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Why Slots Remain The Spearhead Of Global Casino Gaming Marketing

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Casino gaming companies spend countless hours trying to piece together their next big marketing campaign. For some, they can throw the kitchen sink at it, spend millions of dollars, and it can fall flat; for smaller brands, they can have a makeshift promotional concept that brings in a global audience.

There’s no clear-cut way to guarantee success when it comes to global casino gaming marketing, but for many casinos, it’s hard to go wrong with a promotional idea that has a slot game as the centerpiece.

But why? What’s behind this enduring appeal, and even in the light of brand new concepts ranging from VR gaming, although this has cooled recently, to the power of blockchain and cryptocurrency, why do slots remain such an integral part of the marketing strategy?

Slots Welcome Bonuses & Their Simplicity

Unlike many casino games, which can often involve strategy and rules, slot games do not require the same level of attention. They’re games that require no skill, and as long as you have a basic grasp of how to set a betting amount, the number of lines, and flick through the info and payout rules of the slot game, they are not difficult games to wrap your head around.

Now, this doesn’t mean they aren’t fun, or that their modular nature doesn’t create almost countless innovative ideas. But it is the simplicity and the fact that the games are to the point, easy to access, and have something for every type of casino gamer, that make them the obvious candidates for marketing ideas.

A slots welcome bonus may come in many different formats, but they all have the same goal of showcasing to you the quality of the game, the provider, and, just like the games themselves, a slots welcome bonus can be modular, fit around your gaming style, and offer a cost-effective insight into how a casino operates.

The Importance Of Choice

Those of you who have played slot games will have a solid understanding of how many titles are out there. It’s no exaggeration to say there are thousands of themes and ideas, with more added to the vast global market each passing day. Therefore, for those people who utilize welcome bonuses that leverage slots, you often have a selection of games you can browse.

While other bonuses will try to encompass other parts of the site. If you don’t play blackjack, for instance, then you’re not going to check out a blackjack bonus; it’s pretty simple math. But if you are somebody who enjoys slots, or have a passing interest, the range of games available means that you can shop around, find slot ideas that are most suited to your gaming style, and get a true idea of the scope of a casino platform and its gaming library.

A Foot In The Door

In the days before online casino gaming, conventional casinos relied on slots as their main attraction. We’ve seen how multiple other areas of the gambling market have moved online. While the likes of Powerball have adjusted, keeping the essence of their design and funding local projects, they have also allowed digital audiences to purchase tickets and expanded their markets online.

Online casinos have operated in a similar vein, drawing on the success of land-based slots in conventional casinos in the days before the internet to adjust their business models and shift their marketing strategies online

They continue to comprise large sections of conventional casinos, but when it comes to marketing ideas and promotions, playing with bonus money is one of the more efficient ways to play and potentially win, because there is little upfront cost. However, you should not see slots or any gambling game as a source of income; they are meant for fun, and you should only ever gamble with money you can afford to lose.

Could It Change In The Future?

Bonuses are a vital tool casinos use to promote their games. As part of a marketing strategy, it’s the sheer size of the gaming options and the plethora of themes and genres that make it such a key part of the market.

They’ve proven to be a fruitful idea for casino companies expanding their brands, and even amid new payment methods, the rise of crypto slots, and a host of other innovations in the igaming market, slots remain the spearhead of global casino gaming marketing. Throughout the last 25 years, there’s no stone that casinos have left unturned when it comes to marketing.

The fabric of the industry may have shifted, with social media influencers, SEO, and company social media pages becoming the frontline of the marketing world, but slot gaming ideas still comprise the largest portion of the casino gaming industry.

Despite dipping into blackjack, poker, and other niche games, and fusing them with bonus ideas and free spins, it’s the standalone slots promotions that often yield the best engagement and customer conversion rates.

The post Why Slots Remain The Spearhead Of Global Casino Gaming Marketing appeared first on Americas iGaming & Sports Betting News.

Casino Gaming

PPE Casino Resorts Petersburg Becomes the Fifth Approved Casino Facility Operator in Virginia

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Last Wednesday, PPE Casino Resorts Petersburg LLC became the fifth approved casino facility operator in Virginia. The Virginia Lottery Board unanimously approved its application for licensure. PPE Casino Resorts Petersburg LLC plans to open a casino near the intersection of Interstate 95 and Wagner Road.

This comes after a comprehensive review of application materials submitted by PPE Casino Resorts Petersburg LLC and an extensive background investigation by the Virginia Lottery. Under legislation passed by the General Assembly in 2020, the Virginia Lottery licenses and regulates casinos and sports betting in the Commonwealth.

The planned casino in Petersburg will join four other approved casinos in the Commonwealth: in Bristol, Danville, Norfolk, and Portsmouth.

The Virginia Lottery was created in a 1987 referendum by Virginia voters. Under legislation passed by the Virginia General Assembly in 2020, the Lottery also assumed regulatory oversight of sports wagering and casino gaming in the Commonwealth. While proceeds from traditional games offered by the Lottery support a variety of K-12 programs, the taxes generated by sports wagering and casino gaming will benefit other priorities of the Commonwealth as determined by the General Assembly.

The post PPE Casino Resorts Petersburg Becomes the Fifth Approved Casino Facility Operator in Virginia appeared first on Americas iGaming & Sports Betting News.

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Maryland Casinos Generate $165.7 Million in Gaming Revenue During July

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Maryland’s six casinos combined to generate $165,661,894 in revenue from slot machines and table games during July 2025. The statewide total was down $4,159,416 (-2.5%) compared to July 2024.

Casino gaming contributions to the state during July 2025 totaled $71,857,827, a decrease of $305,727 (-0.4%) compared to July 2024. The July 2025 contributions included $51,742,064 to the Education Trust Fund, a decrease of $272,892 (-0.5%) compared to July 2024.

Casino gaming revenues also support the communities and jurisdictions where the casinos are located, Maryland’s horse racing industry, and small, minority- and women-owned businesses.

Maryland’s six privately owned casinos offer both slot machines and table games: MGM National Harbor in Prince George’s County; Live! Casino & Hotel in Anne Arundel County; Horseshoe Casino Baltimore in Baltimore City; Ocean Downs Casino in Worcester County; Hollywood Casino Perryville in Cecil County; and Rocky Gap Casino Resort in Allegany County.

The gaming revenue totals for July 2025 were as follows:

MGM National Harbor (2261 slot machines, 208 table games)

$68,587,339 in July 2025, a decrease of $3,396,384 (-4.7%) from July 2024

Live! Casino & Hotel (3832 slot machines, 179 table games)

$59,702,771 in July 2025, a decrease of $2,860,124 (-4.6%) from July 2024

Horseshoe Casino (1365 slot machines, 115 table games)

$14,415,536 in July 2025, an increase of $1,098,302 (8.2%) from July 2024

Ocean Downs Casino (900 slot machines, 18 table games)

$10,236,754 in July 2025, an increase of $615,672 (6.4%) from July 2024

Hollywood Casino (731 slot machines, 23 table games)

$7,622,642 in July 2025, an increase of $325,372 (4.5%) from July 2024

Rocky Gap Casino (630 slot machines, 12 table games)

$5,096,851 in July 2025, an increase of $57,746 (1.1%) from July 2024.

The post Maryland Casinos Generate $165.7 Million in Gaming Revenue During July appeared first on Gaming and Gambling Industry in the Americas.

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AGA

American Attitudes Toward Casino Gaming, Sports Betting Reach High-Water Marks

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Americans are increasingly embracing casino gaming and sports betting as acceptable forms of entertainment and responsible industries, according to new consumer survey results from the American Gaming Association (AGA). The new data comes ahead of Responsible Gaming Education Month this September and on the eve of the seventh NFL season with widespread legal wagering.

Among new high-water marks in consumer sentiment, 75% of Americans believe the gaming industry behaves responsibly in the communities where it operates, 9 in 10 Americans view sports betting as an acceptable form of entertainment, and 75% of Americans support legal sports betting in their home state.

“These latest survey results highlight a consistent trend over the years: as gaming expands to new audiences, Americans increasingly see the benefits of a legal, regulated gaming marketplace that contributes to communities, prioritizes responsibility and provides unmatched entertainment,” said Joe Maloney, AGA Senior Vice President, Strategic Communications.

The study reveals particular increases in favorable views toward the industry’s commitments to responsible gaming, with 65% of Americans now saying the gaming industry is committed to encouraging responsible gaming and combating problem gambling—a notable rise from 55% last year. This confidence is even stronger among those who engage with the industry directly, with 81% of physical casino players and 88% of sports bettors agreeing with this sentiment, up from 70% and 78%, respectively last year.

This sentiment is driven by increased perceptions across several areas:

  • Responsible Marketing and Advertising: Americans are taking notice of the legal industry’s efforts around responsible marketing and advertising marketing, with 65% of respondents saying they believe the industry is truthful in its marketing and advertising, up from 58% last year. Additionally, 73% view the industry as responsible in its marketing efforts, up from 68% in 2022.
  • Effectiveness of Responsible Gaming Programs: Data shows 66% of Americans believe the gaming industry’s responsible gaming programs are effective, up from 59% last year. Among those who participate in gaming, 79% of physical casino players and 85% of sports bettors agree that these programs are effective.
  • Increased Awareness of Responsible Gaming Messages: The study shows a significant rise in the number of Americans exposed to responsible gaming information. Specifically, 46% of land-based casino players and 57% of sports bettors noted an increase in responsible gaming messaging. Notably, 66% of all Americans say they have encountered responsible gaming messaging in the past year, up from 56% in 2022.
  • Familiarity with Responsible Gaming Resources: Awareness of responsible gaming resources has grown, with 76% of Americans familiar with at least one responsible gaming resource, an increase from 65% in 2022. Awareness is particularly high among industry participants, with 92% of land-based players and 96% of sports bettors familiar with at least one responsible gaming resource.

“The gaming industry’s responsibility efforts are stronger than ever, and consumers are noticing,” continued Maloney. “As we embark on another Responsible Gaming Education Month, we’re more energized than ever to continue our work to give consumers the legal, safe and fun gaming experiences that they want and deserve.”

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