Industry News
Barrière Group consolidates its position as leading casino company in France with six casinos in the Top 10
Following The Issue Of French Casino Ratings For Gross Gaming Revenue (GGR), The Barrière Group, A Leading Player In The Casino Sector In France And Europe, Has Consolidated Its Position With Six Of Its 27 French Casinos In The Top 10 (Casinos Barrière Enghien-les-bains, Blotzheim, Bordeaux, Toulouse, Deauville And Lille) And Has Seen A Significant Increase In Visitor Numbers. Casinos Barrière Are The Group’s Number One Business Area For Turnover (75.5% For The 2019 Tax Year Ending 31st October).
These figures are the result of a proactive Group strategy, with increased investment in gaming. Despite complex social and economic conditions (the increase in the CSG social security contribution 2 years ago), Barrière – headed by Dominique Desseigne – has redoubled its initiatives and innovations, including the regular diversification of its slot machines and electronic games, new game testing, an increasingly proactive targeted marketing strategy and an ever-changing programme of lively events.
The new “Carré VIP” loyalty programme is a clear success and the roll-out continues: over 50% of turnover is now achieved through cardholders, enjoying numerous benefits offered by the Group to thank them for their loyalty.
In order to attract new clients, especially a younger clientele, Barrière organises and hosts the Barrière Esport Tour, fun and innovative shows that attract the biggest digital influencers in France.
For 18 years in a row, Casino Barrière Enghien-les-Bains has held its position at the top of the ratings, achieving GGR of over 160 million euros. For the coming year, it plans to continue investing in new concepts, including the creation of a high-end gaming table room.
Casino Barrière Blotzheim maintains its number 2 position for the second consecutive year, with a GGR in excess of 50 million euros.
To maintain their advance and continue offering a quality client experience, four Casinos Barrière – located in Toulouse, Blotzheim, Saint-Raphaël and Carry-le-Rouet – will be carrying out renovation and expansion work in 2020. This investment is a reflection of the Group’s desire to beef up its offering, in terms of both gaming (new slot machines and electronic games) and catering (new bars and restaurants, terraces and smoking areas etc.).
“At a time when there have never been as many options for entertainment on offer, it is gratifying to see that casinos are still really popular with the French. Our family-owned and managed Group saw over 9.5 million visits to our Casinos in 2019. This level of popularity clearly shows that, more than ever, casinos are places that bring different generations together: fun and friendly places, with over 3,500 shows and events on offer every year,” said Dominique Desseigne, CEO of Barrière.
Finally, Barrière celebrated the 1oth anniversary of Responsible Gaming in 2019 – its innovative national programme devoted to information and preventing the risks of excessive gambling for its casinos in France. Responsible Gaming mainly consists of a network of experts and a unique system: VLA or Voluntary Limited Access. This allows clients to choose a maximum number of visits over a set period across all of the Group’s casinos. The system consolidates the initiatives that the Group has been trialling for over 10 years.
Industry News
Public Voting Starts for Ortak x B.F.T.H. Arena Awards 3.0
The highly anticipated Ortak x B.F.T.H. Arena Awards 3.0 has officially entered the public voting phase as submissions are closed.
More than 70 game providers have turned in over 160 submissions, including Tom Horn Gaming, Pragmatic Play and RubyPlay. Public voting involves enthusiasts casting their votes to pick the winner of the Game of Public Choice category.
The Public voting phase ends on December 1st 23:59 GMT+4.
Concurrent to public voting, the first phase of private voting also starts during which all participants who have submitted entries get the chance to vote for one favourite in each category. An international auditing company oversees this phase to eliminate duplicate votes and self-votes. This phase ends on November 19, 23:59 GMT+4.
The second phase of private voting will also take place with a jury of industry experts making their decisions based on the shortlist picked by participants during the first phase.
The post Public Voting Starts for Ortak x B.F.T.H. Arena Awards 3.0 appeared first on European Gaming Industry News.
Industry News
BC.GAME Launches Exclusive Airdrop for Polymarket Users, Rewarding Participation in U.S. Election Prediction Markets
Following the frenzy surrounding the 2024 U.S. presidential election, global leading crypto igaming platform BC.GAME has officially announced an exciting airdrop campaign aimed specifically at Polymarket users. This initiative will bring BC.GAME’s gaming entertainment together with the wisdom of Polymarket users, offering a much-needed opportunity for those who actively participated in the election prediction market.
Airdrop Frenzy Amid the Hype: Special Rewards for Polymarket Users
Following the intense activity during the 2024 U.S. presidential election, Polymarket saw an unprecedented surge in user participation. Thousands of individuals placed bets on the election results, turning this prediction market into a major financial event.
To capitalise on this momentum, BC.GAME is launching an exclusive airdrop for Polymarket users. The campaign will reward active participants with exclusive prizes and access to BC.GAME’s expansive gaming ecosystem, creating an exciting opportunity for those who took part in one of the most talked-about prediction markets in history.
Exclusive Airdrop: A Chance to Turn the Tide
The BC.GAME airdrop campaign will offer Polymarket’s active users unique rewards, creating an exciting and unparalleled experience in the crypto gaming space. By leveraging the buzz surrounding Polymarket, BC.GAME aims to bring its innovative gaming ecosystem to more users, giving them the opportunity to earn substantial rewards through this airdrop. Polymarket users will not only enjoy exclusive games on the BC.GAME platform, but also have the chance to claim specially designed rewards. The BC.GAME team guarantees a transparent and fair process throughout the event, ensuring that every participant receives maximum benefits.
BC.GAME: Igniting the Future of Crypto Communities
BC.GAME has always been at the forefront of innovation, providing users with a never-before-seen gaming experience. According to data from 1ml .com, BC.GAME is ranked 14th globally in the crypto gaming space and supports hundreds of cryptocurrencies, including Poly, providing users with diverse payment and gaming options.
In addition, BC.GAME actively participates in the development of the crypto community by investing in NFTs and supporting the growth of the metaverse. For example, BC.GAME has invested 700 ETH into various NFT projects to foster growth in the metaverse and iGaming sectors. By engaging with Polymarket users, BC.GAME is lighting up new possibilities in the crypto world and paving the way for the future of digital entertainment.
The post BC.GAME Launches Exclusive Airdrop for Polymarket Users, Rewarding Participation in U.S. Election Prediction Markets appeared first on European Gaming Industry News.
Industry News
Double win for Kaizen Gaming at the SBC Awards Latinoamérica 2024
Kaizen Gaming, one of the biggest GameTech companies in the world, had an impressive double-win at the SBC Awards Latinoamérica 2024 on the 31st October in Miami, Florida. Awarded ‘Brazilian Market Entrant of the Year’, and ‘Marketing Campaign of the Year’, the two wins follow an impressive year of growth and exposure for Kaizen Gaming, as well as its premium brand Betano, across Latin America and globally.
Betano is rapidly growing its user base and presence in Brazil, serving as the main and title sponsor of Brasileirão Betano and Copa Betano do Brasil. As a founding member of the ANJL and IBJR regulatory bodies, Betano is recognised for its dedication to upholding the highest standards of responsible gaming and integrity. Furthermore, the Betano brand has launched multiple CSR initiatives across the country in partnership with sponsored team, Clube Atlético Mineiro. It also recently launched the “Juntos em Campo” long-term program in cooperation with CBF (Brazilian Football Confederation) to promote initiatives focused on gender equality.
Awarded for the results and creativity of its innovative “Football in America” marketing campaign, Betano successfully introduced Latin America to its “Confia” brand platform by leveraging on its CONMEBOL Copa America 2024 sponsorship. The campaign chimed with the spirit of fans across the continent by celebrating Latin America’s rich football heritage, playfully responding to Kylian Mbappe’s 2022 comments questioning the region’s football quality.
Vangelis Skarkalis, Kaizen Gaming Senior Commercial Director LATAM, said: “Latin America is one of the world’s most dynamic and exciting regions for i-gaming. Being recognised as a leading player in this important market with two wins at the prestigious SBC Awards Latinoamérica is a great honour – especially on the heels of our recent double-win as ‘Operator of the Year’ at both the EGR Operator Awards and SBC Awards. Achieving this success requires an exceptional team of dedicated, ambitious professionals. This award honours everyone’s hard work and commitment to always going above and beyond in delivering the best experiences for our customers not only in Latin America, but worldwide too.”
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