Gambling in the USA
March is Problem Gambling Awareness Month
Awareness Plus Action Needed with Increased Sports Betting
As March Madness builds to a crescendo with an estimated $10 billion in bets that will be placed on the NCAA basketball championship games, calls to the National Problem Gambling Helpline (1-800-522-4700) are expected to spike significantly during the month. Sports betting is now legal in many states, and research demonstrates that young males and athletes have an increased risk of developing a gambling problem. So it is especially important to communicate this message to the public now.
For the eighteenth year in a row, the National Council on Problem Gambling (NCPG) is dedicating the month of March to helping people affected by problem gambling. Approximately 2 million U.S. adults (1 percent of the national population) are estimated to meet formal criteria for gambling addiction, and an additional 4 to 6 million (2 to 3 percent) are estimated to be experiencing gambling problems. On average, each individual affected by gambling addiction impacts an additional seven to twenty people in their families and communities. Yet for many, gambling remains a hidden addiction.
Using the tagline #AwarenessPlusAction, the National Council on Problem Gambling developed Problem Gambling Awareness Month (#PGAM) to raise awareness of the prevention, treatment and recovery services available to individuals adversely affected by gambling. This grassroots campaign brings together a wide range of stakeholders, among them public health organizations, advocacy groups including NCPG state affiliates, and gambling operators. They work collaboratively to publicize issues such as how to identify if someone has a gambling disorder, how to get help, and that treatment works – in short, that hope and help exist. NCPG is providing a special web page to give information on local state activities and events – participants may share them via a link on www.ncpgambling.org/pgam.
Problem Gambling Awareness Month (PGAM) is designed to achieve three goals:
-to increase public awareness of problem gambling
-to increase the availability of prevention, treatment and recovery services
-to encourage healthcare providers to screen clients for problem gambling
NCPG provides information materials and special graphics in the PGAM Toolkit on its website, which may be used without charge by anyone who wants to participate in advocacy and awareness activities this March. Each year, hundreds of organizations do.
“March Madness is a time when we see an increase in gambling and more outreach for our services. PGAM is important to me – and NCPG and our partners as a whole – because we want to help individuals with problem gambling, and this is the peak time for raising awareness of the issue,” said Keith Whyte, Executive Director of the National Council on Problem Gambling.
Problem gambling, gambling disorder and gambling addiction are formal terms that professionals working in this field use to describe a spectrum of gambling behavior patterns that compromise, disrupt or damage personal, family or vocational pursuits.
PGAM will also include a Gambling Disorder Screening Day on March 10, 2020, hosted in collaboration with the Cambridge Health Alliance, a nonprofit health organization headquartered in Cambridge, Massachusetts. Gambling Disorder Screening Day is an international event designed to support health care providers in the identification of gambling disorder. All too often, this disorder leads to financial, emotional, social, occupational and physical harms, yet many cases go undetected due to the limited availability of accessible assessments to identify this problem. Screening Day addresses the issue and provides tools to detect gambling-related problems as early as possible.
The Louisiana Association on Compulsive Gambling (LACG) is one of many organizations preparing for PGAM. “Together we can help thousands of people this March to become Aware and to take Action towards getting help for gambling addiction,” said Janet Miller, Executive Director of LACG and member of NCPG’s Board of Directors. “We have provided highly successful treatment for many people. Please call or text 1-800-522-4700 today to get started. We understand. ”
About the National Council on Problem Gambling
Based in Washington DC, the National Council on Problem Gambling is the only national nonprofit organization that seeks to minimize the economic and social costs associated with gambling addiction by working with constituents in all facets of gambling.
If gambling becomes a problem, NCPG urges people who gamble, as well as their loved ones, to contact the National Problem Gambling Helpline, which offers hope and help without judgment or shame. If you or someone you know has a gambling problem, call or text 1-800-522-4700 or visit www.ncpgambling.org/chat. Help is available 24/7 – it is free and confidential.
Daniel Lechner
Studio combines engagement tools with bespoke, franchise and omnichannel content under single umbrella
White Hat Studios, a dedicated US iGaming market supplier, has unveiled Amplify Suite, a comprehensive engagement ecosystem designed to deliver operators flexibility, creative autonomy, and measurable commercial impact.
Amplify consolidates the provider’s promotional tools and proprietary content into a fully connected, scalable framework, equipping operators with a diverse range of performance-enhancing solutions engineered to maximise growth across regulated US markets.
Built on an API-first foundation, the suite incorporates White Hat Studios’ Engage promotional engine, comprised of tools such as Win Spins, Super Mode, and Triggers, alongside its award-winning Progressive Jackpot networks. This services an increasing demand for advanced gamification tools, enabling operators to stimulate user activity and drive sustained engagement.
These promotional tools are complemented by the studio’s first-class content portfolio. With a track record of creating custom products for tier-one operators, Amplify Bespoke will build on this momentum to deliver bespoke slots that support deeper brand integration and exclusive IP ownership.
Amplify Franchises transforms standalone hits into enduring game families, exemplified by the US-renowned 7s Fire Blitz
series. By leveraging player familiarity and brand loyalty, franchises consistently drive momentum upon launch and can reignite traction across a game brand.
The suite is further strengthened by Amplify Omni, enabled through the studio’s landmark distribution agreement with Gaming Arts. The partnership facilitates the conversion and distribution of White Hat Studios content across US land-based casinos, while also supporting the transition of land-based titles into regulated online markets for the first time.
This powerful two-way content pipeline enhances the ecosystem, allowing US brands to engage and convert players seamlessly between casino floors and digital platforms.
The launch of Amplify represents a significant milestone in White Hat Studios’ strategic evolution, connecting its full product portfolio within a single, unified framework. Custom-built for US markets, the suite is set to redefine how operators engage their audiences and elevate commercial performance.
Daniel Lechner, SVP Sales and Marketing at White Hat Studios, said: “Amplify will serve as the promotional and engagement backbone of White Hat Studios. Bringing our diverse offering under one cohesive ecosystem, the suite is optimised to deliver tangible impact across the entire player journey.
“By combining configurable engagement tools with premium, high-performing content, Amplify empowers US operators to differentiate and scale within competitive environments.”
The post Studio combines engagement tools with bespoke, franchise and omnichannel content under single umbrella appeared first on Americas iGaming & Sports Betting News.
Gambling
White Hat Studios launches all-in-one engagement ecosystem Amplify Suite
White Hat Studios, a specialist provider for the regulated US iGaming market, has introduced Amplify Suite, a fully integrated engagement ecosystem built to give operators greater flexibility, creative control, and measurable commercial results.
Amplify brings together the company’s promotional tools and proprietary content into a single, scalable framework, offering a broad set of performance-driven solutions designed to accelerate growth across US markets.
Built on an API-first architecture, the suite incorporates White Hat Studios’ Engage promotional engine, featuring tools such as Win Spins, Super Mode, and Triggers, alongside its established Progressive Jackpot networks. The combined offering addresses rising demand for advanced gamification, enabling operators to boost player activity and sustain long-term engagement.
These capabilities are supported by the studio’s premium content portfolio. Known for delivering tailored products for tier-one operators, the new Amplify Bespoke arm expands this approach, offering custom slot development that allows for deeper brand integration and exclusive IP ownership.
Meanwhile, Amplify Franchises is designed to turn successful standalone titles into long-term game families. A key example is the popular 7s Fire Blitz
series, which demonstrates how familiar branding and player loyalty can drive strong launch performance and ongoing engagement across a franchise.
The ecosystem is further enhanced by Amplify Omni, powered through a landmark distribution agreement with Gaming Arts. This partnership enables the distribution of White Hat Studios’ content across US land-based casinos, while also facilitating the transition of land-based titles into regulated online environments for the first time.
By enabling this two-way content flow, Amplify strengthens connections between retail and digital channels, helping operators engage players seamlessly across both spaces.
The launch marks a major step in White Hat Studios’ strategic development, unifying its entire product portfolio within a single ecosystem tailored specifically for the US market.
Daniel Lechner, SVP of Sales and Marketing at White Hat Studios, said: “Amplify will serve as the promotional and engagement backbone of White Hat Studios. Bringing our diverse offering under one cohesive ecosystem, the suite is optimised to deliver tangible impact across the entire player journey.
“By combining configurable engagement tools with premium, high-performing content, Amplify empowers US operators to differentiate and scale within competitive environments.”
The post White Hat Studios launches all-in-one engagement ecosystem Amplify Suite appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
casino floor
Zitro Announces the U.S. Rollout of FANTASY Cabinet
Zitro has announced the U.S. rollout of FANTASY, its latest slot cabinet, following an outstanding early reception across multiple states. Since its debut, FANTASY has resonated with players and operators alike, quickly positioning itself as one of the standout new cabinets on casino floors nationwide.
The cabinet launched its U.S. journey in Minnesota before expanding into Michigan, California, Arizona, New Mexico, and North Carolina, and the story has been consistent across all six states. Strong player engagement, positive operator feedback, and consistent floor performance have followed FANTASY everywhere it has gone.
FANTASY’s strong performance reflects the depth of the experience it delivers. Zitro developed world-class content specifically for this cabinet, including stunning animations, exceptional graphics, and a rich multimedia experience that connects with today’s players. An individual game color lighting system gives each title a distinct identity on the casino floor, and every title was developed exclusively for this form factor. The result is a complete entertainment experience that goes well beyond the cabinet itself.
“We always knew FANTASY was something special, but the response we’ve seen across different casino properties has exceeded our most optimistic expectations. Players are genuinely connecting with this cabinet, operators are seeing the results on their floors, and we believe this is just the beginning of a defining journey for FANTASY in the US,” said Derik Mooberry, CEO of Zitro USA.
The post Zitro Announces the U.S. Rollout of FANTASY Cabinet appeared first on Americas iGaming & Sports Betting News.
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