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SYNOT DAY 2025 Attracted Record Number of Guests from Around the World

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More than 400 guests from several continents and over twenty countries gathered at the Grandhotel Tatra in Velké Karlovice in the Czech Republic for SYNOT DAY 2025, the traditional business and social event. Organised by the SYNOT Group for over two decades, the long-standing event once again confirmed its growing popularity. This year, it welcomed a record number of attendees and offered a unique combination of a professional programme, product novelties and a casual atmosphere.

The event was attended by representatives of individual companies of the SYNOT Group and guests from a wide range of European countries, but also from distant markets such as Mexico and Argentina, as well as business partners operating in African markets.

“SYNOT DAY 2025 reaffirmed its importance as both a professional and social platform. We are pleased with the record attendance and the positive feedback we received. We truly appreciate that guests from many countries and continents return to us year after year. The event was also a success from a business perspective – we presented our latest products from both the land-based and online segments and held numerous discussions about future cooperation. We believe SYNOT DAY provides inspiration and an opportunity to build and strengthen relationships. We are already looking forward to the next edition,” said Miroslav Valenta Jr., Sales Director of the SYNOT Group.

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Product Novelties

Among the product highlights was the introduction of the new modular cabinet ST2-32 with 32″ monitors, which had its debut earlier this year at the prestigious ICE exhibition in Barcelona. This modern cabinet was showcased as part of a setup that included a LED jackpot display alongside with one of this year’s major highlights – the exclusive Gamifire Prime game mix. This set includes a total of 36 game titles, combining classic games and popular Hold and Respin.

A great deal of attention was also drawn to the SUPER LINK jackpot systems, available in both VLT and slot versions. These were presented in UP2-32 and Eclipse FL-32 cabinets. Also on display was the MAGIC BALL LINK jackpot system, shown in combination with the ST2-32 cabinet. All three linked systems were demonstrated in visually attractive sets, complemented by the mentioned LED jackpot displays.

Fresh additions to the portfolio included the Firebird Gold and Platinum game mixes. These diverse sets feature both fruit and themed titles. Firebird Gold offers a mix of classic games and Hold and Respin titles, while Platinum combines classic games with linked titles.

Another significant product premiere was the brand-new ST3-27 cabinet, which was first introduced at the Belgrade Future Gaming exhibition at the end of May. This elegant cabinet, equipped with 27″ monitors, was presented alongside the VLT Blue Line system – a remastered version of the proven Blue Line games in full HD – as well as the current Firebird Red game mix. Firebird Red and Firebird Blue game sets were also shown in UP1-27 cabinets.

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Right from the start of the event, guests could take part in a fun activity from SYNOT Games: the interactive Dream Dial Wheel of Fortune, which is one of the newest additions to their online product portfolio. Players had the chance to win attractive prizes, with the main ones including vouchers for accommodation at the Grandhotel Tatra. This activity attracted a lot of interest and contributed to the event’s friendly atmosphere.

In addition to Dream Dial, guests could explore SYNOT Games’ current offering of over 200 original online titles. The PEAK platform, an innovative retention tool allowing operators to launch targeted promotions and significantly boost player engagement, was also presented.

SYNOT Interactive introduced its comprehensive iGaming solution, including its casino aggregation platform and a wide range of other tools and products. Among the latest innovations was the in-house developed SYNNET Casino Management System, providing operators with an efficient tool for managing and optimising gaming hall and casino operations.

An Evening Full of Experiences

The evening was dedicated to informal entertainment. Guests enjoyed a barbecue on the terrace with breathtaking views, as well as live music from a saxophonist and a DJ, and a bartender fire show. The atmosphere in the hotel’s elegant premises was truly exceptional.

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Guests had the opportunity to try their luck at the fun casino, where they could play poker, blackjack or roulette, with attractive prizes for the top players. The evening also featured a popular 360° video booth where guests could make memorable videos.

Throughout the event, visitors could also enjoy test drives in luxury BMW and MINI cars presented by Renocar SYNOT Zlín.

The post SYNOT DAY 2025 Attracted Record Number of Guests from Around the World appeared first on European Gaming Industry News.

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Rising Bonus Abuse in Sports Betting: Fraudsters Leveraging Hidden AI Powered Bots

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As digitalisation sweeps through the industry, the sports betting market has flourished. Taking betting online has made the experience more accessible, convenient, and interactive than ever. Artificial intelligence (AI) has made a big splash in recent years, giving sportsbooks access to more detailed data analytics. AI doesn’t only benefit sportsbooks however, as fraudsters have taken advantage of the technology for more malicious purposes. If sportsbooks don’t take action now, they face rapid losses to their budgets.

Sportsbooks frequently invest in pay-per-click (PPC) campaigns to drive first-time depositors (FTDs), using promotions such as bonuses to attract new users. However, these bonuses are a prime target for fraudsters, who leverage advances in AI to exploit them—driving fake sign-ups that drain budgets without delivering genuine new players.

To accomplish this, bad actors program AI-powered bots to rapidly create new accounts and take advantage of promotions without ever generating a conversion on the site. Bot networks like this are detrimental to advertising budgets, being responsible for nearly 40% of click fraud according to FraudLogix.

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Most sportsbooks have fraud management systems in place to intercept and block these bad actors during the sign-up process. However, this does not prevent bots from clicking on paid search ads in the first place, driving up costs and draining marketing budgets before fraud can even be detected.

Sportsbooks need to take it upon themselves to develop a proactive strategy to identify fraudulent engagement. Without a strategy in place, sportsbooks risk significant profit loss and distorted campaign metrics.

 

Evolving Fraud tactics

Sportsbooks have been reaping the rewards of digitalisation, but this increased success comes with a hidden cost. The success of the industry has drawn the attention of bad actors, and with AI they pose a bigger threat than ever. Bad actors can now program AI bots to convincingly behave as a human user would. Bots can then carry out repetitive tasks repeatedly, allowing fraudsters to create floods of them to interfere with campaigns.

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The PPC campaigns utilised by sportsbooks are often targeted by bots which repeatedly click on these paid ads. This drives up ad revenue for the publisher drastically, as bots increase the overall customer acquisition costs (CACs).

To carry out an attack, fraudsters use hosting servers. These servers can be used to store large amounts of data. From here, bad actors can then disguise themselves using a residential Internet Service Provider (ISP) to blend in with other users. Bad actors can mask their real location by routing their connection through a different server. This is typically carried out by using a residential IP address through a residential proxy, making the fraudster appear like a legitimate user to trick systems.

Fraudsters are experts at covering their tracks, as they can program bots to delete their information and cookies after clicking on a paid ad. Bots can then carry out the task on repeat by switching to a different device to appear as a new user. Fraudulent clicks from bots increase market expenditure without leading to a legitimate conversion, draining resources, and diluting return on investment (ROI). The problem is plaguing the industry as bots are responsible for approximately 24% of all clicks according to Imperva, and the risk is only increasing.

 

 

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Bots Taking Advantage of Paid Promotions

A great way for sportsbooks to capture a new audience is through one-time special promotions. Bonuses like these are a popular hook, and encourage players to keep betting, even after the bonus funds are used up. Most of these promotions are offered once per account, but fraudsters can use bots to manipulate the system. These bots are programmed to generate multiple fake accounts and abuse the bonus repeatedly. Funds intended to drive FTDs are then diverted by bots without delivering genuine value, significantly draining resources.

Fraudulent traffic negatively impacts future campaigns as bot activity skews metrics. An influx of bot activity provides marketers with false positive results. Sportsbooks will then mistakenly direct more funds to these campaigns, setting them up for future losses and more bot activity.

Legacy fraud tools typically concentrate on the sign-up stage, targeting and blocking fraud there. However, this tactic doesn’t stop bots from siphoning media spend beforehand. Differentiating between sophisticated bots and legitimate traffic is difficult for these tools, allowing fraudsters to act before they can be identified. Attacks are on the rise, and if sportsbooks fail to take the necessary precautions to protect themselves against fraudulent clicks, they face considerable losses.

 

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Utilising Transparency to Tackle Fraud

To ensure marketing efforts aren’t wasted and first-time depositors can be reached, sportsbooks need a strategy in place to combat fraud. Sportsbooks should be analysing their traffic for any sign of potential bot activity before they suffer multiple losses.

Monitoring traffic allows sportsbooks to identify irregular engagement, such as high bounce or click rates, or traffic from suspicious locations. To identify bots before they can impact campaigns, sportsbooks should continuously monitor their traffic for anomalies like these so they can be dealt with.

Fake accounts run by bots are a growing problem for sportsbooks, therefore sportsbooks should deploy strong identity verification alongside a trusted partner. This prevents fraudsters from creating multiple accounts to exploit promotions by forcing them to prove their identity.

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Sportsbooks can also set click frequency limits for users. Setting limits prevents a particular user from repeatedly clicking on the same paid ad campaign. Bots are especially vulnerable to this tactic, preventing them from driving up costs by blocking them with a click threshold.

 

Ending Bonus Abuse

Digitalisation has provided both opportunities and complex challenges for sportsbooks. The pivot towards online betting has presented sportsbooks with the chance to reach a whole new audience. However, sportsbooks can’t truly capitalise on this new opportunity as long as bots are draining budgets behind the scenes.

To protect their advertising investments, sportsbooks need to take action. Sportsbooks need to take control of their traffic and identify any bot activity before bad actors have the chance to take advantage. By taking an active role in their defence, sportsbooks can ensure their bonuses stay strictly in the hands of their real audience.

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Article by Chad Kinlay, Chief Marketing Officer, TrafficGuard

A driven, open-minded, creative senior marketer with a strong sense of dedication and commitment. With over 15 years of progressive international experience in marketing and communications management, Kinlay has a credible history of commercial success. 

The post Rising Bonus Abuse in Sports Betting: Fraudsters Leveraging Hidden AI Powered Bots appeared first on European Gaming Industry News.

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Sweet Fortune Megaways: A Sweet Slot with Free Spins and Expanding, Multiplying Wilds

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MGA Games has announced the launch of its new slot, Sweet Fortune Megaways, in the .com markets on August 25th. This game transports players to Sugarland, a magical universe made of sweets and candy. Set in the city of Candyville, where chocolate rivers and caramel streets create a unique atmosphere, the title features the Megaways mechanic and promises a memorable experience.

The gameplay is full of surprises. Players can enter a majestic candy palace through the Free Spins screen, where prizes multiply and a mini game is activated inside the Grand Prize Hall. This combination of mechanics, setting, and interactive elements has been designed to maximize user engagement.

Among its main innovations are random multiplying Wilds (x2, x3), expanding Wilds, and the Megaways structure, which allows for thousands of possible combinations with each spin. Additionally, this marks the first time MGA Games has embraced a candy-themed slot, aligning with the most popular trends in the gaming and entertainment sectors.

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The game will also be available in Spain starting September 1st under the name Dulce Fortuna Megaways, and in Portugal beginning October 27th under the title Doce Fortuna Megaways. With this launch, MGA Games continues its international expansion strategy, offering localized, high-performance products for online casino operators.

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EGT Digital’s games are available to Bangbet’s customers in Tanzania

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EGT Digital and Bangbet have once again strengthened their collaboration. After the impressive results in Kenya and Nigeria, the customers of the popular operator in Tanzania can now enjoy the Bulgarian provider’s gaming content. Players are able to choose among more than 150 in-house developed slot titles, the crash game xRide, as well as the jackpot bestsellers Bell Link, High Cash, Clover Chance, Single Progressive Jackpot, and Gods & Kings Link.

I am very happy that our games are already live in another key market for Bangbet,” commented Zsuzsanna Zeibig, Sales Manager for Africa at EGT Digital. “By extending our reach to Tanzania, one of East Africa’s fastest-growing iGaming markets, we expand our brand visibility and further strengthen our strategic position on the continent. Each new step with Bangbet confirms our role as a trusted partner and supports our long-term growth ambitions to reach more players across Sub-Saharan Africa.

David Kabue Gichuhi, Director of Bangbet, also expressed his satisfaction with the partnership: “EGT Digital’s gaming products continue to demonstrate remarkable performance in all markets where we have integrated them to date, becoming our clients’ absolute favorites. The strong results in Kenya and Nigeria gave us the confidence to bring their content to Tanzania as well, and we are already seeing the same positive impact. This partnership is an important part of our business strategy and we look forward to introducing EGT Digital’s portfolio to players in Ghana and Uganda in the coming months.”

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