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SCCG Announces the Launch of SCCG NextGen: Redefining Possibilities in Gaming with Brand Influence and IP

SCCG Management, a leading global advisory firm in the gaming industry, announced the official launch of SCCG NextGen, marking its expansion into the talent agency sector. Designed to meet the evolving needs of the gaming landscape, SCCG NextGen brings together talent, intellectual property (IP), and strategic brand partnerships to drive growth and innovation across the real money gaming industry.
SCCG NextGen provides a comprehensive suite of services aimed at supporting partner growth. From celebrity-branded games and influencer integration to IP integration and content development, NextGen helps gaming brands navigate an increasingly competitive market. The company specializes in incorporating brand elements into gaming products and developing effective monetization strategies. By focusing on brand optimisation and real money gaming opportunities, SCCG NextGen leverages its understanding of global and local markets to help partners achieve sustainable growth.
Stephen A. Crystal, Founder & CEO of SCCG Management, said: “NextGen represents the next frontier of growth for our partners. By bridging talent and technology, we are providing an unparalleled opportunity for brands to harness the power of celebrity influence, create engaging gaming experiences, and expand their global footprint. This launch solidifies SCCG’s commitment to innovation and leadership in the gaming industry.”
The new talent agency focuses on gamifying intellectual property (IP) and developing monetization opportunities. SCCG works closely with partners to create engaging, interactive content that enhances brand value while driving new revenue streams. Through strategic partnerships, innovative game development, and brand integration, NextGen helps gaming companies build marketing strategies that resonate with players while unlocking new opportunities for growth.
SCCG NextGen specializes in identifying gaming opportunities that leverage valuable intellectual property (IP) and talent. The agency works with platforms, studios, developers, brands, and operators to integrate both talent and IP into real money and casual gaming experiences, across both retail and online environments. Focusing on sustainable commercial models, SCCG NextGen helps brands and operators create engaging experiences that drive fan engagement and player loyalty, supporting long-term growth. With expertise in bridging the gap between talent and the gaming industry, the agency ensures that each collaboration is strategically aligned and maximizes value.
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SlotMatrix unleashes Vulcan’s Gold fiery forge

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The post SlotMatrix unleashes Vulcan’s Gold fiery forge appeared first on European Gaming Industry News.
Latest News
TaDa Gaming Releases Lucky Macaw

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TaDa Gaming, is hoisting the Jolly Roger for a barrel full of gold in new release Lucky Macaw. An unusual grid layout sees three reels and three rows, with the centre reel holding an extra position/fourth row, plus 10 fixed paylines.
Set in Pirate Cove with the galleon anchored offshore, Captain Macaw is ready to parley with players for pirate coins and bags of gold cash symbols.
His offer is for Hold & Respin, free spins, multiplier Wilds and four fixed Jackpot prizes of Mini (10x), Minor (25x). Major (100x) and Grand 1000x for six, 10, 14 and 18 cash symbols respectively. Win values are dynamically dependent on the wager and are shown on the wooden signpost to the left of the grid.
Highly colourful and polished graphics include the compass, telescope and anchor symbols. Pirate Coins and Gold Bags are cash symbols.
Just one cash symbol may trigger Hold & Respin randomly but landing five or more in the base game will guarantee the bonus. A toe tapping soundtrack adds to the jolly pirate vibe, while a barrel of gold coins fills with every spin. If it randomly bursts its sides, the bonus Hold & Respin game can also trigger.
All cash symbols on the reels will carry over to the bonus game however it triggers and three free spins will be awarded. Each time another cash symbol lands, the counter will reset the free spins to three.
Blank positions, Gold Bag and Pirate Coin cash symbols only will appear in the bonus game and symbols will lock in place with each spin. They can also increase in value after every spin and, if players fill the grid entirely, a random additional multiplier of 2x, 3x or 5x will be applied to the winnings.
Captain Macaw is also the Wild – but with the ability to randomly apply a 2x multiplier. When several Wilds land on the reels, their multipliers will be multiplied.
For players who want quick results, the Extra Bet feature will ensure that when Hold & Respin is triggered by the coin barrel, a minimum of one Gold Bag and one Multiplier Wild to 2x will appear.
With 5000x max win and low volatility, Lucky Macaw is designed for casual and time pressed players.
Sean Liu, Director of Product Management, TaDa Gaming, said: “Having established TaDa as the home of innovative mechanics and balanced maths models, Lucky Macaw raises the game for polished visuals and smooth animations, delivering true entertainment.”
The post TaDa Gaming Releases Lucky Macaw appeared first on European Gaming Industry News.
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Wicked Games Enters into Partnership with Elantil

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Wicked Games has entered into a new partnership with Elantil, the next-generation iGaming platform and marketplace. The partnership will see Wicked’s full portfolio of slots and Live products distributed through Elantil’s operator network, ensuring partners worldwide can easily access and integrate Wicked’s growing range of titles.
For operators, this means instant availability of Wicked’s bold, innovative and tongue-in-cheek games, all through the streamlined Elantil platform. For Wicked Games, it marks another key milestone in scaling distribution and reaching new audiences across regulated markets.
“We are thrilled to bring our full portfolio of games to operators through Elantil’s marketplace. Working with Amnon and the team has been an absolute pleasure, and their professionalism, vision, and genuine passion for building strong partnerships made this collaboration a very natural step for us. We are excited about the opportunities ahead and look forward to growing together with Elantil and their partners,” said Khadija El Abi, Head of Partnerships at Wicked Games.
“Integrating Wicked Games into our ecosystem was not just about adding another content studio, but aligning with matching visions. Their innovation and ours align, and now operators will feel the impact in their product lineups immediately,” said John Debono, CTO at Elantil.
The post Wicked Games Enters into Partnership with Elantil appeared first on European Gaming Industry News.
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