Africa
Highlight Games Announces Partnership With Sisal Lotterie Maroc
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London-based video virtual sports specialist Highlight Games Limited today announces that it has entered into a multi-year agreement to supply its flagship SOCCERBET single match product to Sisal Loterie Maroc, a subsidiary of Italian Sisal Entertainment S.p.A.
Following the agreement, SOCCERBET will become available to customers of the Moroccan National Lottery (SGLN) in over 700 retail locations in Morocco.
SOCCERBET is Highlight Gamesâ exclusively licensed and ADM approved virtual football product which features archive footage from the biggest clubs in Italian Serie A. With highly optimized game design based on decades of archive live action football, SOCCERBET can be tailored to suit sportsbook or virtual sports offerings across retail, online and mobile channels.
Nick Gardiner, Director, Highlight Games, said: ââI am delighted to announce Highlight Gamesâ first deal with a national lottery, in partnership with Sisal. Since the launch of SOCCERBET in Italy earlier this year, Highlight Games has consistently been the number 1 supplier of virtual football games, displacing traditional graphical products and introducing customers to a new form of virtual play. The combination of genuine video archive footage with the pace of virtual sports betting and real match commentary is a compelling one, and we look forward delivering SOCCERBET to SGLN customers.â
Adil Benchekroun, General Manager, Sisal Lottery Maroc, added: added: âSisal is delighted to partner with Highlight Games to bring its premium SOCCERBET game to SGLN customers. SOCCERBETâs use of real archive Serie A footage makes it uniquely appealing to players, and we look forward to launching additional products from the Highlight Games portfolio in the future.â
Africa
7777 gaming partners with WA.Technology to strengthen presence in Africa and Latin America
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7777 gaming has announced an exciting partnership with WA.Technology to expand its footprint across emerging markets in Africa and Latin America. This collaboration combines 7777 gamingâs extensive portfolio of innovative online casino games with WA.Technologyâs comprehensive iGaming solutions, tailored to the specific needs of operators in these regions.
WA.Technology is a full-spectrum iGaming provider that offers online casinos, sportsbooks, fantasy sports, and affiliate business solutions. Its expertise spans turnkey solutions and individual products, empowering operators to launch or scale their businesses efficiently in emerging markets.
Elena Shaterova, Chief Commercial Officer at 7777 gaming, said: âThe collaboration with WA.Technology is a pivotal step in our expansion strategy for Africa and Latin America. By joining forces with a provider as versatile and innovative as WA.Technology, we aim to deliver premium gaming experiences to operators and players in these growing markets. Together, weâre shaping the future of iGaming in these regions.â
Laura Festen, Director of Casino at WA Technology, highlighted the partnershipâs value: â7777 gaming enables operators to launch and scale effectively in competitive global markets by catering to a broad player base with quirky, original concepts. The studio creates captivating and reliable content, positioning it as a versatile choice for operators aiming to expand player engagement. Thus, we are extremely excited about the newly formed partnership.â
7777 gamingâs portfolio includes over 150 titles, spanning multiple genres and formats, designed to deliver diverse and immersive gaming experiences. From fan-favorite slots like Candy Anyways and Medusa The Wild Temple to instant-win games like Mayan Gold and classic table games like European Roulette and Blackjack, the companyâs offerings cater to players with varied preferences. All games are supported by HTML5 cross-platform technology, ensuring seamless gameplay across desktop and mobile devices.
The partnership promises to unlock new opportunities for operators in Africa and Latin America, offering them cutting-edge games and technology designed to enhance player experiences and drive growth.
The post 7777 gaming partners with WA.Technology to strengthen presence in Africa and Latin America appeared first on European Gaming Industry News.
Africa
SCCG Management Partners with iGC Africa
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SCCG Management, a global leader in gaming advisory and consulting, has partnered with iGC Africa to launch the continentâs most significant gaming summit.
This landmark event, taking place from May 26-29, 2025, at the Marrakesh Parc Expo, Circuit International de Marrakesh, Morocco, will bring together industry leaders, innovators and key stakeholders from across the globe. The iGC Africa 2025 Summit is set to be the premier gathering for gaming operators, affiliates, suppliers, investors and media professionals, offering unparalleled networking opportunities and insights into Africaâs rapidly growing iGaming sector.
With over 12,000 attendees, more than 100 speakers, over 400 exhibitors and upwards of 20 networking events spread across 15,000+ square meters, this event will serve as a catalyst for growth and innovation in the African gaming industry.
âiGC Africa 2025 is not just another gaming summitâitâs a movement to open Africaâs iGaming sector to the world. By breaking down barriers and fostering meaningful collaborations, we are creating a future where Africa is a key player in the global gaming industry. This partnership with SCCG Management brings unparalleled expertise to the table, ensuring that this event delivers unmatched value to all participants,â Alexandra Cernescu, Founder & CEO of iGC Africa, said.
âThe African gaming market is one of the most dynamic and rapidly growing sectors in the world. Our partnership with iGC Africa is a testament to our commitment to supporting operators, technology providers, and investors in unlocking the vast potential of this region. By leveraging our extensive expertise and global network, we are dedicated to making iGC Africa 2025 the most impactful gaming summit the continent has ever seen,â Stephen Crystal, Founder & CEO of SCCG Management, said.
The post SCCG Management Partners with iGC Africa appeared first on European Gaming Industry News.
Africa
SOFTSWISS Set to âGrab Successâ at SiGMA Africa 2025
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SOFTSWISS, a global expert with over 15 years of experience in developing innovative iGaming solutions, announces its participation in SiGMA Africa, which will take place in Cape Town on 10â12 March 2025.
SOFTSWISS is bringing its award-winning âGrab Successâ creative concept to the expo. This time, it will be visually adapted specifically for the African market, celebrating the continentâs rich heritage and the companyâs commitment to empowering operators with the best iGaming solutions.
Olga Resiga, Chief Business Development Officer at SOFTSWISS, commented: âWeâre excited to bring our âGrab Successâ concept to Africa, showing our dedication to innovation and delivering market-specific solutions. With the massive potential of this fast-growing market, now is the perfect time to explore fresh iGaming collaborations. We are looking forward to engaging with new partners, building meaningful connections, and demonstrating how SOFTSWISS can help enrich the future of iGaming in South Africa.â
Participation in SiGMA Africa 2025 continues SOFTSWISSâ expansion in the South African market. Last year, the company acquired a majority stake in Turfsport, a leading local provider of multichannel wagering software. This partnership resulted in three new product launches in 2024: the Lotto Software, the Retail Betting Solution, and a Horse Racing module integrated into the SOFTSWISS Sportsbook. These new offerings provide operators with flexible and secure tools to enhance their lottery and betting services.
Christian Neuberger, CEO at Turfsport, added: âOur partnership with SOFTSWISS has already shown its tremendous potential through the launch of three new products in 2024. As we continue to work together, we see even bigger opportunities lying ahead. SiGMA Africa will be a great platform to showcase what our collaboration can offer operators in the region.â
Additionally, SOFTSWISS recently released its 2024 iGaming Market Overview: South Africa. The report serves as a comprehensive guide for operators looking to enter this market and understand the regionâs unique iGaming landscape.
Visitors are invited to schedule a meeting at Stand 56P to meet the SOFTSWISS team and explore the latest solutions designed for operators in the African iGaming market.
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About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The companyâs product portfolio includes the Online Casino Platform, the Game Aggregator with over 27,800 casino games, the Affilka Affiliate Platform, the Sportsbook software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the worldâs first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
The post SOFTSWISS Set to âGrab Successâ at SiGMA Africa 2025 appeared first on European Gaming Industry News.
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