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Tote’s back with new digital offering and guarantee for customers

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The UK Tote Group is delighted to announce the launch of the Tote’s new website – tote.co.uk – which provides customers with a new dedicated digital pool betting experience for horseracing.

Tote.co.uk is available on desktop and mobile and seeks to provide customers with a greatly enhanced experience when placing single and multileg bets with the Tote.

The website will continue to undergo development and improvements with extra features being added. Any new customers signing up to tote.co.uk will receive a £10 risk free bet and feedback on the customer experience is very welcome. This can be done by emailing [email protected].

Alongside this development comes a seismic change in the pool betting offering which means customers can be assured they will be better off betting with the Tote.

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The new ‘Tote Guarantee’ ensures the Tote will always match the industry Starting Price (SP) or pay the pool price if the latter is bigger than the SP on all Win bets placed on tote.co.uk. This means customers will always receive the SP or better when placing successful Win bets with the Tote on tote.co.uk.

Tote Guarantee has also been trialled on racecourses throughout February.

In 2019 the Tote Win beat SP on the winner of 2,887 races in the UK and on winning horses priced over 12/1 the Tote Win paid more than the SP 66% of the time. In the 2019 Randox Health Grand National the Tote offered a bigger price on 39 of the 40 runners, including two-time winner Tiger Roll.

The new website and launch of Tote Guarantee come three months after the UK Tote Group completed its acquisition of the Tote in October 2019 and follows on from the successful return of Tote Ten to Follow in a new digital format.

This is the start of an exciting new era for the Tote and racing fans can expect numerous further developments from the Tote in the coming months. These include bigger placepot pools which will open earlier for feature meetings, including for the upcoming 2020 Cheltenham Festival; a far more data rich betting experience with a new Tote Blog and greater access to live betting information in new graphical format and the development of a new Tote App to be launched in the summer.

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Mark Kemp, UK Tote Group Managing Director, said: “Racing fans and customers are at the heart of everything we are doing at the Tote. We have listened to feedback through our Tote Town Halls and want to ensure betting with the Tote is an exciting, fun and safe experience for all which offers the best possible value. Central to this is the launch of the new website and Tote Guarantee which are major
innovations for the pool betting experience.

“The Tote offers unique multileg bets, including the placepot and jackpot, and we are focused on providing greater transparency about the size of the pools and related data to help customers make informed betting choices. This is just the start of the new era for the Tote. We have numerous new developments to roll out in the coming weeks and months during what promises to be a really exciting time for the Tote.”

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Casino Guru Launches “Safer Gambling Talks” Webinar Series with Šimon Vincze

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Casino Guru, the world’s premier independent online casino resource, proudly announces the launch of its new webinar series, “Safer Gambling Talks.” This innovative series aims to delve into the critical aspects of safer gambling within the industry, addressing jurisdictional nuances and universal consumer protection standards.

“Safer Gambling Talks” is dedicated to fostering a highly responsible gambling environment by engaging with experts and industry leaders. The series will explore various topics, focusing on creating a more sustainable and commercially viable gambling industry that prioritizes player protection.

In the premiere episode, Šimon Vincze, Casino Guru’s Head of Sustainable & Safer Gambling, engages in an insightful discussion with Dr. Margaret Carran, Associate Professor in Law and Associate Dean (Education) at The City Law School of City, University of London. The conversation centers on improving self-exclusion practices within the gambling industry, aiming to enhance player protection across different markets. The episode is available on Casino Guru News YouTube channel.

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Šimon Vincze, a staunch advocate for responsible gambling, leads Casino Guru’s efforts in sustainable and safer gambling. He spearheads the Global Self-Exclusion Initiative, driving forward best practices in player protection and operator responsibility. Recognizing gaps in existing tools, Šimon is committed to ensuring a safer gambling environment for all.

The post Casino Guru Launches “Safer Gambling Talks” Webinar Series with Šimon Vincze appeared first on European Gaming Industry News.

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Africa

BGaming debuts in Africa with Premier Bet

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Popular iGaming content provider BGaming has signed a multi-brand content deal with African licenced operator Premier Bet, marking another major market entry.

Through this new collaboration, BGaming has delivered a selection of its games to Premier Bet’s platform. Titles such as Fruit Million, Wild Cash X9990, Bonanza Billion, Aztec Clusters and Merge Up are all available to the operator’s registered players across several African markets.

Premier Bet dates back to 1997 and currently operates in 17 countries on the continent. It is one of Africa’s biggest betting companies, offering gaming and business opportunities to people across the west, east, centre and south of the continent.

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Africa has always been an epicenter for innovation and resilience, and one industry exemplifying its dynamism in recent years is gambling. This latest market expansion demonstrates BGaming’s exponential global growth and lays the foundations for further success in the thriving region.

Olga Levshina, CCO at BGaming, said: “BGaming continues to penetrate international iGaming markets, with its fresh approach to online casino proving a hit with a wide demographic of players. With this partnership, we have added some of our most appealing titles to Premier Bet’s games line-up as it seeks to expand its player base.”

Karen Hope, Director of Casino at Premier Bet, added: “We are pleased to partner with BGaming to drive this next phase of Premier Bet’s development across several key African markets. The studio’s vibrant games add variety to our casino games collection.”

 

BGaming is a fast-growing iGaming content provider converting gambling into gaming. Thanks to an expert team and a player-driven approach, the studio creates innovative and engaging products featured on reputable platforms and 1,100+ online casinos worldwide. BGaming is the world’s first to support cryptocurrencies and offer Provably Fair games. Today the brand’s portfolio includes 150+ products with HD graphics and a clear user interface for every device. The studio is also known for its brand exclusives created in partnerships with leading operators in the industry.

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The post BGaming debuts in Africa with Premier Bet appeared first on European Gaming Industry News.

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Compliance Updates

Playnetic strengthens European presence with licence to operate in Sweden

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Playnetic, the new immersive B2B iGaming provider has announced that it has been granted a Swedish licence, following regulatory approval from the Swedish Gambling Authority, Spelinspektionen. 

The licence allows Playnetic to launch its catalogue of innovative iGaming titles in Sweden, enabling the company to finalise partnerships with prominent operators across the country. 

This significant milestone marks a major step forward in supporting Playnetic’s ambitious growth plans, which include increasing its foothold in other European markets, as well as continued expansion in regulated markets across the globe. 

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Dan Phillips, Playnetic CEO said: “Since launching in early 2023, Playnetic has been exploring expansion opportunities in Europe to penetrate new markets and we are thrilled with achieving this milestone.  

“Thanks to our experienced compliance team, we were able to obtain this licence promptly, which is a huge positive as the market entry lines up perfectly with our regulatory roadmap for 2024. We are looking forward to launching our innovative suite of games which feature captivating themes and mechanics to players and operators in Sweden.” 

The post Playnetic strengthens European presence with licence to operate in Sweden appeared first on European Gaming Industry News.

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