Press Releases
SKS365, MARTIN (CEO): “THREE WAYS TO LOOK BEYOND THE EMERGENCY: INNOVATING THE OFFER, SUPPORTING RETAIL, INVESTING IN PEOPLE”
The head of Company that owns Planetwin365 brand spoke about the Italian market during day 1 of SBC Digital Summit: “It is especially in times of crisis that identity and values are rediscovered. We focus on technological and human potential to start out more aware than before”
CEO of SKS365, Alexander Martin, was among the protagonists of the day 1 of the SBC Digital Summit, a virtual five days convention that will see – starting from today until 1st of May – the main exponents of the international betting and gaming market together to understand how to face the crisis caused by the pandemic from Covid-19.
“The post-Coronavirus restart is in itself a bet and one of the most complex that the whole sector has ever had to face. But every crisis – said Martin – brings with it opportunities. In this case, such opportunities lie in improving and broadening the product offering while developing a next generation multichannel identity.”
Martin was a speaker on this first day of the meeting, during the panel Off The bench – What is there to bet on?, during which he talked about leadingSKS365 through the month of restrictions and lockdown, the possible scenarios for the industry once restrictions are relaxed and how SKS365 is reacting both at company and at brand level.
“There are three essential, pillars to follow: offer, retail, people. We worked on our brand, Planetwin365, focusing on enhancing the digital offer, through new features, new products and strategic partnerships with very important providers in the online gaming market. Following the new trends in the field of TV consumption and gaming offerings, our offer has expanded to include lifestyle and entertainment events, in addition to the extremely expanding trend of eSports. In parallel with the brand activity – Martin added, talking about retailers – A specific line of communication has been dedicated to updating the customers of the retail network, in view of the reopening of the Planetwin365 shops. The dialogue with our first and most important ambassadors on the whole Italian territory led to a series of initiatives launched to provide them guidance and support during the lockdown, new product development and specific Opening Safety Kits getting provided to the entire network, making them able to safety reopen and protect both themselves and our customers from the first day on which it will be allowed.”
During the comparison, which took place in live streaming and put some relevant players on the international market in virtual connection, Martin also referred to the third fundamental aspect of the corporate strategy to strengthen its identity and face the crisis, the human capital:
“Like many firms we needed to quickly transition to a new way of working which meant ensuring that all of our employees have the necessary technical equipment, logistical support and, above all, working l conditions to ensure that business operations continued. In a similar nature, we continued with the roll out of our people initiatives which is the ongoing committed investment in our staff, as an example we launched an our first on-line learning platform to ensure we our people had the ongoing development opportunities for both their role as well as personal interests (from language courses to yoga training, passing through leadership seminars, software courses up to music lessons).“
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Playtech now boasts a significant presence in South Africa and this collaboration reaffirms its commitment to delivering innovative, top-tier gaming content to its market-leading partners in the region.
Simon Munsamy, Playtech Managing Director: Africa, commented: “We are excited to announce our new partnership with LottoStar, one of South Africa’s most recognisable and popular iGaming operators. We have seen how strongly Playtech’s games and promotional tools resonate with South African players and anticipate even more success this time around. It is a source of great pride to be working alongside LottoStar to ensure its players enjoy a safe, innovative, and engaging gaming experience.
A LottoStar Spokesperson, stated: “Introducing over 100 Playtech games marks a pivotal moment for LottoStar. We’re committed to offering our players world-class variety and quality. This partnership brings a new level of excitement to our players’ betting experience, while maintaining both brands’ shared desire to uphold the highest standards of player protection. These innovative games reflect our ambition to deliver the very best to our players.”
The post Playtech Partners with LottoStar to Boost Operations Across South Africa appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Pragmatic Play, a leading provider of iGaming content, has launched Sugar Rush Super Scatter, the latest installment in its multi-award-winning candy-themed slots series.
This exciting new release offers players the chance to win up to 50,000x their stake, adding even more sweetness to the beloved franchise.
Following the success of the original Sugar Rush and Sugar Rush 1000, this newest release introduces the Super Scatter feature, adding high-volatility thrills to the popular 7×7 grid. Players collect clusters of 5–15+ matching sweet symbols to score base game wins up to 150x, while the tumbling feature and multiplier spots return, applying multipliers from 2x up to a staggering 1,024x on consecutive tumbles.
The Super Scatter bonus game is the highlight, awarding instant cash prizes when one to four special symbols land on a triggering spin. Sticky marked spots and multipliers remain active during the feature, with 3–7 additional scatters retriggering 10–30 extra spins, significantly boosting winning potential.
Select markets also enjoy three ante bet options and two bonus buys, which guarantee multipliers across the grid, ensuring players can maximize their chances of landing massive wins.
Sugar Rush Super Scatter follows Pragmatic Play’s proven formula for fan-favorite slots enhanced with Super Scatter mechanics, joining previous hits such as Gates of Olympus Super Scatter, Sweet Bonanza Super Scatter, and Starlight Princess Super Scatter.
Irina Cornides, Chief Operating Officer at Pragmatic Play, said: “Sugar Rush Super Scatter takes one of our most successful titles and sweetens it further with a 50,000x max win. The release highlights our commitment to creating diverse games designed for long-term player engagement and strong commercial impact.”
With its colorful candy graphics, high-energy gameplay, and record-breaking multipliers, Sugar Rush Super Scatter is poised to be one of the hottest Pragmatic Play slots of 2026.
The post Pragmatic Play Sweetens Slots with Sugar Rush Super Scatter and Massive 50,000x Wins appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Affiliate Succes
Free Bets Appoints The Racing Blogger as Exclusive Horse Racing Brand Ambassador for 2026
Freebets.com, the leading U.K. sports betting affiliate, has announced an exclusive partnership with Stephen ‘The Racing Blogger’ Power, the renowned horse racing influencer.
This collaboration will run throughout 2026, positioning Stephen as the official brand ambassador for Free Bets and delivering expert insights across the National Hunt calendar.
The partnership will see Stephen cover all major racing events, including the Cheltenham Festival and the Grand National, sharing his unique, energetic analysis with fans via Free Bets’ digital platforms and social media channels. Known to his 300,000+ followers as Blogger or Bloggsy, Stephen will provide betting previews, tips, and expert commentary on both horse racing and football.
Additionally, Stephen will promote Free Bets’ soon-to-launch free-to-play games, offering users a dynamic and engaging betting experience on the Freebets.com website.
Dominic Celica, Head of PR at Free Bets, said: “The Racing Blogger has built an incredible following across X and Instagram and is a leading voice in horse racing content. We’re thrilled to collaborate with him and have an exciting pipeline of content planned for racing fans in 2026.”
Stephen Power added: “I’m delighted to work with Free Bets to bring engaging, insightful content during the biggest race meetings of the year. Together, we’ll provide racing enthusiasts with expert tips, exclusive offers, and a deeper connection to the sport.”
With this partnership, Free Bets aims to strengthen its position as a go-to destination for horse racing fans in the U.K., combining expert insights, exclusive content, and interactive betting experiences.
The post Free Bets Appoints The Racing Blogger as Exclusive Horse Racing Brand Ambassador for 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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