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Soft2Bet Evaluates Alberta Market Entry to Strengthen its Canadian Footprint

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The Premier Operator and Platform Provider Announces Plans to Pursue Alberta Strategy as Part of its Roadmap, Anticipating the Region’s Upcoming Regulatory Framework

Soft2Bet, a leading iGaming turnkey solutions provider, today announced its intention to pursue entry into the Alberta market, pending regulatory approval. This strategic focus leverages Soft2Bet’s operational experience with localized offerings, including its Ontario-facing brand, ToonieBet.

Strategic Market Potential & Compliance

Alberta (Canada) represents one of the most significant growth opportunities in the North American iGaming landscape. With Canada’s youngest adult population and the highest GDPs per capita in the country, the province is well poised for a successful transition to an open, competitive market. Industry projections by Citizens JMP Securities suggest that Alberta’s regulated iGaming market could exceed $700 million in annual revenue at maturity.

Soft2Bet is closely monitoring the development of Alberta’s regulatory framework under the iGaming Alberta Act, which establishes the Alberta iGaming Corporation (AiGC) as the oversight body alongside the Alberta Gaming, Liquor and Cannabis (AGLC) as the regulator. Reflecting its commitment to the highest standards of integrity, Soft2Bet is preparing for the province’s specific technical requirements.

The planned entry into Alberta aligns with the company’s strategic plans for 2026 to drive sustainable growth, and enter several new regulated territories.

Innovation is paramount at Soft2Bet, and our goal is to develop exciting products that meet our customers where they are most comfortable,” said David Yatom Hay, General Counsel, Soft2Bet. “As we evaluate our entry into Alberta, pending regulatory approval, we are committed to delivering localized, engaging experiences that reflect the unique preferences and culture of each market.”

Excellence in Canadian Localization

Soft2Bet aims to leverage its experience in Ontario to enhance the gaming experience for users in Alberta, Canada, with innovative, compliant products. A core component of the company’s regional strategy involves taking localization further by adapting its brands to local culture, regulatory standards, and player preferences.

To support its hyper-local focus, Soft2Bet targets comprehensive native-language support across its priority regions, ensuring its services are deeply integrated into the local culture of each active regulated market.

The post Soft2Bet Evaluates Alberta Market Entry to Strengthen its Canadian Footprint appeared first on Americas iGaming & Sports Betting News.

Canada

Endorphina Now Licensed B2B Gaming Supplier in Ontario

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Endorphina Limited, a leading provider of certified online slot games, has successfully obtained a Gaming-Related Supplier registration in Ontario, Canada, one of the most regulated iGaming markets globally.

The registration, issued by the Alcohol and Gaming Commission of Ontario (AGCO), authorizes Endorphina to supply its gaming content to licensed operators within the province. This milestone marks an important step in the company’s long-term expansion strategy focused on regulated markets, strengthening its presence in North America and enhancing its global footprint.

“Securing approval in Ontario is a significant achievement for Endorphina. It confirms the quality of our products, the strength of our compliance framework, and our readiness to operate in highly regulated environments,” said Head of Compliance at Endorphina, Džangar Jesenov.

Endorphina continues to invest in the development of proprietary online slot games, delivering innovative content tailored to the evolving requirements of international markets.

With a portfolio of 200+ premium slots, the company has built strong partnerships with 6,000+ operators worldwide. It holds an active presence in over 50 jurisdictions, ensuring compliance in regulated markets across Europe, Latin America, and beyond.

With the Ontario registration, the company is well-positioned to expand partnerships with licensed operators and further solidify its reputation as a trusted B2B supplier in the global iGaming industry.

 

The post Endorphina Now Licensed B2B Gaming Supplier in Ontario appeared first on Americas iGaming & Sports Betting News.

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Endorphina secures AGCO supplier registration in Ontario

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Endorphina Limited has obtained a Gaming-Related Supplier registration in Ontario, Canada, allowing the company to supply its online slot content to licensed operators in the province.

The registration was issued by the Alcohol and Gaming Commission of Ontario (AGCO). Ontario is one of North America’s most closely regulated online gambling markets.

“Securing approval in Ontario is a significant achievement for Endorphina. It confirms the quality of our products, the strength of our compliance framework, and our readiness to operate in highly regulated environments,” said Head of Compliance at Endorphina, Džangar Jesenov.

Endorphina said it has a portfolio of 200+ slots, partnerships with 6,000+ operators, and an active presence in more than 50 jurisdictions. The company positions the Ontario approval as part of its broader expansion strategy in regulated markets.

The post Endorphina secures AGCO supplier registration in Ontario appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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AGCO

Amusnet Marks Strategic Entry into North America with Ontario Licence

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Amusnet is entering the North American market after securing a Gaming-Related Supplier–Manufacturer Registration from the AGCO in Ontario, Canada, marking a strategic milestone in the group’s global expansion.

Licensing grants Amusnet access to Ontario’s regulated iGaming market, which is one of the most established and fast-growing jurisdictions in North America, known for its robust regulatory framework and strong long-term growth potential.

It will allow the supplier to offer online gaming content to licensed operators in the province, officially establishing its presence in the region. Amusnet will initially roll out its iGaming portfolio, with the option to expand into Land-based solutions at a later stage.

Ontario’s regulatory framework emphasises strict compliance, ensuring that all suppliers adhere to high standards in technology, security and player protection. This makes Ontario a key benchmark market for companies entering North America. The new registration further confirms that Amusnet has successfully met these rigorous requirements for integrity and regulatory compliance, enabling it to distribute its content across the province.

“Securing the AGCO licence is an important milestone for Amusnet and reflects our long-term commitment to operating in fully regulated markets. Our entry into Ontario represents a key strategic step into North America, which is a high-priority region with strong long-term growth potential. We look forward to partnering with local operators and building a sustainable presence in the market,” said Ivo Georgiev, CEO of Amusnet.

The post Amusnet Marks Strategic Entry into North America with Ontario Licence appeared first on Americas iGaming & Sports Betting News.

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