Betinia and CampoBet have announced Diego Simeone as their official ambassador, a move that places one of football’s most recognisable and influential leaders at the heart of both brands’ campaigns.

Simeone is celebrated globally for his winning mindset, discipline, and intensity. Since becoming the manager of Atlético de Madrid in 2011, the Argentine coach has cemented his reputation as one of modern football’s elite, guiding the club to two LaLiga titles. He also had a stellar career as a player, earning over 100 caps for Argentina.

Players of Betinia’s football manager game can test their tactical thinking and advance through a journey that rewards progress. Simeone will help strengthen Betinia and CampoBet’s position with a clear, football-led story that affiliates can activate across content, SEO, social, email and performance media.

Betinia’s five-tier VIP loyalty journey is also built around the idea of progression, mirroring a football career path from Beginner to Amateur, Professional, World Class, and ultimately Legend. This structure gives affiliates an additional retention-led narrative to work with, supporting longer player lifecycles and stronger value beyond the first conversion.

“Diego Simeone is the kind of figure audiences recognise instantly, and that recognition translates into stronger storytelling and higher intent traffic,” said Aviv, Head of Affiliate “Our role is to help partners turn this announcement into measurable performance. We are rolling out updated creative packs, campaign angles and landing page flows designed to lift conversion, while keeping every activation aligned with local requirements.”

2RBO Affiliates combine flexible commission models with a no-negative-carryover policy to help partners scale with confidence. Affiliates also benefit from transparent, real-time reporting, innovative tracking tools, and proactive compliance support, alongside partner loyalty initiatives including personalised account management, exclusive incentives, and VIP networking events.

About 2RBO Affiliates

2RBO Affiliates is a high-performance affiliate programme representing numerous iGaming brands including Betinia and, CampoBet. Built on an advanced platform, the programme combines modern gamification features, flexible commission models, and a no negative carryover policy to help maximise partner profitability. With transparent reporting, innovative tracking tools, and a strong focus on partner support and compliance, 2RBO Affiliates delivers scalable growth and long-term collaboration across competitive markets.

Contact

2RBO Affiliates
https://www.2rbo.com/#team

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In a move that unites footballing excellence with cutting-edge iGaming innovation, Betinia and CampoBet—the premier sportsbook and casino brands of Soft2Bet—have officially named Diego Simeone as their global brand ambassador.

The partnership brings the “Cholo” winning mentality to the digital arena, focusing on authenticity, high-intensity engagement, and a player-focused journey.

The Synergy of a Winning Mentality

Diego Simeone is widely regarded as one of the most decorated and defining coaches of the modern era. Since taking the helm at Atlético de Madrid in 2011, he has secured two LaLiga titles, two UEFA Europa League trophies, and two UEFA Super Cups. His playing career was equally illustrious, earning 108 caps for Argentina and two Copa América titles.

“Simeone is one of this era’s defining football managers, recognised for high intensity and an uncompromising drive for progress,” stated a representative for Betinia. “That same mindset sits at the heart of our brand, turning a player’s journey into a growth story with progression and rewards.”

A Revolutionary In-Platform Football Manager

This partnership goes beyond traditional marketing. As part of the collaboration, Soft2Bet is launching a proprietary in-platform football manager game. This feature allows players to mirror Simeone’s own rise to the top:

• Progression System: Players earn points to advance from “Beginner” to “Legend.”

• Personalized Rewards: Unlocking bonuses and perks tailored to local market habits.

• Online Fantasy Matches: Players can face off in head-to-head strategic battles.

• Unique Rosters: Every user manages their own signature lineup and tactics, bringing a deep level of personalization to the sportsbook experience.

Bridging the Gap Between Fans and the Game

By leveraging Simeone’s influence, CampoBet and Betinia aim to build long-term connections with their audiences through localized content that resonates with regional football cultures.

Alex Gitsik, CMO of Soft2Bet, commented on the milestone:

“His leadership and dedication to excellence reflect the values we uphold across all our gaming platforms. Through this unique collaboration, we are excited to bring fans closer to the game they love, blending strategic gameplay with engaging gaming experiences.”

Looking Ahead to 2026

Throughout 2026, Diego Simeone will be the face of exclusive digital campaigns and promotional activities across both brands. The partnership signals a major step forward for Soft2Bet as it continues to evolve its “Platform for Champions” philosophy, ensuring that every player feels like a manager of their own success.

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