Gambling in the USA
March is Problem Gambling Awareness Month
Awareness Plus Action Needed with Increased Sports Betting
As March Madness builds to a crescendo with an estimated $10 billion in bets that will be placed on the NCAA basketball championship games, calls to the National Problem Gambling Helpline (1-800-522-4700) are expected to spike significantly during the month. Sports betting is now legal in many states, and research demonstrates that young males and athletes have an increased risk of developing a gambling problem. So it is especially important to communicate this message to the public now.
For the eighteenth year in a row, the National Council on Problem Gambling (NCPG) is dedicating the month of March to helping people affected by problem gambling. Approximately 2 million U.S. adults (1 percent of the national population) are estimated to meet formal criteria for gambling addiction, and an additional 4 to 6 million (2 to 3 percent) are estimated to be experiencing gambling problems. On average, each individual affected by gambling addiction impacts an additional seven to twenty people in their families and communities. Yet for many, gambling remains a hidden addiction.
Using the tagline #AwarenessPlusAction, the National Council on Problem Gambling developed Problem Gambling Awareness Month (#PGAM) to raise awareness of the prevention, treatment and recovery services available to individuals adversely affected by gambling. This grassroots campaign brings together a wide range of stakeholders, among them public health organizations, advocacy groups including NCPG state affiliates, and gambling operators. They work collaboratively to publicize issues such as how to identify if someone has a gambling disorder, how to get help, and that treatment works – in short, that hope and help exist. NCPG is providing a special web page to give information on local state activities and events – participants may share them via a link on www.ncpgambling.org/pgam.
Problem Gambling Awareness Month (PGAM) is designed to achieve three goals:
-to increase public awareness of problem gambling
-to increase the availability of prevention, treatment and recovery services
-to encourage healthcare providers to screen clients for problem gambling
NCPG provides information materials and special graphics in the PGAM Toolkit on its website, which may be used without charge by anyone who wants to participate in advocacy and awareness activities this March. Each year, hundreds of organizations do.
“March Madness is a time when we see an increase in gambling and more outreach for our services. PGAM is important to me – and NCPG and our partners as a whole – because we want to help individuals with problem gambling, and this is the peak time for raising awareness of the issue,” said Keith Whyte, Executive Director of the National Council on Problem Gambling.
Problem gambling, gambling disorder and gambling addiction are formal terms that professionals working in this field use to describe a spectrum of gambling behavior patterns that compromise, disrupt or damage personal, family or vocational pursuits.
PGAM will also include a Gambling Disorder Screening Day on March 10, 2020, hosted in collaboration with the Cambridge Health Alliance, a nonprofit health organization headquartered in Cambridge, Massachusetts. Gambling Disorder Screening Day is an international event designed to support health care providers in the identification of gambling disorder. All too often, this disorder leads to financial, emotional, social, occupational and physical harms, yet many cases go undetected due to the limited availability of accessible assessments to identify this problem. Screening Day addresses the issue and provides tools to detect gambling-related problems as early as possible.
The Louisiana Association on Compulsive Gambling (LACG) is one of many organizations preparing for PGAM. “Together we can help thousands of people this March to become Aware and to take Action towards getting help for gambling addiction,” said Janet Miller, Executive Director of LACG and member of NCPG’s Board of Directors. “We have provided highly successful treatment for many people. Please call or text 1-800-522-4700 today to get started. We understand. ”
About the National Council on Problem Gambling
Based in Washington DC, the National Council on Problem Gambling is the only national nonprofit organization that seeks to minimize the economic and social costs associated with gambling addiction by working with constituents in all facets of gambling.
If gambling becomes a problem, NCPG urges people who gamble, as well as their loved ones, to contact the National Problem Gambling Helpline, which offers hope and help without judgment or shame. If you or someone you know has a gambling problem, call or text 1-800-522-4700 or visit www.ncpgambling.org/chat. Help is available 24/7 – it is free and confidential.
Editor’s Take
Why this matters: Florida is a “monopoly market” controlled by the Seminole Tribe, meaning there is only one door in: Hard Rock Bet. By securing vendor registration here, BETER gains access to one of the most populous states in the U.S. without the fragmentation of competition seen in states like New Jersey. The immediate deployment of Setka Cup (table tennis) fills a crucial need for 24/7, fast-paced content during U.S. daytime off-hours.
The Full Story
BETER, the provider of next-gen betting content and data, has officially entered the Florida sports betting market after securing Vendor Registration from the Seminole Tribe of Florida (dba Seminole Gaming).
The regulatory approval allows BETER to supply its fast-paced betting products to the state’s sole authorized operator, Hard Rock Bet.
Day One Impact: Table Tennis Following the approval, BETER has immediately launched its exclusive Setka Cup table tennis tournaments on the Hard Rock Bet platform.
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The Product: Setka Cup provides 24/7 live streaming, real-time data, and odds.
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The Reach: Florida becomes the fifth U.S. state where Setka Cup is available to bettors.
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The Metric: BETER covers approximately 700,000 fast-paced events annually, offering up to 50 betting markets per event with margins often exceeding market standards.
Next Phase: Esports While table tennis is live now, BETER has confirmed that its esports portfolio—specifically ESportsBattle—will be integrated into Hard Rock Bet in the “near future.” This will bring round-the-clock eFootball, eBasketball, and other fast-market disciplines to Florida bettors.
Management Commentary Chuck Robinson, Chief Revenue Officer at BETER, emphasized the strategic value of the exclusive Hard Rock partnership:
“Launching Setka Cup with our partner Hard Rock Bet is particularly significant, as it allows us to introduce our fast-betting content to Florida bettors through a highly trusted sportsbook platform. We see strong long-term potential in Florida… Our esports content, particularly ESportsBattle, will also be going live soon.”
Valeriia Tarchynska, Chief Legal Officer at BETER, noted the complexity of the approval:
“Obtaining vendor registration in Florida reflects the strength of our regulatory strategy… We are grateful to the Seminole Tribe of Florida dba Seminole Gaming for their cooperation throughout the registration process.”
This approval is part of a wider U.S. expansion strategy for BETER, which has already secured access in key states including Ohio, Arizona, and Kentucky.
The post BETER Cracks Florida Market: Setka Cup Now Live on Hard Rock Bet appeared first on Gaming and Gambling Industry Newsroom.
BETER, the award-winning provider of live streaming, real-time data, and odds for fast-paced esports and sports content, has continued its U.S. expansion by securing Vendor Registration in the state of Florida.
The registration was granted by the Seminole Tribe of Florida dba Seminole Gaming, the regulatory authority that also oversees sports betting operations in the state.
Following the approval, BETER’s exclusive Setka Cup table tennis tournaments, featuring live streams, live data, and odds, are now available to bettors via the Hard Rock Bet. This launch marks BETER’s official entry into the Florida market, making Florida the fifth U.S. state where Setka Cup is available.
BETER delivers 24/7 live streaming, real-time data, and hyper-accurate odds for approximately 700,000 fast-paced events each year across a range of esports and sports disciplines, offering up to 50 betting markets per event and an average operator margin higher than the market standard. BETER expects to unlock much of this additional value through the integration of its exclusive ESportsBattle content into the Hard Rock Bet platform in the near future.
All matches are thoroughly monitored by BETER’s dedicated Integrity team, ensuring strict adherence to transparency standards and the rules of fair play.
Chuck Robinson, Chief Revenue Officer at BETER, said: “Securing vendor registration in Florida is another major milestone for BETER and a clear signal of our growing momentum across regulated U.S. markets.
“Launching Setka Cup with our partner Hard Rock Bet is particularly significant, as it allows us to introduce our fast-betting content to Florida bettors through a highly trusted sportsbook platform. We see strong long-term potential in Florida and are excited to continue building our presence here. Our esports content, particularly ESportsBattle, will also be going live soon, further enhancing the overall betting experience in the state.
“Our teams are looking forward to fruitful collaboration.”
Valeriia Tarchynska, Chief Legal Officer at BETER, added: “Obtaining vendor registration in Florida reflects the strength of our regulatory strategy and the expertise of our legal team in navigating the complex U.S. regulatory landscape.
“We are grateful to the Seminole Tribe of Florida dba Seminole Gaming for their cooperation throughout the registration process. This approval further supports our broader U.S. expansion plans as we continue securing licenses and launching our products in key regulated states, including Ohio, Arizona, Kentucky, and others.”
The post BETER Secures Vendor Registration in Florida appeared first on Americas iGaming & Sports Betting News.
Greentube, the NOVOMATIC Digital Gaming and Entertainment division, has strengthened its presence in Latin America after partnering with Brazino777, an online casino and sports betting brand known for its player-first experience and fast withdrawals, to roll out a selection of its top-performing titles to the Brazilian market.
Following the agreement, Greentube’s platform is now live with Brazino777 in Brazil, marking an important milestone in the supplier’s regional growth strategy and reinforcing its commitment to delivering market-relevant content in newly regulated jurisdictions.
As part of the collaboration, Brazino777 players can enjoy some of Greentube’s most popular new releases, including Piggy Prizes
:Wand of Riches 2, Trinity Treasures Wukong Buy Bonus, and Caichen Triple Blossom.
Alongside these titles, a curated selection of Greentube’s iconic classic games have also been integrated, including Book of Ra deluxe, Diamond Link: Mighty Sevens, and Cash Connection – Golden Sizzling Hot.
These games were selected for their proven performance in regulated markets and their strong appeal to Brazilian players, making them an ideal fit for Brazino777’s growing casino offering.
Now, with Brazil’s regulated online gaming landscape offering fresh opportunities, the collaboration is well positioned to reach new heights as the region continues to thrive.
Greentube’s latest Brazilian partnership further reinforces its strategic focus on Latin America as a key growth market. With a diverse portfolio of innovative slots and well-established fan favourites, the company continues to strengthen its position as a leading supplier worldwide.
Wilson Francisco, Sales and Key Account Manage at Greentube, said: “Our launch with Brazino777 is a major step forward for our strategy in Brazil. Their deep understanding of the local audience, paired with Greentube’s commitment to delivering top-performing, culturally relevant content, is a powerful combination.
“We’re confident that this partnership will elevate the player experience and help set new standards in the market.”
Andre Medeiros, Country Manager for Brazil at Brazino777, said: “Greentube’s portfolio is recognised globally for its quality, performance and player appeal. As a brand rooted in Brazilian culture, Brazino777’s focus is simple: a fun, smooth experience our community can enjoy every day.
“Partnering with Greentube reinforces that promise by expanding the entertainment options available to our players in Brazil.”
The post Greentube expands Latin American footprint with Brazino777 partnership appeared first on Gaming and Gambling Industry Newsroom.
