Latin America
1xBet lines up ‘phenomenal’ offering for Mexico following official license approval
Setting the stage for its wide-ranging and ambitious goals across Latin America, 1xBet has proudly received a full license from the Games & Lotteries Office of the Mexican Ministry of the Interior. As the company details ‘huge plans’ for the market and a strong focus on raising the status of the Mexican gaming industry, it’s clear 1xBet is serious about becoming the number one bookmaker in one of LatAm’s largest gaming markets…
The award winning online sports betting odds provider, 1xBet, has confirmed it will be driving a comprehensive expansion program in Mexico following approval to conduct operations in the country for the foreseeable future. The company will be focussing primarily on eSports, online and sports betting, thanks to its wide line of 70+ sports catering to all players, whilst also using its experience to drive the Mexican industry forward as a whole.
“We are proud to say that this is a very big step that demonstrates our ambitious goals in the Latin American market,” explained the 1xBet team after the license was agreed. “We have several successful projects implemented in Latin America, but entering the Mexican market opens up even more prospects for us. This is one of the largest countries in Latin America, which is actively developing in all sectors. Getting started there is a success for any company, even the top brands.”
As one of the world’s most recognised brands in sports betting, 1xBet believes its experience gained in other markets stands them in good stead and the company claims it will utilise ‘tried and tested methods’ to ensure customer satisfaction of the highest level as well as a series of special offers for players across the country.
“It is not everyday that one enters such a large market,” said 1xBet’s team. “Therefore we are giving particular priority to broadening our name in this emerging market whilst maintaining our brand. We can promise that in the near future you will discover a great deal about the activities of 1xBet in Mexico. But for now, we can assure future players of this – we have a lot of phenomenal things lined up for you.”
Following the approval of its Mexican gaming license, 1xBet has conducted focused R&D into which sectors take centre stage in the country’s industry. The company has highlighted it will promote a high number of offers on football and boxing – the two main sports in Mexico – as well as catering to all other players with its more than 70 sports offerings. In addition to sports betting, 1xBet will also tap into the increase in the popularity of eSports in Mexico, as well as presenting other special betting options across the region.
“Mexico is a vibrant nation of sports enthusiasts,” said 1xBet’s team. “The love of sports and victories is evident in the manner in which the public ardently supports local athletes and teams from the bottom of their hearts. Mexico is one of the centres of the emerging LatAm industry and we are pleased to start work here and support the passion of the Mexican people with our quality product. We have huge plans which were formulated after conducting a detailed examination before entering the market and we guarantee 1xBet will do everything to raise the status of Mexico in the gaming industry to an even higher level.”
1xBet has stated its first priority is to become the number one bookmaker for Mexican players and with its new license not being limited to only online activities, the company is also hard at work establishing a physical presence in the country.
“The 1xBet team adheres to its philosophy and believes that there is no universal path to success,” the team added. “Our betting company is firmly established in several dozen countries, and each experience was unique. Each market has its own specifics of work, and for us, each is an invaluable experience. Of course, we will use all our knowledge to develop the brand in Mexico, but at the same time, we will prepare something new and innovative for this region. This is the only way to win consumer loyalty and earn a positive reputation. Whether online or land-based we will be available to everyone, because our site and application are already available for Mexican users.”
Alongside Brazil, Mexico is one of the key gaming markets in Latin America in terms of revenue and serves as a barometer for the future of the industry in the region. With 1xBet’s new license, the company is keen to establish new partnerships, ambassadors and sponsorships, not just to help grow the brand’s footprint in the region, but more importantly, to raise the profile of the Mexican industry and drive the country’s market forward at this crucial time.
1xBet’s team concluded: “Mexico and Brazil are both important markets for us at this time and with our latest license we look forward to strengthening our position in Mexico as one of our main areas of focus in Latin America. Of course, when you start working in a new market, this opens up opportunities for new partnerships and sponsorships. In Mexico, there are a lot of media people, star athletes and strong teams. We are already considering sponsorship ideas with top figures in the Mexican market so stay tuned for more news coming soon!”
Betsson
Betsson Becomes Title Sponsor of Summer Pro Padel 2026 in Argentina
Betsson has become the title sponsor of Summer Pro Padel 2026, one of the major sporting events of the summer in Argentina. The international tournament takes place from Friday, January 16 to Sunday, January 18, in Mar del Plata, Argentina.
The three-day event will bring together some of the world’s top padel players, further reinforcing Mar del Plata’s position as a key destination for high-profile summer sports events. Designed to combine elite competition with an engaging live experience, the tournament will feature two teams of seven players, competing across three daily matches scheduled during prime-time evening hours.
Betsson’s title sponsorship reflects the company’s continued investment in the global growth of padel and its broader sports strategy in Latin America, where the sport continues to attract strong fan engagement and participation.
“We are proud to further strengthen our presence within the padel ecosystem through this partnership. Argentina is a priority market for us and following our successful collaboration with Premier Padel Buenos Aires last year and the continued growth of padel in the country, this sponsorship represents a natural next step,” said Ronni Hartvig, Chief Commercial Officer at Betsson Group.
Betsson has actively supported padel for many years through international sponsorships, brand ambassadors, and proprietary initiatives such as the Betsson Padel Tour, an amateur circuit launched in Sweden. These initiatives reflect the company’s long-term approach to supporting the sport at both professional and grassroots levels.
With its international player lineup, structured competition format, and strong local and global visibility, Betsson Summer Pro Padel 2026 is set to become a key highlight of the Argentine summer sports calendar.
The post Betsson Becomes Title Sponsor of Summer Pro Padel 2026 in Argentina appeared first on Americas iGaming & Sports Betting News.
Latest News
XSOLLA LAUNCHES MERCADO PAGO IN URUGUAY GIVING DEVELOPERS ACCESS TO 60M+ ACTIVE USERS
New Integration with Uruguay’s Leading Digital Wallet Enables Fast, Secure, and Familiar Transactions for Players Across Latin America
Xsolla, a global video game commerce company that helps developers launch, grow, and monetize their games, today announced the launch of Mercado Pago as a new local payment method in Uruguay. The integration strengthens Xsolla’s presence in Latin America, enabling developers to deliver trusted, mobile-first payment experiences to players in one of the region’s most digitally advanced markets.
Uruguay continues to rank among Latin America’s leaders in digital adoption, with players expecting seamless and familiar payment experiences. As the country’s most popular digital wallet, Mercado Pago serves more than 60 million active users across Latin America, accounting for approximately 77% of wallet-based online payments in the region.
The new integration delivers key benefits for both developers and players:
- Familiar, trusted payments: Mercado Pago is the leading wallet brand across Latin America, offering confidence and recognition at checkout.
- Multiple funding options: Players can pay using linked cards, bank accounts, or wallet balances within a single, unified experience.
- Automated subscriptions: Mercado Pago enables effortless recurring payments that drive retention and make billing easier for developers and players alike.
- Real-time confirmations: Transactions process instantly, reducing friction and increasing conversion rates.
- Regional reach: Developers can extend coverage beyond Uruguay to other markets where Mercado Pago is widely adopted, including Brazil, Chile, and Mexico.
“Mercado Pago is one of Latin America’s most trusted financial platforms,” said Chris Hewish, President at Xsolla. “By integrating it in Uruguay, we’re giving developers a powerful way to meet players where they are with the local payment methods they already use and trust.”
With the addition of Mercado Pago, Xsolla continues to expand its global payment ecosystem, enabling developers to reach a wider audience, increase successful transactions, and grow their revenue across key markets worldwide.
For more information about Xsolla’s payment solutions and how to enable Mercado Pago, please visit: xsolla.pro/mercado-pago
The post XSOLLA LAUNCHES MERCADO PAGO IN URUGUAY GIVING DEVELOPERS ACCESS TO 60M+ ACTIVE USERS appeared first on Americas iGaming & Sports Betting News.
EveryMatrix
Matias Montero joins EveryMatrix as Managing Director for Latin America
Matias Montero has been appointed EveryMatrix Managing Director for Latin America with responsibility for growing the group’s footprint and establishing a regional hub across the continent.
Montero has two decades industry experience including more than five years as Chief Operating Officer and Chief Revenue Officer at Vibra Gaming, one of Latin America’s most respected games and platform solutions suppliers.
While at Vibra he was part of the founding management team that expanded its LatAm regional reach increasing proprietary games development, while also launching a solutions division offering local operators bespoke platform technology.
Based in Buenos Aires, Argentina, Montero will report to Daniel Clark, Group Commercial Director, bringing with him a proven record of success in sales and product development, marketing and business growth.
Daniel Clark, Group Commercial Director, EveryMatrix, said: “We’re delighted Matias has joined our global commercial team as we grow our presence in Latin America with local expertise across a multitude of disciplines.
“Our approach to market building always starts with engaging the industry’s best and brightest local talent and I’m confident that with Matias’s experience, connections and deep knowledge he will rapidly grow our turnkey platform product offering across territories we have identified as vital to our success.”
Matias Montero, Managing Director, LatAm, EveryMatrix, said: “I’m thrilled to join the company and timing could not be better with many local and international brands needing to scale up their operations as player volumes and demands for richer experiences increase, regulation continues to evolve and more innovation is required to stand out.
“This is precisely where EveryMatrix comes in with proven turnkey platform technology solutions that consistently generate results for the world’s biggest brands, overcoming operators’ biggest challenges and taking customers to the next level. Everything is possible and I look forward to growing our presence across the region.”
The post Matias Montero joins EveryMatrix as Managing Director for Latin America appeared first on Americas iGaming & Sports Betting News.
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