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SKS365, MARTIN (CEO): “THREE WAYS TO LOOK BEYOND THE EMERGENCY: INNOVATING THE OFFER, SUPPORTING RETAIL, INVESTING IN PEOPLE”

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The head of Company that owns Planetwin365 brand spoke about the Italian market during day 1 of SBC Digital Summit: “It is especially in times of crisis that identity and values are rediscovered. We focus on technological and human potential to start out more aware than before”

CEO of SKS365Alexander Martin, was among the protagonists of the day 1 of the SBC Digital Summit, a virtual five days convention that will see – starting from today until 1st of May – the main exponents of the international betting and gaming market together to understand how to face the crisis caused by the pandemic from Covid-19.

The post-Coronavirus restart is in itself a bet and one of the most complex that the whole sector has ever had to face. But every crisis – said Martin – brings with it opportunities. In this case, such opportunities lie in improving and broadening the product offering while developing a next generation multichannel identity.

Martin was a speaker on this first day of the meeting, during the panel Off The bench – What is there to bet on?, during which he talked about leadingSKS365 through the month of restrictions and lockdown, the possible scenarios for the industry once restrictions are relaxed and how SKS365 is reacting both at company and at brand level.

There are three essential, pillars to follow: offer, retail, people. We worked on our brand, Planetwin365, focusing on enhancing the digital offer, through new features, new products and strategic partnerships with very important providers in the online gaming market. Following the new trends in the field of TV consumption and gaming offerings, our offer has expanded to include lifestyle and entertainment events, in addition to the extremely expanding trend of eSports. In parallel with the brand activity – Martin added, talking about retailers – A specific line of communication has been dedicated to updating the customers of the retail network, in view of the reopening of the Planetwin365 shops. The dialogue with our first and most important ambassadors on the whole Italian territory led to a series of initiatives launched to provide them guidance and support during the lockdown, new product development and specific Opening Safety Kits getting provided to the entire network, making them able to safety reopen and protect both themselves and our customers from the first day on which it will be allowed.

During the comparison, which took place in live streaming and put some relevant players on the international market in virtual connection, Martin also referred to the third fundamental aspect of the corporate strategy to strengthen its identity and face the crisis, the human capital:

“Like many firms we needed to quickly transition to a new way of working which meant ensuring that all of our employees have the necessary technical equipment, logistical support and, above all, working l conditions to ensure that business operations continued. In a similar nature, we continued with the roll out of our people initiatives which is the ongoing committed investment in our staff, as an example we launched an our first on-line learning platform to ensure we our people had the ongoing development opportunities for both their role as well as personal interests (from language courses to yoga training, passing through leadership seminars, software courses up to music lessons).

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Alexander Kamenetskyi Head of SOFTSWISS Sportsbook

The SOFTSWISS Sportsbook at Five: From MVP to Award-Winning Global B2B Solution

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The SOFTSWISS Sportsbook celebrates its fifth anniversary, marking a major milestone in its journey from MVP to a fully mature, internationally recognised B2B product. Over these five years, the team has achieved standout results, from launching a project in just 14 days to delivering a mobile-first experience that generates over 90% of GGR.

Since its debut in 2020, the SOFTSWISS Sportsbook has expanded its sports and esports catalogue, introduced premium cricket, launched a mobile app, added a customisable betting interface, unique bonuses, and various gamification tools for player engagement and retention. It has also introduced seamless integrations with the SOFTSWISS Game Aggregator and Jackpot Aggregator. 

An important milestone was reached ahead of UEFA Euro 2024, when the SOFTSWISS Sportsbook team delivered 22 new projects across 11 casino platforms, including the SOFTSWISS Casino Platform, within a single month. A breakthrough record was also set when the team launched a project in just 14 days from contract signing to the first bet.

The SOFTSWISS Sportsbook is engineered for smooth, platform-agnostic integration, enabling fast rollouts on both proprietary and third-party platforms. Delivering a strong player experience and supporting business growth, the Sportsbook seamlessly integrates into any iGaming operation with flexible launch options to meet diverse needs. Recent updates further enhance its efficiency, including API 2.0 for more scalable integrations and a renewed CMS with deeper content control.

Alexander Kamenetskyi, Head of SOFTSWISS Sportsbook, comments: “Five years ago, we set out to build a modern Sportsbook – flexible, scalable, and ready for the future of betting. Today, we have a stable architecture, powerful engagement tools, a strong risk management layer, and a team that knows how to move fast without compromising quality. The product has matured, and we are ready to push forward with even greater ambition.”

Delivering 2,000+ betting markets across 200+ sports and esports, with all Sportradar official leagues included, the Sportsbook supports 100,000+ monthly live events and a mobile-first experience that generates over 90% of GGR. Clients also highlight its intuitive CMS, robust risk management, and 24/7 technical assistance, reinforcing the Sportsbook’s position as a reliable B2B solution.

Anton Eshtokin, CMO of Boomerang Partners, shares: “The SOFTSWISS Sportsbook is an ideal choice for any iGaming operator looking to diversify its portfolio and strengthen its competitive position in the market. On behalf of our entire team, I’d like to congratulate the SOFTSWISS Sportsbook on reaching this remarkable five-year milestone. As a partner, you’ve consistently demonstrated innovation, professionalism, and a deep understanding of the industry’s evolution. We wish you continued growth, bold ideas, and the drive to keep setting new standards in the iGaming market. May the next five years bring even more success stories and breakthroughs that inspire the entire industry.”

The SOFTSWISS Sportsbook’s achievements have been acknowledged across the industry, earning accolades such as Best Online Sportsbook Provider at SiGMA South Asia Awards 2025, Innovative E-sports Product of the Year at SPiCE South Asia Eventus Awards 2024, Best Sports Betting Provider in the Baltics at BSG Awards 2023, and Rising Star in Sports Betting at SBC Awards Latinoamérica 2022.

In 2025, the sports betting solution entered a new phase, focusing on architectural upgrades to support faster feature delivery. The team plans to release a new API Tester in December and is preparing for the upcoming launch of virtual sports. The Sportsbook platform also covered urgent Brazilian and Bulgarian regulatory requirements. These strategic moves will allow the solution to maintain momentum and scale to meet the growing expectations of operators in diverse markets.

 

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Casino Platform, the Game Aggregator with over 36,700 casino games, Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

The post The SOFTSWISS Sportsbook at Five: From MVP to Award-Winning Global B2B Solution appeared first on European Gaming Industry News.

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Betinovio

Odds88 integrates award-winning sports data feeds with Betinovio

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Aggregator’s customisable feeds extend sportsbook provider’s offering across 110+ different sports

Sports aggregation platform Odds88 has secured a partnership with sportsbook technology provider Betinovio, expanding the brand’s coverage with unrivalled odds data streams.

As part of the deal, Odds88 will provide its award-winning modular data services to take Betinovio’s offering to the next level. Its operator partners can now gain access to customisable feeds, extensive betting content from more than 110 different sports and 4,000 daily events, and proven BetRank risk management tools.

Odds88 has also delivered its new 50/50 betting product, which promises to attract both casual users and savvy bettors with its low barrier to entry and a new layer of interaction of sports fans.

The aggregator’s data-driven platform uses AI algorithms to analyse behavioural data and tailor odds, promotions and offers to each individual player.

The agreement underpins Odds88’s position as an unparalleled source for trusted and comprehensive odds data, empowering global operators to create their most optimised sportsbooks yet.

Mike Forslund, Head of Sales and Business Development at Odds88, said: “We’re excited to build something truly exceptional in partnership with Betinovio. By combining the provider’s top-class sports betting technology with our unbeaten selection of data, we are introducing a proposition that will reshape the betting experience.

“Betinovio’s partners can now truly raise their game, enabling players to write their own event narratives.”

Marinos Eliazed, CEO at Betinovio, said: “By integrating Odds88’s data feeds, we are future-proofing our technology for operators. Players expect an interface that flexes to their needs and Odds88’s feeds offer endless possibilities for customisation.

“We look forward to seeing what we can create together.”

The post Odds88 integrates award-winning sports data feeds with Betinovio appeared first on European Gaming Industry News.

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Amy Brewis Head of Account Management at Realistic Games

Realistic Games unleashes Christmas chaos with new title Wreckmas

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It’s the most magical time of the year, but don’t expect a peaceful Christmas with the release of Realistic Games’ latest blockbuster slot, Wreckmas.

The new 5×3, feature-packed slot brings toppled trees, tangled tinsel and chaotic carols to a family Christmas, along with the chance to hit a 5,000x max win.

Among the features is the Wild Train, which sees a toy train roll in and deliver random multipliers up to 5x on reels two-to-four.

There’s the Christmas Tree Collector, where the Christmas tree collects Wilds via electric shocks, triggering the Jackpot feature at any time.

Land three vinyl scatters across reels one-to-three to trigger Free Spins, where Wilds and the Christmas tree remain active with boosted wins. By collecting music symbols throughout the game to access the Scatter Collection, where only high-pay symbols land, players have the chance to gain two extra spins and a 2x multiplier.

And the Match 3 Jackpot Feature serves up 15 presents to unwrap, each packed with Mini, Minor, Major or Grand Prizes, along with the added chance to boost your winnings.

Despite its warm, claymation-style and festive charm, Wreckmas is anything but gentle. Its high volatility and 96.14% RTP ensures that every spin carries real energy and the chance of big wins.

Amy Brewis, Head of Account Management at Realistic Games, said: “Christmas content can sometimes feel predictable, so we wanted to create something that embraces the season but delivers a fresh, chaotic twist. Wreckmas is everything we love about a Realistic Games title, including inventive features, engaging gameplay and a sense of humour. We’re thrilled to bring something bold and different to operators during one of the busiest periods of the year.”

Wreckmas follows hot on the heels of Art Heist, a 1930s-inspired crime caper slot released by Realistic Games at the end of September. It has already earned fans for its suspenseful gameplay.

It’s been a busy end of the year for Realistic Games, which has secured a host of new operator partners over the past few weeks, including QuinnBet and Bally’s Interactive in the UK and 711 in the Netherlands.

The post Realistic Games unleashes Christmas chaos with new title Wreckmas appeared first on European Gaming Industry News.

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