Press Releases
Filling the gap for expert horseracing trading solutions
Due to its complex nature, horseracing differs from every other sport in pricing and traditionally it has become more difficult for new entrants to offer competitive pricing, writes Alan Casey the new Head of Trading at AllSported.
The main problem our research has shown in the marketplace is a dearth of trading expertise and limited options for new operators to make headway in the British horseracing market. Added to this, out-of-the-box solutions do not favour those who want to stand out from the crowd and offer their customers an unbeatable customer experience.
It is often the case that platform providers lacking expertise in horseracing, with latency issues in pricing leaving operators at risk of incorrect pricing and open to targeting.
In the past, platform providers have looked at horseracing as a box-ticking exercise and treated it like any other product or content they add to their offering and, as a result, operators using these platforms have found it tough to gain market share and, in a lot of cases, even turn a profit from horseracing.
Today trading rooms are being looked at by finance teams as cost centres rather than profit generators, meaning they are being run to optimum efficiency by the financial controllers. It is impossible to compete with the major high street bookmakers’ trading rooms unless you triple your resources and budget. This is where automation is key.
As customers move more internationally focused that pool of horseracing trading expertise gets even smaller. South African, US and Australian racing have grown in popularity and provide bookmakers with the chance to offer round the clock horseracing coverage. This popularity comes with a risk as trading rooms don’t have the vast expertise required to price every race around the world.
So how can these issues be eradicated? The aim is to provide a made-to-measure offering for your customers which does just that and sets the bar for others to follow. How does a sportsbook stand out from the crowd without the trading room teams of tier-one bookmakers?
AllSported uses an information aggregation and reiterative model based on a set of values to produce one price that reflects the selection’s 100% line within that market. Bookmakers can then add their own preferred margin, giving you total control of your own overround, liabilities and giving your customers the ultimate betting experience. All delivered through an extremely low latency Push API which means you won’t be left exposed by price moves.
Part of the Spotlight Sports Group and launched in 2019, Racing Post and partners Banach Technologies and TXODDS developed the new best-in-class horseracing trading solution AllSported. AllSported combines the expertise and knowledge of all three partners to provide customers with made-to-measure odds, engagement-driving content and risk management all through one streamlined integration. This helps bookmakers grow market share in the multi-billion pound horseracing market.
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Digitain strengthens its regulated presence in Europe by obtaining Belgium’s E Category License.
Digitain, the leading iGaming solutions provider, has announced that it has been officially licensed to operate in Belgium, marking a significant milestone in the company’s ongoing European expansion. This achievement highlights Digitain’s commitment to compliance, innovation, and delivering trusted solutions to its global partners.
Belgium is a highly regulated jurisdiction with strict standards to ensure fair play and responsible gaming. Securing this license further strengthens Digitain’s reputation as a reliable and compliant technology provider, enabling it to offer its award-winning solutions fully aligned with local regulations.
Digitain remains committed to expanding its regulated market presence, fostering partner success, and upholding the highest standards of compliance and data protection.
The post Digitain Expands into Belgium with Regulatory License Approval appeared first on European Gaming Industry News.
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Evolution today announced the launch of Sneaky Slots, a bold new slot studio joining its portfolio of world-class online slot brands, which already includes Nolimit City, Red Tiger, NetEnt, and Big Time Gaming.
Sneaky Slots expands Evolution’s RNG portfolio with a fresh style of entertainment and fills a clear gap in the market with titles that are loud and full of character, appealing to everyone from newcomers to seasoned slots fans. With cheeky but approachable themes, fast-paced gameplay, and distinctive modern art direction, Sneaky Slots keeps the focus on fun without sacrificing excitement. Selected releases will also feature Nolimit City’s proprietary xMechanics, including player-favourites xBomb® and xNudge®, bringing proven features into new experiences.
The studio makes its debut with Nip Tuck, a surreal slot experience that balances fascination with the pursuit of perfection. The studio will follow with a new release every month throughout the rest of the year.
Malcolm Mizzi, Head of Commercial Operations of RNG at Evolution, said: “This is a natural next step for Evolution, creating an exciting new brand from the ground up and leveraging our immense knowledge base of slots development across multiple brands. With One Stop Shop and our global sales network behind it, Sneaky Slots starts with momentum that few new studios ever get. We firmly believe that Sneaky Slots will capture the attention of players and industry veterans, becoming one of the industry’s newcomers to watch out for.”
He added: “Sneaky Slots is our way of bringing something bold and rebellious into the spotlight. These games are freaky, daring, and full of character. Rather than focusing on complexity or extremes, we aim to create unforgettable atmospheres that players truly enjoy. With Sneaky Slots, we’re opening a door into the shadows — and inviting everyone to step inside.”
The post Evolution launches Sneaky Slots — a Bold New Slot Studio appeared first on European Gaming Industry News.
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EGT Digital has achieved another major achievement in Italy. Thanks to its collaboration with the prominent local gaming aggregator Microgame, the provider’s casino content is now live at the popular betting site Quigioco, operated by HBG Online Gaming, the e-gaming company part of NOVOMATIC Italia Group. Players have the opportunity to try their luck with the captivating games from the jackpot bestsellers Bell Link and Clover Chance.
„Our partnership with HBG Online is a key milestone for EGT Digital in the country’s fast-evolving and highly competitive regulated gaming market,” commented Zornitsa Boncheva, Director of EGT Italy. She added: “This cooperation allows us to broaden our reach while enhancing HBG Online Gaming’s game selection with our popular and proven titles. We see strong potential for shared success and are committed to fostering a productive relationship that drives innovation and maximizes player engagement.“
Lorenzo Scarpino, Online Product Lead at HBG Online Gaming, also expressed his satisfaction with the partnership. He said: “EGT Digital’s slot titles have significantly improved and diversified our offerings. They have contributed to attracting many new visitors to our platform while further enriching the gaming choices of Quigioco.it loyal customers. We look forward to trying out other products from the provider’s portfolio in the near future.”
The post EGT Digital and HBG Online: One more high-potential partnership in Italy appeared first on European Gaming Industry News.
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