Gamers are particularly interested in the latest technologies and devices, as we can see from gaming hardware sales, which – at more than 2 billion euros – constitute a major share of the overall games market. The current decline in sales revenue was to be expected, as many gamers are already eagerly awaiting the next generation of gaming consoles from Microsoft and Sony that are scheduled to arrive at the end of this year,’ says Felix Falk, Managing Director of game.
German games market grows by 6 per cent
As already reported by game, the German games market grew by 6 per cent in 2019, to around 6.2 billion euros. Sales of games hardware, including consoles, gaming PCs and accessories, dropped by 2 per cent from the previous year, to 2.4 billion euros. In contrast, the market for games software showed a gain of 11 per cent: in 2019, a total of about 3.9 billion euros was spent on computer and video games and the charges for the respective online services.
About the market data
The current data takes into account further dedicated games hardware like gaming PCs and the associated peripherals, resulting in a larger market size than previously reported. This is true also of the adjusted data for 2018, which accordingly differs from that reported last year.
The market data is based on statistics compiled by the GfK Consumer Panel and App Annie. The methods used by GfK to collect data on Germany’s digital games market are unique in terms of both their quality and their global use. They include an ongoing survey of 25,000 consumers who are representative of the German population as a whole regarding their digital game purchasing and usage habits, as well as a retail panel. The data collection methods provide a unique insight into the German market for computer and video games.
Source: the German Games Industry Association
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Central Europe
SYNOT Games teams up with win2day to revolutionize Austriaâs iGaming scene
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SYNOT Games, a leading iGaming provider, has partnered with win2day, taking a major step in its Austrian market growth strategy.
The collaboration marks its debut with the launch of Resin Joker, a fan-favorite slot that combines the simplicity of a classic gaming experience with a fresh, modern twist. With its smooth gameplay, vibrant audio-visuals, and universal appeal, Respin Joker has become a standout title for players seeking both entertainment and nostalgia.
As this partnership progresses, players can look forward to a steady rollout of additional games from SYNOT Gamesâ extensive portfolio, further enriching win2dayâs already robust catalog. This collaboration is designed to offer Austrian players a premium gaming experience, with a diverse selection of games that blend cutting-edge innovation and top-tier quality.
Georg Wawer, Managing Director of win2day, said: âAs the sole licensed operator in Austria, our goal is to host all leading iGaming providers on our platform. Synot, being a major player on the international stage, makes us proud to feature their content. We regard SYNOT Games as a skilled and trustworthy partner for win2day, and we are confident that this collaboration will yield great success.â
Martina KrajÄĂ, CCO at SYNOT Games, commented: âWe are excited to partner with win2day and bring our games to Austrian players. At SYNOT Games, our focus has always been on providing quality entertainment, and this partnership highlights our commitment to delivering an outstanding gaming experience.â
The post SYNOT Games teams up with win2day to revolutionize Austriaâs iGaming scene appeared first on European Gaming Industry News.
Central Europe
25 years of ZEAL: A quarter century of online lottery in Germany
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- From living room start-up to online market leader
- Ambitious growth targets and innovative product ideas
ZEAL Network SE, the market leader for online lotteries in Germany, is celebrating its 25th anniversary. Founded in 1999 as Tipp24, the company was one of the first on the German market to bring lotteries to the internet. Since then, ZEAL has had a lasting impact on the German online lottery business.Â
âWe are very proud of a quarter century of ZEAL,â says Helmut Becker, CEO of ZEAL. âWhat began 25 years ago as a two-man start-up in Hamburg has now developed into a group of companies with more than 250 employees. We are more successful than ever in our core business of lottery brokerage and are continuously expanding our market share and our business model. In doing so, we are staying true to our motto: we define the future of lottery.â
From start-up to international group
ZEAL was founded as Tipp24 in Hamburg in 1999. The company was one of the first providers to enable participation in state lotteries in Germany via the Internet â with great success. The IPO followed in 2005. This was followed by the temporary relocation of the company headquarters to London, the change of name to ZEAL Network SE and the development of new business abroad. In 2019, the company returned to Hamburg and took over LOTTO24 AG. This made ZEAL the largest lottery broker in Germany. Today, more than 1.3 million customers play with ZEALâs brands every month.
âAs one of the founders, I am particularly happy about ZEALâs success story,â says Jens Schumann, co-founder of ZEAL 25 years ago and now a member of the Supervisory Board. âWhen we founded the company, we printed out the lottery tickets that our customers played online and handed them in at the kiosk around the corner. A lot has happened since then. Today, ZEAL is one of Germanyâs leading e-commerce companies. It gives me great pleasure to have been so closely involved in its development to date.â
Continuing to grow in the core business, developing new business areas
Today, ZEAL is the market leader for online lotteries in Germany. The brokerage of participation in state and charity lotteries remains the companyâs core business, which it intends to expand in the future. In addition, ZEAL is continuously developing its portfolio: in the summer, for example, the company launched the first raffle of an existing property in Germany with Traumhausverlosung (English name: Dream House Raffle). ZEAL also appeals to younger target groups in particular with the freiheit+ charity lottery. Last year, ZEAL also launched an online games offering, which has been continuously expanded since then. ZEAL also operates the online presence of the ONCE charity lottery in Spain, a public organization for the blind, and invests in industry-specific start-ups via its ventures department ZEAL Ventures.
The post 25 years of ZEAL: A quarter century of online lottery in Germany appeared first on European Gaming Industry News.
Central Europe
NOVOMATIC once again honored with the âBusiness Superbrands Austria Awardâ
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The worldâs largest independent brand evaluation organization, Business Superbrands Brand Council, has once again recognized NOVOMATIC as one of Austriaâs strongest brands for the year 2024/2025.
The prestigious award is given to brands that have built up an outstanding image in their market segment and clearly stand out from their competitors. After a pre-selection by the credit rating service provider Bisnode D&B, an independent panel of experts decides on the awarding of the title. NOVOMATICâs exceptional brand strength and innovative power were convincing and underlined our success on both the domestic and international markets.
Stefan Krenn, Executive Board Member of NOVOMATIC AG, accepted the award from AndrĂĄs Wiszkidenszky, Superbrands Regional Director, and emphasized: âThis award underlines our strong market position and the continuous pursuit of innovation and excellence in the international gaming industry. At the same time, it is a sign of appreciation for the extraordinary commitment of our employees, who contribute to the success of the NOVOMATIC brand every day.â
AndrĂĄs Wiszkidenszky added: âThe Superbrand award underlines the economic appeal of the NOVOMATIC brand. Congratulations on the outstanding brand management and strong positioning that have made NOVOMATIC one of the strongest brands in Austria.â
The post NOVOMATIC once again honored with the âBusiness Superbrands Austria Awardâ appeared first on European Gaming Industry News.
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