Press Releases
Filling the gap for expert horseracing trading solutions
Due to its complex nature, horseracing differs from every other sport in pricing and traditionally it has become more difficult for new entrants to offer competitive pricing, writes Alan Casey the new Head of Trading at AllSported.
The main problem our research has shown in the marketplace is a dearth of trading expertise and limited options for new operators to make headway in the British horseracing market. Added to this, out-of-the-box solutions do not favour those who want to stand out from the crowd and offer their customers an unbeatable customer experience.
It is often the case that platform providers lacking expertise in horseracing, with latency issues in pricing leaving operators at risk of incorrect pricing and open to targeting.
In the past, platform providers have looked at horseracing as a box-ticking exercise and treated it like any other product or content they add to their offering and, as a result, operators using these platforms have found it tough to gain market share and, in a lot of cases, even turn a profit from horseracing.
Today trading rooms are being looked at by finance teams as cost centres rather than profit generators, meaning they are being run to optimum efficiency by the financial controllers. It is impossible to compete with the major high street bookmakers’ trading rooms unless you triple your resources and budget. This is where automation is key.
As customers move more internationally focused that pool of horseracing trading expertise gets even smaller. South African, US and Australian racing have grown in popularity and provide bookmakers with the chance to offer round the clock horseracing coverage. This popularity comes with a risk as trading rooms don’t have the vast expertise required to price every race around the world.
So how can these issues be eradicated? The aim is to provide a made-to-measure offering for your customers which does just that and sets the bar for others to follow. How does a sportsbook stand out from the crowd without the trading room teams of tier-one bookmakers?
AllSported uses an information aggregation and reiterative model based on a set of values to produce one price that reflects the selectionâs 100% line within that market. Bookmakers can then add their own preferred margin, giving you total control of your own overround, liabilities and giving your customers the ultimate betting experience. All delivered through an extremely low latency Push API which means you wonât be left exposed by price moves.
Part of the Spotlight Sports Group and launched in 2019, Racing Post and partners Banach Technologies and TXODDS developed the new best-in-class horseracing trading solution AllSported. AllSported combines the expertise and knowledge of all three partners to provide customers with made-to-measure odds, engagement-driving content and risk management all through one streamlined integration. This helps bookmakers grow market share in the multi-billion pound horseracing market.
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Amusnet announces the exclusive launch of 20 Wild Goals at Betano in Romania from February 20th to March 24th, 2025. This collaboration further strengthens the companyâs long-term partnership with the operator and reflects Amusnetâs focus on providing localized gaming solutions to meet the needs of the Romanian market.
âWith a clear focus on delivering localized, high-quality content, we continue to foster our mutually beneficial collaboration with Betano. By providing tailored gaming experiences, we ensure both Amusnet and our partners drive growth, meet player expectations, and strengthen our collective presence in the region,â said Andreea Popa, Commercial Manager at Amusnet Romania.
20 Wild Goals is a 5-reel video slot set in a stadium environment, offering 20 paylines. The Wild symbol, represented by a ball, expands to cover the entire reel, boosting the potential for higher wins. The tumbling reel feature adds a layer of excitement by removing winning combinations and increasing multipliers with each subsequent spin. The game presents a dynamic and engaging experience designed to appeal to players seeking thrilling gameplay.
Features
Expanding Wild
During the base game, the Wild symbol expands on the whole reel and substitutes for other symbols, increasing the winning potential.
Tumbling Reels with Increasing Multiplier
Winning symbols disappear, making way for the symbols above them while increasing the multiplier with each consecutive win. If new winning combinations appear on the screen after filling the empty positions, they are multiplied by Multiplier, which starts from x2 and increases by 1 with every consequent Tumbling Reels Feature.
Jackpot Cards
The four-level mystery jackpot bonus game Jackpot Cards is also available, just like in the rest of Amusnetâs Online Casino portfolio.
The post Amusnet Deepens Collaboration with Betano for Exclusive Launch of 20 Wild Goals appeared first on European Gaming Industry News.
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CT Interactive, a prominent leader in online gaming solutions, is thrilled to announce the launch of its partnership with LiveScore Bet. This exciting collaboration marks a significant step in CT Interactiveâs ongoing efforts to expand its reach and enhance player experiences across key markets. As of now, CT Interactiveâs diverse portfolio of cutting-edge slot games is officially available on the LiveScore Bet platform, providing players with seamless access to an exciting new range of gaming options.
The new partnership offers players a chance to explore a variety of engaging and innovative slot games, each designed to deliver thrilling gameplay and stunning graphics. Whether youâre a seasoned gamer or new to the world of online slots, the titles available on LiveScore Bet promise to meet diverse preferences and deliver top-tier entertainment. This integration allows players to enjoy an immersive and high-quality gaming experience, all within one trusted platform.
Antonio Donov, HBD EMEA and Asia of CT Interactive, expressed his excitement about the partnership, stating, âWe are thrilled to announce that CT Interactiveâs games are now live on the LiveScore Bet platform. This partnership allows us to extend the reach of our developments and offer new, exciting games to even more players. We are confident that this will lead to great results and further increase player engagement.â
With a shared commitment to excellence, this collaboration aims to bring cutting-edge gaming solutions to an even broader audience. The partnership combines CT Interactiveâs forward-thinking gaming technology with LiveScore Betâs extensive reach and user engagement capabilities, creating a powerful synergy that is sure to benefit both players and the brands alike.
This milestone also signals new opportunities for players, providing access to high-quality games with innovative features that meet the highest industry standards. As the partnership continues to develop, both brands look forward to delivering even more engaging content, further enhancing the gaming experience for players around the world.
In conclusion, the collaboration between CT Interactive and LiveScore Bet is set to reshape the landscape of online gaming, offering new and exciting opportunities for players while setting the stage for even greater achievements in the future. Stay tuned as both brands continue to push the boundaries of what online gaming can offer!
The post CT Interactive Joins Forces with LiveScore Bet to Expand Innovative Gaming Experience appeared first on European Gaming Industry News.
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La Française des Jeux (FDJ), through its sports betting brand ParionsSport point of sale, is pleased to announce the launch of its new campaign embodied by Eric Cantona and which marks the return of âKing Ericâ to French advertising screens.
Directed by Rosa Paris, this campaign, which is based on four television spots, will be launched on February 16 and 17. The four films directed by Rudi Rosenberg feature Eric Cantona in the shoes of a retailer who is a partner of ParionsSport point of sale.
Eric Cantona plays one of the 27,000 retail partners of ParionsSport point of sale, present throughout the country. In his business, a place of social connection and sharing, Eric Cantona contributes to scenes of life made of humor and self-mockery, around responsible gaming, Loto Foot or human contact.
A fifth film produced especially as part of the partnership between ParionsSport point of sale and the Paris Saint-Germain club also features the club legend, Pedro Miguel Pauleta, in a point of sale.
The advertising campaign will also be accompanied by digital films, a radio spot and a poster campaign highlighting these moments of sharing and conviviality, captured by photographer Sacha Balti.
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Source: FDJ
The post Eric Cantona partners with ParionsSport appeared first on European Gaming Industry News.
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