Calgary Sports and Entertainment Corporation
Play Alberta, CSEC Extend Partnership

Teams under the Calgary Sports and Entertainment Corporation (CSEC) banner have expanded their long-term partnership with Play Alberta, the province’s premier iGaming destination. As part of the agreement, the Flames will feature AGLC’s responsible gambling program, GameSense, on their home helmets and a Play Alberta insignia displayed on their home jerseys. The Stampeders, Wranglers, and Roughnecks will integrate the Play Alberta logo onto their uniforms.
“There’s significant importance now to showcase meaningful responsible gambling efforts in the iGaming industry. I’m proud of our initiatives to provide GameSense with such a visible platform. GameSense promotes healthy gambling habits online and in person and including AGLC’s responsible gambling platform over the course of this partnership is a huge accomplishment,” Kandice Machado, Chief Executive Officer at AGLC.
The agreement makes Play Alberta the exclusive sports betting and online gaming partner of the Flames, Wranglers, Stampeders, and Roughnecks. Through the partnership, Play Alberta and CSEC will develop unique partnerships and in-arena giveaways during the season.
“Through GameSense, our partnership with Play Alberta equips our fans with the knowledge required if they wish to participate in gaming while they support their home team. We are both proud and excited to extend our relationship with Play Alberta that makes cheering for our teams that much more fun while also generating revenue to support the quality of life for Albertans,” said CSEC President and CEO Robert Hayes.
Alberta is the first jurisdiction in North America to partner with professional sports franchises and integrate PlayAlberta.ca and social responsibility branding onto uniforms. It upholds AGLC’s commitment to responsible play, raising awareness of GameSense and Self-Exclusion, resources that give bettors the tools they need to make healthy gambling choices.
In addition, proceeds generated through the website go toward the province’s General Revenue Fund. In 2023–24, $235 million was generated for programs and services that Albertans rely on every day through Play Alberta, an increase of more than $42 million from the previous year.
-
Online7 days ago
Best Online Casino Canada: (Complaints Investigated) 2025 User Reviews Tested & Verified
-
casino7 days ago
Best Online Casino Games 2025: Black Lotus Top for Real Money Casino Games
-
Online7 days ago
New Online Casinos in the USA 2025: Big Dollar Casino Best for New Players
-
Nasdaq:LTRY7 days ago
Lottery.com Files Amended Registration Statement on Form S-1
-
Sweepstakes7 days ago
Best Sweepstakes Casinos 2025 – VegasGems New Sweepstake Choice
-
Nasdaq:LTRY7 days ago
Sports.com Named Headline Event Partner for Soccerex Europe 2025 in Amsterdam
-
casino7 days ago
Best Non-GamStop Casino: Non-UK Casino 1RED Tested
-
Asia4 days ago
Construction of Japan’s First Integrated Resort with a Casino Begins